Tag: Business

Three Reasons To Implement Preventative Maintenance In Your Home or Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Preventative maintenance is an underrated component of homeownership and business. This one category however can save you time, money and headaches going forward. The following contributed post is entitled, Three Reasons To Implement Preventative Maintenance In Your Home or Business.

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If your home or business maintenance schedule is still run on a reactive basis, you need to get your head around Preventative Maintenance. Why? Because fixing problems before they get really bad will save money. What better reason do you need?

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When it comes to fixing that clogged pipe in your home or business location, do you take a reactive or preventative approach? If you’re not sure, you’re probably being reactive, which is costing you money. While they might sound like similar practices, preventive maintenance and reactive maintenance could not be more different in approach. While reactive maintenance focuses on fixing problems when they happen, preventative maintenance is geared towards stopping those problems from rearing their ugly heads at all. (No prizes for guessing which approach is better.)

If you still need a little convincing, the following benefits of preventative maintenance will have you scheduling in those checks and services in no time.

Enhance the Longevity of Your Equipment

Not only will preventive maintenance save you money when you don’t have to perform pricey emergency fixes, it will also extend the life of your infrastructure, machinery or equipment. For example, getting your boiler serviced regularly, before it starts to give trouble, will delay the time when the boiler eventually needs to be replaced, giving you years more use, and therefore rendering that initial installation much more cost-effective. Whether it’s in the home or at work, your expensive installations will last you longer if you schedule in regular maintenance and upkeep to avoid nasty surprises.

Avoid Downtime

It is a truth universally acknowledged that time is money. If you’re a business owner, or if you’ve had to take time off work to fix something that’s gone wrong in your home, you know that every day that an essential piece of machinery or equipment spends in a non-functioning state costs you money. Extended unplanned downtime can be a real disaster for your business which can result in ruin. If your business employs people who are responsible for operating the equipment that is acting up, you’re going to be paying their wages until the repairs have been carried out. And if you work in manufacturing, it goes without saying that you’ll be losing money when you fail to meet the required output because of mechanical faults. A little downtime once in a blue moon cannot be avoided entirely, but if you think ahead and implement preventive maintenance, you’re going to dramatically reduce the amount of downtime you have to account for in your business or work schedule. Whether it’s lubrication, hydro jetting, cleaning, repairs or replacing parts, the time and money you put in will pay off when you look at the downtime you’ve avoided in the long run.

Photo by Agto Nugroho on Unsplash

More Efficient Operations

The machinery runs most efficiently when it is in perfect working order. This means that when your equipment starts to function at less than optimal rates, your energy bill is going to creep up. You may not notice this right away, but if you let the problem continue, your bills will suddenly see extraordinarily high, and you’ll be wondering what has caused it. This is a really common problem, which can easily be avoided with a little forward planning. If you put in place routines that guarantee your equipment is going to be maintained, you will notice that your energy use remains constant, saving you money and reducing your environmental impact.

Whether you’re running a massive operation or simply keeping your home in order, preventative maintenance is the key to saving money and preventing expensive call-outs.

Areas Of Your Business That Are Worth Investing In

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If your business grows and successfully generates profit over time, there are critical decisions that have to be made about what to invest in next to ensure its continued growth. The right decisions will ensure continued growth and profit. The following contributed post is entitled, Areas Of Your Business That Are Worth Investing In.

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Knowing where to start investing in your business, especially when just starting out on a low budget can be a pretty tough thing to decide, and although there’s really no definitive answer because every business is different, there are definitely some areas that really are worth investing in as your business grows and you’re potentially looking to scale your company.

Just to be clear, though: we’re not saying that you have to start throwing money at these things right away.

In business, you should always start with what you have available until it makes financial sense to invest, but these will at least provide you with some starting points to go from:

Your team:

In the beginning of your business, unless you have the backing of investors, then it’s likely that you’ll be wearing all of the hats and doing everything yourself for a while.

After some time when you’re making profit, then you really need to consider handing these tasks off to people who are better at them than you are so that you can focus your time and energy on working with your clients and growing the business even bigger.

