Business/Entrepreneurship – Page 100 – The Big Words Blog Site

How to Make the most of Your First Business Expo

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Business Expos are important events for getting the word out about your business, products and services. They’re also important for getting to know others in your sector – both allies and competitors. The following contributed post is thus entitled, How to Make the most of Your First Business Expo.

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Exhibitions can be a great way of getting your brand known. You generally have a captive audience who are attending because of an interest in your line of business, and shows can produce new customers and extra sales.

If you have never been a part of an exhibition or trade show before, you may need some pointers to ensure that you make the most of the opportunity.

Exhibitors Are There To Sell

Don’t try to sell to other exhibitors unless they approach you. This is the biggest complaint that comes out of trade shows as they feel they could be losing out on potential sales while they are talking to you.

Overcome Fears Of Approaching People

Don’t be afraid to approach people that may be interested in your products. They may well reject any assistance and tell you they are only looking, but do not be put off by this, as just as many visitors could turn into customers.

Be Prepared To Accept Payments

This might sound like advice you do not need because of course, you will accept payment for your goods. The problem is that you need to be able to accept all types of payment, as there are many consumers that will only pay with a card. Choose a mobile POS system that will allow you to take payments wherever you are. This may not be the only exhibition that you take part in, and a device such as this could well be useful for future events too.

Be Pleasant And Polite

Greet anyone that approaches your stand with a smile and always be polite. Civility costs nothing but could gain you some new customers. Make sure that anyone assisting you acts in the same way.

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Use Social Media

Show the event on your social media pages, as this could well bring more people to visit. If they are aware of your business they will look out for your stand, and once again you have more potential new customers. You could share valuable content if someone makes an interesting speech, if something funny happens or perhaps if there are amazing new innovations.

Follow Up

The next day you should send follow up messages to any new contacts you have made at the expo. You should also respond to anyone that follows up with you. These connections can be useful in business and who knows when you may meet them again at future trade shows and exhibitions.

Take An Ample Supply Of Business Cards

Make sure you have an ample supply of business cards to hand out. This is one thing you should make sure you do not run out of as potential customers may leave it a while before they come back to you, and without a card, they may lose your details. You should also collect them from other people, and make a small note on the back of each one as a reminder of who they were.

Exhibitions are not always the cheapest of marketing strategies but they can be the most effective if you utilize all the different ways they can help your business to grow.

Why Your Business Will Benefit From Outsourcing

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In order for your business to go to the next level, you may want to think about outsourcing. Not only can you leverage the skill sets of others in certain areas, but it can free you up to focus on other important tasks. The following contributed post is therefore entitled, Why Your Business Will Benefit From Outsourcing.

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You’ve probably heard of outsourcing before and wondered why or how it can be useful for your business. Outsourcing is where you pay a freelancer or another business to help you with your business without the need to hire them full-time. So, here’s why your business will benefit from outsourcing.

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Helps lighten the workload

If you’re running a business where you’re in charge of a large chunk of tasks, you’ll soon find (if you haven’t already) that you’re overrun with administrative tasks that although they are important, they simply aren’t a priority. Outsourcing in a situation like this will allow you to lighten part of your workload without having to hire someone full-time.

Peace of mind

There’s likely to be aspects of your business that if and when they go wrong, you wouldn’t know where to turn. Things like the toilet leaking or your computer systems breaking down could indeed, have a negative impact on your business. Did you know that you can get IT consulting for businesses, where they can come out when there’s an issue? Rather than hiring a full-time IT consultant you can have them ready and waiting. Also, you can eliminate the worry of ‘what if’ when you have companies like these lined up.

Cost-effective

We’ve mentioned a fair few times about the benefit of not having to hire someone full-time, and that’s exactly what makes outsourcing so cost-effective. Only paying for their services as and when you need them will save you plenty of money that you could be injecting back into your business.

Increased efficiency

While you may already have members of staff that could take on some of these tasks, will they be completed in good time? It’s likely that everyone in your team has enough tasks on their plate as it is, and that’s why outsourcing can help. The person or company that you choose will be able to complete your tasks and allow for better efficiency in your office.

Expert help

Finally, your team may be packed to the brim of intelligent and skilled people, but nobody knows everything. Outsourcing gives wiggle room for expert advice and help. So, if you’re outsourcing say, a web designer, they’ll be able to give their knowledge across so that you’re getting the most out of your money.

