How Owning A Corporation Massively Adds To Your Wealth

“Corporations aren’t just nice titles that companies have. They have real legal status and can have a massive impact on the amount of tax that you wind up paying.”

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Becoming wealthy doesn’t come of out of nowhere. There is a lot of planning and strategizing involved and a part of that involves creating business structures such as corporations. The following contributed post is entitled, How Owning A Corporation Massively Adds To Your Wealth.

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What’s the secret of the rich?

It’s not (usually) meeting in darkened rooms and plotting how to take over the world. And it’s (usually) not exploiting people endlessly.

Instead, it’s using a legal tool called a corporation.

Corporations aren’t just nice titles that companies have. They have real legal status and can have a massive impact on the amount of tax that you wind up paying.

The Value Of Corporations

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Let’s say that you sell lifestyle coaching services online.

If you operate as a sole trader, you have to pay full income taxes – regardless of what you do with the money you receive.

However, when you own a corporation, it’s a different story. You only pay taxes on earnings net of your expenses. And there are many accepted accounting practices you can use to reduce your liabilities.

The wealthy use corporations as a kind of shield from high rates of taxation to protect themselves from income taxes and to increase the amount of money they can invest.

When a person owns a corporation, they pay a lower rate of tax on any money they make within the business. They can then plow this money into investments and draw down on their returns later, without having to pay tax on income first.

Yes – corporation owners still have to pay tax when taking dividends. But they often only do this once interest accumulates on their investments held within the company. And that means that the burden of taxation is actually a lot less than it would have been otherwise.

Corporation taxes are a big deal. Upper rate taxpayers usually pay around 50 percent of their income in various types of income taxes. But corporations only pay corporation tax rates on their earnings – usually a much more reasonable 20 percent or so.

Can you see the difference here? If you earn money outside of a corporation, your tax rate is much higher, and more of your income winds up going to the government. But when you protect your labor inside limited liability companies, you massively reduce your tax bills.

Wealth Is A Mindset

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Most workers don’t know about the benefits of corporations. And to the cynical observer, this seems deliberate. If everyone used these corporate vehicles, the state would have to find other ways to raise taxes, probably by increasing rates on companies.

But a lot of it has to do with mindset. People don’t see themselves as companies, and they don’t understand the advantage of using them for tax purposes.

In many ways, this is a reflection of mindset. A lot of individuals can’t imagine themselves as anything other than poor. And so they spend their entire lives working, instead of taking the steps necessary to improve their situation.

Acquiring a wealth mindset is all about seeing yourself in a different light.

If you’re the type of person who says things like “I’ll never earn more than X amount during my life,” then you probably have a scarcity mindset. You’re putting limits on what you can achieve.

Mostly, people who are victims of this mentality aren’t even aware they’re doing it. It’s all unconscious, but it informs the decisions they make daily.

The good news is that you can often change this inner belief to something more positive, even if you’re living in a state of literal poverty right now. It requires identifying the false beliefs that you hold and consciously disregarding them.

Once you change your mindset, the prospect of owning a company makes a lot of sense, even if you’re the only person in it. Before long, you’ll be building your company, your finances will be thriving, and you’ll be signing up with a private bank to grow your wealth. But you won’t be able to get there without believing that it’s possible.

Growth Is Also A Mindset

Owning a company also changes your mindset regarding growth too.

When you’re a sole trader, you come to believe that it’s you against the world. You’re by yourself.

But when you own a company, the psychology changes enormously. All of a sudden, you see opportunities to grow and expand, increasing your overall earnings significantly.

Remember, when you have a company, you limit your personal liabilities. Thus, you can take risks that would seem unthinkable as a sole trader. If things go wrong, your house and car are not on the line.

That’s another reason the rich absolutely love limited companies. They allow them to privatize the gains from enterprise while socializing the losses.

If a company doesn’t make money, it’s no big deal. Administrators come in and liquidate all the assets the company owns, and the entrepreneur walks away with their house, car, and private investments intact.

It seems like a crazy setup – and it is – but again, most people don’t know about it. They’re still going about their lives, believing that working for a corporation is the only option. That’s not true. Being a corporation is a much better strategy.