Hiring a team is definitely quite overwhelming, but you should start small and build your way up.

To get started you could even just bring in a few contractors to help with things, such as strategy consulting or web design until you reach a place where you’re able to hire people full time.

Marketing:

Marketing is going to play a huge role in the success of your business and it’s definitely something worth investing in, even if it’s just to save you time from trying to do things organically.

It’s definitely not going to be something that you should be throwing a lot of money at from the beginning, and when you do decide to start investing, then it’s something you should only do once you have a solid and clear strategy and plan in place for your marketing.

Technology:

Even if your business isn’t going to be an online business, it’s definitely going to depend on technology, at least somewhat.

Therefore, investing in technology to ensure that things run efficiently and effectively, such as payment processing technology and fast computers is always going to be something that will be of benefit to you.

Security:

It doesn’t matter what kind of business you have, keeping it safe is a huge priority and is something that should always be taken very seriously.

From having the correct policies noted on your website, to having the best malware on the market that keeps you protected from hackers, security is something that all business owners should be investing in, and it’s not even something that costs a lot, but the peace of mind and potential savings gained from potential loss of earnings if anything should happen is priceless.

As we already said, this is not an extensive list, but we took some of the most important aspects of what we think are important when it comes to investing in your business.

You also shouldn’t feel pressured into getting all of these done at once, but take each step by step and base your decision on what you feel will benefit the business long term.

Why Your Personal Brand Is Essential To Success

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When starting your own business, your brand is critical as it distinguishes you and sets you apart from everyone else. Care should be taken when establishing your brand. The following contributed post is entitled, Why Your Personal Brand Is Essential To Success.

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It used to be that branding was reserved for businesses. Now, it’s important for individuals to develop a strong personal brand if they aspire towards a successful career. As the workforce becomes more and more competitive and the way we network changes, a strong personal brand can help you to stand out from the crowd.

What is a personal brand? It’s the words your new client will use to describe you to their colleagues. It’s the way an acquaintance knows you’re the person to call when a certain job comes up. Your brand is why a manager will hire you, rather than the next candidate. So it’s crucial that you present yourself in a thoughtful way that helps, rather than hinders, your journey to professional success.

Define yourself, before someone else does

First impressions count and if we don’t define ourselves, it’s easy for others to do it for us. To make sure people remember the right things about you, you’ve first got to identify what you want those things to be.

Who do you want to be known as, professionally speaking? It goes without saying that you’ll want to position yourself as an expert within your given field. It’s worth niching down, rather than presenting yourself as a generalist.

But your personal brand comes down to more than your expertise. It’s not just the things you know and the skills you have. It’s also about who you are as a person and how people can count on you to behave. So who do you want to be known as? Is it someone who is articulate and a powerful communicator? Someone who is trustworthy and brimming with integrity? It’s probably a combination of characteristics and qualities. Write these down and commit to them so you can build your brand around these specifics. Just make sure you’re choosing characteristics that reflect the types of businesses or clients you want to work with.

Stay authentic

If you are not already sure of exactly what your personal values are, now is a good time to explore this. Your personal values define the standards to which you hold yourself and the qualities you want to aspire to.

Make sure that your personal values and your personal brand are carefully aligned. If you value yourself as a humble, calm and trustworthy person, this is the message you should put out into the world. It’s tempting to try to market yourself in ways that seem the most charismatic or dynamic. Of course, you want to present your values and qualities in the most attractive way, but don’t be tempted to sell yourself as someone you’re not. This will only cause you trouble in the long run.

The fact is that everyone is looking for something different in people that they choose to work with. You can almost guarantee that someone will be looking to hire or work with someone exactly like you, so stay authentic and true to your own brand. Once you’ve got this secure, you won’t be tempted to present wildly different versions of yourself to fit in like a chameleon.

Get creative

Once you’ve settled on your personal brand, you need to get it out into the world. One excellent way to put yourself out there is to create content that’s relevant to your brand. An ideal way to do this is through a blog. Producing quality content can establish you as a credible and valuable source of information in your field. If you’re then able to share that content via Linkedin or other social media platforms, then you’re getting your message out there for others to see. Photography or video, perhaps instructional Youtube videos, could also be a great platform, but only if it’s relevant to your industry and brand.