The Benefits of Outsourcing For Your Small Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When taking your business from the startup phase to the next stages of growth, it’s important to figure out which tasks you can still handle yourself, and what tasks make sense to outsource. The following contributed is thus entitled, The Benefits of Outsourcing For Your Small Business.

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When you are starting up in business there will be many things that you will be looking at and need to take control with, as well as looking to keeps costs as low as possible. Of course, there will be some things that you do need to spend on regardless of cost, but there will be plenty of other things that you can be more frugal about. And saving in those early stages is such a good idea, simply because it help with cash flow, mean less interest or debt for your business, as well as give you some peace of mind.

One of the things that can cost a lot of money for your business, are employees. You as the owner may or may not have chosen to take a wage from the business. But there may be others working for you that will need just that. Plus, when you become an employer, there can be other things that you need to factor into your costing, such as insurance or pension contributions, depending on what the guidelines are where your business is. So how can you eliminate some of those costs? Of course, you need a team to help your business to grow, as you’ll be unlikely to be able to do it all yourself.

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Outsourcing is something that is pretty big business at the moment, just because of the cost saving benefits. But it is also pretty big business because of the technology that we now have that makes this kind of remote working much easier. And as a result, it means that you are able to hire experts in their field to get the work done, regardless of where they are located. So outsourcing is something that can really help the cost of starting out.

An example, would be outsourcing something like your IT services. If you had to have a person or team dedicated to that, even though it may not be something that is relevant all of the time, then you will be paying them for when they don’t really have much work to do. But if you visit SimplyClouds, for example, it shows that you are just hiring the outsourcing IT team for the jobs that you need to have done (like setting up the cloud or using backup IT services). So in those early days when things are tight, outsourcing really is a great way to go. It can take a little time to find the right people and set it all up, but once you have done so, it can mean there are there to call on when you need them.

As the business owner it is your job to make sure that you are doing the things that can help your business to grow. And outsourcing is a great way to do just that, as it means you don’t have to be doing the smaller day to day to jobs. They still need to be done, and it is important that they get done. But as the business owner, the core focus of the business is what you should be spending your time doing.

4 Reasons You Should Invest In PR As A Business Owner

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Depending upon the type of business you’re running, Public Relations (PR) can be critical in terms of your perception by the community in numerous instances. The following contributed post is therefore entitled, 4 Reasons You Should Invest In PR As A Business Owner.

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If you’re thinking about the services that you need to arrange for your business, you shouldn’t forget about PR. As you’re probably aware, PR stands for public relations. This is an individual or typically a team of individuals who will liaise with the press. They will handle issues with presentation and make sure that your business brand is protected as much as possible. While some issues can not be avoided, if you have a strong PR team the impact can typically be limited dramatically. So, let’s look at some of the main issues that a PR team can help fix for you and why you should hire this service in your company.

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Avoiding The Wrong Side Of The Media

Have you heard the saying that there’s is absolutely no such thing as bad publicity? In the business world, this just isn’t always true. There are plenty of times where bad publicity will damage your business and hurt sales. Examples of this include the Weinstein Scandal. The scandal here was catastrophic and so detrimental that eventually the business had to be liquidated, even with the main CEO stepping down.

While a PR team can’t completely dodge issues like this, they can make sure that similar problems don’t kill your business stone dead. Instead, they will be able possibly spin the story, diverting blame or even distracting the headlines. This is incredibly useful if negative content is being published around your business.

Another scandal that might cause issues is a death in your company. During this time, family members rightfully seek out justice for the wrongful death victim. Negative publicity is a given but with PR you can show that your company is firmly on the side of ensuring that justice does prevail and accountability is accepted.

Handling Poor Reviews

It’s not just about scandals either. It’s again worth looking at the film industry to understand how PR can help with poor views. If a film is reviewed poorly, a PR team is tasked with focusing and emphasizing any positive reviews that exist. You see this all the time. A film can perform horrifically with critics and yet still receive a critics promo with positive reviews for broadcast and ads.

With a PR team poor reviews won’t impact sales and can be handled effectively.

Free Publicity

Beyond damage control, you should also see the press as a fantastic opportunity. It’s important that if you can you make sure the media is writing about your business. A PR team can help you do this, creating stories and context that the press will focus on. Ultimately, they’ll keep your business in the spotlight and guarantee that people are always seeing your name.

