Category: Business/Entrepreneurship

Online Improvements For Hotels

Three of the key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. The internet has changed the game in terms business and commerce. The Hospitality Industry is no different, and hotels that aren’t properly marketing online stand to lose business. The following contributed post is entitled, Online Improvements For Hotels.

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The Internet is a very useful tool for businesses to communicate with their target market. Almost everyone has access to the Internet these days, and people use it to compare prices and make travel arrangements. Hotels can get a lot of business from their website. However, if your business isn’t employing the correct hotel web marketing techniques, then few visitors will end up converting into customers.

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There is a lot of competition in the hotel industry, so it’s important to do everything you can to attract the right customers. The best hotel website design won’t only attract lots of people to your site, but it will also encourage them to spend longer on there, and potentially make a booking. If someone finds your website online and it’s of poor quality or looks amateurish, then they will often click off and visit somewhere else. If your website takes too long to load, isn’t organized correctly or is difficult to navigate, then people will look elsewhere, as no one wants this sort of hassle. After all, the Internet is all about convenience.

Effective hotel marketing will give your hotel the right image. All hotels, even small bed and breakfasts need to have a professional website that shows off their brand well. When it comes to getting people to visit your site, there are a few different options. Since most people will find websites using a search engine, hotels will benefit from using SEO strategies. SEO or Search Engine Optimization is the process of making your site more attractive to search engines. When done properly your site will appear higher up in the results listings and stand a greater chance of getting clicked on. The best hotel website will also load quickly, contain lots of useful information and be very easy to navigate.

Is Your Hotel Suffering From A Lack Of Repeat Business?
Repeat business is imperative in the hotel sector, and while you may deliver a fantastic stay to your guests, this doesn’t mean they are automatically going to book again. Therefore, if you are suffering from a lack of repeat business, read on for some advice on hotel marketing online that can help to rectify this problem.

The first thing you need to do is get to the bottom of why customers are only booking one stay at your hotel and then not returning. Nine times out of ten this is because you are failing to follow up on their experience to build a loyal connection with your customers. You need to build an authentic relationship if you are to generate the loyalty that encourages customers to come back to your hotel again and again.

This is where hotel Internet marketing comes in. There are three keys aspects of hotel marketing that can help to ensure you benefit from repeat business – social media marketing, your online booking system, and email marketing. How easy is to for customers to book again? What appointment booking software do you use? Do you provide discounts for loyal customers online? Is their information remembered?

Email marketing is imperative for keeping your customers up to date with your hotel and everything that is going on. One of the best ways to increase your chances of repeat business is to offer voucher codes and special offers via email to your customers.

Aside from this, social media provides the perfect platform for customer engagement, as it allows your customers to get as close to your brand as possible. You need to post regularly on your social media accounts, and you need to ensure you are communicating with your customers, rather than merely posting a string of in-your-face advertising messages.

How Business Intelligence Can Help You Improve Your Digital Marketing

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Marketing is arguably the lifeblood of any business operation which itself is a potential cost. Today it’s important to understand how best use the digital marketing tools available. The following contributed post is thus entitled, How Business Intelligence Can Help You Improve Your Digital Marketing.

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If you are running a business online, you might want to reduce your admin costs as much as possible and start making informed decisions based on intelligence gathered using advanced tools. There are plenty of ways you can improve your marketing campaign and optimize your results, but using intelligent data is the most cost-effective and simplest method. It will give you an edge over the competition and help you understand where you need to make improvements.

Market Research

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You can gather market intelligence to make your marketing decisions better and based on data. From understanding the main players and the customer preferences to predicted growth and a SWOT analysis, there are plenty of things you will need to create a plan that will help you improve your strategy and talk directly to your target market. If you don’t know your audience, you will not be able to stay competitive and stand out with your offers. You need to conduct market research before launching a marketing campaign to stop shooting in the dark and start focusing on the results.

Customer Behavior

It is crucial that you understand the buyers’ preferences and their journey. No matter if you are entering a new market or are trying to keep an eye on the changes, you will need to get to know your ideal client. Find the market segment that is the most likely to buy from you and engage with your brand. You don’t want to waste your marketing budget on people who are not really interested; stop focusing on the tire kickers and find the prospects who already see the value in what you have to offer.

