How a Poor Name Can Lower the Value of your Brand

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When starting a business, one of the most important components is building and maintaining your ‘brand’. A key component of your brand is your name. Choosing the right name can be the difference between life and death in the business context. The following guest post comes courtesy of Squadhelp.com and is entitled, How a Poor Name Can Lower the Value of your Brand.

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When you are brainstorming a name for your brand-new startup, you might notice that certain people you run into will tell you not to worry about the name you select for your business. They will say to you that a startup name lacks any tangible value because they believe that names are just frills. They will tell you it is not worth investing your time and resources into, but they would be wrong. In actuality, research shows that easy, memorable names outperform non-captivating and lackluster names on the stock market by 33% or more.

A Poor Name Won’t Set a Solid Brand Foundation

In today’s fast-paced market, first impressions matter more than ever before. Generally, your brand name will be the first thing that a possible client or customer will learn about your brand. You brand encompasses many aspects of your business including your logo, beliefs, values and name.

The name is basically the foundation and the identity of your new company. If the name is too weak, it will not be able to support the weight of your brand and will hold your business back from growth. You ideally want to choose a name that sets the stage for your success.

Fail to Capture Audiences

Your target audience is very likely overwhelmed by the vast number of options available in today’s modern market. It’s very likely that your business offers special services or products, but without a great name that captures the attention of your audience, you might lose customers. If your name does not get their attention right away, they will move on to the next business without checking out the options your startup offers.

A name should create a strong connection between your business and your target market. Ideally, it should give them something to hold on to and remember about your brand.

Drive Audiences Away

Although making your brand name attractive is very important, you need double check that it does not drive any potential customers or clients away. Difficult, boring, or offensive names risk alienating a large segment of your customer base. Make sure that you don’t select a company name that is cringey or awkward, as something like that will likely drive customers away and send people the wrong message.

A great example of this would be a salon with the name Curl Up & Dye. Although this name is clearly descriptive and witty, but it could accidentally send the wrong message to any potential customers about the quality of services that the salon offers. The name heavily relies on the audience’s sense of humor, but you risk losing potential clients that do not find the funny brand amusing.

Audience testing is a quick and simple way to make sure that your startup name will do well with your chosen target audience.

A Forgettable Name = A Forgettable Brand

Even if a customer really wants to remember your brand name, if it is boring or too perplexing to pronounce and spell, they will likely not remember it. When your target demographic cannot remember your name even when they want to, it is a bad sign for your business.

A memorable name will ensure that your brand is something that your customers will never forget. Double check that your brand name does not fall by the wayside by brainstorming a catchy, memorable name that will capture your target audience’s attention. Peruse some of these winning company name suggestions to give yourself a better idea of what type of names catch your attention the most.

Lose Referrals

In the end, your brand name needs to be appealing and memorable enough that it establishes your brand and sets you up for success in the future. If you cannot create a solid foundation for your company with a great name, you will not only lose out on any potential clients but also the potential referrals you would have gotten from those clients.

Conclusion

Each and every tiny aspect of your brand adds up in the end, and if your name can help you get some extra of press coverage or a couple more chains of referrals from customers, it makes all the difference. A brand name really has the power to impact your business success.

When you are coming up with a business name, make sure you remember that a brand name is way more than just a word. It establishes the foundation for your business, and it can be a very useful tool making your business successful.

Grant Polachek is the Director of Marketing at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these creative business names.

The Power Of The Personal Touch

Two of my blog’s key focuses are Financial Literacy/Money and Business/Entrepreneurship. Depending upon the type of business you’re running, a key to its success is its personal touch. The more customers connect with your business, the more they’ll support your operations and return. The following contributed post is therefore entitled, The Power Of The Personal Touch.

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It should come as no surprise that the personal touch matters in business. Providing a reliable point of contact for each customer can streamline the selling process. The employee in question can then get a feel for what your customers want, and sell as much as possible. On top of which, customers will come to feel at ease with that one person. As a result, they may trust your company more than they would otherwise. For proof of how important this personal aspect of business is, consider social media. Here, companies focus on building strong voices and personal connections for just this reason.

What you might not realize is that getting personal with products can also make a difference. In the same way, this personal touch can improve customer relations. Whether you make items to order or personalize as you go, it can also benefit your business in the following ways.

