Tag: Business

Breaking Down Your Business’ Barriers

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of any business is its communication – its marketing and its customer relations. In today’s digital world, it’s important to understand how to leverage all tools available to make sure this important component is working for you optimally. The following contributed post is entitled, Breaking Down Your Business’ Barriers.

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Is your business reaching the right people? If not, why not? It’s something that you should be thinking about in greater detail. Small companies can be at risk of staying stagnant and not reaching the growth that they’re capable of, and there could be some simple reasons to blame. Growing your business is all about breaking down those barriers to help you bring new clients and customers on board and start enhancing your profits. Here are some of the things you can do to help your business come out on top.

Image Credit: Unsplash under Creative Commons

Targeting the right customers

Is your business targeting the right customers? Some businesses can find that the demographics they think they should be targeting might not be the right groups for them after all. Conducting some thorough research is important to find out who is buying your products and services and how you can attract similar people to your business.

Social media is one of your most useful tools for targeting. With the right approach, you can focus your digital marketing activity so that it closely targets the people who are most likely to engage with your business. If you’re not using social media targeting yet, make it a priority to get started.

Making the most of your online presence

How is your website performing? If you’re struggling to attract visitors then you should think about changing your website to help make it more appealing. The load time to the layout of your website can have an impact on how long someone will stay on it. Therefore, if people are landing on your website, but their stay is short, you need to think about how your web content might be affecting their journey.

However, if the issue is that your page visits are low, you might need to think about creating a better promotion strategy for your website. SEO is one of the most important elements of getting your website seen, and seoexplode.com can help point you in the right direction. Improving the content and the visibility of your website is vital for getting results, so make it a priority to help you drive those sales.

Talk to your customers

How well do you know your customers? If you want to gain an insight into how they feel about your business, then you need to ask them. Polls and surveys can help you gain some interesting insights into your customers’ behavior, and could help you make some big improvements. Before making any significant changes such as your brand name or launching new products, try to get the opinions of your customers first. Asking for feedback at the end of a sale is another way to ensure that you continue to improve your services and give your customers more of what they want.

It can take years for businesses to experience growth, but using some of the methods above can help you accelerate the process. Identifying what your barriers are is the first step towards breaking them, so think about your business’ performance and build strategies that will ensure growth and take your business forward.

Can Your Small Store Get Noticed on a Busy High Street

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. With all the businesses out it can be tough to be noticed particularly if you have a small store. A key to your success will be getting it noticed and what helps is to situate your operations on a highly trafficked street. The following contributed post is entitled, Can Your Small Store Get Noticed on a Busy High Street.

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Pixabay

Small independent shops are a crucial element of our economy and culture. Small stores give consumers options away from global brands. They often offer unique items of high quality, ideal for those of us that don’t want to be exactly the same as everyone else. They are able to provide excellent customer service, something which unfortunately often gets overlooked by larger brands focused on driving sales. These small businesses build relationships with their customers and give people a reason to shop in person, instead of sitting at home and ordering their purchases online. Small stores have many advantages over large chains, and many people love shopping in them.

But, despite knowing all of this, and knowing that your community is keen to support local business, if you own a small store of your own, something that you may worry about is getting noticed. You might have considered moving into out of town locations, where competition is lower, and property is cheaper. But, doing this is a risk, there’s less passing footfall, and your store has to try harder to give customers a reason to travel. On the high street, people are already there. You just need to give them a reason to come inside. If you can get noticed.

Build a Reputation

One of the best ways to get people into your store, instead of through the doors of bigger businesses nearby is by building a great reputation. Use your interactions in store, but also your engagement online, to get to know your customers. Become known as a business that goes the extra mile for their customers, and even do some charity work to boost your reputation in the wider community. Make it so people want to come to the high street for your shop.

Stand Out from the Crowd

Just like everything else, store styles and layouts have trends and fashions. Things become popular and trendy, so every store jumps on the bandwagon. They all look the same. If you want your store to get noticed, be the one that doesn’t follow trends. Be the one that has a strong look, and rocks it. Look at awnings installation, and other colorful ideas to make a statement. Don’t be afraid to try new things and to take risks with your designs. You can always make further changes and tone things down if you need to.

Put Effort into Your Window Displays

Some shops, say Apple, don’t need to worry about what is in their windows. They might not even have window displays. Customers see their logo, and they know enough to decide whether they want to go inside or not. You don’t have this luxury. Your window displays speak for your business. Display your best products and key brand messages, but don’t overcrowd and overwhelm. Keep things simple and show off what is important.

