Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, if you have some sort of online presence, you will come into contact with the field of “Search Engine Optimization” or SEO for short. Whether you’re a blogger, a YouTube content creator or if you own a business, you need some understanding of this field. The following contributed post is entitled, Six Weeks To Learn SEO Strategies.
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SEO is a complex set of strategies that you need to learn to rank higher on search engines like Google. But there is hope! This blog post will discuss SEO concepts, tools, competitor analysis, keyword research, link building, local SEO, and measuring your success with these strategies. By following the six-week plan outlined here, you’ll be well on your way to mastering SEO techniques for any website.
Week 1- SEO Concepts
The first week of the six-week SEO learning plan covers how to use a few basic concepts and tools. The most significant idea is that search engines can’t read HTML, so you need to write your content in a way that crawls it correctly.
You have two options for writing web pages: validate HTML or write XHTML syntax (XHTML is newer). Validate HTML will help catch errors on your page, while XHTML has fewer mistakes because it’s stricter with its coding requirements. So if you’re using an old-style webpage editor like FrontPage 2003, then make sure to convert code from validating HTML into XHTML before publishing them online.
Week 2- SEO Tools
SEO is all about the tools. Tools can help you do everything from keyword research to checking backlinks and anchor text, ranking your pages higher in search engines, monitoring rankings around the clock, analyzing social media mentions of your brand or product on a platform like Facebook. Here are some great SEO tools that will make it easier for beginners to get off the right foot!
Tool One: Keyword Research Tool- This tool helps with brainstorming keywords related to any topic and provides information such as global monthly searches (GMS) and word count estimates. It also provides links to similar keywords which may be more popular than the ones initially selected
Tool Two: Backlink Checker- With this tool, you can find out who is linking to your competitors and see how many links they have. It also helps with the analysis of anchor text by telling what percentage of backlinks are from external domains
Tool Three: Rank Tracker- A rank tracker tracks where a web page ranks in search engine results pages (SERPS) for specific keywords or phrases, helping you determine which content on your site needs improvement
Tool Four: Social Media Monitoring Tool – It allows brand managers to monitor mentions across social media platforms such as Twitter and Facebook so that responses are timely
The tools shown here will make SEO much easier for beginners. They provide information like GMS, word count estimates, keyword popularity rankings related terms, and others.
Week 3 – Competitor Analysis and Keyword Research
An excellent way to get started is by tailoring your content strategy for what people are looking for. This research will tell you which keywords have the most competitive and where you should focus your efforts.
Google Analytics can help with this task, but always use more than one tool to ensure that you’re making an accurate assessment of a keyword’s search volume and competitiveness. Tools like SEMrush offer valuable stats such as clickstreams from Google Search Console or Adwords Keyword Tool data about how specific competitive phrases are over time.
Look at both high-volume terms and synonyms. Don’t try to rank on too many different long-tail phrases simultaneously. Instead, focus on getting to rank quickly on one word before moving onto another term.
Week 4- Link Building
Link building is the process of getting backlinks by creating content on your website that other people want to link to. For this strategy to work, you need a strong marketing campaign with compelling reasons why they should share and promote your content rather than someone else’s.
For example, if you write about how important it is for small business owners to start using Twitter in their social media marketing plan, find experts who agree with you. Then, interview them and create an article around what they have said. When people come across it online or read more information about the subject from these sources (or hear it as part of a podcast), they will go back towards your website because there has been such an effective promotional push behind it.
Week 5-Local SEO
When you are looking for an SEO strategy that will be most effective in your region, it can be complicated knowing where to start. It’s tempting to use the same methods as everyone else and hope that they work for you too, but this could mean missing out on much more targeted approaches that would have better results! So instead, you can Check out this post by FAT JOE for even more detail on how to optimize your eCommerce website; it will be an excellent place to start.
Week 6- Measuring SEO
There are many ways to measure your success in Search Engine Optimization (SEO), and understanding how the different metrics work will help you know what needs changing when things aren’t going as well as they should be. But, of course, the easiest way to start with measurements is by looking at your traffic.
For a website owner or professional marketer to know if their site is optimized effectively, they need some tool or analytics software installed. It will give them all sorts of data points about where visitors came from and which keywords they used in searches leading up to those visits. Some people will have access to this information from their website hosting company, but many will need a tool like Google Analytics.
Google Analytics is free and easy to install on your site with just one line of code added. It comes in two types: basic and advanced. The only difference between the two is the number of features available for each class. So if you’re not sure what kind of data you want or how much analytics experience you can handle, then go with the standard version first, which should give enough insight into where things might be going wrong before upgrading to get more in-depth results.
In conclusion, the key is to be patient and experiment with the various SEO techniques. If you are looking for more information on learning SEO strategies in six weeks, you can start with these six essential lessons.