Getting The Word Out

Last but not least a PR team will act as a speakerphone for your business. Messages and goals or updates will be professionally broadcast and delivered to various news sources. They’ll make sure that any big announcements from your business do get the attention that they deserve or indeed, require.

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Getting The Word Out

Give Back and Gain Loyalty: How to Get Your Small Business Involved in the Local Community

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One way to strengthen your business enterprise, is to strengthen its ties with the community. You can do this in numerous ways. The following contributed post is therefore entitled, Give Back and Gain Loyalty: How to Get Your Small Involved in the Local.

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It is common sense to all that small businesses are the economic backbone of our local communities. These small businesses from local accountants, florists, and coffee shops will create new jobs for the community, as well provide the services that the community needs. Many like to shop local to support, so there is still a need for these kinds of businesses. Small businesses play a large role in the country too, with it being reported that over half of citizens work for or own a small business. But as a small business owner, you can really make the most of the community where your business is placed; giving back can boost your business as you gain loyal fans and customers.

If you want to get your small business involved with the local community, then what are the best ways to do just that? Here are some ideas and tips to help. It is a practice that is definitely worth it.

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• Local Expertise

If you are known in the community for your skills, whether that be an account or a hairdresser, then people will come to you with their questions (like tax advice or hairstyles). So being able to establish yourself as a local expert can really be a good idea. Get involved with local groups on www.Facebook.com, go to community events, write for local newspapers or media, and show your expertise in those ways.

• Support Charity

If there are some local charities that are doing great things or that are a cause close to your heart, then why not get involved and support them? It could be something as simple as donating a certain percentage of profits to the organization, or helping to arrange events or fundraisers for the charity. It gets your business name out there and show you’re doing good, as well as those local people within the charity knowing all that you do, and then being more likely to come for you when they need the services of your business.

• Sports Teams

From children’s soccer teams to high school football, sports in the local areas is what helps bring people together. If your business is able to be a part of that, then it can only be a good thing. Think about sponsorship for a sports team perhaps or donating things for where they play, such as display bricks from www.brickmarkers.com, for example. Getting involved in the best way that you see fit can help to expose your business to local people on a regular basis.

• Local Schools

No doubt there is some kind of school in your local community, whether that be a nursery school to a high school. They will always be looking for help with things, as well as donations to fundraisers. If you are a local builder or decorator, for example, you could help the school with a project to clear up the play area or painting the walls. Being seen out there doing good in their local community is such a great thing for a small business to be doing.

Presenting The Best Of Your Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Part of the success of your business will be impacted by how people perceive it. As such you must consider how it comes across to the others. The following contributed post is thus entitled, Presenting The Best Of Your Business.

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Presenting the best of your business isn’t always as guaranteed as some people might like to make out. It can take time, dedication, and error in order to learn how your business should present itself. What might work for you might not work for another business and vice versa, despite you both selling extremely similar products at an extremely similar price point. Businesses don’t live and die by their presentation, but that doesn’t mean they can’t necessarily struggle or flourish because of it. Presenting the best of your business is often something that gives you room to grow, room to attract an audience, and a pride in that which you offer.

There is no shame in refining your strategy and learning as much as you can to find where the sweet spot lies. Nor is there a shame in rebranding if you think you’ve gotten things wrong. There are a range of benefits you might consider when dealing with this mindset, so be sure to allow our advice to help you get there:

Focus Groups

Focus groups can help you refine your product over and over again, or perhaps gain a deeper understanding of how your business is perceived. It is extremely important to get this outsider perspective, even if you decide not to act on the information you gain. Figuring out how your branding works on a random sample size of people, or how your product is used, or exactly if your product would be necessary for them can help you redirect your understanding, help you develop a more cohesive idea of where in the market your product might work, and often help you learn things about yourself and your business that might have evaded you thus far.

This kind of raw, brutally honest feedback can often let you cut away some of the dead weight from your idea, but be sure not to give this feedback an unlimited amount of credence, because sometimes the public aren’t always completely understanding of what they want, especially when it comes to new innovation. That being said, focus groups are an essentially useful tool when hoping to present the best of your business in the future.

Visit An Expo

Expos can help you in a range of ways. Not only can they motivate you to express the absolute best of your business, and help you present that in a celebratory tone, but it helps you directly engage with those you may hope to sell to. With the use of a brilliant convention display, the willingness to enjoy a large, focused presentation effort, the potential growth of customer engagement, and the development of your best ideals, you can learn just how your branding, product and scriptwriting comes together to help your firm show itself as you had imagined it. This can not only help you learn more for future expos, but potentially begin to craft a customer base of loyal fans, that might take interest in your product for a good amount of time.