Get Outdoors

There’s nothing to stop you pulling people in from outside. Send staff out to speak to people and give away free samples, set up a stall in your carpark or on the street, print adverts and flyers to let people know where you are. Don’t wait for people to come to you, go out and get them.

3 Business Ideas That Could Be Profitable And Exciting In 2019

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. While individuals are always coming up with new ideas and inventions to profit from, some there also tried and true methods for generating profits. This contributed post looks and three and is entitled, 3 Business Ideas That Could Be Profitable And Exciting In 2019.

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The business world looks very different with every passing year. Thanks to the internet and modern technology, every industry seems to be experiencing rapid changes on an unprecedented scale. That’s why it can be so difficult to keep up with the market. It can also be hard to think of business ventures that might be worthwhile; you might feel as if every idea you have is already dated and irrelevant by the time you piece a plan together. But these are 3 business ideas that could be profitable and exciting in 2019. It’s time to get ahead of the market and make a name for yourself as an entrepreneur.

Copywriting.
Okay, copywriting is nothing new, but the medium has changed over the past couple of decades. Thanks to the internet, copywriters now have all the power. They can create their own businesses easily and sell their services to business clients and individuals online. It’s a great way to make money. If you have a talent and a passion for writing then this could be your calling. You could write adverts, email copy, and other forms of documents for big companies. There’s a growing market for such services – plenty of businesses are starting to outsource rather than hiring in-house writers. It’s smarter to start your own copywriting business than to search for employment in copywriting. You’ll make more money by taking out your own contracts and keeping all the profits anyway.

Betting.
Another business idea that could be profitable and exciting in 2019 is creating a betting empire. In particular, we’re talking about bookies. Again, much like copywriting, this is not a new type of business, but the industry has changed over recent years. Plenty of online bookies are starting to pop up because it’s an incredibly profitable line of business. You just need to make sure you read up on the industry and get all the necessary software to guarantee your success. You should look into pay-per-head 24/7 bookmaking services. This would give you the software necessary to manage your business. It’s important to keep your company well-structured, and software will allow you to manage everything sufficiently.

Marketing.
You could even consider starting a marketing business if you want to create a company that’s profitable and exciting in 2019. As mentioned in the earlier point about copywriting, plenty of businesses are looking to outsource when it comes to certain aspects of their operations. If you can create high-quality marketing services then you’ll have a skill which other companies want. You’ll have the opportunity to make a lot of money by helping other businesses make a lot of money. Obviously, you’ll need to make sure that you and your team know what you’re doing when it comes to the challenge of marketing a company successfully in the modern world. Once you’ve done that, you’ll have a very profitable business model. Just remember that you’ll need to put some of your own advice into practice. After all, you’ll have to market your business well so as to get the word out there.

An Introduction To Business Continuity

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Something to consider when starting a business is the continuing of your operations. Even if you don’t think about it at the beginning, you will want to eventually. The following contributed post is entitled, An Introduction To Business Continuity.

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Pixabay / CC0 Licence

Business continuity is a subject that few business owners consider. In many ways, this reluctance is understandable; entrepreneurs tend to be optimistic people, who always look for, anticipate, and then plan for the best case scenario – so focusing on business continuity goes against their instincts.

However, as an entrepreneur, one of your foremost concerns should be that your business is always able to continue to operate. In fact, it could be argued that business continuity is perhaps the most essential concern.

Why is business continuity so important?

To put it simply: if your business cannot operate, then you don’t have a business. While it is vital to spend time strategizing to improve your company’s SEO performance, capture the attention of new customers, design your office layout effectively, and all of the similar ways that business owners seek to improve their business, these efforts can only bear fruit if the company can fully operate.

Due to the above, it is helpful to see a focus on continuity as the underlying structure of your business. With good continuity, you can think about the future, seek to improve performance and strive for success – because you can always be confident that the company can be relied on to survive.

How should you begin focusing on business continuity?

Business continuity is a wide-ranging concept, and considerations as to how you can keep your business operational should apply company-wide. However, there are two particular areas that should be focused on first: your companies’ IT and network and your premises. Both of these are essential to your business being able to stay afloat; most businesses rely on their IT systems for everything, from managing finances to customer communications; while your physical premises hold your stock, are where you meet with clients, and – in some cases – a retail space. If you can protect these two areas, then you can be assured of excellent continuity.

