Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. For standard ‘bricks and mortar’ businesses, a major key is getting customers to come to your store. Generating this traffic will likely increase your profits. The following contributed post is entitled, Ideas to Boot Your Retail Business and Get Customers Through the Door.
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If you work in retail, or have a store as part of your business, then what are the ways that you need to improve it? One of the first things that you need to think about is about the curb appeal of the frontage. It gives people walking past an idea about what your business is about, and can quickly make their mind up about whether they should come into the store or not. So have you considered how important curb appeal is for your store? In fact, a huge 95% of customers have been reported to say that the appearance of a store, especially on the outside, will be one of the main things that they base their decision on, and will help them decide whether to enter the shop or not; that is a huge number of people. So with all of that in mind, here are some ways to make sure that any store frontage is looking good, and ready to welcome in customers.
From the windows to the sidewalk, the front of the store needs to be kept clean. It might mean that you are out there cleaning first thing before the store opens, but a quick sweep of the paving, sidewalk, and checking things like the door and windows are clean, is a must. It is something that is really simple but often gets forgotten about. It doesn’t have to take long, but will make a difference with people’s perceptions of your business.
Make Repairs
Like having a clean and tidy frontage, you also need to make sure that things are repaired as and when the problems arise. If you have paving out front that is cracked and looking a little worse for wear, how about getting in touch with a commercial paving company to get a quote? Things like that should be fixed as soon as possible, as it can look tacky and cheap otherwise, which isn’t something that you want perspective customers to be thinking about.
Change Your Window Display
No matter what your retail business is, you need to make sure that you draw new customers in by using things like your windows and window displays to draw people in. If people are regularly passing by but never make it in, the change in window displays could show them something that are interested in, meaning that they will be likely to pop in. As for regular customers, it just helps to show them variety, and gives them another reason to keep coming back to you.
Advertise Sales and Special Offers
One of the main goals in retail is to simply get customers through the door. When you are able to do so, it means that you can get talking to them, getting to know them, and get selling to them. So one of the best ways to get customers through the door is to offer deals and bargains, and make sure that they are clearly advertised. If someone was thinking of popping in, they are much more likely too if they see there is money off or a sale on.
Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Much of today’s business is conducted online. There are some keys to selling your merchandise online. The following contributed post is entitled, Here’s How To Sell Your Products Online.
Although, the internet has its drawbacks (such as hackers that are a threat to businesses) the internet is arguably the root of all opportunity. Mainly because people from all backgrounds, so long as they have a laptop and an internet connection, can earn money online if they put their minds to it.
You may have decided your current physical store that you use to sell your products is limiting you from the reach of sharing your items with the world. Or maybe you’ve uploaded your products online somewhere to sell, but you haven’t received any sales. So how do you sell your products online, and where do you begin?
Choose Your Platform(s) Wisely
You have a few options at your feet for selling your products, but it’s up to you to decide which one fits your product and where you think your intended audience will be. Bear in mind, with ready-to-use popular platforms such as Amazon, there are rules you need to adhere to, to sell on their website. If you trip up and break the rules, it could lead to your account being suspended. If this does happen to you, it is possible to build a case for reinstatement to get your Amazon account back up and running. It just takes a bit of time and effort to do so..
Besides the well-known selling platforms such as eBay and Amazon. Look at the potential of developing your own ecommerce website to display your products to the public also.
Presentation
The way you present your products is an essential aspect to consider. Images that are too dark, poor quality or look unprofessional will prevent your product from selling as well as it potentially could. If you can afford to, have professional pictures taken of your products. If this isn’t possible, create a transparent, uncluttered background for your product to rest. Take shots of different angles in clear daylight, so that the customer may see various aspects of the product before deciding to buy.
Copywriting
The art of copywriting is to set the scene and engage readers on why they should buy your particular product. It’s your pitch to explain why this product is perfect and what it brings to a person’s life but also to outline the specification such as colours and measurements. People like to read about what their new product might entail. They also want transparency on what to expect, and so you need to give the reader both! When you write descriptions etc., keep it clear, simple and in keeping with the voice of your brand.
