What’s New In Tech?

One of the key focuses of my blog is Technology. For career, investment and lifestyle purposes, it’s important to keep up on the latest advances in technology. The following contributed post is entitled, What’s New In Tech?

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You probably think of yourself as being reasonably efficient when it comes to technology. You have your smartphone, smart speaker and all manner of gadgets that help to make your life that much easier. But there’s always more out there under development, waiting to surprise us all with clever, evolving technology.

In this blog we take a look at some emerging technologies and what you might see in the headlines over the next 12 months.

Image from Pixabay

Gaming

If you’re big on gaming you might already have your name in the hat for the brand new Playstation 5, coming out, well, no one really knows when. Rumours that 2019 would be the big reveal were quashed by Sony so it looks likely that gaming fans will have to wait until 2020 to get the hands on this fantastic console.

Arch rivals Xbox aren’t to be ignored with the much-anticipated Xbox 2 due to hit the shops soon too. Like the Playstation it looks likely that it will be released next year much to the delight of loyal Xbox fans.

Entertainment

Does your television swamp your living room? While you love the idea of a big screen that makes movies exciting and gaming extraordinary, when it’s just sitting there, it looks kind of big. Then you should consider a television that rolls away when you’re not using it, into a handy table top box. That’s right, it rolls away.

Due out later this year from LG, the technology allows the screen to stretch to 65 inches before disappearing. There’s currently no price listed for this brand new kit, so watch this space.

Transport

Electric cars? Tick. We’re all on board with transport that allow us to create less pollution but that still perform to the standards we expect from our cars. But how about an electric motorbike from iconic name Harley Davidson? This fully electronic vehicle still maintains the classic Harley lines but it super quiet and fully automatic meaning no clutch or gears to take care of.

Get yours towards the end of the summer from around $30,000,

Government

Making it easier and more secure to vote, governments around the world are looking towards Artificial Intelligence to prevent fraud and keep the process as transparent and easy to deliver as possible. With automation from smartmatic, keep abreast of the latest ways in which countries are encouraging the democratic process.

Leisure

Keen on mixing up the real with the not so real? Give NReal’s glasses are try. Sure, they look like ordinary streetwear but allow you to mix reality with augmented reality with their smart lenses. You’ll be plunged into a world of high quality sound and images as you figure out what’s real and what’s not on your way to work

Useful tech

Charging your phone has been covered by a great many companies with handheld chargers but the latest charger from Mophie acts as a hard case as well as charging your phone, which is just plain useful. It promises more than 30 hours battery life and fits the more recent iPhone models.

If that wasn’t enough, how about a watch that tracks all your activity and your sleep. Yes, that sounds familiar but the difference with the model from Withings is that it comes in much cheaper than its rivals and only requires charging after around 18 months of wear. Not only smart but much lower maintenance than its high street rivals.

In the kitchen

There’s always something budding chefs so get yours a toaster with a difference. How about a toaster that’s see through, completely clear. You’ll never have suffer the disaster that is burnt toast again and bagels will toasted to perfection, thanks to this unusual design.

If that doesn’t tempt you then pick up a KitchenAid Connect for a snip at more than $1,000. It does everything from stirring as it sautees, chopping up vegetables to your prefered size to measuring and weighing. Truly a chef’s best friend in the kitchen.

Whatever you’re into, there’ll be a piece of technology out there with your name on. From sunglasses that merge realities to new realities in the form of the latest gaming consoles. From kitchen gadgets that take all the work out of cooking to chargers that work on the go and protect your screen.

Tech is evolving at a rapid pace with new, fun and exciting gadgets hitting the high streets every year. The next 12 months promises to be an exciting adventure as more and more emerge for every taste and for every budget.

The Science and Technology Behind Control Panels

Three key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In many businesses, control panels are important tools as they are used to carry out specific functions. Depending upon the business you’re running, you may want to customize specific control panels for your operations. The following contributed post is entitled, The Science and Technology Behind Control Panels.

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Image Courtesy Of Alexandre Debiève

When being tasked with setting up a control panel as part of your business, it is wise to do your research beforehand for the safety of your business. Science and technology today are moving the world forward and new innovations are being made daily to help the world run more efficiently. The same can be said for the improvements in control panels.