Market Trends

If you want to win the game of digital marketing, you will need to make sure that you keep an eye on market trends, There are plenty of free reports you can get your hands on, or choose to conduct your own research online for free. You need to gather information and analyze it using a Smart Room tailored to your industry and your company’s needs. If you are not able to get a snapshot of the market trends, you might make the wrong market penetration decisions.

Conversion Tracking

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Some people say that digital marketing is data driven today, and argue that we are losing our soft skills due to technology. However, the two aspects of research and strategy can work hand in hand. You can gather data and create messages that resonate with your audience and create an emotional connection between them and your brand. After all, knowing your facts is crucial, but engaging with your target market will improve your conversions.

Competitor Analysis

Knowing your competition can give you an advantage of creating a strategy that will build on your strengths and eliminate your weaknesses. You will have to map your market position and strategy, find out your exact share in the niche, and find the right strategy to stand out. If you know what your competitors’ main marketing messages are, you will be able to create your own unique brand identity that will impress the right type of potential clients.

AB Testing

It is important that you track the results of your digital marketing, so you can make improvements and get a better result. No matter if you are setting up your first landing page or lead capture post, or are engaged in email marketing, you will need to use AB testing to find out which messages your potential clients are responding to. You can set up variants or headlines, call-to-action, or even images and pick the winner to improve your marketing.

Marketing Cost Analysis and ROI

When you first invest in digital marketing, you will not know whether or not you will see results and if your campaigns will be worth the investment. There are plenty of ways you can measure the conversion rates and the cost per acquisition in your marketing. If you are getting an order worth a hundred dollars and your ads only cost you 25, it is something that you should carry on doing. That is why measuring the return on investment in your marketing using business intelligence can help you improve your profitability.

If you want to make the most out of your digital marketing, don’t forget to turn to advanced business intelligence tools to help you make better decisions. Improve your digital marketing and make the most out of your data analysis skills to see better results and conversions.

Reducing Accidents in Your Workplace

Two of of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Depending upon the type of company you’re running, you want to think about employee safety and minimize accidents. Accidents can not only disrupt productivity, but they can also increase the likelihood of lawsuits. The following contributed post is entitled, Reducing Accidents in Your Workplace.

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Workplace accidents can be costly in many different ways. As an employer, you could find yourself facing legal action if a member of your team, a customer or a visitor is injured in your workplace. You could lose money as productivity drops during any confusion or repairs. You could find yourself working without a valuable member of your team, and you could find that your reputation suffers, that you are no longer able to keep or attract the best staff and that your customers start to ask questions about what goes on in your company. Especially if the accidents begin to add up.

Of course, accidents happen. We all have the occasional trip, or we make a mistake during a loss of concentration. Machinery and equipment fail us, human error can never entirely be eradicated, and unfortunately, things don’t always go quite to plan. There will still be accidents in the workplace, just as there are on roads and in homes. But, as an employer, finding ways to reduce accidents in your workplace can increase profits, lower staff turnover, improve your reputation and the consistency of the service and products that you offer and give staff morale a big boost. It’s undoubtedly worth committing some time to look at ways to reduce the accidents in your workplace, even if there aren’t that many in the first place.

Assess Your Workplace and Staff

Some accidents can be avoided just by taking the time to look at what is going on. You should complete regular risk assessments, to help you to spot any potential risks and find ways to reduce them.

It’s also worth assessing your staff. You might want to consider drug testing services, as a sober team is always going to be less accident-prone and less of a risk to others. But, even without measures like this, it’s good to have regular staff appraisals, where you speak with your team one on one. Use this time not just to assess their performance, but also to ask them if there is anything that they need extra help with, or if there is anything that you could be doing to make their job easier and safer. As the boss sat up in the office, it’s not always easy to know what’s needed.

Does your staff also work in other locations? When you are considering how to reduce workplace accidents, it’s also smart to think about any other working environments. Perhaps you have field staff who are working on-location or are out on the road for long hours. They might be out of sight, but you can’t forget about the possibility of a fatal truck accident or a safety incident during the delivery of goods. It’s essential to consider how to keep them safe even if you don’t have eyes on them at all times. This might include things such as tracking drivers, ensuring they are well-trained, and maintaining vehicles.

Keep Maintenance up to Date

Most businesses use some kind of equipment. It might be heavy machinery, it might be vehicles, or it might just be fridges to store stock. Whatever you use, when it goes wrong or isn’t able to work at its best, it becomes more likely to cause an accident. Keep maintenance up to date, schedule yearly services, and act at the first sign of trouble.

