Business/Entrepreneurship – Page 70 – The Big Words Blog Site

Why Customer Experience Matters More Than Ever

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what kind of business you’re running, the happiness of your customers is paramount. Happy customers will not only return, but they will tell other potential customers about you. The following contributed post is entitled, Why Customer Experience Matters More Than Ever.

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In today’s world, businesses can face even more competition than they might have in the past. Priorities have changed for consumers, which means that they also need to change for the businesses and brands that are serving them. One of the things that all businesses should be paying attention to is their customer experience. Customer experience is more important than it has ever been, and it can be the difference between a successful brand and one that fails. Consumers are looking for products and services that come from brands delivering a memorable experience that meets their needs. There are some important reasons to pay attention to customer experience now more than ever.

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Online Competition Is Fierce

The growth of digital marketing, ecommerce and other shifts in the market caused by the internet have all made a big impact. Online businesses face tough competition, not just from companies similar to theirs but also from huge online giants and larger businesses. Even local brick-and-mortar businesses can face competition from those brands that are able to invest more in online advertising, plus they are competing with online companies on top of that. In such a competitive world, customer experience becomes more important, especially for brick-and-mortar businesses. When you can find anything online, you need to give people a reason to walk into your store.

Customers Want to Make Memories

When any company can deliver the product or service you’re looking for quickly and often cheaply, it’s not just the stand-alone product that matters. Everything surrounding it is also important. Consider the example of hotels and other travel accommodation. As Peter DiTommaso points out, world-class hotels have contributed to the rise in tourist numbers in NYC. People could quickly find a cheap and convenient place to stay in just minutes online, but luxury hotels offer a complete package and memorable experience. Often people are looking for Instagrammable moments and something unique.

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Consumers Have More Power and Choice

The internet makes it easy for consumers to discover the range of choice they have, giving them more power. They can seek products and services from all over the world and purchase them in a number of ways. When the consumer has so much power and choice, there’s more pressure for brands to deliver a whole experience that they enjoy. Instead of ending the sales process with the purchase of a product, businesses need to consider an ongoing relationship and sales cycle, keeping customers interested with a good experience.

Investing in CX Gives ROI

There’s no doubt that focusing on customer experience delivers a great return on investment for businesses. 86% of buyers are willing to spend more for a good customer experience, so it’s worth investing in creating the right experience for your audience. This applies to both B2B and B2C businesses, both of which can benefit from thinking about their customer experience and using a customer-focused approach to marketing, sales, customer support, and more.

Customer experience is more important than ever, so you should pay attention to it if you want your business to be successful.

Give Business Devices And Machines A Second Life

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If your business uses some form of technology, acquiring new hardware and getting rid of your old hardware may require some coordination. When you’re looking to upgrade, someone else may able to use your old devices. Also, for your own operations, you might consider acquiring equipment that may have been used. The following contributed post is entitled, Give Business Devices And Machines A Second Life.

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Every business has a technology strategy that determines not only which technology they should purchase but also how to use it. The typical approach establishes the expected lifetime of equipment, machinery, and electronic devices against the organization’s budget. As such, each organization replaces the current technology in use at a scheduled date, whether it is every year, every five years, or every ten years. How long you are going to use the same technology depends on a variety of factors, including your financial situation, the business objectives, and the market requirements. As such, when it’s time to invest in new or more innovative tech, the business has the opportunity to prolong the life of their equipment, even after it’s left their offices.

Indeed, environmentally-friendly commitment and procedures play a significant role in the disposal of used equipment. However, businesses can also consider strategies that allow for the best use of second-hand machinery and devices. Aside from environmental consideration, there is also an economic perspective to embrace.

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Recycling your electronics
What happens to the old mobile devices that you finally decide to replace? Electronics is one of the fastest business investments to wear out. With new smartphones and laptops being produced every year to the latest tech standards, it’s fair to say that businesses that keep their devices for a little too long expose themselves to cyber threats. Old machines are more vulnerable to hacking. As such, you might find that your old business electronics hold no value to anybody. But it doesn’t mean it’s suitable for the bin.
On the contrary, electronics can be recycled sustainably. Does it mean that manufacturers can make another phone using your ancient mobile? The answer is no. Chances are that the components inside your device can’t be used for the same purpose. But they can be repurposed in other industry sectors.