Think about how your attitude toward growth would change if your investments were less risky. All of a sudden, you’d start thinking of ways to expand your services and hire more people. Ultimately, you’d look for ways to make more money and get ahead of the curve.

Plot Your Own Path

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Another reason people struggle with their finances and don’t set up corporations is that they’re following the path other people have laid out for them.

Again, this is a big no-no.

Most wealthy people do not follow the advice of others. Instead, they rely on their own judgment and use it to chart a new course that nobody has tried before.

And, for the most part, that involves owning a corporation in one form or another.

Remember, corporations offer so many advantages over traditional sole trader status or partnerships. And that makes them incredibly flexible. You can, for instance, sell goods in multiple countries but only pay taxes in one. Or take out loans in your company’s name, not your own, to get the equipment you need to thrive.

So, in summary, corporations are tools that you can use to massively add to your wealth. They protect you against risk and tax while allowing you to build wealth and expand.

Preventing Cyberattacks At Work: What You Could Be Doing?

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With so much business being conducted online, there is an increased likelihood for cyberattacks. As such you have to think about how to defend you operations against them. The following contributed post entitled, Preventing Cyberattacks At Work: What You Could Be Doing?

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It’s not always simple to protect your business from a cyberattack. Not only do you need to consider your IT security and hire the right agencies to make sure that your firewalls remain in place, you need to ensure that you train your staff properly in what to see in a cyberattack. You need to train every single person working in your business to know what to look for – and that gets tougher as technology evolves.

The more we bring in new security measures and technology, the harder it gets to ensure that the business is protected. Why? Well, as technology becomes more sophisticated, cyber hackers and attackers get more sophisticated! You need to know that you can handle training on physical theft, phishing simulations, how to recognize spam for scams – it’s vital. Your employees need to be educated in cyber security and all that comes with it so that they can alert your IT team when things crop up. So, how can you do more for your business and protect it properly?

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● Offer Dedicated Training. Your business emails are a gateway for attackers and business email compromise attacks are some of the most sophisticated around. Hackers can extract information from your business when you don’t have the right phishing simulations and spam training invested in for your staff. Someone would see an email and think it’s legit, only to forward it on and further impact your business. With the right training provider, you can ensure that employees know what these scams look like, and they won’t be tricked into sending these emails.
● Put Policies In Place. Your business may be a flexible, “down with the kids” type business, but that doesn’t mean that you should allow your staff free reign over the internet. Company devices should be connected only for professional reasons, but you can still be flexible with personal devices at work. Teach your staff which files they can download and from which websites. If they know which networks are issued by you and are safe to use, they’ll be able to lower the risk of being scammed. Keep those policies in place and reestablish them as you need to. Don’t let it go, either, as you want to ensure that everyone is on the same wavelength with regard to security policies.
● Add Password Training. Your IT team may hand out passwords to staff, but that doesn’t mean that your staff shouldn’t know how to change them as needed. It should be that you all change your passwords every couple of months and they must remain case-sensitive and hard to break.
● Educate On Reporting Procedures. Lastly, train your staff to know where to report any scam issues they come across. It’s so important that they know to whom they should raise the alarm and how to ensure that the right people know straight away so that precautionary measures can be taken. Mistakes will happen – it’s human – but it’s easier to fix those mistakes if everyone knows what to do.

Creating A Changing Room Area For Your Sports Establishment

Three focuses of my blog are Athletics/Sports, Financial Literacy/Money and Business/Entrepreneurship. If you’re running a sports establishment, it’s important create proper changing room areas for your guests. The following contributed post is entitled, Creating A Changing Room Area For Your Sports Establishment.

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No matter whether you are a PE teacher at a local secondary school or you own your own leisure center, you need to make sure everyone has access to hygienic, spacious, and fully equipped changing rooms.

There are many different factors that need to be considered when creating the perfect changing room environment. One of the first elements to consider is ventilation. You need to ensure that the environment is a comfortable one, especially as people are going to be getting changed. You don’t want it to be too cold. Moreover, it is imperative that the place is not too stuffy whereby people feel like they can’t breathe! Plus, a stuffy environment and sweaty people who’ve just finished a workout are not a good combination, is it? This is why it makes sense to consult with experts like DUCTZ who can ensure that this is all taken care of for you.