Keep the Workspace Clean

Whether you work in an office, a shop or a factory, a dirty and messy workspace can cause trips, slips, banged heads, falls and many other accidents. Make sure all staff and customer areas are kept clean, and that your employees follow a clean as you go policy. Give them the tools that they need, such as cleaning supplies and wet floor signs, to do this efficiently.

Employee Engagement Ideas For Remote Teams

The first principle of my blog is Creating Ecosystems of Success and two focuses are Business/Entrepreneurship and Career Discussions. A great perk for many employees is being able to work remotely. Working remotely gives a lot of flexibility and can add to productivity. There’s a downside to it too, and management must consider how to get the most of teams of employees working remotely. The following contributed post is therefore entitled, Employee Engagement Ideas For Remote Teams.

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Ensuring your employees are engaged is not always an easy task, yet it can become even more difficult when dealing with remote teams. Nonetheless, the following employment engagement ideas from Unum should give you a helping hand…

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Frequent Communication

When dealing with a remote team you should never take the ‘no news is good news’ stance. This is likely to lead to disengagement, as the team members may feel you don’t value them enough to tell them what’s going on. It is definitely a case of the more communication, the better.

Embrace Instant Messaging

A lot of managers believe it is more efficient for them to be the only point of contact. However, you risk alienating the team in question, and this is extremely damaging. Why? Well, information won’t flow effectively and work relationships won’t develop. Instead, promote healthy communication via the use of internal instant messaging.

Consider Various Communication Tools

When engaging with a remote team you need to make sure you use the right tool in relation to the message you are giving. If you merely need to rely on a simple message, an email will suffice. However, when something is more elaborate, or complex, or requires brainstorming, it will be more effective to use an advanced video tool. You can easily find these on the Internet, and some are even free to download. However, managed solutions come highly recommend, as they will be developed to suit your business.

Better Scheduling

Why should those on the other side of the world always have to take a conference call whilst they should be sound asleep? A lot of businesses schedule in relation to what is convenient for their home office. However, if you consider your remote teams and schedule for their benefit in some instances, you show that they are just as important and this keeps them engaged.

Give An Explanation

This is a simple yet effective engagement idea for remote teams. Often, everyone in the home office will know what is going on and consequently their reason for performing a particular task. However, remote teams may be asked to do something and they have no clue why. This may interrupt their current workflow and thus cause irritation. Moreover, it may lead them to feel disengaged because they are working on something without purpose. Therefore, all you need to do is explain why.

Create Personal Connections

It doesn’t hurt to ask someone how he or she is and what is going on in their life. A lot of managers neglect to do this because they feel they are wasting time. However, creating a human connection is time well spent. If you can’t spare five minutes of your time to get to know an employee, no matter where they are located, they won’t feel valued. Instead, they will feel overlooked.

So there you have it, six easy yet highly effective employee engagement ideas for your remote teams. As soon as these practices are implemented you will immediately notice a difference. Start today by making a personal connection when you next communicate with someone in a remote team.

Getting Your Reputation Right

The first principle of my blog is Creating Ecosystems of Success, and two of its key focuses are Financial Literacy/Money and Business/Entrepreneurship. When start a business of any kind, it’s critical to keep your reputation intact as word of mouth travels. Furthermore once your reputation is taken a hit and customers are lost, it may be difficult to get them back. The following contributed post is thus entitled, Getting Your Reputation Right.

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When it comes to your reputation what you say, and what you do matters. It might not be something that you think about when you’re just starting out. But when people discuss you online what do you want them to say?

You probably have seen many a company have to put fires out when it comes to marketing gone wrong, inability to fill orders, or just generally being seen to rip people off.

Want next level law firm PR results? Or perhaps you are running a beauty company and want to make a big splash. Whatever it is you’ve gotta be prepared to put the leg work in yourself as well as working with a good company.

Photo by Raphael Lovaski on Unsplash

Clean House

The chances are, like most people, you’ve made a few mistakes in the past with your personal life and personal social media. Go back as far as you can and just remove anything that no longer fits with your ethos and might be seen to compromise your possible future.

Across The Board

Ensure that all of your platforms are cohesive. You’re looking to have the same tones and graphics across everything that you use to communicate.

How you deal with compliments and complaints should be the same. If you have one or two staff, then write policies and procedures. So that you won’t have one employee handing out discounts while the other is deleting lousy feedback.