Consider businesses that sell used equipment
Not every old gadget and piece of equipment is a magnet to hackers. Devices that connect to a network are more likely to be targeted. However, equipment that doesn’t require any broadband connection, such as industrial machinery can be bought second hand from businesses such as Revelation Machinery, at a lower cost and with no risk for the company. Saving money while bringing your business to the next level, that’s precisely why second-hand heavy-duty equipment is such a fantastic opportunity for small companies. Additionally, if you are concerned about environmental cost, it’s worth noting that buying used equipment means that manufacturers produce less, and therefore you lower your impact on the planet.

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Give back to the community
Can you donate the devices you don’t use anymore? You’d be pleased to know that many organizations around the world collect computers and laptops to support charities and education centers. If you want to help them, you can get in touch with a charity such as the World Computer Exchange, which accepts working devices with at least 450MHz and no more than 9-year-old. Other organizations take non-working computers that can be repaired before being sent to nonprofits.

Your technology strategy needs to include a plan to remove old devices and equipment with the best possible outcome for the planet. As a company, you can choose to recycle, donate, or sell your used machinery. There is only one rule: Make sure your decision will help someone else. Be the business that gives further.

What Can Social Media Do For Your Business?

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A business that doesn’t use social media is not clicking on all cylinders. Social media has created different ways marketing and ways of reaching multiple demographics. The following contributed post is entitled, What Can Social Media Do For Your Business?

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In today’s business climate, it’s very difficult to find a business that can’t benefit from social media. Furthermore, most companies are now active on various platforms as they fear being left behind by their competitors. However, the vast majority of companies fail to unlock the true benefits of social media. Now is the time for yours to stand out from the crowd.

Before building your strategy, you must research the many benefits that social media streams can bring to your business. Here’s all you need to know.

Raise Brand Awareness & Reputation

Reaching new clients and securing more returning customers is the main goal shared by millions of companies. Setting up business pages on Facebook, Twitter, and Instagram are great ways to stay active with your clients. You can find out how at https://www.pcworld.com/article/240258/how-to-make-a-facebook-page-for-your-small-business.html. The regular posts offer a chance to update them on new products, services, and promotions.

However, you can take this further with behind-the-scenes content and insights into the people behind the brand. The lack of human interactions can cause some issues for your customers. This is the best substitute by a considerable distance. Take this opportunity to gain positive reviews from clients too, and new leads will soon flock to the venture.

Improve Customer Care

Social media marketing channels are more effective than ever. However, they can be utilized to achieve so much more. Clients may need to ask questions about a product before completing a purchase. Alternatively, they may have experienced problems with those items. Either way, social media direct messaging features are ideal.

They can also be used to send out mass marketing communications. The fact that the recipients have shown an interest in the brand should produce more hot leads. On a side note, handling contact in this manner can aid your bid to go green. When contacting the business feels convenient, clients will invariably respond in a far better manner.

Make Money

Every business decision is focused on the financial elements. In addition to the financial rewards of securing more leads and sales, social media can be used to gain direct earnings. Monetizing a blog or YouTube channel is a process enjoyed by many businesses. The ads hosted on those channels can boost your earnings without promoting direct competitors.

You can take the process to a whole new level by launching a social media App. Learn how to do this at https://uptech.team/blog/create-app-like-tiktok. This could earn you money from users and other businesses alike. You can still generate more leads through these platforms too. This can further support the sales funnels created via other channels.

Develop New B2B Relations

Interactions with clients will remain the priority for most businesses. Still, you should not overlook other links. The B2B communications can see major benefits thanks to the use of social media. Firstly, internal interactions can be aided through the use of WhatsApp groups and private Facebook groups. It can help manage workflows and discussions.

External links to other businesses can be facilitated through social media too. When looking for local companies to partner with, the reviews left on business pages can offer key insight. Reaching out to new connections via LinkedIn is a great option. The various platforms can also help you identify local events and opportunities.

Building A Successful Business: Top Tips

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Building a successful business is not easy and not everyone can successfully do it. Those who do, usually adhere to same basic tips. The following contributed post is entitled, Building A Successful Business: Top Tips.