Companies such as OSCO Controls are at the forefront of custom control panels. In their custom control panel development process, they follow 6 steps to set your company up with the most durable control panel:

  1. Project Need Analysis
  2. Panel Design
  3. Panel Documentation
  4. Fabrication and Programming
  5. Testing and Quality Control
  6. Technical Support

It goes without saying that safety needs to come first when customizing control panels. Prioritizing the operator safety is of the utmost importance. Since your control panel is customized, it is important that all safety precautions be taken in regard to your specific control panel. The safety review will dictate the optimum control technologies, automation programming, and the control’s physical placement to make sure the operator is safe.

One of the scientific breakthroughs OSCO uses is the ability to pre-program large lift controls to stop at the customer specified height requirements. Their control panel also contains a programmable logic controller and an HMI screen that is used to control and monitor the whole system.

Their team will work collaboratively with your company to design the most specific control panel to meet your needs. Once they understand the application requirements of your company, they will analyze all variables to ensure that their electrical system design will improve productivity, simplify processes, and provide safe operation. This system gives the operator the ability to handle different tasks with the ease of a button. They are provided with precision controls, adjustable variable speed drives, and include emergency stop devices.

The final major piece a company like OSCO provides is a lasting partnership. As discussed in Benefits of running IT as intended, it is essential to have a connection with anyone who has a strong understanding of the technology behind a system. Once set up, OSCO can be used as a resource to come to with any questions or concerns. Even when the job is completed, they offer services such as:

• Evaluate and recommend new controls, technology, and design for process applications
• Onsite installation and set up
• Assess and troubleshoot issues
• Program and implement new software
• Commission and integrate product info and user’s equipment

Their expertise in the field will be able to provide you with a sense of relief in knowing that they are able to respond to any control issues that you may run into. When it comes to control panels, it is essential that you have the safest and most functional panel possible. And with Science and Technology constantly evolving, having the right company to partner with that can stay on top of the changes will make a world of difference for your business.

Breakthroughs In Brain Injuries

Three key focuses of my blog are Athletics/Sports, Health/Wellness, and Technology. An area of high interest particularly in American Football is brain injuries. The protection efforts to protect against brain injuries are continuously unfolding. The following contributed post is entitled, Breakthroughs In Brain Injuries.

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Image Courtesy Of Jesse Orrico

It is not an uncommon fact that more and more people are suffering severe brain injuries these days. This is especially true in contact sports such as football. It has been reported that between 1.7 to 3 million sports-related concussions occur each year. That is a staggering number with severe consequences to the mental well-being of human beings.
There is a movement around youth football organizations to put an end to tackling. The horrific stories that have come from the National Football League has really raised many red flags on why contact like this is allowed with such hazardous consequences.

One of the biggest problems many parents will face with their children playing youth sports will be concussions. It is a scary thought for parents to think of the seriousness of the injury, but also the medical expenses that may follow depending on the severity of the injury. It is crucial for parents to know their legal rights as well as what treatment or preventative options are currently in the works.

Legal Rights
A rare inside look into the legal system and submitting insurance claims and making sure that you are being taken care of fairly can be found at Pennsylvania Workers Comp. This book provides insight to make sure that you and your loved one are being well taken care of in your scariest of moments.

You can also find information about how serious the National Football League is starting to take in regard to the number of concussions occurring each week. Traumatic Brain Injuries is something that cannot be ignored, and parents need to know their rights to medical attention. Real life tragedies of NFL players can be found here as well as the financial responsibilities the NFL has recently taken on to settle disputes.

Fortunately, the world of Science and Technology has allowed researchers and scientists the ability to delve deeper into studying the brain and coming up with ways to help diminish this problem. However, there is still much work to be done.

Current Research
STEM (Science, Technology, Engineering, and Mathematics) has a mission of pursuing new knowledge and then use that knowledge to invent new mechanisms to improve our lives. This has been vital in the brain injury world. One particular study has been looking at the impact of American football helmets. One invention currently in the works is a Helmet Impact Tubing System. The goal is to lower the number of head force impacts over years of use. However, it is proven that the repetitive hits that players take day to day and week to week are what eventually takes its toll on the brain.