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Be visual

As humans, we make assumptions based on visual information. It’s true that things like clothes and hairstyle all contribute to the way people see us, so make sure your style reflects the things you are trying to say. It can seem like a small thing but dressing to reflect your brand adds coherency and authenticity.

Your visual brand will also affect your website and social media presence. Whether it’s bright and whimsical or elegant and monochrome, having a consistent approach to visual content helps. This extends to things as simple as the style of photography you use.

In this digital age, pen and paper can add a distinctive edge. People still use business cards, as they’re still useful for real-world networking. Whatsmore, handwritten or just hand-posted correspondence can add an unexpected personal touch that helps you to stand out. If you’re a freelancer or small business owner with your own logo, think about getting customized stationary. You can use a service like Winmark Custom Stamps and Signs to create custom stamps, embossing seals and name badges with your own distinct logo.

Make time to network

Now you’ve got an idea of how you want to brand yourself, and the tools to do it, you need to get yourself out there. There are many ways of doing this in the modern day. Traditional networking is still just as important, so be sure to get some dates in your diary when you can attend relevant professional talks, events and networking meetings.

You should also be networking virtually, too. Be sure to optimize your Linkedin profile to reflect your personal brand and start building relevant connections there. Don’t neglect other social media networks either. If you can solidify your niche and your brand into one sentence, you can add this to your bio across all networks, including in your email signature. You want to create a consistent idea of who you are since you never know where your next business prospect might find you. You can use Twitter as a platform to engage with relevant people. Just be sure to do it in an appropriate way that doesn’t come across as spam.

Have fun with developing your personal brand and putting yourself out into the world. See what a difference it makes when you present a coherent and confident vision of who you are as a professional and what you offer. In this digital age, it couldn’t be more important.

3 Types Of Employees That Are Incredibly Bad For Your Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The employees you hire to accomplish your objectives are critical. Bringing on the right staff can pay dividends while bringing on the wrong staff can be costly. The following contributed post is entitled, 3 Types Of Employees That Are Incredibly Bad For Your Business.

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As a business owner, you are unlikely to have the ability (or the desire) to handle every aspect of your business alone. Be you a small or a large business owner then, you have probably hired one or more people to work for your company.

In theory, your employees will carry out the tasks you have set for them. They will help you to promote your business. And they will show commitment to the business you have set up. We are saying ‘in theory’ because that isn’t always the case. Sometimes, you might unwittingly hire a bad egg, a rotten apple, and whatever idiom you care to use when describing an employee who isn’t doing what they are supposed to be doing.

So, what do you do with these employees? It depends. You should have policies in place with the correct warning procedures. If an employee steps out of line, you need only point them to the way they are breaching the contract they signed with you. Hopefully, they will then fall back into line. However, there are times when you might need to fire an employee, especially when their behavior is far removed from what you expect of them. You should, of course, seek legal action beforehand to ensure you aren’t breaking any labor laws – you don’t want a lawsuit on your hands – but in relation to the types of employees we mention below, you might have no other option than to remove them from your company. Check out these tips on how to fire an employee, some of which are connected to the types of employees we mention below.

These are the employees who are bad for your business.

1: The employee who goes against your policy’s ‘standard of conduct’

The ‘standard of conduct’ refers to the type of behavior you expect from your employees. It should fall under the remit of the key policies within the employee handbook that you give to your members of staff after hiring them. Typically, the policies that fall under ‘standard of conduct’ refer to those related to bullying, discrimination, and sexual harassment. If you discover your employee has breached such policies, a simple warning might not suffice, especially if their behavior has threatened the welfare of other staff on your team. An investigation needs to take place with eye witness statements, and if found guilty, you have grounds to fire the employee. Your business depends on it, as you might suffer a walkout from your other employees, as well as legal action if you haven’t taken their complaints about the offending employee seriously.