You also need to consider the layout of the changing rooms. You’re going to have to fit in benches, showers, washbasins, and lockers, and you need to ensure that people feel comfortable and have enough space for getting changed. A lot of people think that sorting out the layout for a changing area is incredibly easy, but it is not without its challenges, so this is something that you will need to consider carefully during the planning process to ensure success.

One of the most important things you need to buy when it comes to a sports changing room is changing room lockers. After all, people need somewhere to put all of their stuff whilst they are busy playing sport.

There are lots of different changing room lockers available on the market today. You need to give a lot of thought and consideration to the ones you are going to buy. After all, you need to ensure they complement the style of your establishment, they must also keep the users of the changing rooms happy, and you need to get your money’s worth too. Use the following points to ensure that this is the case…

Material

One of the most important things you need to consider is what the lockers are going to be made from. This is essential when it comes to determining quality. You will have a lot of different options at your disposal; ranging from wood to plastic. Nevertheless, it is highly recommended that you go for steel lockers. Stainless steel in particular is advised. This is because this is a material that is highly durable and easy to maintain. This ensures you won’t have to splash out your cash on a repair or replacement anytime soon.

Security

It is highly recommended that you go for changing room lockers that come with some form of security. This is one of the main reasons for having them in the first place. You will need to decide on what sort of security system you want. Nevertheless, your best bet is to keep it simple; lock and key. Simply add a colored band to the keys and use a numbered system so that people can find their locker once they have finished playing their sport. This works great because people can easily wear the band around their wrist whilst exercising and so it causes little inconvenience to them either.

Style

Another crucial aspect worth considering is style. Of course, the main reason you buy a locker is for practical purposes. Nevertheless, if you are going to spend your money on something then you may as well make it look good too. Make sure you have professionalism in mind at all times. The best way to keep things professional is to not overcomplicate it; go for changing room lockers of the same colors and material. In fact, the material you choose has a big impact on the style of your lockers and this is another reason why stainless steel is a good choice.

Size

And last but not least, you need to consider the size of the lockers. You should measure the space in your changing rooms where the lockers are going to be put. This will ensure you don’t end up in a disastrous situation whereby your lockers are too big for the room. Not only this, but you need to consider the size of each locker compartment too. Consider the number of things people are going to have with them when using your establishment in particular.

So there you have it: the complete guide to creating a changing room area!

6 Business Goals to Aim for This New Year

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. While we’re still early into 2021, it’s important to have goals for your business to grow it and help if flourish by 2022. The following contributed post is entitled, 6 Business Goals to Aim for This New Year.

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A new year is a great time to reflect on the successes and failures of the past year. Doing so helps you set new goals for yourself and your business and identify what can be improved. Did you know setting goals helps position you to achieve more? According to a Harvard study, 14% of the population who have goals are ten times more successful than those who don’t have any. So, what goals should you aim for in this new year, specifically for your business? Here are a few.

1. Increase traffic on your business website or blog

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Increased traffic to your business website or blog means you’re reaching a larger audience who could eventually become customers. This can cause a significant boost in your sales while giving you a loyal customer base and should undoubtedly be a part of your business goals for the new year. One way by which you can accomplish this is with Search Engine Optimization (SEO). You can either master it yourself or employ experts’ services to help give your website or blog the traffic and visibility it needs.

2. Create a new customer service process

How seamless are your customer service processes? Are they customer-friendly, clear, and provide your customers with a memorable experience? You can reach out to your customers and get their feedback through surveys, for example, to find out their expectations of your products and services. This can help you come up with new and improved offerings to make not only satisfy but delight your customers and make them feel valued.

3. Increase business productivity

Your business’ productivity rate directly impacts on your net profit and can therefore not be overlooked. You can achieve this by reducing the number of distractions in the workplace during working hours and improving efficiency in business activities. For example, instead of having your employee spend so much time at the shredder disposing of documents, you could outsource this to trustworthy documents shredding services, so your employees can utilize their work hours fully.