Another study being done is looking at if stem cells can help to repair traumatic brain injuries. This clinical trial involves using bone marrow-derived stem cells are repair agents. Traumatic Brain Stem Cell Repair is trying to find at least of an invasive measure to work on the brain and replace those damaged cells. It is still in the early stages, but in the world of Science and Technology, this could potentially be a massive breakthrough in helping to save millions of lives every year.

Nailing Your Social Media Campaigns

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A good deal amount of business takes place online these days and thus it becomes critical to use social media effectively. Doing so could take your business to the next level, and not doing so could cost you. The following contributed post is entitled, Nailing Your Social Media Campaigns.

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Your business is going well, your team (or just you) are fantastic at what you do, you outsource where you need to. Virtual assistants, some social media management – the type that can even tell you about your social media footprint, and the occasional copywriter. But what about if you want to have a go at your own basic social media campaign?

After all, it pays for you to understand what goes into it, and how to do it in the future.

Learning and implementing a social media campaign might seem like a bit of a daunting task but gathering up hints and tips from respectable sites, chat sites, and joining facebooks groups will help you on your way.
For a quick reason as to why you should be making an effort – there are 600 million people on, and they are scrolling for hours a day. Your adverts should be something the right people see.

Here are some quick fire tips for tackling your next social media campaign.

Social, Social, Advert & Social

Or something like that anyway. Social media is about taking part, conversations, communications and interacting. When you are putting together your campaign, skip the boosting altogether. In all of your materials, from graphics to text posts have questions. Ask and be curious. Be authentic in your communications, hold your communities attention and post links to your products – sure – but weave it into more social posts.

Don’t Beg

Running a competition for likes and follows is fine. Posting every day for likes and follows can come across a little bit needy. Growing organically takes time and care. Of course, ask people to share the content that they enjoy with their friends too, why should they want to share and follow? Content focused – always.

Be There

Make it simple and easy for people to be able to find you on all of your social media platforms. On your website have a share button, so that people can do your advertising for you. When you post new content, you should share it across your platforms too. When you start pushing out content with a message about your new product or service, make sure that you follow up with people that respond and any questions that are asked.

Purpose

Through all of your interactions, you should stick to your goal. Have your text, images, and communications all focused on the message. If you have a sale, make sure that everything is focused on that.

Photo by Rahul Chakraborty on Unsplash

Money

Don’t be scared to put some money into your social media marketing. It is almost impossible to be seen now without paying the price. So spend it well. Go through your analytics and see what your most robust set of numbers? Spending there makes sense, or use the tools to build a similar audience profile to advertise to.

Your social analytics can give you a lot of insight into where your campaigns have been successful, on from that your google analytics can help you see where people arrive and the conversions too.

Taking Care Of Your IT In Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s modern age, most businesses use some form of technology. Information Technology (IT) services that aren’t operating properly can be costly and hurt productivity and thus their maintenance is paramount. The following contributed post is entitled, Taking Care Of Your IT In Business.

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Source

Any business in the world needs to use a considerable amount of IT if they are to keep on top of things and to keep moving in the right direction. If you are starting up a new business, and you are unsure how to approach the whole issue of IT, then there are many things that you might want to consider in order to make it a little easier. For most entrepreneurs, the tech behind a business is one of the more challenging aspects, and it might be something that you find you need to work on in order to improve it and keep the business going strong. In this article, we are going to take a look at just some of the things you might want to do in order to properly take care of your IT. Do that, and you will find that your business is much better off for it.

Only Have What You Need

One of the biggest mistakes that entrepreneurs make is trying to get technology to do absolutely everything, even that which is clearly not intended to be completed in that way. The trouble with overusing tech is that you only end up causing more issues for yourself, as you inevitably will find that you are going to have to spend more time fixing and keeping it running than the amount of time you will have saved by using it. Therefore, you should make a point of only making use of technology where you need to, so that you can hope to keep it as simple as possible, and also keep the process of looking after it simple too.