A chance to give customers what they want

Any company would like to cut customer complaints wherever possible. Disgruntled customers are never pleasant to deal with. Dissatisfaction can also stop people from coming back, and damage your reputation in the bigger picture. If you choose to make items to order, though, you could cut back on complaints in a significant way. That’s because each item will be tailor-made with a customer specifications in mind. That removes any real margin for error and makes sure customers can’t pin anything they aren’t 100% happy with on you. They told you what they wanted, after all. Before you know, operating in this order-by-order way can see satisfaction levels skyrocketing. Your reputation might just rise along with them. It may be more work on the outset, but you can bet it would be worth your while.

A way to add sentimental value

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Sentimental value is an invaluable product addition. In many ways, all business owners would love to achieve this with their ideas. The things already have enough sentimental value for you, after all. And, if you can accomplish the same for customers, they’re more liable to remember your company and tell others about it. So, how do you add sentimentality with products? Through things like engraving, of course. By investing in laser cutting equipment, you can include unforgettable personal messages. All you would need to do is read up on something like this boss laser cutter review to make sure you’re investing in machinery you can trust. Then, you could offer this service to anyone who comes through your doors, and enjoy the rewards.

An increased chance of loyalty

Any business owner knows that customer loyalty is one of the best ways to make money which keeps on coming. And, loyalty is exactly what you’ll get with personal products like these. At least, you will if you do things well. Before you know, meeting with every customer need can see people coming back to you time and again. And, when that happens, you can really start to consider your company a success.

Finding Your Team

Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the key aspects of building your business is building your team. You have to find the right people to put the team possible together. The following contributed post is thus entitled, Finding Your Team.

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Your business has become, let’s face, it something like your baby. You are extremely protective of its growth and well being and are determined to see it succeed. And it’s this protective attitude that makes it so hard for some entrepreneurs to let go and relinquish some control. This plays out, more often than not, when it comes to hiring extra members of your team particularly those first hires.

In this blog, we take look at how to go about hiring for the first time and why you should let go, just a little bit for even greater business success.

Plan For Success

Whether you manufacture physical goods such as safety railing systems or sell your creative skills and talents as a service, you will have planned for growth and been prepared to expand as your business goes from strength to strength. The hard part is admitting that you now need help but you know that if you want your business to carry on its present trajectory, you’re going to need to hire someone in.

The first thing you’re going to need to do is set aside some time to figure out exactly what role you’re going to want your new hire to play. Think as specific as possible. Avoid vague headings, such as ‘admin duties’ and instead pinpoint exactly what will be required. The more specific you are, the more likely you are to find someone with exactly the skills and experience you are looking for.

Alongside your job description, you’ll also need to create a person specification document. This moves away from just the role the person will take and centres more on the skills and personal qualities a candidate should bring. You’ll be focussing in on both their hard and soft skills.

The Interview

If you have limited experience in interviewing people, then this part of the process can be almost as daunting for you as it is for the interviewee. Stay calm, professional and friendly. You want to see that your candidate can perform well under the pressure of an interview but that doesn’t require a good cop/bad cop routine.

Keep an open mind, the role of an admin officer might be easily filled but when someone brings some soft skills outside the remit such as a proven record in negotiation techniques, you might want to use this to your business advantage further down the line. Candidates who perform well on paper may not do so in person and vice versa.

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Trust Your Gut

If you interview someone who seems like the perfect person but you just don’t seem able to connect with them, that feeling is perfectly valid and should not be ignored. If your business is small and you’re going to be spending quite a lot of time together then finding a candidate you click with is vital for operational success.

The same can be said for a candidate who may have only ticked the basics when it came to the job description but shows a strong ability to adapt and learn and who you can see fitting into the ethos of your business.

Build In Some Wriggle Room

Whoever you hire you want to be sure that they are fully on board with your vision for the company and share your overall goals and short-term objectives to reach that end point. With that in mind, it’s perfectly valid to build in a six month, or less, probation period agreed to by both parties. At the end of this period, either party can step away from the role for whatever reason with no recriminations.

If that does happen, then taking some time to learn what went wrong and why is a crucial part of the learning process and will help you to avoid making the same mistakes again.

When you’ve made the right hire once, the subsequent times will become easier and easier as you figure out how to make the recruitment process work for you and become more discerning at narrowing down the right candidates.