Metrics Of Success

Finding the metrics of success can help you try to repeat that which went very right, or reduce that which might have gone wrong. For example, considering the demographics of those who signed up for your Facebook promotions at the trade expo, or seeing who responds to customer feedback surveys, or considering just how many eyes your social media marketing has reached (but most importantly who engaged with the post) can help you understand a little more about that you’re offering. It can be quite interesting to see just how your product can become extremely important to a select community over time, and sometimes you may want to cater to that. For example, if someone shouts out your brand in a genre of music you might not have expected them to, you might redirect your future branding or marketing efforts to potentially capitalize on that fact, among a range of other things.

When Branding Works

It can be essential to figure out how your branding is perceived, so you can develop its presentation even further in the future. You might ask those who have never purchased your product what words come to mind when presented with your logo or simple name of your business, and if any of your advertisements, watched blind, motivates a purchase. You might try and find what social media posts worked where over others, and just what response you get from risky posts.

With these tips, you’ll learn how to present the best of your business as the years pass on.

How To Run Your Business On The Road

Three of the focuses of my blog are Financial Literacy/Money, Business/Money, and Technology. In today’s digital age, it’s now possible to conduct business on the road, free of any office or store front. While this provides many, many advantages you have to the systems to do it. The following contributed post is thus entitled, How To Run Your Business On The Road.

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Whether you’re attracted to the idea of being a digital nomad full time or you just like to travel a lot and know that running an online business can actually allow you the freedom to travel all over the world as you please and still make money from your business at the same time, then you might be wondering how to get started with living such a lifestyle.

Of course, running a business is still going to be hard work no matter where you do it – of course nice beaches can certainly make it more enjoyable, so in this post we’re going to share with you some simple things you can start to implement that will allow you to run your business on the road.

Automate:

Even if you’re running your business from home, then you should still be looking at automating it as much as possible since this is what creates freedom for you and allows you to focus your time and energy on the things that you’re actually going to be seeing make an impact in your business, so using tools like schedulers as well as things like Zapier, and different apps that can work together to automate your systems and processes will really make a big difference and help you run your business on the road so that even if you’re not able to do things manually, they’re still getting done thanks to automation.

Create digital systems:

Having systems in your business is a must, however, if you run a business from home or use a physical office, then you can choose how to set up your systems and have them on paper if you want – although this isn’t recommended. However, if you want to run your business on the road and make your life easier, especially if you’re traveling around a lot between different countries, then you’re really going to want to go as digital as possible with your systems – unless you really do want to be carrying lots of notebooks and pieces of paper around with you between countries.

Use cloud storage:

Cloud Computing and storage systems are one of the best things you can start using for your business – no matter where you run it from, but if you run it on the road, then these are even more essential since they ensure that everything is backed up securely and that even if your computer was to be lost, stolen, or simply crashed on its own, that you’re not going to lose anything important, which is always a big risk when using non-cloud based systems that don’t back up and save automatically.

Sync your devices:

When traveling, it’s not always going to be convenient or possible to pull out your laptop and access something you need, so if you’re able to sync this to your phone, then you could start accessing things from there, which is going to make your life so much easier when running a business on the road or just when you’re unable to access your laptop.

Going Up In The World: Building A Multistory Office

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. At some point if and when you’re business becomes big enough, you may want to consider building your own office space. There are multiple steps involved which are discussed in the following contributed post which is entitled, Going Up In The World: Building A Multistory Office.

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If launching your own empire has been a dream of yours for some time now, and you have taken the time to save up and prepare for this feat, one of the things which can be amazing is to build an office for yourself this year. 2019 has the potential to be your best year yet and it can be an amazing year to spend building your business and soaring high above the competition. Today we are going to take a look at some of the steps you will need to take to build an amazing office building for your business.

Test the land

When you are searching for the ideal plot of land for your office building you will likely think a lot about the location and the budget you have. One thing you may not think about is contaminated land and your ability to build on it safely. It is crucial to make sure that you test the land to make sure the soil is safe and this will allow you to build on the land without any worries.