4. Give to the community

Giving back to your community helps you make an impact and also creates goodwill for you. As a new year resolution, you can start making a difference by regularly donating to individuals or groups you have identified in your community. You can also volunteer for causes that align with your values or become a mentor to help groom someone. As you do this, you’re building up your community in your own small way.

5. Plan to take some time off

It would be best if you also take some time off from work to rest. You may wonder how this could impact your business, but not taking a break could affect your mental and physical well-being, making you less productive and affecting your business. So, for the good of your body and business, unplug, rest, and come back feeling reenergized to give the business your best shot.

6. Network or engage with other businesses and individuals

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Engaging with other businesses and people helps birth new ideas, improve old ones, and build useful contacts and life-long partnerships. You could start by engaging with a group of people dedicated to your business field or a generalized networking platform; these could be done online or in person. Making such efforts is sure to boost your business.

Setting these goals and working towards them will certainly position your business for success in this new year and beyond.

Should You Pay Any Attention To Cryptocurrency

A key focus of my blog is Money/Financial Literacy. Talk of Cryptocurrency has risen like a tidal wave. If you’re financially savvy, it may be something you want to pay attention to in 2021. The following contributed post is entitled, Should You Pay Any Attention To Cryptocurrency.

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Cryptocurrency has been on the market for many years now, and has proven to be one of the most profitable investment opportunities. Many people choose to invest in cryptocurrency because it easily beats the profits from conventional stocks and commodities. If you’re wondering whether you should be looking at cryptocurrency in 2021, the answer is a resounding yes. This will likely be your most profitable option; the market has over 500 types of cryptocurrency, though, so it can make it difficult for newbies to make up their minds.

Bitcoin – Not Your Only Option
Bitcoin has been among the more widely discussed choices. However, that doesn’t mean it’s the only good one to make! Other options include Litecoin, BAT, and Ethereum. Many new investors are even looking into Masternodes as a viable option – Masternode coins are cryptocurrencies that implement masternodes into their protocol. Learn more about cryptocurrency and what you should be thinking about this year below:

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Bitcoin to Close 2021 Above $30,000
Many experts believe that Bitcoin will close 2021 above $30,000. This might look like a somewhat conservative number in the eyes of many cryptocurrency enthusiasts, but if we look at the runup that occurred at the end of 2020, it makes sense. Prices don’t go up forever. Recent price trends support this prediction. Bitcoin isn’t the only cryptocurrency with theories surrounding it – many believe that Stablecoins is set to lead the way. While many experts still focus their efforts on Bitcoin prices and trading volume, it’s worth noting that Stablecoins are a leading entrypoint for wider adoption.

CBDCs Launching Soon – Which Nation Will Be The First?
The rise of CBDCs has been no secret, and it is set to launch soon. The exact timing of the launch is yet to be revealed, but efforts are underway across the planet – which nation will deploy this cryptocurrency first? It’s a mystery. There’s a lot we don’t know, but we do know that these concerns around privacy and security hint at exciting times ahead.

Blockchain To Expand Beyond Financial Services
You may have also heard that Blockchain is going to expand far beyond financial services. Some people are surprised by this information, but Blockchain is moving into the mainstream in 2021. Healthcare, transportation, and logistics are just a few of the areas that may benefit from wider blockchain adoption and implementation, thanks to the unparalleled security features and fraud-proof process.

An Exciting Future For Cryptocurrency and Blockchain Ahead
No-one can predict the future to the letter, and attempting to do so is a little risky. However, we can look at past cryptocurrency trends and get a fairly good idea of what is waiting for us. We can safely predict, however, that 2021 will continue the breakout trends for crypto assets and blockchain technology. You should absolutely pay attention to cryptocurrency in 2021 if you haven’t been thus far. This year is set to be exciting and dynamic, and the future is certainly looking bright for continued growth of cryptocurrency and Blockchain.

5 Best Cybersecurity Tips For Small Businesses

“It is a big mistake to think that owning a small business reduces your risks of a cyber attack. And this erroneous mindset can cause budding entrepreneurs to compromise their cybersecurity practices.”

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With more business being conducted in cyberspace, the need for effective cybersecurity is of the utmost importance. The following contributed post is entitled, 5 Best Cybersecurity Tips For Small Businesses.