The benefits of building a strong team are tangible. Having people on your side who share your determination and drive will give you a real boost in productivity and should help to take some of the load off of your own shoulders. Being the boss might not be natural at first but when you’re all pulling in the right direction, you’ll be glad you made the decision to let go a little of the responsibility and allowed others to help take the strain.

Building A Business? It’s All About Making Connections

The first principle of my blog is Creating Ecosystems of Success, and two key focuses are Financial Literacy/Money and Business/Entrepreneurship. Some key aspects of building a business are: raising capital, marketing, and recruitment of talent. Another key piece is networking which will allow you find partners in addition to finding customers. The following contributed discusses the importance of building networks and the post is thus entitled, Building A Business? It’s All About Making Connections.

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Image via Unsplash

The more you look into it, the more it becomes apparent that everything we do in life is dependent on a community. Nowhere is that more true than when you’re trying to launch your own business. Be it academic networks or entrepreneurial ones, the connections we are able to make are a major factor in determining our success. We go through life forming new communities. We need to find others who connect with what we are writing or selling. People who will share what we have to say with their own networks via social media or word of mouth. Communities function through the building of relationships and the exchange of ideas, and if you’re trying to get a company off the ground, then having the opportunity and the ability to form those relationships is absolutely vital. Forming a quality connection is about finding the common ground, having a shared vision or set of ideas. Once you have this, you’ll have an audience of brand advocates that can support, challenge and improve what you do.

Developing An Audience-Centric Content Strategy

But how do you find this community and connect with them in the right way? You have to begin by putting yourself out there – taking a few risks, showing what you’re all about and laying out your stall – literally and metaphorically! Find your voice and see who responds to it. It all starts with creating some quality content introducing your brand and it’s products or services. Work with the best web developers or Video Production Companies to refine your messages and positioning and make content which truly reflects who you are and what you’re aiming to do. This is your chance to show the world what your intentions are, so make it the best you can.

Establish A Feedback Loop

Once you’re out there with some content, put in place mechanisms to ensure you’re getting an accurate picture of the reactions people have. Use an audience discovery tool such as Mention to set up alerts around phrases and keywords relevant to your business. Topics you care about will guide you to your audience. They can be geographically related, related to a particular industry or even just a be a quirky subject that you have a particular interest in. Monitoring these topics will allow you to discover potential community members and further expand your networks of people and relevant interests. You can also use social listening to understand what people are saying about your business, what they love that you do, where you could improve and even ideas for future development.

Join In The Discussion

Reaching out on topics of interest or customer support issues can quickly gain you a reputation and a following, but it does take a bit of work to get off the ground initially. The key is to have a great CRM system which allows you to manage all your data centrally and connect with other services such as social media scheduling software, customer support tickets and email. Use this source to gather a fuller picture of who you are talking to using a tool like Riffle and then make those valuable connections that can really take your business to the next level.

Hidden Costs For Small Business Owners and How To Avoid Them

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Small business owners must be aware of cash flow and hidden costs. Control of these two things are life and death for any business. The following contributed post is thus entitled, Hidden Costs For Small Business Owners and How To Avoid Them.

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When you start out with a plan to create and build your own business, you will get a business plan and a budget together. In fact, it is usually so precise and specific that you will have all of your costs mapped out for quite a while and know exactly what needs to be spent where, and what you need to be selling in order to cover any costs. But the reality is, when it actually comes to running your business, there are many hidden costs that arise that you can forget about.

Think about maintenance of equipment, replacing broken chairs in an office, or adding insurance; it all adds up, and may not be what you are initially thinking about when it comes to making your business plan. But if theses costs get out of control, then it can be damaging. So with that in mind, here are some of the things that you can be thinking about and doing, to make sure that you are able to reduce your ‘hidden’ costs and stick to the budget that you have planned.

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Rent Equipment

When you rent a home, you pay for the home and essentially cover the mortgage, but you are not responsible for any of the things that might stop working, like the washing machine or dishwasher, for example. The same goes for when you rent equipment. As long as you have not purposely damaged any items, any repairs that need to be done, tend to be covered by the person that you are renting off. Take rental boilers, for example, they can be pricey to buy and repair yourself. Which is why renting could be better, so that you don’t have the hidden cost of having to pay for it to be fixed, should your boiler break.