Reputation
A business’s trust and reliability are earned over time. Once your product begins to gain momentum with authentic online reviews, you can trust that the sales process of your products will be a lot easier. There are ways you can give your product a leg up online in this regard. For instance, you can give your product out for free to popular bloggers and ask if they would be so kind as to write about it on their website. If your product is fantastic, they’ll tell their readers. Which means your audience and reputation gradually expands.
Whether you’re setting up a side hustle or developing a full-time business, selling your products online will be a lot easier to do if you follow the steps above.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the keys to success of your business is eliminating any inefficiencies and redundancies. Streamlining specific parts of your business will increase its performance. The following contributed post is entitled, Effective Ways To Streamline Your Business.
When running a business of your own, every minute of the day matters. With an endless list of jobs, many fires to put out, and limited resources, you must make sure that your time counts. If you’re sitting down at eight and leaving at five having accomplished nothing you needed to, a change must be made. To stand any chance of being the best, you must work more effectively and efficiently. With that in mind, here are six things that you can do to streamline your business.
Eliminate Unnecessary Travel Time As important as face to face meetings may be in business, they definitely aren’t necessary for every situation. If you have clients and contacts spread across the country or even the world, you won’t be able to travel to meet them. Not only is it expensive, but it wastes precious time. With today’s technology, there’s no reason why you can’t talk face to face over the internet instead.
Plan Fewer Staff Meetings You might not have to drive hours for meetings with your team, but that doesn’t mean that they don’t waste time. Far too many employers schedule weekly or daily meetings with their staff, with no real purpose behind them. The fewer staff meetings you have each week, the more your team can get done. Keeping that in mind, writing a staff newsletter might be more efficient.
Outsource Your HR Function Entrepreneurs can easily spend up to and over a third of their time handling payroll and benefits administration. Doing so yourself also risks penalties if tax filings are incorrect or payment deadlines aren’t met. To make your life easier, you should invest in an hr management system. By outsourcing the work, you save time and have peace of mind that mistakes won’t be made.
Invest In Skills Development Although it would certainly be helpful, employees aren’t meant to be masters of all trades. They have their strengths and weaknesses, just like you so. It’s up to you to identify where those strengths lie and encourage employees to develop skills in those areas. This is a rewarding enterprise, but it will also give your team an edge, inspiring them to greater productivity.
Sort Out The Schedule Creating a schedule for your employees is sure to be a time-consuming nightmare, especially for businesses in the retail industry. However, there are tools and software packages available that will make this task much simpler. With a schedule, your team won’t have to waste time deciding which task to tackle next, or, worse still, interrupt you to ask what they should be doing.
Look At Paper Usage Paperwork can quickly pile up in an office. The problem with this is that the more paperwork you have on your desk, the more difficult it will be to find a specific file when you need it. The cost of paper and ink will also add up over the course of a year. To save money and unnecessary hassle, you should clear the paper from your desk and store your files on the cloud.
Time is a valuable resource in business, so take care of it by streamlining your company.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As with most sectors, increasing your connections is absolutely critical. Doing so will increase your network, and increase overall profits. The following contributed post is entitled, Why You Should Increase Your Business Connections.
Aside from making more money, there are plenty of other reasons why it’s a good idea to increase your business connections in life. While some people don’t enjoy networking and don’t see the point, there really is a number of benefits to it, and if you haven’t started to do it yet, you really should and here’s why:
You Could Make New Friendships
You never know who you’re going to meet and who doesn’t want a new life-long friend? When it comes to networking in business, it can be really easy to make friends because the reason you are there, at that event or meeting is that you already have something in common. You will meet a lot of like-minded people and could end up building some really valuable and strong friendships.
You Might Get Lots Of Referrals The best thing about networking to get referrals is that the referrals you get are mostly pre-qualified for you, and these will be more likely to turn into permanent clients. You basically will get much higher quality leads by networking than you would anywhere else.