2: The employee who engages in criminal behavior

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Closely associated with the previous point, but we have included it here as criminal behavior might also include the need for police intervention. For example, consider an employee who steals from you. Now, we are not talking about the occasional paper clip or notepad (although you should still clamp down on minor thefts), but rather those employees who are caught with their hands in the till or who syphon money from your account into their own after accessing your computer systems. On a financial level, your business is obviously going to suffer. And then there’s the employee who engages in violent behavior, perhaps against you, another employee or a customer. They might even take their violent behavior out on your premises, damaging furnishings, doors, walls, and equipment, etc.

Such behavior cannot be tolerated. You will need evidence of criminal behavior of course – you can’t accuse somebody if you are in any way uncertain as to who the culprit is – but you can get this from the surveillance equipment you should have set up, and from eye witness reports from your staff and customers. When the culprit has been found, either by you or the police, you should consider firing them, unless, as in the case of violence to your property, there are mitigating circumstances, such as provocation from another employee or feelings of being treated unjustly from yourself. In such a case, you might be lenient, though you will need to put an action plan in place to reduce the chances of such behavior happening again.

3: The employee who is repeatedly absent

There are times when absences can be allowed. If your employee falls ill or has a family emergency, for example, then you can expect them to be absent from work. Hopefully, they will show you courtesy with a phone call to let you know why they aren’t coming into work. On the other hand, there are some employees who might try to take advantage of you. They might not turn up for work at all without any explanation. Or they might have a string of excuses as to why they can’t come in, some of which may be genuine, but then again, some of which might not be. You need to take action if absences become a regular thing. This involves you sitting down with your employee to discuss the reasons why they haven’t shown up to work.

In some cases, you may be to blame. If you have overworked your employees, or if you haven’t provided a functional working environment, they may have used excuses for their absence because they dread coming into work. The same applies if the employee feels threatened by another member of staff. On the other hand, they might simply be lazy and uncommitted, in which case, you might want to fire them, especially if there is no reasonable excuse. If you don’t, your business will suffer if absences continue, because work won’t get done and you will struggle to make a profit.

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Firing an employee is sometimes the right thing to do, so while you might be reluctant to do so – you might want to avoid hurting their feelings, or you might be afraid of confrontation – you should still take steps to remove the employee if their actions hurt your business and the people who work within it. You might need to start the hiring process again, but despite the time and the expense involved, this is better than having an employee on your team who is incredibly bad for your business!

Major Moves

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As your business grows, it’s important to know when to move in order to better run your operations. It’s important to execute the move in the most efficient way possible. The following contributed post is entitled, Major Moves.

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Your small business is growing. What started as a solo effort has expanded and you’re desperately in need of more office space and more people to help take your company to the next level.

It’s time to upsize and commit to a bigger office. Moving day can be tough going, so we take a look at the process from start to finish and more importantly we take a look at how to reduce your downtime in this guide to office moves.

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Before

Preparation is key so begin the process early. If you already have a small team then perhaps consider appointing a move manager to take care of the move details while you focus on keeping the business flowing. They will need to appoint someone to take care of the social media and website details, liaise with the moving company and handle the utilities. They’ll also need to make decisions on layout.

Before all that though, why not take advantage of the move by having an office clear out. It’s the perfect excuse for slimming down the amount of filing and paperwork you need to take with you and will make moving in an awful lot easier. Get a skip outside with http://www.budgetbinhire.com.au/ and begin the big clear out.

Now you’re ready to go. Have your move manager tell the utilities companies when you’re leaving the building and have your staff clearly label their desks, computers, office furniture and so on.

On The Day

Send your move manager to the new office early to mark up where desk, chairs and office furniture are to be placed. They will also need a paper plan to give to the moving crew.
If some of your team are able to work remotely, have them do that while the move takes place.

Your move manager should do a final reading of utilities, before they leave the old office and have arranged for the network, electricity and so on to be up and running on arrival at the new office. As soon as you’re unpacked, have your IT company in to connect you all up.

