The Best Ways to Make Your Customers Happier

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In the business world, one of your roles is not only to attract customers, but also to make them happy depending on their needs and wants. The following contributed post is entitled, The Best Ways to Make Your Customers Happier.

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A successful business needs to keep its customers happy. Not only will it encourage them to come back, but if they’re happy, they will also be more likely to recommend your business to others. Ensuring your customers walk away happy is something you’re probably already trying to do, but what if you could make them even happier? You might find that, despite your efforts, your customers aren’t as satisfied as you’d like them to be. Fortunately, there are various strategies that you can try to make your customers happier than ever. Keep reading to find out what you can do to increase happiness for your customers.

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Be More Personal

Personalizing your brand is important if you want to be able to connect with your customers. If you’re just a faceless corporate entity, it makes it hard for your customers to really engage with what you have to offer. There are many different techniques available for taking a more personal approach to running your business. It might include meeting clients face-to-face or over video chat, instead of just communicating by email. It could also include things like giving customers a special discount on their birthday or even just wishing them a happy holiday.

Help Them Save Money

Everyone likes to be able to save money where they can, even if they have plenty of money themselves. If you can help your customers to save money at every opportunity, instead of obviously pushing them to spend more, you could find that they end up spending more money with you in the end. One of the ways to work on customer experience optimization is to take a look at your pricing strategy. Changing your pricing can help you to be more competitive and please your customers. You can also offer discounts and special offers, or even recommend lower priced options to customers to show you can be trusted to provide the best advice.

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Give Them Support

Customer support is often just as important as the product or service that you are offering. If your customer service and support is bad, it can turn customers away from you and cause them to warn others off your brand too. One of the ways to improve customer support in the digital age is to make your support more available. 24/7 customer support is possible with things like self-help sections on your website or chatbots, which can answer common queries and take people’s details out of hours.

Offer More Value

Offering more value to your customers doesn’t just mean giving them a good price. It also means going beyond your product or service to give your customers something that they weren’t expecting. This is something that you can think about when marketing your business, but also when delivering your product or service. Your website might provide extra value through an informative blog, while you could offer extra value through your products by delivering them in beautiful packaging for a great unboxing experience.

Happier customers will keep coming back and recommend you to others, so start working on increasing customer satisfaction now.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.