Your Confidence Will Increase By networking regularly, you would be able to push yourself to talk to different people, and this would eventually increase your confidence, and it is an essential skill to pick up. Keep doing this, and you’ll be able to talk to anyone, anywhere, and the thought of it won’t phase you at all. It’s important to be able to do this in business anyway as it is a skill which will help in all aspects of running a business.
You Will Find More Opportunities Business owners who are highly motivated and confident and also in the right place meeting the right people will always come across new opportunities. It could be a new opportunity for a business asset or sale, it could be writing and speaking opportunities, partnership, client leads, or joint ventures. Just make sure that you only take advantage of the right opportunities and ignore those that would be harmful to you or your business. Don’t just take everything that comes your way. The opportunities that you take up should only strengthen your business goals. Focus on long-term solutions to help encourage growth within your business connections and productivity and check out blog.seebiz.com for more about improving business connections as this is one of the most effective solutions for increased demand and product knowledge. Think about nurturing relationships to create a long-lasting and quality impression as a business.
You Will Raise Your Profile Another great benefit of making more connections is getting noticed and being visible. Ensure that you keep going to events to meet people so that your face becomes well-known. You can build a reputation for yourself as a supportive, reliable, and knowledgeable person by offering tips and useful information to those who need it. Helping others is great for business, gets you noticed and you also might come across some fantastic talent to recruit while doing it.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When you become a business owner, every decision you make will impact the future viability of your business. Some decisions are standard while others must be made in unique circumstances. The following contributed post is entitled, Smart Decisions Your Business Should Be Making.
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As a business owner, you’ll soon discover the things that work well and the things that don’t. Trying to find easier, faster and cheaper ways of doing things is always beneficial to your business, and can help free up more of your resources to think strategically about the future of your business.
While it’s possible that you’ll make some bad decisions from time to time, you can balance these out by making some better ones. Take a look at some of the smart decisions your business should be making to put you on the path to success.
If you run a small business, you’ll soon realize that you’re not capable of everything. Know the saying ‘Jack of all trades, but master of none’? It’s better to do fewer things well than to try and do everything. Outsourcing can be beneficial for your business, putting certain key tasks in the hands of experts instead of having you take care of it all. Understanding what to outsource and when can help you ease your workload and make sure the best people are on the job.
Adopt the cloud
Cloud computing is becoming the new normal for most businesses. It allows instant, seamless access to documents and software, and provides a secure storage system that doesn’t rely on various servers and fragile memory drives. Switching to the cloud can transform your business, making it possible to run it from anywhere. Using IT management solutions can help make sure you’ve got the best systems and software put in place to help you manage your business effectively. Not only that, but cloud computing is affordable to run, helping you free up your budget for bigger and better things. Just make sure you’re aware of all of the issues surrounding the cloud before you commit.
Care about your employees’ welfare
Your employees are the most important part of your business. Many business hours can be lost due to absences and sickness, and those hours are worth a lot of money to your business. Focusing on creating a safe and happy work environment is important, and gives your employees reasons to love where they work and work hard as a result. Consider adopting flexible working and other fantastic policies that can boost productivity and help you develop a stronger, better connected team.
Use social media to promote your business
Are you making the most of your marketing budget? Social media advertising is one of the simplest, but most effective ways of promoting your business. If you want to generate leads and get people’s attention, then putting your marketing budget into social media is the way forward. In social advertising, your money can go a long way, so learn how to optimize a small marketing budget to help get the best results.
Making smarter, better decisions is how you can drive your business forward. Consider the ways you can make positive changes to make a big impact and see the difference it can make to you and your business.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When running a small business as with all businesses, the control of cashflow is critical. Doing so will ensure that your business continues to thrive. The following contributed post is entitled, How to Save Money when Running your Small Business.
