Becoming a Dental Practice That People Trust

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Health/Wellness. Pretty much everyone needs dental care, but will patients trust your dental practice and services. Just like medicine, there have been instances of dental malpractice and fatal accidents. What are some keys to patients trusting you? The following contributed post is entitled, Becoming a Dental Practice That People Trust.

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Unfortunately, dentists are a group of people that many of us struggle to trust. It’s not that we don’t like them as people. Or that we don’t understand the importance of their work. But, most of us experience some form of dental phobia at some point in our lives. This can range from mild worry to debilitating anxiety around an appointment, and often how we feel about the treatment gets confused with how we feel about the dental practice itself.

If you own or run, your own dental practice, this can be a problem. You want your patients to trust you and even like you. You certainly don’t want them to be scared of you. So, here are some of the things that you can do to become a practice that people can trust.

Source – CC0 Licence https://pixabay.com/photos/chair-dentist-dental-clinic-teeth-2584260/

Be As Efficient As Possible

Patients won’t trust you if you make mistakes with things like booking or billing — partner with an IT provider at https://www.pact-one.com/ to become more efficient. Getting someone to run your IT systems can help you to take more bookings, and manage them more efficiently. This can be great for your relationships with your patients.

Employ the Right Staff

Every member of your team has an important role to play when it comes to building trust with patients. The person that answers the phones should be friendly, polite and knowledgeable. The people on the front desk should be welcoming and respectful. Dental staff need to be patient, helpful and great at their jobs. Take your time with recruitment, trying to find people that are happy to go the extra mile to make people feel safe.

Build an Online Presence

You might think that online interaction is only important for online business and influencers. But this isn’t true. We spend so much of our time online, and we expect all of the companies and services that we use to be online. Patients might Google your practice for more information. So, think about what they might find. Social media channels are a great way to share information, communicate, and build relationships, and an efficient website is professional and can help you to make a great first impression. Find more tips on social media at https://bennisinc.com/7-ways-to-make-your-company-social-media-more-engaging/.

Get to Know Patients

Think about your own experience with other services and businesses. Isn’t it nice when you walk in to be greeted by someone that remembers you? Dentist appointments make people uncomfortable, and this kind of recognition can reduce anxiety and make your patients feel calmer. You might not see them that often, but try your best to get to know them, enjoy small talk and ask them about their days. Taking a personal interest can increase trust tremendously.

Create a Friendly and Informative Waiting Room

It’s not just the people that you employ and your relationships with patients that contributes towards their trust. Your surgery itself also plays its part. Your treatment rooms should be clean, bright and welcoming. Your waiting room should also be bright and clean. Add some toys for younger patients, magazines and wifi access, as well as informative (but not scary) flyers and posters. Try to make people feel more comfortable while they wait.

Reasons Why Customers Don’t Trust Your Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Trust in business in key, especially the trust between you and your customers. Building your customers’ trust can be the difference between your business thriving or struggling which is why it’s critical that you maintain it. The following contributed post is entitled, Reasons Why Customers Don’t Trust Your Business.

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Pexels

Being liked is important in the business world, but it is trust that will secure long-term loyalty. People are much more likely to buy from a brand that they trust, even if they don’t like them, than a brand that they like, but aren’t sure that they can trust. All companies strive to make a good first and lasting impression. The trouble is, good intentions don’t always work out the way that you planned. With that in mind, here are six reasons why customers don’t trust your business.

Products Differ From Descriptions
When marketing materials mislead consumers, whether it be intentionally or not, it can cause a lot of problems. After all, customers will have bought your products because of the promises that you made about them. If none of those promises can be kept, then a lot of people will have spent their money for nothing. Only promising what you’re sure you can deliver will prevent this issue.

Return Policies Are Complicated
Although purchasing a product that you don’t need isn’t an ideal situation, it is one that can be easily solved by a simple and prompt return policy. If a customer tries to return a product to you for a refund, and they find it to be a difficult process, it will result in a lack of trust. It may seem like a counterintuitive solution, but making it easy for customers to get their money back is helpful.

Only Cash Is Accepting
Making payments using a credit card offers a lot more protection than paying cash. This is why many consumers prefer it. Unless you’re a very small business, no customer is going to understand why they can’t pay with their card. Because of this, you should invest in credit card processing. This will make payments quicker and easier, as well as safer for everyone.

Extra Fees Sneak Up
Charging a late payment fee is an effective way to ensure that consumers make payments on time. That being said, this will only work if you warn customers about the charge. Although these fees might mean more money in your pocket, they will damage the relationships that you’ve built with your customers. Warning them about the fees, however, will show you care about them.

Lack Of Customer Reviews
A customer will always trust another more than they do you. This is why many people read reviews before they decide to make purchases. If you’re missing reviews on many of your products, it can put customers off from buying them. Providing an incentive, like a discount code or free gift, should be enough to convince buyers to leave reviews after making their purchase.

Complaints Are Always Ignored
Having no reviews can often be worse than receiving bad ones. After all, when you get bad feedback, you’re given an opportunity to respond to it. In this response, you can tell customers exactly how you intend to improve. The problem is, many businesses don’t bother to do this. Rather than ignoring your customers, you should talk to them, especially on social media.

Building trust with customers can be difficult, but breaking it is very easy. To avoid doing so, ensure that you don’t make any of the mistakes listed above.