Category: Business/Entrepreneurship

Business Marketing: The Power of Video

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, there are a myriad of ways to market your business. A powerful tool for doing so is video. The following contributed post is entitled, Business Marketing: The Power of Video.

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Video marketing is an essential component of most small and large companies’ marketing programs. Over the years, creating a video has become much more accessible to SMEs. Allowing them to make use of what is one of the most attractive content marketing techniques available.

With 75 million Americans watching videos online every day, videos maintain a profound influence in attracting and engaging customers. To find out more about how video marketing could benefit your business. Whether you own a startup that’s focusing on breaking even, or a long-established company, seeking to modernize your current marketing strategies. Below you can find a few reasons why videos are crucial.

Higher Ranking On Search Engines

Search engines like Google favor platforms online that host videos. Videos are respected as a valuable form of content by search engines. Providing the video created is appropriately optimized, it can work wonders for lifting the ranking of your, for example, company website. To optimize a video correctly, while uploading the video online, you must fill in the metadata and include relevant keywords.

Influences Purchasing Decisions

People are much more likely to purchase a product if there is a video demonstrating its use. It gives a customer’s buyers confidence as they can witness a product in action. According to Social Media Today, 90% of customers stated a video is fundamental in their decision-making journey, on whether to buy something. A video demonstration provides the viewer with a better understanding and appreciation of its functions and benefits.

If you have a smartphone or video recorder, you may be tempted to create your own video. However, it’s advised you source and partner with a Video Production Company that can curate quality and professional moving pictures for your business instead. Reason being, suppose you create a video that is inferior in quality, featured in bad lighting, or there’s a problem with script continuity. It shall tarnish a customer’s opinion of your company and the advertised product or service. Thus seeking an experienced video production company is crucial to eliminate this risk.

Easy To Digest

The public prefers watching videos because they’re easier to digest compared to written content. The accessibility and engaging qualities of video make it a popular medium for businesses to use and consumers to view.

It allows companies to present and inform users about their products adequately. And, better yet, customers are more likely to remember a video over stand-alone content and graphics.

Simple To Share

A business video can be distributed more or less anywhere online. A company website, a Youtube channel, a blog, and on most social media platforms such as Facebook, Twitter and Vimeo.

With video, you can extend the reach of your business online and increase brand awareness. While you work to upload and distribute your video across the web, once your target audience sees it, (providing it’s relevant to them, informative, engaging, and entertaining), consumers are likely to share it!

To unlock the power of video as a useful marketing tool for business, companies need to seek a production team with experience creating compelling motion pictures for enterprises.

Making Sure Your Business Aligns With Your Morals

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When most people think about business, they think solely about making money and generating profit. A little-known secret is that if your business doesn’t align with your morals and personal mission, it will likely be hard to work in every day. The following contributed post is entitled, Making Sure Your Business Aligns With Your Morals.

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If you’re a business owner, and you want to be sure that the company you’re running is just as good as the morals you hold dear in your heart, it might be time to take a step back and look things over. After all, it’s easy to lose your way when you’re trying to be successful in the working world, and fitting yourself into the corporate machine can shave off any and all ethical practices you love to live by. However, it’s not impossible to turn things around, and make sure your company is more ethical, down to earth, and friendlier than ever.

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Always Hire Like Minds

During the interview process, be on the lookout for people who sound like you. People you know you can see a lot of good in, and people who sound like their hearts and minds are in the right place. Because this makes them a like mind.

A like mind is going to hold the same values as you do: open communication, collaboration, putting others first, etc. And because of this, they’re going to share the same morals, and promote them during their work. You’re going to have a much more productive working environment because of this, and it’s important to always encourage new and old hires alike to share in these qualities.

Stay Aware of Biases

Everyone has some bias they’re working through in their life, and often, it’s because of the way we’ve been raised. Some people may discriminate against someone based on a variety of factors, and in the workplace, both a person’s gender and their skin color are most commonly brought up as biased factors at tribunals.

So it’s important to examine your biases, especially the ones you’ve gained via your working experience. Once you have, you can really open up the floor to skilled workers from all over the world, regardless of who they are. Take an example from this piece on Christianity and Political Parties; always look for the good in people, and never be ruthless in trying to achieve success.

Get Stuck in Yourself

If you’re looking to keep your business in line with your morals as a person, it’s important to lead by example. Learn by doing, show your employees the ropes, and never let your team go out there alone. Make sure you’re at the helm of your operations, getting stuck into the work the same as everyone else, and try not to let anyone on your team feel less than.