Your website comprises of copywriting, images, design and coding. All of those things need to be sleek and smooth. Think of your website as a business card. You have a few seconds when people land on your site to impress them, and the navigation has to be quick and easy.

Your copy should be professional and honest. Don’t make over-inflated claims, don’t pack your website full of jargon – make it accessible and enjoyable.

Celebrate

There are probably a few awards that your products, company, and people could apply for. People are quicker to spend money and trust a company that either has nominations or awards. So keep an eye out for things that are regional, and national that you fit the bill for. It might mean you need to work on a case study or two, but they are worth it long term.

Share positive reviews and projects that have gone well too. Show people that you are doing well.

Follow Through

This one isn’t just about clients and customers. This is about living your everyday life. Doing what you say you’re going to do is just the right things to do. If you tell your suppliers you will have something to them by 4pm Tuesday, then do it. Likewise with manufacturers or even your bank manager. Being dependable and reliable is always a good quality to have.

Be Real

Although you should be having a certain professionalism, as a smaller business, you should feel easy to talk to and almost as if your customers know you. That trust and familiarity is what will build long term relationships and will keep your good reputation strong.

Building Your Business Premises On The Cheap

Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the keys to running a business is cutting and limiting costs. Likewise, when it comes to your business space, it’s important to understand how to do it economically as possible. The following contributed post is therefore entitled, Building Your Business Premises On The Cheap.

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Over the last few years, there has been somewhat of a resurgence of small business owners setting up shop around the world. With the economy unstable, it makes sense for people to look for ways to control their own destiny, even if this means having to work hard for it. Starting out in any industry is a challenge, though. When it comes to things like setting up a place to work, a lot of people find themselves struggling to afford the options they have before them. To make this easier for you, this post will be exploring a few different types of workspace, along with the tools which can be used to get you up and running.

Offices

Offices are becoming just about the most common type of workspace in the world, and more and more businesses are relying on them to get their jobs done. Thankfully, while being the most popular, this is also one of the cheaper places to start your work, as long as you’re close enough to a co-working space. Providing freelance workers and small businesses with a place to work without having to rent their own office, companies like this are great for those looking to save money. Not only do they give you access to a place to work, but they also enable you to network with other professionals.

Stores

Along with offices, retail stores are also very popular at the moment, and this is another great place to start your business. You can’t often save money on the building itself, unless you go for a mobile option, like a van or a bike. But, you can easily save loads on the way that the store is decorated and finished. Industrial styles are very popular at the moment, making options like used Madix shelving look good in even the most fashionable fields. Being creative is a great way to make your budget go further, though this is something which a lot of people neglect, spending huge amounts of their business in the process.

Warehouses

Finally, as the last option on this list, it’s time to think about raw storage space. When your company is mostly based online, you won’t need to have a fancy place filled with computers or employees to help your customers out. Instead, you only need somewhere for your products to stay while you wait for them to be sold. There are loads of dropshipping companies out there which can make this cheaper for you. Some will provide the products for you, while others will expect you to handle that side of the job.

With all of this in mind, you should be feeling ready to take on the challenge of building your business premises for as little as possible. A lot of companies struggle with this, especially when they are just starting out. You don’t need a huge investment to make this work, though, instead using creativity and ingenuity to solve the problems you face, even if you find it hard along the way.

Veritably Vegan: Three Industries Which Could Thrive From A Walk On The Green Side

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. There’s a growing number of people participating in the Vegan lifestyle. As such it’s important for all industries and sectors to pay attention to this customer base. The following contributed post is therefore entitled, Veritably Vegan: Three Industries Which Could Thrive From A Walk On The Green Side.

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It’s no secret that currently lifestyle trends have a significant impact on business. Our reliance on technology is the most pressing example of this. Any companies worth their salt now has a sizeable online presence. With more of us browsing on our phones, many companies even have mobile responsive website designs. And, the trends don’t end there. Our current love for all things eco-friendly has also led managers to paperless working and renewable energy.

If you want to stay ahead, it’s also worth noting that the current trend in veganism has impacted certain areas of the working world. This new way of eating rose 600% between 2014-2017, and those numbers keep on soaring. While this won’t affect someone in, say, an office, it is a crucial consideration for specific industries. If you work in any of the following, then, you would be very silly not to factor for veganism indeed.