Lay a great foundation

Building an office which is tall and sturdy is always going to be a challenge and you will need to really think about the logistics of a crane hire company for the higher levels and the materials you use for the site. The first thing though is to make sure that your foundation is solid and perfect for the job. Your foundation is the most important part of the building process and you should take your time to ensure it is absolutely perfect to ensure a stable structure later on.

Create light for the space

When designing an office building with an architect at your disposal it can be helpful for you to think about light in the space. The natural light you get inside the office is super important and it will have an impact on the productivity of your workers. Be sure to add as much light as you can to the office and you can do this with floor to ceiling windows for the ultimate modern effect. The light will penetrate your space all day long and this can actually cut down your need for switching the lights on. This can be a huge help for you when you are trying to save money and grow as a business.

Add facilities

A kitchen, some bathrooms, a communal space, a games room… these are all options for things you can add to your office to make it feel like a well rounded and happy building for all involved. As much as you want your employees to work when they are in your office, you also want to make the office feel like a home. Add fun elements and quiet spaces for people to escape to and your workers will appreciate you for it. If you really want to, you can have a small bar in the basement which you can use at 4 pm on a Friday for happy hour!

3 Ways to Make Money with a Wellness Business

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“Wellness is now a $4.2 trillion industry worldwide. If you’re an entrepreneur, it makes sense, then that you would at least consider the possibilities of getting into this market.”

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Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Health/Wellness. Wellness businesses can be lucrative if run the right way. If you’re thinking about running this type of business, or if you’re running one right now, it’s important to know how to make money with them. The following contributed post is thus entitled, 3 Ways to Make Money with a Wellness Business.

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Wellness is now a $4.2 trillion industry worldwide. If you’re an entrepreneur, it makes sense, then that you would at least consider the possibilities of getting into this market. A lot of people shy away from doing so because wellness seems to be everywhere, and they think that the market must be saturated by now, however, there are always opportunities to be had and as long as you’re willing to work hard and create a unique brand there is no reason why you could not launch your own wellness company and succeed.

If you like the idea of running your own wellness business, but you don’t know where to start, here are just some of the ways you could make money in the wellness business right now:

Sell Your Skills

If you’re looking to start your business on a shoestring, think about any skills you may have and see if you can monetize them. What would you use to form the basis of your startup pitch deck, in other words? The only costs you will incur doing this are your marketing costs and with the use of social media, these could be pretty minimal.

In terms of wellness, there are plenty of skills you can sell from teaching meditation to helping people start running, to life coaching. If you don’t already have these or similar skills, learning them can be very affordable, and building a business very doable.

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Capitalize on Cannibis and CBD

It isn’t for everyone, but cannabis is now legal in many states and it is doing big business in all of the places you can buy. You might think that getting into the industry involves too much red tape, but you don’t actually have to sell cannabis yourself. In fact, you could potentially make a lot of money by simply selling cannabis accessories. If you visit trimleaf rosin press guide, for example, you will see that there is far more to this business than you might think and the accessories are numerous. If you don’t like the idea of cannabis at all, then consider the possibilities of CBD, which is non-hallucinogenic, completely legal in most places and a huge wellness trends which many people use for stress and pain relief regularly.

Now, with the cannabis scene being relatively fresh, it’s like staring at a crystal ball trying to figure out how it will unfold, particularly considering resources related to this field, such as the Daniel Fung arrest article. There are no guarantees in the CBD business. But here is the kicker: your local demand. It’s best to figure out how to stand out and ride this cannabis wave while ensuring you’re operating within your area’s regulations.

Slow Fitness

The slow fitness movement has been ramping up for a few years now, and it’s just about set to explode, which means it’s a really good niche to get into if you’re looking for a new business venture.

The slow fitness movement is all about taking it easy and taking recovery seriously when you have worked out hard. It’s all about foam rollers magnesium baths and percussive therapy tools such as Hypervolt, which you can read about at https://hyperice.com/hypervolt, and which can massively aid recovery and wellness. The good news is there is plenty of room for new and similar products to hit the market, especially if you can develop something which is even better at aiding recovery, and these products can be sold at a premium. This option will likely involve a greater investment but the rewards could be huge.

Whatever you decide to invest in, wellness is not going away and you have the potential to do very well for yourself!

Ways to Save Money When Starting a Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When trying to get your business off the ground, it’s important to understand where you can save money initially. This can pay dividends later. The following contributed post is thus entitled, Ways to Save Money When Starting a Business.