How can you ensure continuity in these areas?

● When it comes to your business’ IT, network, and data, planning and backups are crucial. It is best to contract a professional service for this purpose; you can learn more about the benefits of doing so, research companies, and then choose a provider who specializes in ensuring continuity in the most important areas.
● Protecting your premises encompasses many different considerations, but perhaps the most important is building maintenance. With proper maintenance, you can be confident that your business’ property can survive rain, shine, and everything in between. In addition, it’s also advisable to look for a good commercial property insurance policy that covers the costs of everything that might be lost in scenarios such as fire and flooding.

How can you address continuity in other areas of your business?

With the most important aspects covered, you can move to examine other aspects of your business in terms of continuity. By and large, the simplest way to do this is to examine an area of your company and ask “what can I do if…?”, for example:

● What can I do if… one of our suppliers goes out of business?
● What can I do if… one of our clients goes into liquidation and cannot pay invoices owed?
● What could I do if… multiple employees were to fall ill at the same time?
● What could I do if… the company receives an unexpected tax bill?

There are no answers to these questions that fit all businesses; most are subjective, depending on your cash flow and other resources. However, by asking these questions – all of which genuinely could happen, and would be hugely detrimental to your business – you can begin to formulate a way to prevent these problems, or how they could be overcome if prevention is not possible.

In conclusion

With a focus on business continuity, you can protect your business against the worst case scenarios, and ensure that your company is able to thrive for many years to come.

The Top Cyberthreats That Could bring Down Your Business In 2019

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. No matter what type of business you are running, a key consideration is cybersecurity as there are a lot of elements at work that are looking to infiltrate and take down everyone’s operations. It’s important to be aware of these threats. The following contributed post is entitled, The Top Cyberthreats That Could bring Down Your Business In 2019.

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Cyber threats are continually evolving. In the past, companies had to worry about things like DDoS attacking and phishing, but in 2019, things are changing again, and there are new threats on the horizon. Businesses need to be careful. Not only can interruptions to their IT infrastructure cause issues operationally, but the regulatory environment is becoming increasingly unfriendly. Companies that admit data breaches risk significant fines and years of sunken profitability.

Check out the top cyberthreat of 2019 that could bring down your company.

AI-Based Attacks

DoD – Defense.gov

With artificial intelligence becoming open source and widespread, it won’t be long before hackers start using it to infiltrate companies and trick them into handing over data. AI-based attacks could automatically sweep company communications and create new emails that appear to be legitimate but which aren’t.

Cyptomining Malware

Cryptocurrencies require a lot of processing power to “mine.” Miners need to use hundreds of processors to crunch the data in the hope of discovering a new and valuable coin. The temptation, however, is to get somebody else to do it for them.

This is where crypto malware comes in. Crypto malware gets installed on another person’s machine without them knowing, and then starts performing calculations that benefit the miner. It’s not a direct attack in the traditional sense of the word, but it can undermine a business’s compute capacity as well as cost it more in terms of energy. The mining means that the companies processors are active, diverting them from other business-relevant tasks.

Botnet Attacks

InrsITe points out that companies need to do more to protect their data. But without adequate protection, it’s likely that many will fall prey to the predations of hackers. More than 70 percent of companies operating today will see a botnet attack that involves machine learning or artificial intelligence. Not all will be affected (because many will be protected by good software), but many will suffer and lose profitability as a result.

State-Sponsored Attacks

With the business world becoming so important, we often forget about the role of the state – a human organization which seems more redundant every year. States still hold all the weapons and still jostle for power. It’s likely that 2019 will see public institutions attacking private companies associated with particular rival governments. Granted, this probably won’t affect the average small business, but it may be an issue at larger firms.

Password Logging

Pexels

The majority of businesses still rely on single-factor password authentication to grant colleagues access to their networks and data. In short, all most companies do to protect themselves is require that when an employee gets to the office, they log in with their name and passcode.

Unfortunately, this form of security is hopelessly outdated in 2019. It’s often easy for hackers to install keyloggers on work machines remotely and then wait until the employee taps in their password. Once they have it, nothing is stopping them from accessing all the company’s data.

Two-factor authentication gets around this. With two-factor, the hacker must prove that they are an employee via a second method (such as tapping in a code that comes through to their phone).

Small Changes Towards A Big Business

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As you grow your business, it’s important to know what changes you can make along the way to boost your performance. Sometimes small changes can make a big difference. The following contributed post is entitled, Small Changes Towards A Big Business.