Outsource IT

Something that the vast majority of business do these days is outsource their IT. There are many great benefits to doing this, and it is one of those things that you will find you absolutely have to do if you run a smaller business or a startup. When you outsource your IT, you effectively free up time and space in your own business for whatever else you want to do. At the same time, you will find that it is inevitably going to be looked after considerably better, and that you will run into few problems. Any problems that remain are likely to be fixed quickly by that team, and you might never even heard of it. If you visit https://www.ribbitbusiness.com/ you will see a great example of this kind of service which you might want to consider for your business.

Consider Training

If you do have any IT teams in your building, you will want to make sure that they know exactly what they are doing. In order to do that, you will need to think about training them up wherever necessary, in order that you might be able to keep the IT running as smoothly as possible. The more training you give them, the more likely it is that they will be able to do whatever is required to keep it going.

Follow Your Dreams: How To Jump Into An Into A Tech Job (With No Experience)

Two of the key focuses of my blog are Career Discussions and Technology. With every passing year, new technologies are emerging and along with them the need for individuals who have backgrounds in the Information Technology (IT) fields. If this field particularly intrigues you, it will be important for you to know how to get in. The following contributed post is entitled, Follow Your Dreams: How To Jump Into An Into A Tech Job (With No Experience).

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Photo by Pexels

Breaking into the tech industry can be a daunting task. Fiercely competitive and outrageously ambitious, it can seem like an insurmountable barrier to entry especially if you don’t have the relevant credentials. However, one of the great things about the industry is that although Here, we’ve outlined some key components for you to land your dream job digital IT.

Get Some Experience

Tech is a notoriously difficult industry to break into without the relevant experience. The top technology companies often want to see that as well as being a great personality fit, that you’ve taken the time to immerse yourself in the culture and honed your skills to ensure that you’re a perfect fit for your desired role. Look to cut your teeth on small entry-level projects that don’t take much investment and can easily fit around your lifestyle. Upload some examples of your work to freelancing sites such as Fivver, or Upwork to fine-tune your skills and get a grasp of the ins and outs of your role without too much commitment. It also gives you a chance to put yourself forward for a variety of projects and therefore allowing your skills to be even more well-rounded, which is exactly what many tech companies are looking for.

Time To Study

Sometimes, though it’s worth noting that smaller experiences may just not be enough to land you that dream tech job. Jobs in tech have stringent entry requirements, and many recruiters may not even consider your resume if you do not have the relevant qualifications or degree required for the position. Browse job specs and job boards liked Linkedin to get a rough idea of the minimum bar of entry and use that to define your starting point. That being said, going back to college may just not be a feasible option for you. If that’s the case you may want to look into taking on an apprenticeship. IT apprenticeships can be a great way to get hands-on technical training and at the end of it, you’ll come away with a recognised qualification that is bound to open some more doors.

Stand Out On Your Resume

Once you feel confident enough to apply for your dream role, it’s time to make sure that your CV stands up to scrutiny. Make sure that you highlight anything that may be relevant to recruiters, no matter how small or insignificant you think it may be. Be candid in your cover letter and let your future employer know why you’re passionate about tech and how you can now prove it with all the smaller projects and courses you have invested in. Don’t get called back for a second interview? Don’t give up. Keep working on extra projects and work experiences, to really beef up your CV.

Harmful Public: The Rise of Dangerous Trends

A key focus of my blog is Technology. While technology has improved our lives, it has created several dangers as well both to the individual and to larger groups of people. The following contributed post discusses this and is entitled, Harmful Public: The Rise of Dangerous Trends.

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Humans are, for the most part, an intelligent bunch, and we mostly — with a stress on the mostly — use this intelligence for good. Still, every now and again, something comes along that makes you question this view. Sometimes, a trend will pop up that really has you scratching your head: why do people put themselves and others at risk for seemingly no gain? At other times, it’s not a trend, but a larger cultural shift that poses a danger.

With the rise of the internet, we’ve also seen a rise in these threats. It’s a combination of greater exposure (people are more aware of dangerous trends) and a greater emphasis on the self (people, fishing for likes, are willing to take more drastic measures to get them). Below, we take a look at some of the dangerous and sinister trends we’ve seen in recent years.