When you create an environment of cohesion like this, you ensure you never come across as a hypocrite, especially in such an important and diverse situation. Not to mention, if you like to know that things have been done properly, you’ll always be there to oversee the directions your employees take!

Your business should align with your morals, and it’s easier to ensure this than you may think. Encourage your employees, look for similar people, and be a real leader.

5 Masterful Marketing Tips For Generating Local Leads

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Most will argue that the most important part of business is not the the actual idea or service, but instead the marketing. Many entrepreneurs don’t focus on this aspect enough. The following contributed post is entitled, 5 Masterful Marketing Tips For Generating Local Leads.

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We are living in a digital age, and many companies now focus their attention on trying to reach a wider audience. However, stretching your nets further afield isn’t the only way to increase leads and sales. Learning to maximize conversions from your local demographic can be equally beneficial.

It’s easy to forget about the value of the customers on your doorstep. Here’s how to get more out of them.

1) Focus On Local SEO

The only thing better than reaching out to clients is to have them reach out to you. Even before COVID-19, a growing number of Google searches were focused on local businesses. The popularity of “near me” searches underlines the need for you to place added emphasis on local SEO. Targeting geographic search terms is essential, but you must also consider the growth of voice searches. Finally, a strong Google My Business listing will send local visibility through the roof. Traffic will soar.

2) Use Offline Marketing

Digital marketing trends are an ideal way to grow an audience and increase interest levels. However, offline marketing has a key role to play too. Many businesses rightly worry about the proposed costs. Direct mail advertising that targets local leads that have a genuine possibility of conversion can solve this issue. The healthy leads and contacts can subsequently point them towards the sales funnel. This is where personalized interactions can take success to the next level as selling practices can be tailored to them.

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3) Support The Community

Consumers don’t only judge companies based on their products. Brand image is an increasingly important feature for a socially-conscious generation. Therefore, you must do your bit for the local environment as well as the economy. Improved waste management should sit at the top of your agenda. Meanwhile, going green and supporting community causes will serve you well too. When potential leads can relate to the company and its brand message, they will be more likely to complete a purchase.

4) Be Accessible

While this step isn’t limited to local marketing, it has a telling impact on local audiences. Multichannel marketing can ignite interest in the business and its products. Sadly, it counts for very little if the leads cannot get hold of the sales staff. Social media channels can become a great portal for responding to questions. Meanwhile, call redirecting services facilitate great customer care even when you cannot afford to hire a team of agents. All contact details and information relating to your business opening hours should be clearly stated on your site too.

5) Join Forces

It’s very easy to fall into the trap of thinking gall other local businesses are your competition. But they’re not. For example, if you’ve started a PT business, it may be possible to work together with a local health food store. Your joint marketing efforts can double the visibility and professionalism. Crucially, you can share an audience without negatively impacting the sales of your partner. Marketing isn’t the only area where you can join forces. Joint orders on business services can also work wonders.

6. Use local social media groups

In addition to using email marketing to target local customers, you can also use various local media social platforms. This is where a company joins local social media groups to access in-depth information regarding their customers’ wants and desires. It also allows you to target the right customers for your products. If you want to reach a specific niche, you can do so through local social media accounts such as Facebook, or a WhatsApp group.

One reason why you should use social media to master marketing is that it can help you create a positive brand image. Besides, it can increase your brand’s awareness since today’s generation relies heavily on social media information. And the best thing about it is that you can use different channels to target customers based on your marketing goal. For instance, to increase brand awareness, you can use accounts such as Facebook, while those that want to generate leads that can result in sales should consider LinkedIn. It would be best to also look out for what channels your competitors use to select one that suits your business.

Moving Business Buildings

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Organizational and Management Discussions. Many businesses have to move locations at some point. A major key to doing so, is executing it so that operations don’t stop and profits aren’t lost. The following sponsored post is entitled, Moving Business Buildings.

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If you own a business, you may find that you are rather busy. There are issues that need your attention and things that must be taken care of. If your business is successful, you should regularly update or even consider getting a new office if need be. This can help many aspects of your company. Employees will love having an updated space to work in, and if you are looking to move you will want to try and stay local to keep your old clients. Here are a few things to look for in a new building.