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Sometimes it’s the subtle things in life that make the biggest difference for us. You don’t have to be someone who is always shouting about, making crazy big business moves, and actually regretting them. Because the thing about these big business moves that you could make, is that they carry a hell of a lot of risk. So you could have all of these big plans, and expect them to turn out a certain way, and you could invest a ton of money into the idea… for it to only backfire in your face. But the small changes that you can make are such a low risk and low investment move, that it really won’t do you much harm by trying them. After all, you should always be looking for the next best thing for your business, and that means making little changes along the way, adjusting and adapting to the situations around you. You have to be able to adapt to survive with your business, and the vision or dream that you had in the beginning will most likely not be what the outcome is! So if you know you need to make a few little changes, hopefully this article will inspire you to make a few of them! Keep on reading to find out more!

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Small Changes Inside The Office

So the office is most likely where you’re going to spend all of your time, and we just know that the majority of you will have an online based business in some way, and the time you spend in the office can be so consuming. So much so, that you’ll probably have the long standing joke that you might as well move into the office. Well all of the time you’re spending there could be made so much more simple, you just have to look for the solutions that you might have been missing out on. One example we have, is with the phone systems you’ve got. The phone will no doubt ring a million times a day, and having a complicated system to manage this through is only going to make things more difficult. But changing your phones and systems is no doubt something you’ve never thought of before. A small business phone system is going to be so much better with technology like VoIP, which is renowned for making communications so much easier. It’s little solutions like this that your business is missing out on, and you never know, this one might actually get you away from the office. A VoIP system would allow you to connect your calls and messages from work to your mobile phone, meaning that even if you feel like you can’t let your business go, you can at least take it out of the office with you!

Small Changes Outside The Office

You shouldn’t always be thinking about what’s going on in the office, you have to be able to pull yourself away from it, and think about the changes you can make on the outside, that will greatly improve the inside. One thing we recommend you taking a look at, because we know you won’t have made any chances since starting up your business, is your brand and your website. The two link really closely together, because you can’t have a good website without a good brand, and you can’t have a good website without having the brand to back. So in terms of your brand, you only want to think about the small changes you need to make. So it could just be touching up your logo, making better use of colours. When you first designed it, it might have been done in a rush or without much consideration at all, meaning a sub par quality was created. But simply sprucing up your logo can make a big difference to your brand, with it looking so much more professional. The same goes for your website. It might just be that you need to touch a few things up, make the layout a little better, and iron out any bugs that might be giving your website a bad reputation! There will be plenty of web developers out there who would be able to go through the whole process with you, making sure that you have the best possible outcome!

Small Changes To Your Marketing

Marketing is something you’ve either grasped by now, or it’s something that you’re just totally winging and hoping that it goes right. If you’re the latter, then there definitely are a few changes that you can make to improve your marketing and how you’re making use of it. So if you only really stick to the easy marketing techniques, it’s time to get a little bit creative, and really make changes to your marketing. One technique you can use, which many chose not to for reasons unknown, is billboard marketing. It’s literally plastering your business for the eye to see, and if you get a good location, many eyes are going to see this one. But that’s just it, you really do have to have a good location, even if it means paying slightly more for it! Another technique you should try, which although it’s not as fast acting, it’s still incredibly good, is SEO. This aims to improve your ranking within search engines, through techniques such as link building. It might be one of the more costly marketing options, but it’s subtle improvements like this that you really need to be making!

Small Changes To Your Finances

The way that you use your business finances is so important, and if you’re not using them at all, then you really are missing out. All you need to think about, is things like investments, and you’ll be in the right track. As soon as you’re making enough money, this is what you should be doing. Although you’ll always be bringing money in, you want to make sure that you’re building on it, and putting it in the right places so it isn’t just sitting in the bank. There are so many investment options for you to choose from, just check out articles like this and you’ll see!

The Benefits of an Office Relocation

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When you’re a business owner, there may come a time where it will make sense to move your business. There are several reasons for making this type of move. The following contributed post is entitled, The Benefits of an Office Relocation.

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If you’re thinking about a relocation for your business office, then it can be a pretty exhilarating time. Relocating offices happen for many reasons, and it could mean moving your office to a different city, or perhaps even different countries. But the reason that it can be an exciting time is that it means that your business is growing and improving. Plus, when you relocate offices, it can be just the thing that can help you to create more innovative ways of working. You can set things up as you want then, have better organisation, as well as helping to create a sustainable, eco-friendly, and more productive office space. So it could be just what you need to help the business to continue to grow. Here are some of the reasons that it can help your business.