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Running a small business can be both difficult and time-consuming. If you’re not careful then you may find that expenses slowly creep up on you, and this can cause you major problems in the future. If you want to avoid all of this, here are a few things that you can do to stay on top.
Lower the Cost of your Office Space
In some instances, it may be possible for you to take advantage of a decreased rental rate in your area. If this is not possible or if you don’t qualify for this type of benefit, then you may be able to renegotiate with your current landlord so you can get some better lease terms. If you don’t need to run your business from a commercial premises, then you may want to think about operating it from home. This will significantly lower the cost of your rent and it will also help you to lower the cost of your gas and energy usage too. In addition to saving on bills, you’ll also save on your business tax and even your utilities. This can go a long way and it can also make it way easier for you to keep an eye on the outgoings that you have.
If your business has slow periods, it may be worth trying to reduce your staffing costs. Nowadays older employees are more than happy to take some unpaid time off so they can go on vacation or even see their family. If you want to get the best result out of your team chats then see if anyone would like to volunteer. You may be pleasantly surprised at the outcome and in some instances, you may be able to save a small fortune too. Another thing that you can do is to try and hire family members wherever possible. They will be much more flexible when it comes to payment and they may even be willing to give you some additional support when it comes to the finer details of your company too.
Always Barter
Bartering has been around for thousands of years, and it is a great way for you to get the edge on your competition . If you want to help yourself here, you need to try and talk with your vendors to see if they can give you a lower rate on any products you need. They may be willing to set up a contract, or even bulk discounts. If your current vendor is not willing to do this, there are other options available. For example, you can easily go to someone else and then revisit the original vendor with a counter-offer. Sometimes this is more than enough for them to loosen their pricing structure, and you may even end up getting a way better deal as a result.
Vehicle Expenses
If you are running a service or even a contract business that requires the use of a vehicle then you probably know how expensive it can be. Fuel and servicing costs for bigger vehicles or even crew can be astronomical. One way for you to reduce the costs of operating a fleet would be for you to buy used vehicles. It doesn’t even matter if the vehicles require a good level of repair either because it’s still way cheaper than you buying a new truck brand-new. If you still feel as though the expenses you’re paying are far too much, then it may be worth trying to reduce your fuel consumption. Diesel and hybrid vehicles can be more expensive for you to purchase but they can really pay off and they may even save you a small fortune in terms of maintenance too.
Cut down on Supply Costs
When it comes to supply costs, you have to make sure that you budget. As a business owner, you need to ensure that you constantly monitor supplies and that you also check for occasional discounts too. Don’t be afraid to look around and make yourself popular with suppliers. This can be done by paying your bills promptly and also displaying loyalty.
Cut Down on Advertisement Costs
A lot of businesses often spend 5% of the revenue that they get on advertising. This figure may be higher for service businesses, or those who are just starting out. With more and more customers shopping online when compared to ever before, it’s safe to say that you need to at least have a website or even a Facebook page. Having SEO and even television advertising is great and it can help your exposure, but they can also be expensive and they can put a real hole in your budget. One way for you to get around this would be for you to try and advertise organically through Facebook and Twitter. It doesn’t cost you anything to do this, and when you combine it with a weekly newsletter you will soon find that it’s easier than ever for you to gain a lot of traction with your customers.
Cut down on Insurance
Your annual insurance bill will probably cost you a small fortune every year. If you don’t have enough insurance however then this could be enough to bring your business to its knees, and this is something that you do need to make yourself aware of. If you want to help yourself, you need to annually review the insurance that you have. If you don’t feel as though you need one part of your policy anymore, get rid of it as this will save you a huge amount of money. If you have a larger business with a ton of insured assets, then it may be worth doing an asset review too. This will help you to make sure that you are not insuring assets that you no longer have.