After

Don’t forget to update your social media platforms and your website with news of your move and double check that any email footers, letterheads and so on feature the correct new address. You may want to have your post redirected for a few weeks to allow for any crossover in the post.

With a clear and logical set order and plenty of preparation, your move shouldn’t be a stressful experience.
Have everyone in your team up to speed with the process and any staff not essential to the move working remotely. Keep the business going by redirecting phone lines. Get your layout organised ahead of time with a trip to the new space and make sure your removals company understands where all the desks and chairs are going. Then your business has the space to grow, to take on more staff and reach new heights.

How To Keep Your Home Business Running Smoothly

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re going to run a home business you want to make sure that it runs smoothly. There are a couple of keys to doing so. The following contributed post is entitled, How To Keep Your Home Business Running Smoothly.

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Running a business from home certainly has its perks. You get to wear whatever you want, set your own hours, and don’t have a boss nagging at you every minute of the day. Plus, you save time and money by eliminating the commute. That being said, there are troublesome aspects of owning a home-based business too. With so much freedom and so many things around to distract you, it can be more difficult to stay productive and get your work done on time. With that in mind, here are ten things that you can do to keep your home business running smoothly.

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1. Stay Connected To Business
Although you run a home-based business, that doesn’t necessarily mean that you’ll be in the house all day, every day. Sometimes you’ll want to work in a cafe or restaurant, while at other times you’ll have to work on the way to a meeting. Because of this, it’s crucial that you have access to business information at all times. Instead of keeping important documents on your computer, you should store them on a flash drive, or, better yet, in the cloud, for access from anywhere.

2. Plan Out The Day
The freedom of being your own boss means that you can work whenever you want to. However, that doesn’t mean that your business hours should change every day. Not only will this make it difficult for customers and clients to contact you, but it also leads to a lack of productivity. Your days need some structure, so choose business hours, create daily and weekly goal lists, and stick to them. If you don’t, you’ll waste a lot of time each day deciding what task to do next.

3. Create A Comfortable Workspace
We tend to see our homes as a relaxing space. This can cause trouble when you’re trying to get your work done. The simple remedy to this problem is to create a workspace in your house. Contact a skip bin hire and clear all of the junk out of a room to make way for office furniture and equipment. Ideally, this room should be bright, quiet, and not too small. Once you have this area, make sure you do all of your work there. This will create boundaries between work and home.

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4. Never Skimp On Necessities
When you first start out in business, choosing the cheapest options or going without certain things seems to make sense. After all, you don’t have that much money to play with, and you don’t want to run out. That being said, you shouldn’t overlook the purchases that you need to make. High-quality internet services, for example, is vital for any home business. You’ll also need ergonomic office furniture, including a desk and chair, to stay comfortable and avoid an injury.

5. Dress For The Job
As tempting as it may be, you shouldn’t ever work in your pajamas. You don’t have to dress in a suit and tie every day, but you do need to shower and get changed before heading to the home office. Like creating a workspace, this will separate your business and personal lives, making it easier for you to stay productive when working and relax at home. A jeans and t-shirt are usually enough to put you in the working mood, or you can opt for workout gear for extra comfort.

6. Set Office Ground Rules
There’s no use in having an office if your family and friends think that they can come and sit in there whenever they like. Far too many loved ones make the mistake of assuming that, because you’re at home, you don’t need to be working. To break them out of that mindset, you need to set out a few office ground rules. For example, you could ask that they knock before coming in or don’t come in at certain times of the day. This would make it much easier for you to focus.

7. Build A Talented Team
Working from your own home doesn’t have to mean working alone. Just like any other, a home business can become overwhelming if you try to handle it by yourself. When the workload starts to pile up, therefore, you should begin bringing on staff to help you out. Sometimes those employees will work from their own houses, but you might choose to have them come work with you in yours. If you opt for the latter, then you’ll have to set them rules for the rest of your house.

8. Outsource When It’s Needed
Hiring employees is not cheap. In fact, it can be incredibly expensive. On top of the salary, you have to offer a competitive benefits package, advertise for the position, and spend time and money interviewing and training candidates. Plus, if an employee chooses to leave, you have to do it all over again. Outsourcing, therefore, might be the best option for your business. This includes many fewer costs but offers the same great service that you want for your company.