Farming

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We know what you’re thinking; farming and veganism couldn’t be further away from each other. And, in some ways, you’re right. But, that doesn’t have to be the case. Consider that even meat eaters are turning to local and organic suppliers as consciousness rises. That means many farmers are finding themselves in hot water at the moment. If you’re one of them, then, taking a lesson out of those vegan books could be the solution you need. By getting rid of animals on your farm and focusing on growing crops and veg instead, you could stay on top. Even better, you’ll walk right into a niche which raises you even higher. You could see success while the farms around you start to struggle. Turning to fast growing equipment like the products at Agron could even see you growing more than enough produce to meet these rising demands. In no time, you could become the leading fresh produce provider in your area, and a farm even vegans can get behind.

Supermarkets

While doing away with meat altogether wouldn’t serve your supermarket, you should consider your vegan audience. If you find your food store is losing custom to the local health shop at the moment, it’s past time you got around to this. Lucky for you, this should be an easy enough niche to appeal to. There are plenty of suppliers who now stock vegan food items across the country. All you need to do is test out a few brands until you have an entire vegan range you can be proud of.

Restaurants

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If you work in the restaurant industry, you definitely need to pay attention to veganism. Nowadays, offering macaroni cheese as an alternative option isn’t good enough. Any restaurant wanting to do well should provide at least two or three vegan options nowadays. If you really want to succeed, it’s worth considering an entire vegan menu. Note, too, that it’s also worth providing vegan alternatives to items already on your menu. Only then can you keep diners coming, and ensure your restaurant stays on top at all times.

How To Apply Your Money Saving Sense To Your Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Just as with your personal finances, you must also manage the finances of your business. In both instances, to be successful you must control your money management, costs and try to run as much of a surplus as you can. The following contributed post is therefore entitled, How To Apply Your Money Saving Sense To Your Business.

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You may have mastered the fine art of balancing your personal finances, but when it comes to starting up a business, it’s a whole different ball game. If you’ve launched a start-up it may well be your first time having to manage business finance, and although the opportunities are good, it can also be a tough, global marketplace to compete in. No matter how great your product or service, if you don’t get the money side right, your business doesn’t have a good chance at being successful and expanding. Many a promising venture has ended up on the rocks due to fiscal naivety or mismanagement. Your best bet is to apply the same money-saving sense to your business as you do your personal financial affairs.

Focus On Low Cost Advertising

Don’t make the mistake of thinking that your business can succeed without a marketing strategy. You do need to allocate some budget towards attracting customers to get those profits rolling in, but the good news is that there are plenty of very low cost digital options available. If your brand is a visual one, investing in polished, professional Instagram content is a great way to catch the eye. If your business is more technical, you could chose to focus on public relations work and positioning yourself as a source of industry expertise, through hosting Q&A sessions on Twitter, participating in LinkedIn groups and publishing white papers. There’s also a lot you can do with targeted AdWords campaigns without a huge budget. Search out the low-cost marketing activities that most align with your brand.

Find Great Suppliers

A lot of the costs you will be encountering as a start-up business come from your suppliers, so it’s basic sense to shop around for the best deals. Whether you’re looking for office supplies or something specialist like crane hire on a construction project, don’t be afraid to use your negotiation skills to improve on the first price you’re offered. Find ways to become a preferred customer – ordering in bulk, trading services or recommending to other customers. Depending on your industry and the growth potential of what you do, you may be able to set up exclusive trading relationships with some suppliers including a fixed unit price which will help to cushion your company from the effects of inflationary cost rises.

Head In The Clouds

Small business owners are almost always better off using cloud based systems solutions. Most of these work on a annual user basis and they free you from the need to constantly maintain and upgrade your own systems. They also extend productivity by allowing you to access data and work from anywhere with a Wi-Fi connection, plus they usually have hefty security methods like encryption and secure servers that you may otherwise be paying for separately. Your CRM and word processing systems are better off in the cloud, and some programmes, such as Trello project management software or Canva for graphic design, are even free up to a certain point, or offer special enterprise licences for small business.

What Do New Entrepreneurs Usually Forget About

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When starting businesses, there are often aspects that entrepreneurs overlook. Issues pertaining to these details can sometimes emerge later and be can be costly. The following contributed post is therefore entitled, What Do New Entrepreneurs Usually Forget About.

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There is certainly a lot that needs doing when you are in the process of setting up a new company. You will have to consider a lot of different decisions and choices to ensure that you get things up and running as smoothly as possible. However, as there is so much to do in the runup to the launch, there is no wonder that some entrepreneurs end up forgetting a few important tasks and responsibilities. Some of these won’t prevent them setting up the business, but they could make things a lot difficult to get going and it could, later down the line, result in the company being far less productive than what it should be.