Location

The location of a new building is important for the continuing success of your company. If you have outgrown your current building, then you are using a successful plan. Try to not deviate from it. If your location affects your customers or cost in a negative way, it may not be the right move for you. You want to choose a progressive path and not one that will hurt your company.

Space

If your previous building was small, look for something that is big enough now but has room to grow into. Keep in mind that your growth will be happening even as you move. When you have the extra space, you want to use it and fill it. You can get more office equipment Jackson MI, or you could make a storage room or nice break room if possible. Get the most use out of all the space as you possibly can.

Tech

When deciding whether or not to move office buildings, you need to consider your company’s technology. It can be a lot of work to move all of your equipment and reinstall it, and you’ll need to make sure you have the right infrastructure in place for it too. IT support services can help make your move a smooth one, making sure everything is set up correctly in your new location. Remember to factor in these costs as you make your decision.

Price

Have a budget when looking for new buildings. Do not go over the budget to sacrifice things that have made you successful as a company. You want to be able to have the building as a blessing and not a curse. If the building costs too much, it can cut into your profits and slow down growth.

Needing to expand as a business is a good problem to have. Be mindful to keep the same traits that made your company successful though, no matter what building you are in.

4 Ideas To Improve Waste Management For Your Company

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When running a company or a business, one of your critical jobs in addition to selling your product or service is managing waste. In doing so you’re managing costs, which ultimately impact your profits and revenues. The following contributed post is entitled, 4 Ideas To Improve Waste Management For Your Company.

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Waste management is important for businesses for many reasons; firstly, waste equals loss of revenue, and secondly, waste compromises sustainability goals. Besides this, wasted time means loss of productivity and workplace morale. To improve waste management within your organization, these four ideas will support your progress.

1. Adopt Lean Principles

To produce less waste, companies need to adopt a strategic approach based around lean principles. Lean principles have the end goal of reducing waste by improving production processes. Lean focuses on reducing waste in seven different areas, including motion, inventory, defects, overproduction, transportation, and overprocessing.

Several different lean software packages can help businesses to reduce waste; one of the leading platforms is Pipefly. With this lean management platform, you’ll support your company to reduce errors, decrease lead time, and improve efficiency. Pipefly can support users to adhere to lean principles, beginning with ‘identifying value.’

Lean philosophy is all about using less resources while offering more value. Using Pipe Fly, you can map your value stream, create flow, establish pull, and work on continuous improvement. With all these important areas covered, you’ll greatly improve your waste management!

2. Improved Recycling Practices

To improve your waste management, it’s crucial to put highly effective recycling practices in place. When you are choosing supplies and resources, choose those that are easily recyclable and biodegradable. Materials such as plastics and cardboard are fairly simple to recycle. For materials such as e-waste or metals, you’ll need to hire specific companies and ensure that you adhere to the correct waste disposal regulations. Norstar is a great company for all your metal recycling needs; the service includes free pick up and focuses on sustainability initiatives.

3. Motivate Your Staff

Simple but true, to improve your waste management, you’ve got to motivate your staff. Create a waste reduction plan, write up new recycling policies, and train your team. It can be helpful to set goals together; having something to aim for will serve to motivate you. What’s more, creating goals as a team can improve employee satisfaction and create a stronger company culture. Once you reach your goals, it’s time to set new ones, keep going until you’ve eliminated waste from all areas of your business! To help you set goals for your business, try using apps such as ‘Goals On Track’ or ‘Habit Tracker’.

4. Vet Your Suppliers

When you’re looking to reduce waste, it’s good to vet your suppliers and see if improvements can be made. Waste includes wasted money and time as well as resources. Due to this, you’ll want to make sure you’re getting top quality items at a great price. To find the right suppliers, it can be useful to use a supplier information management database. A SIM database allows you to search for suppliers based on specific credentials, (including sustainability initiatives). Now more than ever, companies must prioritize sustainability across all areas of their business operations. With less waste, you’ll boost your profits and provide more value to your customers.

Lockdown May Be Over, But Your Business Is Still Vulnerable

Three focuses of my blog are Current Events, Financial Literacy/Money and Business/Entrepreneurship. We’re still in the Coronavirus/Covid-19 storm with no end in sight. Furthermore, the effects will be felt long after the storm has passed. Even in the aftermath, businesses will have to figure how to move forward. The following contributed post is entitled, Lockdown May Be Over, But Your Business Is Still Vulnerable.

