Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Regardless of your product or service, unless you properly market it, no one will know about it and you likely won’t make any significant money. Thus the marketing and promoting your business are arguably it’s most important components. The following contributed post is entitled, How To Promote Your Small Business.
* * *
So, you’ve done all of the hard stuff. You’ve set up your business, registered it, got all of your team on board, and you’ve hired the perfect office for you and your employees. However, the enquiries into your services just aren’t coming in as fast as they should be doing, and you need to market your small business to get the customers coming through the door. Whilst it can be difficult to do this sometimes, there are many ways to go about promoting your business, without spending a lot of time and money.
We’ve noted them down here for small business owners!
Utilize social media
Social media is the perfect place to promote your small business, and it is one of those things that everybody seems to be using on a daily basis now. Of course, your ads are likely to be a little more successful if your target audience is young people, but nevertheless, the audience on social media really is a varied one. To get the utmost success out of a social media campaign, you need to make sure that your profiles are all consistently marketed and that they look professional, and you should target your ads at the group of people who are most likely to be interested in your services. Outsourcing to a social media consultancy could also be a good idea!
Invest in banners and business cards
Marketing your small business via the medium of print is also a good idea, and creating banners that you can put up in your local area (with permission, of course) is a great way to put your brand into people’s minds, especially those who are likely to use your services. Having professional business cards is also a good idea if you want potential customers to be able to get in touch with you easily, so look into companies like Crescent Printing if you need banners, brochures or business cards. These things really will market your business as a professional and respected company, so invest in some good printing!
Create ads for local radio
If you have a business that relies upon the trade from your local area, then using local radio station to market your brand could really help you to extend your reach. Not only is it beneficial because a lot of people listen to the radio on the way to, and from, work, but it also has the added benefit of being a cheaper option than television advertising. You don’t have to spend too much cash on actually making the advert, and playing it won’t cost you as much, either! If you know what your target audience is (and where they live) then look into the opportunities for local (and national) radio, and see whether this could help you.
So, if you’re a small business owner but you’re not too sure how to promote your brand, try out these simple tips, and you could see that you’re selling more, without having to spend a lot of cash to make it happen! Good luck, and happy marketing!