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Starting a new business can be a daunting prospect. There are many moving parts to deal with, and it can be challenging to make sure that all is in order. Fortunately, there is a range of practical steps that new business owners can take to continue on the right path to success.

Here, we will look at just a few of them so that your business can mirror the success of the Mecca Cafe and David Meinert, Seattle’s longest operating eatery.

Are you ready to find out more? Read on!

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Have a solid business plan

Making sure your business plan is sound is the first step towards building a successful company. Without a clear business plan, it will be difficult, if not impossible, to obtain financing for your enterprise.

The components of the business plan are as follows. First, you will need to make sure you have a clear vision or mission statement. This will help you convey the type of company that you are trying to get underway. Next, you need to identify your business or product and explain how it is set apart from your competitors.

The next move is a thorough review of the market. This shows where your company fits into the surrounding community and provides a simple map of your suppliers and potential buyers. Your local Chamber of Commerce or Economic Development Office may have useful resources at your disposal.

You are going to need to designate and describe your management team; clarify their background and what they are going to bring to your business.

Your marketing strategy is one of the most critical aspects of the business plan. You need to be able to show prospective creditors how you expect to relate to potential buyers and vendors.

Finally, any business plan needs to have a robust cash flow statement, citing the financial needs of the business as well as all sources of funding coming in. Revenue projections will also need to be included.

Secure funding

You will need to take a more in-depth look at all your funding possibilities. It can be tough for new ventures to access the financing they need to get started. A personal loan could be sufficient in this situation. You can also find individual investors or approach angel investors or venture capital firms on your own. Here you will need to be mindful of the extra measures you need to take to make lenders find you appealing, and you will need to be prepared for a few tough years when your business is just beginning.

Honesty

Finally, it is important that you be frank with yourself about the importance of your company in the real world. So many aspiring business owners are concerned only with making money and have no idea how to start a company from the ground up. Often they are not able to do the 24/7 job that a new company needs to succeed.

Without placing a large amount of human and financial resources in your new company, you are likely to collapse. New business owners should be able to dedicate their lives to their businesses and to face the many obstacles of entrepreneurship.

What Should Your Business Do With All That Data?

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Most businesses today generate significant amounts of data. Data generation creates the need for data storage. The following contributed post is entitled, What Should Your Business Do With All That Data?

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Big data, no doubt you’ve heard of it. What is it? It’s everything, basically. Details of your customers, clients, employees and the inner workings of your business and more. Big data is the norm now and every business no matter how big or small has to get used to storing and handling large amounts of data. But depending on the type of business you run, you’ll need to use it in different ways. Here are the more common and scalable things you can do with big data.

Effective yo-yo pricing

It’s well documented that the best benefit big data brings is the ability to price effectively. According to your consumer profiles and the data they provide, you can increase or decrease your price within the range of the majority of your customers more effectively. This means that as your business grows and you add more products to your line, you will be able to net the largest number of customers at all times. Taking into account a consumer’s age, cookies (past searches and buying habits), their location, past visits, devices and seasonal buying patterns, you can build up a customer profile very accurately. However, you will need to continually track all of this so you can change your outlook and pricing in accordance. This affords you the ability of effective yo-yo pricing.

Studying consumer profiles

Marketing and sales professionals have always been tasked with learning more about the company’s customer base. With the aid of big data, consumer profiles can be made and studied. However, for this to occur you need scalable Cloud Solutions by Online Computers. This type of service offers you a cloud capacity you can increase or decrease on an as-needed basis. It’s inherently flexible, as you can access data and files on any device hooked to the internet. Cloud systems don’t require any overheads either, so you save money automatically. The service is also tailored to your business requirements so if you require upgrades and migrations, you need not worry about not having the capacity, safe passage or hardware to increase the speed of data flow.

Internal improvements

Big data isn’t just about customers, it’s also a great help to your business internally. Employees should be able to have their work styles logged by productivity software. This will show the number of clicks they make, for how long they stay on one task, where their cursor hovers the most frequently as well as how long it takes to respond to messages, etc. The data you collect will give you an incredibly powerful insight into how your employees work and where mistakes are being made.

Needle in a haystack

If you have a gremlin in your supply chain, you will find it much easier with the collection of big data. It will allow you to pinpoint where time is lost, where most errors keep being made and who could be responsible for them.