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Boost Productivity

If your office is getting too small for the number of people that you have working for you, then it is obvious why you will need to move spaces. When an office space is congested and overcrowded, then it means that your team will be unable to complete all of their tasks efficiently, a it can mean things don’t run smoothly when things are overcrowded. Creating a fresh and new environment to work in, that is designed for the growing number of staff that you have, will help to boost morale as well as boosting the productivity of your employees; they can work more efficiently and effectively in a space that works for them.

Flexible Working

If your business does not offer flexible working for people already, then an office move, whether you use a commercial moving company or not, could be a way to help implement flexible working for your team. It can be a good time to create things like quiet zones for teams to have focus activities or use as breakout areas to relax. I can be a good thing to have open spaces for collaborative working too. When you have an office relocation then it gives you the chance to plan the new space around the team’s choices and styles of working, which gives them some flexibility.

Grow Your Business

A new space that uses best practices methods of working will give your employees to work more effectively, as well as more productively. That is going to help to improve the profitability of your company without question. Having a new office looks more impressive for prospective employees too, so it can be a good way to attract talent to your business that will help them to grow.

Lower Costs

For many businesses relocating can be a good way to save money. Could using some best practice design methods help you to downsize to a space with a smaller space, which will mean paying less rent? There are going to be costs associated with moving to a new space, but if you think of this with the bigger picture in mind, it can be an investment rather than an expense, and other costs can end up being lower if you’re in a newer space.

How To Open Up More Opportunities For Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When owning a business, it’s important to always thinking about where your profit streams are going to come from. This requires a certain degree of foresight and planning. The following contributed post is entitled, How To Open Up More Opportunities For Business.

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Opportunities come along for every business at some point but the best ones to come along, don’t just always fall in your lap. Here’s how to open up more opportunities for business.

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Pay Attention To The Industry

Within any industry, a business should be focused and pay particular attention to what’s going on around them. If there are competitors, what are they doing? It’s useful to monitor competition in order to find what’s working for them and what isn’t. Having an ear to the ground can prove useful to stay in the know of what’s trending and what isn’t when it comes to the market. So doing some market research will certainly benefit the company both now and going forward as it grows and becomes more successful.

Give The Business More Exposure

If a business isn’t putting themselves out there to be seen then it’s going to be limiting itself by how many opportunities will come from being spotted. There are plenty of ways that a company can get exposure. For example, social media is a great tool in building brand awareness and for growing a customer base on a global scale. Attending networking and conferences within the field is also super beneficial in meeting those who may be able to benefit the business. Being online can open plenty of doors for a business from online CFD trading for WTI crude oil to partnering with other companies on products and services.

Be Constant With Goal Setting

Goal setting is important to any business, whether they’ve just started out or been going for years. Setting regular goals keeps the company as a whole moving forward instead of going stale. It helps motivate staff as they’ll know what they need to achieve and when. A business needs to have a direction, so it should be setting goals constantly. A mixture of small and bigger ones can compliment each other, and it’s only with these goals that a company will improve and grow.

Believe In The Work

A strong company will believe in the work that they do, and that should be the case for every staff member that works for the organisation. They need to believe that what they’re doing is going to lead to something great and that it will have a great impact, whatever that intention may be. So keeping this idea strong within the company is key, and it’s something that should always be revisited. Having confidence in the ideas and results that come from what the business provides, will help open up more opportunities down the line.

Visualise The Opportunities Everywhere

There should always be the mindset that there are opportunities everywhere. Whether it’s a casual coffee meeting with a client or brainstorming in a meeting. By having this vision and attitude, opportunities will crop up.

Success is something that is earned, and unless a business gets lucky, it needs to be chased so don’t let all of this potential that’s out there, go to waste!

Could You Run a Business Green? Details to Consider Before You Decide

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A lot of businesses are going ‘green’ and doing their part to help the environment. Before attempting to go green, there are some things you need to consider before updating your operations. The following contributed post is entitled, Could You Run a Business Green? Details to Consider Before You Decide.

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If you have a small business, you will have to make the most out of your point of differentiation, and make your brand stand out from the competition. It is also important that you align your personal values and your business ones with your customers’. Below you will find a few pointers on how to make your business more sustainable and whether or not you can run it off the grid.