Strict Expense Policy

If you have employees that are going to need some expenses paid for business related work, such as travel and so on, make sure that you have a clear and strict expense policy when it comes to what you do or don’t allow. If you keep the policy quite general, then you could be paying for expenses that aren’t really a legitimate business expense. So that is certainly something to be thinking about, as it can add up, especially if you have employees expensing a lot of items.

Negotiate

There will be plenty of deals and contracts that you will have as a small business owner over time. But if you just take things at face value, and don’t look into the contracts or even try to negotiate things on your contract, then you can be missing out. You can reduce some of your necessary costs through negotiating; it is always worth a try to ask. Otherwise, these kinds of thing can quite quickly spiral out of control, especially when things auto-renew before you’ve had to chance to ask for money off because of repeat custom.

Your goal should be to swim and get this business going, not be drowning in hidden costs. So take control and you can have business success.

Why Organization Is Key To Make Success Of A Side Hustle

The first principle of my blog is Creating Ecosystems of Success, and two of its key focuses are Financial Literacy/Money and Business/Entrepreneurship. While many people have nine to five jobs, having an income generating ‘side hustle’ can prove to be very lucrative and a wise investment of time and resources. A key to effectively having this type of side hustle is organization. Many people in fact have these side hustles. The following contributed post is thus entitled, Why Organization Is Key To Make Success Of A Side Hustle.

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It’s easier than ever to try your hand at something new in the twenty first century. Millennials are savvy human beings with a thirst for interconnectivity and innovation, which is why they are reluctant to simply let their nine to five income wallow in their bank accounts. To make your money work more aggressively, you need to seek out more creative opportunities. Playing to your strengths means focusing on what you love such as craft, wine, real estate or stocks and shares and turning your hands to these ventures as an amateur. While you might not become an investment banker, you can develop a portfolio to help you prepare for your retirement. Organization is key. Take a look at these side hustle investments that you might want to look into.

Real Estate

Property is as safe as houses (excuse the pun) when it comes to making money in the long term. If you are willing to utilize some of your hard earned cash to put down a deposit on a pad, like those listed with William Pitt, you could find yourself with an exceptional asset on your hands. You could look into long term, short term or holiday rentals depending on the property type, target market, and location that you are after. Beachside, country or idyllic locations tend to lend themselves for the more lucrative vacation rental. In the high season, you could be charging over ten times your mortgage repayment weekly to cover costs and top up your nest egg.

Long term rentals may be a safer bet if you are looking for maximum financial security. By handing over the responsibility for the rental to a property management company, you can watch the money come in while not having to worry about a leaking washing machine or a burst pipe. For the long term investor, property is hard to beat.

Wine

If you love partaking in a tipple or two of the finest vintage, you might already have a decent amount of knowledge regarding vintage years and vineyards. Put it to good use and invest in some historic wines that will only grow more scarce and increase in value. You have to think of investing in wine in the same way as you would art. It has to be sought after, rare and have the ability to increase in value. Store it in your own cellar or ask for a wine storage company to look after your magnum or two for a decade or more, and you could have made a tidy profit.

Forex

If you’ve always wondered what trading currencies was all about, why not have a go. You don’t have to be investing hundreds and thousands straight away. Head online and set up a dummy account, and have fun investigating the markets. You might find that you’re a dab hand at buying dollars against the yen, and pounds against the krona. Take your time and learn the ropes, watching some tutorials along the way. When you’re ready, have a go for real but only ever spend what you can afford to lose.

By mixing the low, medium and high risk investments, you’ll create a portfolio that will see your side hustling go from strength to strength.

Why You Should Upgrade Your Office Technology

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, it’s critical that your business runs on the most up to date technologies possible. Likewise it’s critical to keep your systems up to date. The following contributed post is thus entitled, Why You Should Upgrade Your Office Technology.

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There are aspects of your business that are ever in flux. Your ideas need to evolve; your customer’s experience develops in accordance with the feedback you receive, your staff learn new skills, and so on. One thing that you may think holds steady is the nuts and bolts of your business: the location of your office, the furniture, the technology and software you use to push your business forward. But in fact, these things should also be in flux, especially your technology Below, we take a look at a few reasons why you’ll want to consider upgrading your business technology.

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You’re Behind the Times

You might think that you’re operating at full capacity, but are you? F you’re using outdated technology, then the chances are that while you’re running at 100% with the technology you’re using, in comparative terms you’re only doing things at 75%. You can only do the best with what you have, but what if the best you have isn’t good enough? If it’s been some years since you last updated your equipment, take a look at any developments that have happened since then — you might just see what you’re missing out on.