Source: Pexels.com

The Tide Pod Challenge

If you’re ever looking for a prime example of just how illogical humans can be, look no further than the tide pod challenge. If you didn’t know, tide pods are used for washing laundry — and that’s the only use anyone can have for them. Or so you’d think. Last year saw the rise of the insane “tide pod challenge,” which dared people — mostly teenagers — to eat them. As you might expect, many a teenager ended up temporarily poisoning themselves. So what caused this trend? How do you get otherwise sane people to eat something that’s made up entirely of chemicals? This one can be chalked up to trusting the word of strangers too much, and a desire to be internet famous. Do not attempt.

In the Skies

The popularity of laser pens seems to come and go. For a month or so, they’re everywhere, and then they disappear for a while. For the most part, these laser pens are harmless — they’re just used to distract the cat or whatever. But in recent years, there’s been an increase in a dangerous trend: the intentional pointing of laser beams at aircraft. Hugely dangerous, this has caused planes to be grounded, and is now a crime in many areas. Still, incidents of this nature continue, and has prompted the development of laser defense aviator glasses by Night Flight Concepts, Inc. It’s not just lasers that are causing chaos in the skies, either. The availability of drones may be good for some things, but it can be a disaster for airports. In the run-up to Christmas in 2018, all flights at London Heathrow Airport – one of the busiest airports in the world – were ground because someone decided to fly their drone in the area, causing thousands of people’s travel plans to be disturbed.

Creepy Clowns

People have always been creepy, but if there’s one thing to be said for the creepy folk of the past, it’s that at least they kept it in the shadows. Today, creepy behavior is more likely to be seen in public — more likely, in fact, to be thrust upon the public. Take the thankfully brief trend of creepy clowns, who terrorized communities in 2016. People would get dressed up as clowns, and then stand menacingly on the streets, scaring children and many an adult. The positive side of this is that the vast majority (likely all) instances were not carried out with some higher crime in mind. They just wanted to freak people out, which they did. Indeed, most analysts eventually concluded that this was an example of hysteria. The actual number of clown sightings was next to zero, but thanks to media and internet reports, concern was much higher.

Selfie Opportunities

Take a visit to anywhere remotely interesting, and what you’ll find are certain people who are thoroughly engaged. Not with where they are, of course, but with themselves. If there’s one major shift that you can see out on the streets these days, it’s people taking selfies. For the most part, it’s all harmless, just a bit narcissistic. But there are times when it is dangerous. Since people are mostly taking the photographs for other people, rather than themselves (they’re to be shared on social media), they’re trying to find the most unique shot they can get — which sometimes involves putting themselves in danger. Nearly three hundred people have been killed taking selfies on top of buildings, near mountains, and out on the water, and there have been plenty of other close calls, too. The rise in risky photographers has led some people to call for ‘selfie-free zones.’

Source: Pexels.com

Vaccinations and Health

Humans have come a long way in the past century. We now have cleaner water, safer conditions, we’re better educated, and people are healthier. This should be celebrated, and, for the most part, it is. But there’s also a certain section of society who doesn’t see it this way — and they’re trying to undo the good work. They’re part of the anti-vaccination movement. They think that vaccinations, instead of helping to immunize children against deadly diseases, aren’t necessary at all. So they don’t get vaccinations for their children, who sometimes fall ill, and sometimes help spread diseases. Alas, their beliefs are all based on bad science — and it’s having a negative impact on the world. The cases of measles, for example, has risen by 50% in the past year.

Public Distrust

Indeed, the anti-vax movement is just part of a broader trend of distrust. Fewer people than ever before have faith in the government, the media, and the corporations — the bodies that effectively run the world. Some of it is most definitely merited, but the distrust sometimes extends too far. Some people think that anything mainstream is to be rallied against.

Technology Overload

Finally, let’s look at something that isn’t overly dangerous, per se, but does have a corrosive impact on people. Smartphone addiction. While it’s all good and well talking with friends during the day, it’s the other aspects of smartphones that are doing the damage. For example, while social media companies try to paint themselves as positive places where people connect with one another, the opposite is true. Studies have shown that sites like Instagram make people feel worse about themselves, and have also had a negative impact on body issues. Another less sinister but just as damaging aspect of smartphones is the impact it has on sleep. People who use their phones in the run-up to bedtime and sleep next to it get a poorer night’s sleep than those who keep their phones in another part of their home.