So, if you are planning on becoming a business owner in the near future, make sure that you don’t forget any of the following.

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The Legal Side Of Setting Up A Business

Many new business owners get their company up and running without giving the legal side of running a business a second thought. However, it’s important that you think carefully about all the legalities of running your own company, otherwise you might end up in some big trouble. For example, you might end up trading illegally without even realizing it. If you get in touch with someone like Kelly Bagla, Esq. when you have decided to set up your own company, they will be able to take you through some very important steps to ensure that it is all legal and above board. Make sure that you don’t skip this before you start operating!

Asking For Help

Some entrepreneurs can be very proud, which puts them off ever asking anyone else for help. This is a bad move as there is no way you will be able to create a business from scratch without the help of others. For instance, if you have a family that you are trying to juggle alongside your new business, it could be worth asking friends and family if they can take the kids at times when you are super busy at work. You should also have some professional contacts who you can reach out to whenever you need any corporate help.

Attending Networking Events

At the start of a business’s lifespan, it can be difficult to find a spare hour or two to get out of the office. However, it’s important that you prioritize networking events and make time to attend these. These are the perfect places to meet potential new business investors and other professionals who you could add to your corporate network. The more people you meet and get to know, then the more people you can reach out to when you need help and support.

Taking A Break

Remember that it’s important to take plenty of breaks away from the office so that you don’t end up over-stressed. If your stress levels are regularly too high, they could end up making you ill.

Make sure that you don’t forget any of the above, or else your business could suffer as a result!

The Big R Word: Recovery

The first principle of my blog is Creating Ecosystems of Success, and two of its key focuses are Financial Literacy/Money and Business/Entrepreneurship. Most businesses initially fail, which can permanently break the will of my individuals. For those with stronger resolve, how does one recover? The following contributed post is entitled, The Big R Word: Recovery.

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Recovery comes from the Anglo-French 12th-century word, recoverie, which literally means return to health. Originally, recovering is the act of experiencing improvement through a path of health troubles. In other words, you have to get bad first before you can finally get better.
In the business world, while you can metaphorically talk about the health of the company, recovery focuses on the processes in place to deal with dramatic and destructive issues that affect the normal workflow. Where the medical environment offers dedicated cure and treatment to start the recovery process, businesses don’t have any magical pill that can erase costly mishaps. As a result, recovering from a business crisis is a painful process that needs to consider matters of liability, compensation, reconstruction strategy.

Recovery truck

When it’s your fault
One of the most dreaded situations for business owners is to handle faults that have been caused as a result of malpractice, inattention, or even lack of safety on their end. Nobody likes to make mistakes, mainly because the consequences can be heavy. A car accident caused by a faulty engine, for instance, can affect the brand, the revenues, and market penetration. It’s important to approach the situation as quickly as possible to provide the best response. Additionally, you want to find partners to help you avoid further issues; such as a fleet management company that can service your trucks, or an IT security agency that keep your data secure. Acknowledging the fault is the first step towards your recovery, then you need to introduce preventive measures.

When it’s somebody else’s fault
With cyber crimes on the rise, and especially hacking and other unauthorized data access, it would be unfair to constantly put the blame on the company for a data breach situation. Despite extensive preventive measures, businesses can still be targeted by experienced hackers. As a result, it’s important to understand that your customers are more likely to be understanding if the company has a strict IT security policy. Nevertheless, the recovery process is going to affect your brand image. You need to tackle data loss and network breaches as quickly and effectively as possible. Furthermore, running regular security audits – even with a security solution in place – can avoid expensive issues.

When it’s nobody’s fault
Business owners can only control so much. A disaster that takes the company by surprise requires a dedicated disaster recovery protocol. Indeed, market analysis and reports can highlight the most common crisis situation in your industry sector and your area, from business fires to flooding. Using the information, you can take preventive measures to protect your company, such as dedicated insurance cover for instance. Your DRP can kick into action as soon as the business starts the recovery process, ensuring that you have access to the expertise and funding you need.

At the core of the recovery process, your company needs to focus on maintaining a transparent and open line of communication with members of the staff and customers. Indeed, the crisis is likely to affect both employees and buyers; consequently, it’s crucial to keep them informed as you bring your business back to health.