Your Competitors Are Doing It

Even if you think you’re working well enough with what you have, it’s worth keeping in mind that what you’re doing is only one small piece of the jigsaw puzzle of running a business. What your competitors are doing is also important to your long-term business success, too. So while you may assess things and decide that you’re happy with what you have, cast your mind to the companies you’re in competition with for customers. Would you be quite as confident in your decision if you knew they were upgrading their technology?

It’s Easier Than You Think

There are normally two big considerations that prevent a company from upgrading their technology: the time involved to make the transition, and the cost. Both of these issues, however, are based on incorrect assumptions. For starters, let’s think about the cost. You shouldn’t think about the technology as a dead cost, because it’s not — if it helps you work more productively, then it’ll boost your profits. It’s an investment. In any case, the costs will be offset by the sale of your old equipment, which can be achieved by working with a company that offers data center liquidation. On the time front, if you transition your data into the cloud, then there’ll be no great data migration process. You can just have your new equipment installed, and be back to work at full speed in a day or two.

It’s Safer

Finally, keep in mind that keeping your technology and software up to date is an important part of staying protected about malware and other cybercrime threats. This type of crime has risen significantly in recent years and is especially targeted at small businesses. With the latest tools at your disposal, you’ll be in the best position to keep the threat at bay.

The Small Business Advice You Need

Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Starting a business is one of the most challenging endeavors one can attempt. There are certain keys to consider when starting business. The following contributed post is thus entitled, The Small Business Advice You Need.

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Resources for small business owners, leaders, and management can help them to continue to grow their businesses. Many small businesses start with a burst of creativity and commitment, but as the reality of running an SME sets in growth can plateau because owners get overwhelmed by day-to-day issues.

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Many of these issues center around developing a coherent business strategy. How, for example, does a small business owner develop a credible business plan needed to access finance or loans? What responsibilities does an owner have towards staff? How does a small firm attract and retain the right people? How do SMEs cope with local skills gaps? How does a small company get access to the latest SME news to keep abreast of world developments and plan accordingly? How can efficient data management and analysis benefit companies? How does a business develop and market new products or services? What are the advantages of running promotional events? How does an SME compete in world markets? How does a small firm take advantage of the UK government apprenticeship scheme? Many business owners are not business experts, they are passionate about the product or service they provide, but many lack the knowledge or skills in management and running an SME. They need small business resources to give them tips and advice that can support them and are actionable. They need information to be in easily accessible formats made by knowledgeable stakeholders such as key government members, world business leaders, and business associations.

Learning from others

It is always good to look at how others have become successful and learn from their stories. There are many entrepreneurs that small business owners can look up to and perhaps even try to emulate. Perhaps the most well-known of them all is Sir Richard Branson. He knows exactly how to be successful in business, having built up the Virgin empire from nothing. He has bought and sold a number of companies and always seems ultimately to do well – he is renowned for his business expertise. But there are other business owners who are just as intrepid and just as good at business, even if the names might be either surprising or unknown. Justin Matthew is the owner of JMH Consulting Ltd, and is a social media pioneer – he is another successful businessman. Pete Cashmore also ranks as one of the UK’s most successful business owners. He owns and runs Mashable, a multimedia and entertainment platform. Then there is Saul Klein, founder of LocalGlobe which is a British venture capital company. And what about Michael Acton Smith who is the founder of Mind Candy, a children’s entertainment company that created Moshi Monsters? The one thing all of these people undoubtedly have in common is that they will have asked for small business advice when they needed it. Why don’t you do the same?

Sourcing effective resources

With the increase in SMEs has come a huge increase in the availability of best small business resources. But how do I as an SME owner, leader or management source the best of the available advice and tips? Are there any signs I can look for when reviewing their services?