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9. Network With Other Entrepreneurs
Although it may seem like it at times, you’re not the only person running a home business or facing the struggles that come with it. There are thousands of other people who know exactly what you’re going through. These people can provide support, as well as advice with your troubles. They might also be able to help with finding providers, potential clients, and leads. For this reason, you should network with these individuals, either in a formal or informal setting.

10. Move Out The House
For many people, working from home is a starting point. In the early days of running your business, money is sure to be tight, so the house is the best office space available if you want to keep overheads low. Once your company starts to grow, however, keeping your business in the home can hold it back. You won’t be able to build your team or client base, as you simply won’t have enough space to do so. It’s at this point that you should consider moving the office outside.

Running a business from home can be tricky, but, with these tips, you should be able to make the task a little smoother.

Dominate That First Second – A Reliable Approach To First Impressions

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. An old slogan says that, “You never get the second chance to make a first impressions.” The same is true for your business. Whether it’s your business’s physical space, your social media or your communications, you are always making an impression. The following contributed post is entitled, Dominate That First Second – A Reliable Approach To First Impressions.

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All businesses know that first impressions matter. In fact, we all know it. It’s part of how we form our judgements to get us through the world. Sometimes, our first impressions are wrong. You’ve likely met people in your life whom you took an instant disliking to, only to realise that actually, they weren’t as bad as you had imagined.

The same goes for businesses, and of course, the reverse is also true regarding that sentiment. However, often, with so many options available, consumers do not wish to wait to hear you out – they want to be impressed. This means that dominating that first second is one of the most appropriate goals you could have as a business trying to expand its reach.

But it’s not as if this just happens on one frontier, it happens on many. Let us see how appropriate that might be for you when making your decisions as a firm, and how worthwhile you might apply your future endeavors to this end.

Consider:

Keep Your Offices Clean

We’re not just talking about the interior. Sure, providing a comfortable office, a clean office, and a hygienic working space is essential if you hope to run your office well. But on top of that, you must never neglect the exterior on your building. Even if you have no retail stores, your headquarters looking neglected from the outside speaks terribly about your firm, and with social media in everyone’s pockets, it might come back to bite you. This is where firms such as Propel Pressure Cleaning https://propelpressurecleaning.com can help you rid yourself of some of the grime associated with long-standing industrial offices. Keep a squeaky clean approach where you can. You never know just how beneficial this could be in the long term.

Keep Your Social Media Clean

Often, social media is the first time someone will hear from you. Engage in humor that doesn’t quite work, reply vindictively to a trying criticism, or allow your staff to get out of hand on their own profiles, and good golly, you’re in damn trouble. It’s essential for you to consider how to dominate that first second in the online space because, for better or worse, that’s how the perception of cultural opinion moves these days.

Messaging

Your messaging is important whenever you need to announce or speak as a business. For example, it could be that your product announcement is unclear, and people have to question exactly what it is you’re teasing. There’s being mysterious to drum up interest, and willingly diffusive and causing frustration accidentally.

Have your announcements looked over by trained marketing writers, or PR individuals. Again, stay consistent. This way your optics are reliable, and when you do break the mold? Things will be much more interesting as a whole. This way, you needn’t ever worry about how to be perceived, because you will be directing and choreographing the whole affair.

3 Clever Tactics That Will Help Protect Your Business From Ruin

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. There’s always the potential for the unexpected when it comes to your business, and likewise its important to have precautionary measures in place. The following contributed post is entitled, 3 Clever Tactics That Will Help Protect Your Business From Ruin.

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Disaster in business is all too common. In fact, fewer than 50% of new companies make it to the five year period and beyond! Happily, there are some tactics you can use to maximize the chances of the business you are running, making it. Read on to find out what they are.

Go green

One way that you can help protect your business from disaster is to take a more environmentally friendly approach. In fact, going green can help your company succeed in two ways.