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It is a big mistake to think that owning a small business reduces your risks of a cyber attack. And this erroneous mindset can cause budding entrepreneurs to compromise their cybersecurity practices. In fact, the United States’ Congressional Small Business Committee discovered that 71% of cyber attacks were targeted at businesses with fewer than 100 employees.

Learning Cybersecurity Basics can help you run your business smoothly despite the rampant cyber threats seen in the current season of the pandemic. With the correct SIEM management services, you can ensure that your business is on the right track where cybersecurity is concerned. As a small business, cybersecurity should be on the forefront of your mind, especially when your business isn’t as big as the huge enterprises out there. Just because your business is small, doesn’t mean that it isn’t mighty, so protection is a must. On that note, here are five of some of the best cybersecurity tips for small businesses.

1. Use a firewall

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A firewall may act as one of the first security layers on your business. According to the Federal Communications Commission (FCC), all SMBs need to set up firewalls to create strong barriers between their organizational data and cyber-criminals. It’s also necessary to add an internal firewall, even if you have a standard external firewall. Ensure that your employees who are now working from home due to the Covid-19 pandemic use firewalls on their home networks. In general, firewall software can greatly improve your business’ network security.

2. Document your cybersecurity policies

Revamping your organization’s cybersecurity culture starts with documenting your cybersecurity protocols. The SBA’s portal provides tons of useful information on how small business owners can protect their online businesses. Consider taking part in the C3 voluntary program for small businesses, as it offers a detailed toolkit for the best cybersecurity protocols and practices.

3. Develop a mobile device action plan

As much as they account for a large portion of web traffic, mobile devices may also create significant security challenges. That’s if they contain personal information or gain access to corporate networks. Management needs to configure systems requiring all users to password-protect their devices. You may also want to ask your team to install security apps and to encrypt their data. These can bar cyber-criminals from breaching employees’ mobile devices when they are connected to public networks. Create a mobile device action plan by laying down reporting procedures for stolen or missing equipment.

4. Use complex passwords and multiple-factor authentication

Ask your employees to avoid costly password mistakes. For example, encourage your employees not to reuse their passwords but instead to use strong and unique passwords. You can also consider implementing multi-factor authentication codes such as 2FA; these will demand extra information beyond passwords when unauthorized users attempt to log in to your systems. Find out from vendors who handle sensitive information if they can help you set up multi-factor verification codes for your business accounts.

5. Train employees on cybersecurity principles

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Finally, outline basic cybersecurity principles and practices for your workers to observe. Establish an effective internet usage guideline, and spell out the penalties associated with workers who violate your company’s cybersecurity principles. Management can create rules of behaviors detailing how the business protects customers’ valuable information. But it should also be about encouraging the smaller changes (something that’s probably the easiest to integrate). For example, get your team to use VPNs both on their phones (if they check work-related emails on their phones) and on their computers too.

Backup your essential business data along the line as you implement all effective cybersecurity measures. Automatic backups can safeguard your financial files, word documents, and other critical databases.

How To Keep Your Tenants Safe

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you own real estate with tenants, one of your chief considerations in modern times is keeping your tenants safe. The following contributed post is entitled, How To Keep Your Tenants Safe.

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Given that we are in the middle of a pandemic, it’s become more important than ever to ensure that as landlords, we keep our tenants safe. The initial virus that flew around the world wasn’t of pandemic proportions, but now people are afraid and people are worried about falling ill. As a landlord you have to consider that your tenants could have lost their jobs, or be put on furlough with less of a salary than they are used to. How you handle this pandemic is important, and it’s your responsibility to maintain a healthy living environment as much as it is to be as fair as you can be with your tenants.

You must take as many extra steps as possible to ensure that your tenants are kept safe, and that means following some of the steps below. A healthy environment is a must for your tenants, as it is a must for yourself. Let’s take a look at what you can do.