Big data is an incredibly complex yet useful concept. It doesn’t require large scale hardware as you can utilize a cloud system. It must become a part of your company culture if you are to remain competitive.

Following a Passion And Making Money From It

Three of the focuses of my blog are Career Discussions, Financial Literacy/Money, and Business/Entrepreneurship. Many employees eventually get to a point where they have to weigh staying in their career versus pursuing their passion. If one is to pursue their passion full-time, the economics have to be thought out. The following contributed post is entitled, Following a Passion And Making Money From It.

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Following a passion can be a risky move for a lot of people. This is what causes most to avoid embracing their dream, and instead, staying in their current position. Despite this, there are success stories when it comes to following a passion, which is why people continue to do so.

However, you can’t just chase your passion because you’re tired of your current job. It doesn’t work like that. You also need to put in a lot of effort and energy with plenty of planning and dedication to ensure that you understand what you are getting into. To ensure you can make this possible, these are the tips you need to remember.

Have a Plan

Having a plan before starting anything is always recommended, so it doesn’t matter if you’re starting an East Coast Wings & Grill Franchise to get some business-ownership experience or quitting your job to create art full-time, you need to understand every step from the first day to the last.

Making plans is not fun, and it can be tricky to make a proper plan without any experience. However, knowing where you want to be in a year, five years, or ten years will help you deal with each stage of the process.

Have Patience

Making money by following a passion is not something that will happen overnight, and even those who seem to sprout up out of nowhere and become famous instantly still put in plenty of work to get them to where they are.

It’s vital to keep this in mind when following a passion. You may expect to hit the heights immediately, but the reality is that it could take weeks, months, or even years before you start to reap the benefits.

Expect Challenges

There will be challenges every minute of every day when you are following your passion and trying to make money from it. You will face people who don’t believe in you; you will have times where you are told you can’t do this, by both friends and industry experts. However, if you really care about making this a success, it’s vital to keep going.

Put Enough Into It

You cannot achieve your dream half-heartedly, and if you want to make something of yourself by following your passion, you need to put enough into it that you find the success you crave.

This means plenty of hours working out your next steps. It means ensuring that everything you submit and propose is perfect. It means sacrificing hanging out with friends and even saving money to help you launch your business when it is finally ready.

Transforming a Hobby Into Something More

Many people dream of doing something with their hobby and making money from it, but there’s a reason that not everyone is successful in doing so. Following your passion takes guts and dedication, so if you feel like you have what it takes to make these changes in your life, remember these essential tips for following a passion and making money from it.

Bringing The Aesthetic Of Professionalism Into The Office

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If your business is operating in an office setting, you want a high level of professionalism. Running your office at peak professionalism will not only increase the effectiveness of your staff, but it will also increase the confidence of your consumer base. The following contributed post is entitled, Bringing The Aesthetic Of Professionalism Into The Office.

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When running a business, it soon becomes clear just how important image is. There’s the impact of the brand on your clients and customers, but there’s also how aesthetic and setting affects your team. If your workplace exudes professionalism, then people tend to act like competent capable professionals in it. If it looks like it’s been hit by a bomb, then that can influence them in the other way.

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Keep it clean
It might sound like an obvious tip, but you might be surprised how much work it takes to keep an office truly clean and how easily those standards can start to slip. Working with a professional cleaning team can ensure that every surface, every material, and every window is cleaned so you can feel confident about inviting anyone into the workplace. Plus, if you take better care of the environment that your employees spend their time in, then they will also feel more cared for as a result.

Have plenty of storage
If you don’t afford your team the storage they need, be it desk organizers, filing cabinets, drawers, or whatever they need, then you are quickly to find that all the paper in the office is very hard to contain. Of course, you can go paperless to cut down on both storage and paper waste, but most offices aren’t yet ready to fully convert to a paper-free organization style.

Make the walls look neat and orderly
You don’t have to go boring and colorless throughout the office to make it look professional. However, if your space is a little haphazard, then finding a common visual element to unify it all the way through can make it look a lot more organized. For instance, installing concrete cladding all over the walls can help make it feel a lot more consistent. Consistency is important in branding and image.