Make the Most out of Your Time
If you are a business owner then you’ll know how important time management can be. Business owners should always be prioritising and they should also be using their time accordingly. If you don’t, this could have a huge impact on your bottom line and you may even find that your company suffers as a result. If business is slow then now is the time for you to invest more money into advertising. If your business is taking off and really getting sales then it may be a good idea for you to invest more in things like software or even additional ways for you to manage your workload. Either way, the way that you manage your time will make a huge difference to your business income and it will also help you to save on expenses too.
Watch your Energy Bills
If you have a ton of energy bills coming out, then something needs to be done. You need to make sure that you always turn off lights when they are not in use, and it also helps to keep an eye on standby technology. This will be eating away at your energy usage and it will also stop your business from being efficient too. If you want to do something about this, consider installing a motion sensor light in your offices or have a power strip that shuts everything off when you leave the premises. This will stop you from forgetting about those little things and it will also help you to be more green in general. Another thing that you can do if you work in the industrial sector is invest in slimline water tanks. When you do, you will be able to collect rainwater rather than using it from the business supply.
Minimising your tax bill is one of the best ways for you to save a lot of money over the year. You need to get in the habit of writing down exactly how much your business spends on things and you also need to make sure that you detail them properly too. Saving receipts and recording mileage is also essential, as this can all be claimed back at a later date. If you have family members who work in the same business as you then treat them as employees, and file for any expenses that they incur too. There’s nothing wrong with this, but it will help you to pay the right amount of tax when the end of the year comes along.
Utilise the Cloud
For a lot of businesses, cloud computing is a fantastic way for you to reduce the expense of your business. It can also help you to operate more efficiently too. When you invest in cloud computing, you don’t need to worry about maintaining your servers on-site and you also don’t have to worry about ongoing software upgrades either. You will have access to all of the applications you need with the flexibility of the cloud. If you want to get some additional support here, then consider chatting with the cloud providers in your area to see if they can talk you through the solutions they have.
Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. So much of today’s business is done online today. There are individuals and entities out there who are looking to wreck havoc on even the smoothest running operations. The following contributed post is entitled, Think About Protecting Your Business Online Today.
A lady called Paige Thompson gained access to 100 million credit card applications and accounts at Credit One in recent months. From social security numbers, names, addresses, credit scores, limits and balances, millions of customer records were violated. What does this mean for Capital One and it’s CEO Richard Fairbank? With Capital One and a string of other companies who have been hacked, it provokes uncertainty amongst the public and business owners about their data. Such as how the data breach occurred and what can be done to stop it. If you want to seek solutions and create a strong defence against criminals invading your business intelligence online, there are a few things you can do.
Anti-Virus Software
If you’re currently risking the safety of your business intel with no anti-virus software insight, you’re gambling with the likelihood of your data being deleted or tampered with by a virus, or stolen by cybercriminals. The type of software you will need depends on the scale of your current business. Only you can decide whether or not purchasing well-known software such as Akismet, McAfee or Norton 360 will suffice. Or alternatively, whether you need to hire an expert IT service company to defend your company information for you.
Back-Up Solutions
Whether you’re just starting out with a new business venture or running a long-standing successful company. Either way, you need to find a way to back up your business data immediately. Depending on the scale and type of information, your existing PC(s) hold will affect what source of back-up is right for your company. Your options span from purchasing an external hard drive to regularly back up your data and keep in a separate place away from your business. Alternatively, it could mean hiring a cloud service company to frequently back-up and store your data on your behalf. Or, it might mean purchasing large servers to continuously keep track of the mass of data your company consumes daily. Find the source of back-up that is right for you, and then revisit your processes regularly to assess whether you need to upgrade your back-up solutions.
Business VPN
A VPN for businesses provides end to end encryption for your company devices internet connections. This secures the network for your employees and makes it much safer to share company details while protecting your data from unauthorised access. Securing your internet connection this way prevents the issue of hackers, competitors, advertisers and the government from infiltrating your confidential digital files. Anti-virus software and firewalls are not sufficient enough to ward off threats alone, and so finding the best VPN for torrenting and securing your business data is a smart way to defend and protect your business activities online.