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● A new cleaning schedule. If you are in charge of an apartment building, you will (hopefully) have a cleaning company on contract to clean and maintain the common areas of the building. Strata cleaners are there to be more vigilant about cleaning than ever before. Hiring in extra staff at this time should be a consideration, as should you be paying for a sanitation station in the lobby. Ramping up your cleaning schedule is a must, and the more you keep on top of it, the better off all of the tenants will be.
● Close the communal spaces. Outdoor playground, indoor seated areas, indoor gyms, non-essential amenities – none of those needs to be open in a pandemic. If you want to maximise the safety of your tenants, then you need to look at closing spaces where they’ll gather and close it for now. You could knock some money off the rent if your tenants don’t have access to the amenities for which they’re paying.
● Change the guest limits. Previously, you’ve never had a problem with tenants having guests and you let them all know it. Now, you need to close down the open house policy because limiting guests will help you to prevent COVID-19.
● Reduce the rent. This may not be one of the things you can do to make sure that people are safe from the virus, but it’s definitely a way to keep people safe. You need to consider that your tenants have lost jobs, are dealing with severe mental health issues as a result of the pandemic and are terrified right now. They should consider you someone to tell when they’re struggling, so offer 50% rent during the pandemic. Your tenants will be much happier, which ensures that they stay for longer.

Being a landlord carries a lot of responsibility. With the right treatment during this time, your tenants will remain safe, happy and comfortable in their homes without the worry that they’re going to have to move, and knowing you are doing what you can to keep them well.

Discover The Greatest Threats To Your Manufacturing Firm

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Manufacturing is a specific sector in the business world. Unfortunately there are unique threats as there are will all businesses. The following contributed post is entitled, Discover The Greatest Threats To Your Manufacturing Firm.

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Are you worried about what’s going to happen to your manufacturing company? You’re certainly not alone here and it’s important to understand the greatest threats that are on the horizon for this industry. Let’s explore some of the nightmare scenarios that you might need to prepare for.

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Downtime

Downtime isn’t just an issue for manufacturers. It’s a problem for all businesses and business models. However, for manufacturers, it can lead to more serious issues. If there is lengthy downtime in your business model, then essentially, it can stop you from fulfilling contracts that you have setup with different business clients. This makes you unreliable and that’s why you need to ensure that you are fixing issues with downtime as quickly as possible. A lot of different problems can cause downtime. For instance, you could have electrical issues and if that’s the case you might need a repair service. You can learn more about quality solutions by researching different companies online.

Quality Issues

It’s also possible that there’s an issue with the quality of service that you are providing as a manufacturer. If that’s the case, then it will be worth thinking about upgrading your equipment or evening hiring more skilled team members. Both steps could lead to the jumps in quality that you need and guarantee that there isn’t an issue with clients seeking out your competitors to provide the service that you offer instead.

Inefficiency

Issues with inefficiency in your manufacturing business are going to cause the costs in your model to explode. There are a few ways to handle this. For instance, you might want to think about again upgrading the technology. There’s a lot of incredible tech on the market these days that will be able to provide the results and the fast processes that you need.

Alternatively, you might want to think about going green in your manufacturing company. A lot of manufacturers are exploring this possibility. It is an option thanks to the reduction in costs of equipment such as solar panels. You can get these on the market now for a few thousand each and this should easily fit the typical manufacturing budget.

Health And Safety

An Issue with health and safety could end up costing your business thousands and the big problem here is that you won’t see these costs coming so you won’t be able to prepare for them. As such, it’s essential that you manage problems with safety in your business model. One of the ways that you can do this is to hire a health and safety officer. They will check for issues with your business and ensure that there are no problems that could cause a nasty lawsuit in the future.

As you can see, there are numerous threats that you could face running your manufacturing firm right now. It’s important to understand these so that you can take the right steps to protect your own company. By doing this, you could even get ahead of the competition who may not be quite as forward thinking as you.

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The Best Ways to Make Your Customers Happier

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In the business world, one of your roles is not only to attract customers, but also to make them happy depending on their needs and wants. The following contributed post is entitled, The Best Ways to Make Your Customers Happier.

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A successful business needs to keep its customers happy. Not only will it encourage them to come back, but if they’re happy, they will also be more likely to recommend your business to others. Ensuring your customers walk away happy is something you’re probably already trying to do, but what if you could make them even happier? You might find that, despite your efforts, your customers aren’t as satisfied as you’d like them to be. Fortunately, there are various strategies that you can try to make your customers happier than ever. Keep reading to find out what you can do to increase happiness for your customers.