Have it laid out into different work zones
Employees should have different spaces they can access for different kinds of work. This can include spaces that are more closed off and offer some privacy, as well as spaces that are more open and allow for communication. As such, you help your workers become much more efficient, and the business looks a lot more organized than if you simply had a cubicle crush.

Set a real welcome
A receptionist desk works wonders not only for the clients and guests that come to the office but also as a welcoming sight for the team, as well. The workplace isn’t a home, but that welcome can be important in helping your employees feel a sense of belonging. Of course, it should be manned by the right receptionist, too, someone who’s happy, witty, and able to operate on the go.

The tips above can help you sharpen up the office’s image which, in turn, can help sharpen up your team, too. Of course, the workplace is far from the only thing that influences the conduct of your team, but it can have a more profound effect than you might initially think.

Ways You Can Keep Your Business Running Smoothly

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re running a business, you’ll want your operations to running seamlessly and efficiently. Some things will vary by the type of business, but some aspects are universal. The following contributed post is entitled, Ways You Can Keep Your Business Running Smoothly.

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Running a business can sometimes be hard work, a lot of time has to go into it and it can be easy to fall behind and soon have your business run less efficiently than it should be. It’s essential if you own a business to make sure it is running smoothly and correctly and to do this there are some simple steps you can take.

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Let’s have a look at some of the things you should be keeping on top of when running your business:

Your Finances

It’s important for any business to keep on top of their finances. It’s one of the most important areas to focus on. You need to know and track what’s coming in and what’s going out, and not just focus on profits. Your profits aren’t a true representation of how your business is doing, you also need to look at your running costs to get the ‘real’ figure. Using tools like QuickBooks Online Accounting Software can help you to keep everything in line and order.

Your Emails

You should always make sure that your emails are in order and processed quickly. If you don’t you could be missing out on opportunities, paying invoices, collecting invoice, customer complaints etc. It’s a good idea to set some time each week to go through all your emails and decided what needs to be done with them. Can they be deleted? Do they need a response? Is there now an action you need to take before you can say it’s been handled? Doing this will mean that your business can run smoothly and you won’t have any nasty surprises or apologising to do when you ‘eventually’ get to them at the end of the month.

Your Office

If you want to have a smooth-running business, then you need to have a clean, organised space to work in. Whether you run your business from a home office or has several employees in a large office space it is essential that you have a good clean office space policy. It’s a good idea to show and explain the expectation down to your employees too. Having everyone work to the same standard will ensure that your office space is kept organised and running well.

Your Employees

Your employees are key to making sure your business runs smoothly. Make sure you are providing a good working environment, are rewarding them and showing your appreciation for their hard work. Happy employees are productive employees so looking after them will always make your business run better. You also need to make sure that you provide an employee handbook for your employees with a detailed job specification. This way your staff will always know what is expected and understand their role.

These four areas are key areas to have organised and running smoothly in order to keep your business running as it should. Do you have any other areas that should be focused on that you keep on top of in your business? Please share them in the comments below.

6 Things to Consider Before Starting a Manufacturing Business

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“Starting up a new manufacturing business is a big decision to make. Whether you’re new to the world of entrepreneurship or you’ve been working as a company owner for many years, there are still many risks to weigh up.”

Buffer

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Manufacturing businesses can be lucrative if run properly. There are keys to running a lucrative manufacturing business. The following contributed post is entitled, 6 Things to Consider Before Starting a Manufacturing Business.

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Starting up a new manufacturing business is a big decision to make. Whether you’re new to the world of entrepreneurship or you’ve been working as a company owner for many years, there are still many risks to weigh up. Your new manufacturing business will only thrive if you have taken note of all these important factors. Putting the correct plans in place before you launch will increase the chances of your business becoming a successful venture. Here are some of the most important things to consider right now.

1.Equipment

Before you jump into any decisions regarding your new manufacturing business, you need to consider what type of equipment you will need to get up and running. Making a rough list in the initial stages of planning will really help you to assess your finances. From Cooling Towers to machinery all manufacturing companies are completely different so it depends on the type of industry you’re going into.

2. A Gap in the Market

Next you need to assess whether there is demand for your product. This will require plenty of market research and an in depth understanding of your ideal client. As soon as you are reassured that there are people out there who would buy from you, you can carry onto the next phase.