Now you’ve thought about protecting your business intel, it’s time to do something about it. Research the options that are appropriate for the scale of your company, incorporate anti-virus software on your systems and keep these updated. Find a route to back-up your files to keep them safe from intruders and of course, delve into using a VPN for your business to safely share your business information with end to end encryption.
The first principle of my blog is Creating Ecosystems of Success and two key focuses are Financial Literacy/Money and Business/Entrepreneurship. One of the only constants in life is change. When running a business, one must keep their finger on the pulse of where things are going in order to survive. The following contributed post is entitled, The Importance of Business Resilience In a Changing Climate.
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The changing pattern of our climate is a hot topic of conversation these days, isn’t it? And the focus of much debate – understandably. But, if you’re in business, is its impact something you’ve given proper consideration to? It should be…
Businesses across the world need to build their resilience to extreme weather incidents – and prepare for climate change.
Virtually all sectors are affected by the impact of these factors on their supply chains, for example. As well as costs associated with any damage to properties, declining productivity, illness and accidents. And, if you’re involved in hospitality, food production, or construction – being resilient is especially crucial.
How you can respond
So how can you make sure your company is responsive to change – and able to deal with these issues effectively? The solutions are sometimes industry specific, but there are many key areas that everyone should look at.
The importance of planning
Firstly, you need to create a clear business continuity plan, which sets out your response to weather related challenges.
Look at where you are now and analyse realistically how the weather affects you and your company. And draw up a business impact analysis too – taking into account all possible scenarios.
Set out the threats and potential benefits of any unexpected change in the weather – in the present. A warmer winter could result in increased disruption to supply chains due to flooding, for example, but fewer snow related ones. Or it could impact on your building’s fabric and structure – but make it easier and cheaper to heat. How do you respond ?
We’re not suggesting for a moment that changes themselves are positive – but that we have to be ready. Even more predictable fluctuations in climate, or weather incidents, need to be considered, in business.
Maintaining the right staffing levels
One important area to consider is your staffing level – and how to balance that alongside business demand.. If a heatwave or storm arrives, for example, you need to be ready – how will it affect you? Even more moderate switches in temperature or conditions will have an impact.
Staffing has been, and will be, a challenge in these kinds of situations so it’s crucial to have a well considered, robust plan in place. Imagine you own a small manufacturing company, for instance, and shut down operations because of storm warnings.
It would be unfair to deny your employees a day’s pay if that forecast was inaccurate. And your profits would suffer. But, if you keep the doors open, that has to align with your legal obligation and duty to keep people safe. And maintain a functioning working environment. If you fail to meet the correct standards in all of these areas, your staff could rightly apply for workers’ compensation. This illustrates one of many practical applications of having accurate, timely information.
In conclusion, it’s crucial not to underestimate the effect of unpredictable weather conditions on your business. But, if you stay fully informed on their impacts and forward plan effectively, you can get ahead of potential challenges.
Then you will be best placed to respond successfully to a changing climate. And remain resilient.
The first principle of my blog is Creating Ecosystems of Success and two of its key focuses are Financial Literacy/Money and Business/Entrepreneurship. Teamwork is critical in any organization and having the right staff working to together as a seamless unit, can make all the difference in the world in terms of achieving your mission. The following contributed post is entitled, Why Teamwork Is Essential In Your Business.
Teamwork is essential in business, if you have a team, then they won’t work well without teamwork, and your business will not succeed. Everyone must work together towards the same goals and achieve the targets. In your business, if it doesn’t already exist, then it is essential to instill a culture of working together and getting your team to bond. It is important for them as individuals as well as for your business, and here’s why:
Teamwork Brings New Ideas
Businesses can only succeed with new, fresh ideas as it’s such as competitive world out there. Your business has to bring something different and have a unique perspective, and businesses thrive when they have a team of diverse people who can contribute to individual ideas.