Conclusion

So what can we learn from all of this? There are a few things. The first is that everything, especially technology, can be dangerous when it’s in the wrong hands. People may have always wanted to, say, fly a drone over an airport, but just never had the option. Also, it does seem that the internet, for all the good it does, has given rise to a level of egotism that can be hard to keep up with. People are willing to do anything if it gives them a few likes on their social media channels. The final thing, something to keep in mind, is that people haven’t suddenly become more idiotic. In general, the opposite is true — today’s younger generation are smarter than their parents are. It’s just that you’re much more likely to hear about stupid things people have done. They happened just as often as in the past, but because the internet and 24 hours news weren’t around, you didn’t hear about them.

Office Technology that Will Improve Your Staff Productivity

Three of the key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A key to running any business/organization today is having the proper technology in place. Doing so will have improve your staffs productivity and your overall efficiency. The following contributed post discusses this and is entitled, Office Technology that Will Improve Your Staff Productivity.

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If you would like to stay competitive in your marketplace without having to invest a lot of money in new processes and procedures, you can rely on technology to help you improve the productivity of your staff while making their life in the office easier. Companies are looking for new ways of providing more value to their customers at a lower cost, and some smaller IT improvements can do just that. Find out more below.

Image via Flickr

Customer Chat

It is important that you answer customers’ queries as soon as possible. Today’s consumers’ attention span is much shorter than the previous generation’s and they are looking for immediate answers. You can find a system that will gather all the feedback and pop up on one of your employees’ computers, so they don’t have to stay logged into various systems and get distracted just to provide excellent customer service.

Shared Calendar

Image via PxHere

If collaboration is something that is necessary in your business, you will need to allow your staff to work on projects together and collaborate. You can create a virtual workplace where they can share and update projects. While a Google Suite system might do the job in the beginning, you might want to talk to an expert at inc-systems.com/services/managed-it-services/ to find out whether or not your business could benefit from a custom calendar and a CMS system.

Cloud Computing

It is crucial that you encourage the use of cloud computing. You will not only be able to automatically back up your files and take notes, share insights, update your team on the go, but also share information with your customers faster. You will have to install advanced security, though, so you can prevent the accidental disclosure of sensitive information.

Social Media Tools for Scheduling

If you are involved in digital marketing, you might have a member of staff updating your social media accounts and posts regularly. If they have other jobs as well, they will find managing everything very challenging. Instead of giving them half an hour a day, every day, you can allocate a few hours every month when they can schedule the jobs ahead. You can use an advanced scheduling and posting service and a social media calendar to make the most out of your reach and engagement.

Digital Learning Platform and Knowledge Base

It is also important that you empower your staff and help them become more efficient. This is why improving your office technology is necessary. If you have a knowledge base available for staff, they will find the answers without having to speak to a manager, and deal with customer queries faster and more professionally. You might also deliver your regular training or updates using your internal systems accessible any time, so they can complete the tasks when they are not compromising customer service or their own productivity.

Upgrading your office IT system can help you manage the different tasks in your company and improve your staff productivity at the same time.

Online Improvements For Hotels

Three of the key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. The internet has changed the game in terms business and commerce. The Hospitality Industry is no different, and hotels that aren’t properly marketing online stand to lose business. The following contributed post is entitled, Online Improvements For Hotels.

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The Internet is a very useful tool for businesses to communicate with their target market. Almost everyone has access to the Internet these days, and people use it to compare prices and make travel arrangements. Hotels can get a lot of business from their website. However, if your business isn’t employing the correct hotel web marketing techniques, then few visitors will end up converting into customers.

https://pixaby.com/illustrations/internet-marketing-1802610/

There is a lot of competition in the hotel industry, so it’s important to do everything you can to attract the right customers. The best hotel website design won’t only attract lots of people to your site, but it will also encourage them to spend longer on there, and potentially make a booking. If someone finds your website online and it’s of poor quality or looks amateurish, then they will often click off and visit somewhere else. If your website takes too long to load, isn’t organized correctly or is difficult to navigate, then people will look elsewhere, as no one wants this sort of hassle. After all, the Internet is all about convenience.