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The fear and uncertainty of spring are now a distant memory. Businesses of all shapes and sizes all over the country are dusting themselves down and trying to resume a semblance of “Business As Usual”. Yet, while the lockdown may be over (for the time being at least), things are still far from back to their normal speed. You will likely be making fewer sales (unless your business name rhymes with Glamazon). You may have had to lose members of staff or radically change your operations to enable your team to work from home. You may have had to invest heavily on a physical and digital infrastructure that allows you to operate safely.

Image by Gustavo Fring via Pixabay

While it’s nothing you can’t navigate, you know better than to kid yourself. The next year and change could make or break your business. And while you should absolutely retain your sense of optimism, you also need to be aware of the very specific vulnerabilities your business faces in this challenging time…

Customers are scared to come back

While your business may be ready to receive customers now, not all customers are ready to do business. Many of your customers will have lost their jobs or at least lost a portion of their income. As such, consumer confidence is still at its lowest in years throughout much of the world. As such, you need to devote your marketing efforts to making customers know that they can return to your business without endangering their safety or their financial security.

Entice them in with promotions and targeted offers. Let them see what measures you’ve taken to keep them safe on and off-site. Establish yourself as someone they can rely on in this time of crisis.

Remote employees mean cyber security vulnerabilities

Unfortunately, times of crisis tend to mean open season for cyber criminals. And in the wake of the pandemic, they’ve been hard at work coming up with all kinds of phishing hoaxes, ransomware attacks, DDoS attacks and all manner of other nasty schemes designed to exploit vulnerable businesses. And although you may be able to protect yourself on-site, when employees are working remotely, this can create extra vulnerabilities. Work with an outsourced IT company like Levit8 IT Solutions to ensure that you’re covered on and off-site.

Cash flow is more important than ever

You’re more than likely facing a future of increased expenses and reduced sales. Which means that cash flow is more important than ever. Take your eye off the ball and you may find that you lose control of your finances resulting in unpaid vendors, late fees, charges from your bank and all manner of other avoidable costs that can further restrict your cash flow.

You need to focus on more than just staying afloat

Finally, if you’re to thrive in these punishing times, you need to focus on more than just staying alive. You need to focus on how each department’s performance metrics tie in with your broader business KPIs and goals. You need to ensure that you’re doing everything you can to maintain your profit margins and invest in Business Intelligence solutions to mine actionable insights from your data. Strategy is more important than ever. Don’t just react!

3 Ways To Avoid Bankruptcy When Starting A Small Business

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As a new business owner, you always have to watch your costs and carefully manage debt if you’re going to use it. In general, you have to keep your operations financially healthy for as long as you can. The following contributed post is entitled, 3 Ways To Avoid Bankruptcy When Starting A Small Business.

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Staring a small business can be fulfilling, exhilarating and downright stressful at times. There are a lot of things that are involved when it comes to creating something from the ground up. One of the biggest hurdles most business owners face as they are starting up is the finances. The common known phrase it takes money to make money rings true. If you are a small business owner, you may be wondering how can you avoid small business bankruptcy when the money is tight. Well, here are some useful tips to keep in mind when it comes to capital and your small business.

Have A Plan

Planning is the ticket to a stress-free life in your journey as a small business owner. Creating a business plan with clear goals, detailed steps of execution, in-depth regulations and governing of the workflow is imperative to your company’s success. Your plan will give you the blueprint for making educated decisions about where you want your business to be located, the pricing of your product or service as well as how much it costs to run your business, and what to invest in. You also want to keep in mind that when you are asking for funding, investors are going to ask for a business plan, so it is better to have one than not.

Make Sure Your Product Or Services Are Quality

There is nothing that will bankrupt your small business faster than not providing quality products or services. You want to be sure that when you launch you are providing customers with the very best your business has to offer. Cultivate a strong and authentic brand for your product or service. If you already have existing customers, maintain great relationships with them. Put your focus on reaching your target market.

It Is Ok To Borrow But Do Not Borrow Too Much

This can be tricky. There is nothing wrong with borrowing money to get your business off the ground. The issue comes when you have found yourself borrowing too much money. Then you have found yourself in a tough situation that could lead to bankruptcy. That is why being mindful of how much you need to borrow is important. In a perfect world you may have saved up a nice chunk of money that you can invest in your business, but more than likely you will have to borrow some money.