Teamwork Helps To Solve Problems Two heads are better than one; four heads are better than two and so on. People working together can help solve difficult problems. Brainstorming is a great opportunity for your team to exchange ideas and come up with creative ways of doing things. By working together, teams can find solutions that work best.
Teamwork Gets The Best Result
Teamwork ensures that deadlines are met and that there’s high-quality work. If one team member falls behind, there are other people there to help, support, and to pick up the pieces. When work is divvied up among members of a team, it gets done faster, making the overall business operate more efficiently. Your team will develop a sense of comradery as you work toward a common goal.
Teamwork Builds Morale You’ll feel that your work is valued when you contribute to something that produces results. If you offer an idea that helps improve productivity, such as a new filing system, confidence and trust are built within the team. Each different person has something special to bring to the table, and by working together, team members feel a strong sense of belonging and commitment to each other and the common goal they are working towards.
Teamwork Enhances Learning What someone learns from their individual experiences is entirely different from someone else’s so as teamwork maximizes shared knowledge in the workplace and it helps people to learn new skills which they can use for the rest of their career. If you want to encourage more collaboration among your staff and enable them to learn more, then you can encourage this by improving the technology that your company uses, such as cloud computing.
Teamwork Builds Trusts When you have to rely on other people, you have to learn to trust them. Teamwork helps to build strong relationships with coworkers, and while there will always be the occasional disagreement, an effective team enjoys working together and shares a strong bond. Trusting teammates also gives a feeling of safety and allows employees to open up and encourage each other. Working in a team means that people learn that winning and losing affects everyone on the team.
A team is one thing to have a team, but teamwork is something entirely different and very special.
Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Health/Wellness. The Healthcare Business is one that will likely always be needed. That said as a business, there is still level of competition. How do you separate yourself from your competitors? The following contributed post is entitled, 3 Ways To Show Your Patients You Care In Your Healthcare Business.
Running a healthcare business is much the same as any other business. If you show your customers that you care (or in this context, your patients), you will retain their loyalty and receive the financial rewards to your business. And if you don’t show that you care? Well, the reverse is true. You won’t be the only healthcare business in your community, and you might lose your patients to somebody who is doing more than you to care for their needs.
So, to ensure you stand out in the healthcare sector then, here are just a few of the ways that you can show your patients that you care.
1: Listen to what your patients have to say
Do your patients feel cared for? Are you meeting their needs? You would never know unless you asked them, so to ensure they know that you have their best interests at heart, make every effort to listen to what they have to say. This begins at the reception desk when your patients express their needs to your receptionist, and it continues into their appointments when they are talking to your healthcare professionals.
So, ensure your receptionist staff have customer training behind them. Make sure appointment times can be scheduled so your care staff have sufficient time to get to know and understand your patients. And ensure feedback forms are available, so if your patients have something to say, be it good or bad, you can then take the appropriate actions when necessary.
2: Show your patients your appreciation
If it wasn’t for your patients, you wouldn’t have a business, so to retain those that you do have on your books, show them that you care for their needs by finding ways to reward their loyalty to you.
So, you might offer your loyal patients discounted services, or you might show your appreciation by revamping your practice’s waiting areas. Check the medical fit-outs at Levitch, for example. You might also adopt an incentive scheme, so if your patients can direct others to your business, you might reward them with a free gift (such as an electric toothbrush if you were in dentistry) or money off their next visit.
What you do depends on the area of healthcare your business is in, but for some general inspiration, here are some other ideas on how to show patient appreciation. Your patients will then show you their appreciation by returning to your business.
3: Educate your patients
To show your patients that you care about their health needs, you can take extra steps to keep them informed. So, you might run special classes in your business, with expert advice from your clinicians and outside professionals to educate your patients on any health issues that pertain to their situation. You might also send out newsletters to your patients, be that through e-mail or snail mail, not only to market yourself to them but to give them new information that relates to their needs.
By educating your patients, you are showing them that you aren’t only interested in their money. They will see that you are going the extra mile to give them better care through the information you relay, and this will do them and your business a world of good.