The first being that as one of the prime goals of environmentalism is to reduce the number of fossil fuels that are used, it can save you a great deal of money. After all, the energy you use to power your business is probably one the most significant expense you have to deal with. That means if you implement methods of preserving this, such as shutting down machines and lights when they aren’t being used, you can save a pretty penny.

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The second way that going green can help to protect your business is linked to the PR and marketing side of running a company. This is because to be found to be using un-environmental practices in 2019 is akin to PR suicide. In fact, you will find that many businesses are using the ways in which their company, product, and packing are green in their marketing as well. This being something that can help them to stand out above their competitors and also create a positive rapport with potential customers.

Get covered

The next tactic that you will want to use to protect your business from ruin is to ensure that you are covered by insurance for all possible situations that could arise.

Of course, they mean that you will need to familiarize yourself with the type of business insurances that are available. This is because a company with an office or shop will need things like third party insurance, which mean that if anyone is injured on their premises, they will be covered.

However, a business that is primarily logistic-based will also need to budget for things like semi truck insurance as well. In fact, as there is a higher risk for your business when you have vehicles that you are responsible for out on the road, this is one type of insurance that cannot afford to be missed if you want to keep your company from ruin.

Be proactive

Finally, if you want to save your business from disaster, it’s always a smart idea to run it in a proactive way. What this means is instead of allowing things to back up until they become a significant problem, you monitor each area of your business and deal with issues as they occur.

In fact, by taking a proactive approach for everything from recruitment to IT, you can minimize any productivity losses and downtime. Thus ensuring that your business keeps running profitably for as long as possible and is not under threat of ruin.

11 Ways To Make Your Business More Memorable

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Regardless of the type of business you’re running, it’s important to understand how to make your business unique so that it stands out from the others. The following contributed post is entitled, 11 Ways To Make Your Business More Memorable.

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Making your business memorable is key if you want to stay in the forefront of the minds of your audience, and make them think of you every time they have a need that fits what you offer. There are probably many businesses out there offering something of a similar nature to you, so you need to make sure you differentiate your business by being memorable.

Below you’ll find 11 ways to make your business more memorable:

1. Know Exactly Who Your Audience Are And Market To Them
The first thing you need to do is clearly define your audience. You must know who they are and market to them if you’re not only going to be memorable, but successful. You won’t be a memorable business to every demographic, usually – unless you end up becoming the next Coca Cola or the next Ford. Chances of that are pretty slim (not that we’re trying to limit you or anything) so start by knowing your audience and finding ways to make them remember you. What will they respond to? What are they interested in? It’s time to learn as much about them as you possibly can.

2. Come Up With Cool Social Media Campaigns
Social media is a must for any and all businesses, so make sure you’re making the most of it with cool social media campaigns. You don’t even need to do anything super fancy. You could share user generated content from fans and followers, hold a contest, post behind the scenes videos, and more. Thinking outside the box a little and keeping people interested in your brand via your social media channels will really help you to succeed.

3. Aim For High Quality Branding Across All Channels
Your brand should be carefully designed by experts with your values, brand personality, and audience in mind. When you’re sure you’ve got your branding right, you need to make sure that it is the same across all channels. Whether you’re emailing, sending an invoice, or somebody is browsing your website, it should all be in sync.

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4. Attend Events and Plan Them Carefully
Going to events can be a great way to meet more people and get your brand name out there. Don’t just attend these events, though; plan them in a way that forces people to remember you. Offer something different. You could give out goodie bags, have a game or competition, or have cupcakes. Whatever you do, give people a reason to associate positive thoughts and feelings with your brand. You should also pay attention to how your booth/stand looks, so visit chicagobannerprinting.com to see what can be created for you. Maybe you could create a branded backdrop to have pictures taken against, and even use it to encourage your audience to create user generated content.

5. Create Great Copy
You could offer a great product, but if your copy isn’t high quality, it’ll bring you down. People will get an impression of your business from the copy you produce. It shouldn’t have spelling errors or grammatical errors, and it should be interesting. Why should people read it? Create blog content to help people learn more about your business, industry, and what you offer. You could answer frequently asked questions in this way. You should also pay attention to the copy you use to introduce people to your business and even to describe your products. If this isn’t something you have time for, it could be a better idea to hire a copywriter with experience in your industry to do it for you.