The short answer is ‘yes’, but that’s hardly helpful! Within the business community, there is the will and motivation to help small firms to grow and reach their full potential. Whether this is for selfish reasons, for example increasing the available local supply of products or services that a big company needs, or purely philanthropic is open to some debate. However, there are some features you can look for to indicate you are getting the best advice service. Consider the format that information is presented in. Do you want a long article with a high powered author, using all the latest jargon or do you prefer having the latest SME news and other relevant information presented in bite-sized pieces in videos, interviews, and articles. Would a searchable resource be useful so you can go straight to that information about staff pensions or data analysis you need rather than going through mountains of irrelevant information. Do you need small business resources that quickly, simply and authoritatively tell you what you need to know for example about alternative funding such as equity investment or other finance options, presented by a key government member? Do you prefer an engaging, collaborative approach? Maybe you need annual report due dates or something specific? By asking yourself these questions, you will be able to narrow down your search for information successfully.

Finding the small business advice you need does not have to be difficult. Use the above details for inspiration!

Ecommerce Trends Dominating the Consumer Market

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Much of the business that occurs today, does so online via ecommerce. As such if you’re a business owner, or considering starting a business, it’s important to keep your eyes on the trends taking place. The following contributed post is thus entitled, Ecommerce Trends Dominating the Consumer Market.

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When you come up with a business concept, you want something that is timeless. Products, services, and other business concepts that revolve around the fad or trend of the moment tend to go bust pretty quickly – consumers change their minds and move on to the next thing. Sure, this could be beneficial if you’re looking for a quick money spinner. But if you’re looking for your business to make it in the long run, you’re going to have to come up with a more long lasting and classic concept to move forward with. Trends that you shouldn’t ignore, however, include trends with consumer spending. You should notice how, when, and why your consumers are spending money and capitalise on this! Here’s how!

Watch the Market

The first step that you need to take is to gather consumers’ data whenever you can – just make sure to get their permission first. Look at how they are reaching your website – are they going direct, are they arriving through PPC links, are they being redirected through social media feeds? Notice when they are buying products – do people tend to wait until payday or are they spending earlier in the month? How they are paying for them? Are they using card or merchant services like Paypal? You can learn so much through simply watching.

Make the Most of Market Research

Whether you conduct market research of your own accord, or make the use of market research that others have carried out, you need to be making use of information taken directly from consumers who have been interviewed, surveyed, or questioned in another fashion. Take a look at some of the information gathered by Trade Vitality below to get off to a perfect start!


Infographic Design By Trade Vitality

3 Of The Best Ways To Make Money Today

Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In 2019 there are several ways to make money aside from working a 9-5. The following contributed post describes a couple of them and is entitled, 3 Of The Best Ways To Make Money Today.

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You will no doubt have heard plenty about different ways to make money in the past. As it happens, there are so many great ways to make money that you might even struggle to choose between them, and this is certainly not going to be helpful if you want to be able to make the most of your finances in the future. However, there are a few ways of making money which generally come out on top, and those are what we are going to focus on solely in this article. Here, we will look at some of the best ways that anyone can make money today, so long as they put the right effort in, are sensible about it, and in some cases, have a little luck on their side. Consider all of the following if you are truly keen to be able to make a lot more money than you might normally think possible.

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Foreign Exchange

Chances are, you have thought about betting on the foreign exchange at some point in your life, but thinking about it and actually doing it are two very different things. The truth is that if you want to make money here, you will need a few different things on your side. First of all, and probably most importantly of all, you will need to find a decent platform like KnightsBridge FX to be able to use. The platform determines not just how easy you find it to carry out the necessary actions, but also how much you are likely to stick with it, and you will want to try and find an exchange which you feel you can use in a strongly intuitive sense. With that, you will have more chance of then making real money from it – but you will also need to make sure that you are genuinely paying close attention to the markets too, otherwise you can’t expect to make any money at all.

Matched Betting

If you have never looked into matched betting before, you are about to discover something of a revelation. Matched betting is when you take advantage of free bets given out by bookmakers by laying your bet at a betting exchange, so that you always make a guaranteed profit, no matter which bet wins or which one loses. You will need to read up on this in some detail before you attempt it, so that you can make sure you are doing it right – but as long as you do that, it is a sure-fire way to make real money, and you could even make thousands a month, depending on how much you have to bankroll initially. This is a powerful and exciting way of earning money, and you should think about it seriously if that is what you want to do.

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Write An Ebook

If you feel you are something of an expert on a given subject, you might want to think about writing an ebook. This can be a good way to help others with that thing, while lso actually being able to make a lot of money in the process. Writing an ebook doesn’t need to take too long, especially if you are already a good enough writer, and you will find that it is a highly rewarding means of bringing in some extra cash.