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One of the most difficult challenges start-up’s face is that of having to set things up on a limited budget, particularly in the very early days when they are yet to get any traction, times can be tough.

Yet, it’s usually upon an injection of capital into the business, for instance, via angel funding, that start-ups get themselves in financial hot water as there’s a tendency to overspend, or at least go on a spending spree to kit out their start-up with anything from a fancy website to the best premises.

Now, there’s a time and place to invest in your business, of course, and investing in items such as cold room panels to replace the bootstrapped domestic solutions used previously, make financial sense – it’s just important you don’t fall into the emotional trap many entrepreneurs fall into which is to overspend and put themselves in a precarious cash flow situation down the line.

In this article you’ll find seven ways startups can save money, in the early days:

1. START OFF WORKING FROM HOME
A common mistake many startups make is they feel the need to secure premises, even with a digital business.

It’s emotionally understandable as there are clear benefits to having the space to focus in a distraction free environment, yet if this isn’t absolutely necessary to your business functioning (i.e. you employ a team of people or often have physical rather than virtual meetings) then you’ll want to try to avoid acquiring premises as it will put a significant strain on your start-up budget.

2. KEEP YOUR COSTS DOWN
There are certain essentials every entrepreneur needs, for instance printer ink, yet there are ways to keeping costs down by shopping around and/or looking for cheaper alternatives.

3. DON’T HIRE STAFF
The majority of entrepreneurs feel the need to do everything on their own, but when business starts picking up one of the first things they’ll do is go out and hire more people than necessary. A much more cost efficient strategy is to hire virtual assistants to outsource tasks to, as they tend to operate on a more flexible freelance basis meaning the workload (and therefore, the amount you pay them) can change with your needs.

4. DO IT YOURSELF
There are certain things within your business that might feel good to outsource, for instance, web design, yet there are plenty of ways you can do it yourself and come up with a “good enough for now” solution that gets you to a place of more traction.

Similarly, it can feel important not to waste your precious time on tasks that could be outsourced – and whilst this is good advice for business owners, when starting a business, it really is a hard slog that requires you to do most things yourself; from the accounting to the cleaning. The good news, however, is that this is a fantastic education that all entrepreneurs should embrace.

5. STOP BEING A PERFECTIONIST
Often, entrepreneurs put a lot of pressure on themselves to have everything perfect; yet this paradigm of ‘good enough for now’ is very helpful when it comes to starting up a business, as in many ways, it’s about leaping between stepping stones where you build more and more traction. If you let go of the need to have everything “perfect” then you’re likely to get a lot more done, for a lot less money, and make much more progress as a result.

6. STOP TRYING TO IMPRESS
It’s very tempting to feel the need to impress, when starting out, but often this comes from a place of insecurity in the terms of the value you are offering.

Sometimes we rely too much on symbolic statements of success in the material world such as the clothes we wear, or the ability to arrive at a meeting in a fancy car or signing a contract with a Mont Blanc pen – yet, none of this is necessary.

The one thing you need to create as a start-up is VALUE. When you focus more on substance over style, people will naturally be drawn toward you and you won’t feel the need to impress so much.

The reality is, in the modern world, most business people don’t respect this flashy stuff nowadays. Whilst some do care, they tend to be somewhat superficial, and in reality a good business person cares about one thing and one thing only; the value you create and your ability to deliver results.

Whether you sign a contract with a Mont Blanc pen or a Bic biro, the one thing they truly care about, is that you deliver on the promises made.

In today’s world you can’t use this material puffery to hoodwink people into believing you are an established business, if you’re just starting out, as everyone checks digital resources like Facebook and LinkedIn now to work out where you’re really at.

7. FOCUS ON VALUE CREATION
A lot of the time, start-ups struggle to be able to spend money on certain services they need, and therefore, it can be wise to look at other ways to create value. For instance, as a simple example, let’s say you would like to purchase a tailor made suit – but don’t have the required cash. If you have web design skills or social media marketing skills that the tailor does not have, and would like their website to be improved, you could offer your services in exchange for the suit as a barter agreement.

In summary, when starting out it’s all about keeping perspective and focusing on what really matters – which is creating value for your end user.

That’s the one most vital currency in any business; create value and everything else will fall into place. Indeed, the only way to reliably earn respect as a start-up is to focus so much on creating value that your successful trajectory speaks for itself.

Remember, everyone has to start somewhere and the journey to major success often starts from a very humble and small beginning.