3. Finances

Starting a manufacturing company is going to be expensive, so make sure you have enough startup capital to get you off the ground. You may also need to pay and hire experts to advise you on the products you manufacture so be sure to keep this in mind. If you aren’t in the right place financially before you begin, you may want to rethink your venture for now and return when you have the capital behind you.

4. Competitor Research

Knowing who is currently in your industry can give you a huge head start when it comes to your business. Although you shouldn’t solely focus on your competitors it can’t hurt to keep an eye on what they’re doing and emulate their successful strategies.

5. Your Knowledge and Experience

Do you know enough about your industry to go into manufacturing alone? You may need to hone in on your area of expertise and hire other people who can plug the gaps in your knowledge. When hiring staff make sure you’re confident that they fulfill the criteria for the job description and carry out thorough interviews too.

You do not need to know absolutely everything about manufacturing, yourself, of course. If there are specialist product touches that you want to add to products, such as powder coating work, then outsourcing them can be a valid approach as well. Finding partners who can help you put the finishing touches on the bulk work you complete can help you stay agile while still having access to advanced techniques when you need them.

6. Potential Locations

Choosing the best location for your manufacturing business is so important. It needs to be accessible, affordable and close to your target audience and business associates too. It will always be difficult finding a balance between all three, but it is certainly doable.

All in all, you want to make sure that you are making the right decisions when it comes to your new manufacturing business. Knowing that people are going to buy your products, having your finances aligned and investigating any other necessary factors will ensure that your new manufacturing business is a roaring success.

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How to Use Social Media to Build Your Brand

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Most businesses today need a strategy for building their brand via social media. Social media has changed the game in that it has created an abundance of markets separate from traditional media. The following guest post is entitled, How to Use Social Media to Build Your Brand.

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Social media is about sharing thoughts, establishing an online presence, and building a network. Given these factors, marketing professionals realized how they can use it as leverage. In fact, it helped brands build their digital presence in a social space, and the bulk of online purchases were attributed to social influence. Most consumers will agree that user-generated content can influence buyer behavior.

Many companies adopt this strategy since social media is key to a successful brand campaign. In cities such as Brisbane, SEO services and social media marketing doubled in demand. However, the social media climate is harsh, and business owners should be aware of this. Creating engaging online campaigns can be a disaster without proper research and planning. Here are some pointers on how to utilize social media for brand-building:

Be bold with ideas

Burger King launched a unique and controversial online campaign for its customers: delete ten of your friends to receive a free Whopper. To their surprise: 240,000 people were unfriended by people who wanted something free in return. Each customer who took up the challenge received a receipt after participating in Burger King stores. Their unconventional strategy, “Whopper Sacrifice,” was the Grand Winner at the 2009 Clio Awards. When you’re willing to take risks and push the envelope, you’ll reap the rewards. Be bold with your ideas and don’t hesitate to push the envelope; it will pay off.

Use social media interests and hashtags

MTV, the music video pioneer, utilized social media to boost the 2012 Video Music Awards. Six-second videos were aired on different social media platforms to announce the nominees for Best Female Video, Best Male Video, and Video of the Year. Fans were treated to an exclusive glimpse of the Moon Man’s trip from LA to New York by using the #RoadtotheVMAs on Twitter. The Road to the VMAs 2012 became the second most talked about social buzz to date. Using social media interests and hashtags helps get the word across the online space.

Take over a social space to pick people’s interests

Uniqlo, a Japan-based clothing company, created a simultaneous pinning event on Pinterest. As users scrolled across the brand’s page, big blocks of pinned images (shirts, jeans, jackets) formed Uniqlo’s brand mosaic. Their products were animated in real time, which gave people a glimpse of what their brand had to offer. Taking over a social space and allowing people to participate in a synchronized online event helps a company introduce its brand to an untapped market. Brands should work with different social media platforms to engage people and wake them up from their digital slumber.

In the end, these are just some examples of how social media can help your brand increase its revenue and build its name. Social media is an effective tool in building a brand while increasing its online revenues. Digital platforms are perfect marketing mediums: no restrictions and barriers. Armed with good strategies and creativity, social media is an effective tool to build your brand’s name online.