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Be More Personal

Personalizing your brand is important if you want to be able to connect with your customers. If you’re just a faceless corporate entity, it makes it hard for your customers to really engage with what you have to offer. There are many different techniques available for taking a more personal approach to running your business. It might include meeting clients face-to-face or over video chat, instead of just communicating by email. It could also include things like giving customers a special discount on their birthday or even just wishing them a happy holiday.

Help Them Save Money

Everyone likes to be able to save money where they can, even if they have plenty of money themselves. If you can help your customers to save money at every opportunity, instead of obviously pushing them to spend more, you could find that they end up spending more money with you in the end. One of the ways to work on customer experience optimization is to take a look at your pricing strategy. Changing your pricing can help you to be more competitive and please your customers. You can also offer discounts and special offers, or even recommend lower priced options to customers to show you can be trusted to provide the best advice.

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Give Them Support

Customer support is often just as important as the product or service that you are offering. If your customer service and support is bad, it can turn customers away from you and cause them to warn others off your brand too. One of the ways to improve customer support in the digital age is to make your support more available. 24/7 customer support is possible with things like self-help sections on your website or chatbots, which can answer common queries and take people’s details out of hours.

Offer More Value

Offering more value to your customers doesn’t just mean giving them a good price. It also means going beyond your product or service to give your customers something that they weren’t expecting. This is something that you can think about when marketing your business, but also when delivering your product or service. Your website might provide extra value through an informative blog, while you could offer extra value through your products by delivering them in beautiful packaging for a great unboxing experience.

Happier customers will keep coming back and recommend you to others, so start working on increasing customer satisfaction now.

How Any Brand Can Dominate A Local Market (Including Yours!)

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Depending the business you’re running, you want to figure out how you can thrive in the relevant environment. For some businesses that your local market. The following contributed post is entitled, How Any Brand Can Dominate A Local Market (Including Yours!).

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Big-picture company leaders can sometimes get into the habit of viewing the world through the lens of averages. They only see the whole and not the parts.

That might be a good technique for taking short-cuts. But when you only look at your “global” or “regional” market size, you neglect to consider the local.

You might think that appealing to a local market is something that only small businesses do, but even the biggest brands recognize that everything is essentially local. There’s no such thing as a “global consumer” because everyone has to come from somewhere.

So with that in mind, how can you change your marketing so that it appeals more to people inhabiting specific geographies. Here’s what to do.

Target Paid Local Results

Did you know that search engines like Google provide special PPC advertising segmentation for businesses looking to target local areas?

If you run a small shop, you don’t have to target popular generic keywords. Instead, you can make all your search ads appear automatically, in response to queries that contain local search terms. So, for instance, your ads will show up on results for “hairdresser in Washington” and not just “hairdresser.”

Be More Active In Your Local Community

Even if your business has big national or international plans, it pays to become more active in your local community. The more you can appeal to residents and build your base, the more resources you’ll have to expand to a second or third location.

Being more active in the community could involve anything that falls under the category of “corporate responsibility.” You could also contact your local chamber of commerce and ask them whether there are any events taking place in your local area. Becoming a sponsor helps to secure your brand in the minds of locals.

Do More Local SEO

Sites like https://unravelseo.com/seo/local-seo/ talk extensively about the benefits of local SEO. The basic idea here is to increase organic traffic arriving at your landing pages and sales funnels from Google search. Remember, the more people you can direct to your site this way, the less you’ll have to spend on PPC. Plus, you’ll acquire customers long-term, instead of having to pay a fee for every lead.

Target Government Contracts

Businesses compete fiercely for government contracts – and for good reasons. Not only do they provide a high and stable income, but they also allow you to align yourself with the local “official” sector, which is great for branding.

Be More Customer-Focused

Customers know that if they go to a big box brand, they’ll get the products they want at a low price. So there needs to be an additional reason for them to come to you.

For most local businesses, that differentiator is quality of service, according to https://www.entrepreneur.com/article/281174.

What does that mean in practice? Well, partly, it’s knowing your customers’ needs on a personal level. People want to be able to come to you and for you to know precisely what they want. And they enjoy the friendly atmosphere – something that’s challenging to achieve at the bigger companies.