6. Come Up With Brave Ideas For Advertising
Come up with a brave idea for your advertising campaign – like that time Vodafone planned a flash mob. Don’t stick to the norm, and do something a little crazy to get people talking. Just make sure it isn’t controversial or offensive if you want to keep your audience on side.

7. Always Deliver On The Promises You Make
You’re likely making promises to your customers, such as delivery times, the quality of your product, and so on. Whatever promises you find yourself making, make sure you go above and beyond to stick to them. People will quickly lose faith in you if you constantly fail to make good on your promises.

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8. Be Completely Transparent And Authentic
Being a transparent and authentic brand isn’t something all businesses deem to be important. This doesn’t mean you have to tell your audience about the affair your IT guy had two years ago, or what you all had for lunch today, but you should make sure you’re not misleading your audience. Many brands do this and it only ends up alienating their audience. Get them on side by being honest with them about what you can and can’t do, and what value your service provides.

9. Make Sure Your Customer Service Is On Point
Your customer service should be second to none. If somebody has an issue, go above and beyond to fix it. Reply to queries as quickly as you can. Really give people an amazing experience so that they have a reason to want to work with you again and recommend your product or services to friends.

10. Choose Your Colour Palette Carefully
Selecting the colour palette is something you’ll do when branding your business, but don’t make the mistake of picking colours you like without researching what they really mean. For example, blues and greens can give a tranquil feel and could be great for an eco-friendly business. Many businesses that use red are often bargain businesses, as red is supposed to make people feel a sense of urgency when buying. Consider things like this when you select your colour palette.

11. Send Thank You Notes
A handwritten thank you note can go a long way to making your business memorable and getting recommendations. It only takes a minute or so to jot a quick thank you along with the customer’s name.

How will you make your business more memorable?

Marketing Tips You’d Be A Fool to Ignore

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Arguably the most important part of your business is its Marketing. Properly executing your marketing strategy can cause your business to soar. The following contributed post is entitled, Marketing Tips You’d Be A Fool to Ignore.

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When it comes to your business, you need to be able to move it forward and one of the best ways that you can do that is getting your marketing strategy on point. You need to advertise, you need to attract new customers and clients, and you need to keep building upon the success. So how do you make that happen? Here are some of the marketing tips that you would be a fool to ignore.

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Keeping in contact with customers

Being in contact with your customers and clients will often be one of the most important aspects of marketing. But with so many ways to do it, often the best advice is to stick with convenience. Most people have their mobile phones on them, and so using an SMS delivery option could be the answer. You can then manage your sms marketing online simply and effectively to ensure that you are always delivering the right message and information. This can also work with email marketing and direct mailers, but SMS can be a simple and effective way to get a message seen without the chance of it being ignored.

Focusing on the local area

The next thing you may want to think about would be your local area. There is so much focus around people wanting to use small businesses and shop locally that this can and still could work in your favour. You can start by sponsoring local events. This could be a great advertising opportunity for you but it could also give you the chance to share and sell your products and services. You might also want to consider things such as working with local charities as this can also give you decent exposure. Last of all, advertise in local community magazines, or use social media to get messages across on local community pages or groups.

Having a social media strategy in place

There is no denying that social media is still going to be one of the best choices to make when it comes to how you advertise your business. You need to be able to be in a position where your business is constantly sharing content, and not just in a sales focused way. You also need to consider that you need to have an engaged audience, so making time to think about more topical posts that could interest them will help you stay relevant. This is when a strategy in place for the content can really help you out.

Digital billboards and physical advertising

Finally, digital billboards and physical advertising is also something to think about as this is something that is making a huge comeback. You want to be able to ensure that you get your message seen, but at the same time, you need to be able to pick the right messages and where to advertise in order to be successful. This could be a great move to make for your business.

Let’s hope that these marketing tips have you advertising your business in a more successful way.