Effective hotel marketing will give your hotel the right image. All hotels, even small bed and breakfasts need to have a professional website that shows off their brand well. When it comes to getting people to visit your site, there are a few different options. Since most people will find websites using a search engine, hotels will benefit from using SEO strategies. SEO or Search Engine Optimization is the process of making your site more attractive to search engines. When done properly your site will appear higher up in the results listings and stand a greater chance of getting clicked on. The best hotel website will also load quickly, contain lots of useful information and be very easy to navigate.

Is Your Hotel Suffering From A Lack Of Repeat Business?
Repeat business is imperative in the hotel sector, and while you may deliver a fantastic stay to your guests, this doesn’t mean they are automatically going to book again. Therefore, if you are suffering from a lack of repeat business, read on for some advice on hotel marketing online that can help to rectify this problem.

The first thing you need to do is get to the bottom of why customers are only booking one stay at your hotel and then not returning. Nine times out of ten this is because you are failing to follow up on their experience to build a loyal connection with your customers. You need to build an authentic relationship if you are to generate the loyalty that encourages customers to come back to your hotel again and again.

This is where hotel Internet marketing comes in. There are three keys aspects of hotel marketing that can help to ensure you benefit from repeat business – social media marketing, your online booking system, and email marketing. How easy is to for customers to book again? What appointment booking software do you use? Do you provide discounts for loyal customers online? Is their information remembered?

Email marketing is imperative for keeping your customers up to date with your hotel and everything that is going on. One of the best ways to increase your chances of repeat business is to offer voucher codes and special offers via email to your customers.

Aside from this, social media provides the perfect platform for customer engagement, as it allows your customers to get as close to your brand as possible. You need to post regularly on your social media accounts, and you need to ensure you are communicating with your customers, rather than merely posting a string of in-your-face advertising messages.

Staying Ahead of Smart Tech

A key focus of my blog is Technology. As time goes on, we’re developing new technologies for everything. As such, it’s important to be able to understand the positives and the negatives of these new technologies. The following contributed post is thus entitled, Staying Ahead of Smart Tech.

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Yes, we can control our lighting and heating from our phones and we don’t even have to be in our homes to start recording our favourite shows, but is this smart technology all that it’s cracked up to be? Is there a danger that we are, in fact, growing far too reliant on tech that makes our decisions for us? In this short article we take a look at the ups and downs of smart tech and the role it plays in all our lives.

Ups

Let’s face it, the use of clever, interconnected devices that talk to one another really does make our lives easier. From smart speakers that respond to a single voice command to devices that send and receive data about our home power usage and adjust their levels accordingly.

In theory all this technology can not only save us time but money too as we use its capabilities to keep a closer track on power use and help lower our bills.

Smart tech also helps stay independent as we have greater access to the things that make our life easier and safer. Smart timers across multiple platforms that remind us to take medication and phone apps that monitor our diet and if we’re getting enough sleep.

Image from Pixabay

Downs

One of the largest areas of concern when it comes to interconnectivity is that of security and privacy. If we take the latter first, how are we to really know what becomes of all the data that is held on us. Not just our confidential information, such as our bank details but all the day-to-day interactions we have with our devices, the entertainment we access, how much energy we use, even what we Google. Somewhere all this data exists and if recent cases of data breaches are anything to go by, this alone makes us vulnerable.

The second issue is that of security. While many of our devices, such as our phones, have their own operating systems that can be updated for greater protection against viruses much of our tech doesn’t. And it’s these devices that freely send and receive and data that are the concern. With little or no protection in place against cyber-attack, how are we to prevent them turning rogue and infecting our whole network should one fall victim to a virus or hack?

Whatever our concerns it seems inevitable that our lives are only going to become more rather than less connected with tech giants and companies like Sylvania Connected Solutions working towards more integrated solutions on a large scale.

So, while we should embrace the future of our homes, cars and cities as becoming ever more entwined with technology there’s no harm in maintaining caution when it comes to how we choose to use our smartphones.

The future might be tech-driven but we are all still very human and have a right to our privacy and how our data is stored and shared. Let’s stay one step ahead of this smart technology.