Image via Wikimedia Commons

Communication

One of the things you can do to reduce the carbon footprint of your business is to work through the internet and avoid flying to meetings and meeting clients in person whenever necessary. Thanks to the latest technologies in communication, you can now set up a conference call in your office with people from all over the world. You might even run all your advertising online, setting up social media marketing campaigns, instead of advertising in print magazines. This would certainly be a good start if you are looking to improve your business.

Transport

One of the things you have to consider is the transport you and your colleagues use to get to the office. If you have more than a dozen employees, you might be thinking about setting up a car pooling scheme, offering bike discounts, or an incentive to buy electric vehicles. This will help you align your values with your employees’ and create a shared vision and mission for the company.

Energy Use and Generation

Image via Dugway Proving Ground – Army.mil

There are loads of ways you can make your business sustainable and ensure that you are not putting too much pressure on the environment. You can get solar panels installed on the roof of your building, create wind energy, or set up a gym that your employees can use for free, as it is hooked up to a battery, and they can generate electricity while working out. There are plenty of great ideas you can use to make your business greener.

Water Supply

Preserving water at the office is another area you should focus on. There are several ways you can reduce your water usage. If you are in the manufacturing business, you might want to install your own water treatment system to eliminate waste and ensure that you are minimizing your impact on the environment. There are great ways of measuring your water use, such as getting a 10000 litre water tank to see how long the water can last.

Sustainable Materials

When it comes to your office carbon footprint, it is also important that you invest in sustainable materials and furniture. You might need to pay more in the beginning, but your investment will pay off. Whenever you are installing new insulation or windows, consider the carbon footprint of the materials.

If you want to make the most out of your mission and vision alignment, you should consider going green as a shared goal between you, your staff, and your customers. This goal will help you create value and strengthen your brand long term, too.

Website Words: 3 Tips For Perfect Copy

Three of my blog’s key focuses are Financial Literacy/Money, Business/Entrepreneurship and Technology. Important aspects of your business are your branding and technology. You have to be sure that your website and all of the messages you communicate on it are clear. The following contributed post is entitled, Website Words: 3 Tips For Perfect Copy.

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Pixabay / CC0 Licence

When considering your business’ website, your focus will primarily be on the design and functional elements. You’ll want to ensure that your site looks good and works exactly as you expect – which is undoubtedly important, but there is a final part of the puzzle that can often be overlooked: the text.

The text on your website – which is more conventionally referred to as the “copy” – is just as important as the look and performance of any business website. The text is how you convince customers to buy from your company and how you affirm your brand’s voice, so getting it right is critical. In an effort to help you achieve this goal, below, we’ve assembled five tips that will help you to make sure that your website copy is at its absolute best.

#1 – Be cautious of tone

When writing website copy, there’s a line you have to walk: the text should ideally have an element of personality to it, but it should also remain professional. To achieve the right balance, it’s usually best to try and use the same writing style and word choice you would use if you were writing an email to an acquaintance – someone you know well, but not well enough to consider them a ‘friend’. Viewing your text through this lens should help you to keep things light, but without crossing the line into over-familiarity.

#2 – Consider translation

To work well, website copy has to be understood. As a result, businesses whose target audiences are likely to be bilingual may want to consider opting to translate their website copy to benefit some customers. While translating your entire website’s copy sounds like a dramatic, time-consuming undertaking, professional companies such as Para Plus Translations can help to simplify the entire process and allow you to display perfectly-translated text with ease.

#3 – Watch out for typos

No matter how well written your copy is, if it’s riddled with typos, your customers will notice – and may even judge your company as a result. Unfortunately, finding typos in text you have written yourself is inherently challenging, so you’ll need some form of assistance when seeking to overcome this issue. The best option is to hire the services of a professional proofreader, but a combination of using a service such as Grammarly and then asking a friend to proofread can also work well.

#4 – Too much information is preferable to not enough information

With website copy, convention suggests that you should provide information succinctly. However, while the quality of the words you choose is more important than quantity, the amount of quality copy needed is more up for debate. While some customers may be more than happy with a few sentences about your products or services, others will want to know more before they commit to a purchase; we all have different opinions about how much is enough when it comes to information. To account for this, it’s best to opt for a higher word count; it’s easier for customers who prefer short text to pick out the most pertinent details for themselves – perhaps aided by short summaries – than it is for those who would like more information to convince themselves to settle for less than they would like.

In conclusion

With the tips above, your copy can join your great design and flawless functionality to create a business website that your customers are sure to love.