No matter what, you want to be sure that you will get a return on your investment. Keep track of the monthly interest, how many installments you will pay and for how much and the term of your loan before you decide to sign. When going over your business finances, be sure to deduct loan payments from your profits that way you can fully understand how much the loan will cost you. Once you know how much the loan will cost you, down to the penny, you will have a better handle on paying the money back.

Top Tips For Cutting Costs In Your Medical Practice

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A medical practice can be lucrative, but you have to know how manage costs. Managing you costs will assure that your practice stays open for years to come. The following contributed post is entitled, Top Tips For Cutting Costs In Your Medical Practice.

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2020 so far has been a tough one for the medical industry. In fact, it is fair to say it has been one of the hardest-hit industries, with staff working flat out to deal with the pandemic, but also facing an uphill struggle trying to keep themselves safe and securing appropriate PPE. Whether privately owned or state-owned, the medical industry is going to have to do all it can to claw back some much-needed cash over the next few years.

While there are obvious things you can’t cut in order to provide the very best care to your patients, there are some things you can do to cut costs and make some savings to help your medical practice get through the next few months and years.

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Think about outsourcing

More and more businesses are turning to outsourcing and that is because it is an effective and efficient business practise. Yes, it costs you money, but in the long-term, the savings it can create can be invaluable. It gives you time back to work on growing your medical practice and providing the best care to your patients and allows specialists to do the jobs to the best of their ability.

It can be difficult to know what to outsource – certain tasks are better than others. If you have a website, you might want to pass the management of it over to a web specialist who knows their stuff. Other options include your billing telehealth services, human resources and payroll.

Encourage remote working where possible

More and more medical practices have implemented remote working during the pandemic, taking video calls with patients rather than face to face interactions. It is a way of working that no one would have thought possible a few months ago in the medical industry, but many practices have found that not only is a great way of keeping staff and patients safe but is actually a really cost and time effective way of seeing patients.

Of course, not every single appointment can be done this way – there are still some people that will need to be seen, but think about whether remote working can be done as far as possible for as long as possible in your practice.

Reduce the necessities

The one thing the pandemic has done for us is to show us what is important and what isn’t. Take a look around you and think about what has remained unused or unneeded during the past few months. For example, if you have a fleet of company cars that have stayed in driveways or out in the parking lot, look at getting rid of them, or at least reducing the number of them. If those overseas business trips haven’t been missed, consider getting rid of them altogether, or streamlining the most essential ones.

The medical industry – and indeed, many other industries – are going to have a tough few years ahead of them, dealing with the economic and health fallout of the pandemic. By following these tips, you can make savings and get through it without too many problems.

5 Ways Technology Has Transformed the Private Sector

Three key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Technology has created changes in all aspects of world including business. It has transformed the private sectors in several key ways. The following contributed post is entitled, 5 Ways Technology Has Transformed the Private Sector.

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Technology has dramatically affected our daily lives from portable telephones to self-driving cars and even cashless systems. The relationship between technology and business is an ever changing phenomenon that is both interesting and intriguing. Through this relationship, companies have found new and improved ways of carrying out their activities. This article takes a look at five ways technology has transformed businesses in the private sector.

1. Reduction in costs

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Technology is an excellent investment for businesses, and these investments have created a phenomenon in companies known as business process automation. What this means is that human interference is not necessary for the processes and operations of the business. There are many software programs, machinery, and other tech solutions that help companies complete their tasks. These solutions are faster than humans and do not require much financial support- like wages (or an increase) and other forms of financial aid.

2. Improvement of communication

There are so many ways in which businesses can reach out to their current and potential customers. Social media platforms like Facebook, Twitter, and Instagram have all created features which can be favorable for companies, helping them improve their customer care service. There are also some tech solutions, like live chatbots on company websites, which allow many companies to be more responsive. For example, if you should have a flood disaster in your area, it may take a while for an ambulance to get to you. But, a commercial water damage company might be able to give quick response time due to their advanced communication technology.

3. Increase in efficiency and quality

Unlike human beings, technology allows for faster processing of data and easy retrieval of information. Humans make mistakes, even when performing repetitive tasks, and also tend to consume time. But these issues are removed when technology takes their place. Such a thing usually happens in the manufacturing business, and many factory hands are replaced by machines to improve the efficiency and the quality of the products made.

4. Improvement in security

Security is a vital component in the operations of businesses, and technology has played a crucial role in its improvement. Facial recognition systems, fingerprint scanners, retina scanners, and secure software algorithms are some of the developments technology has made in security for safety at the workplace. With these improved security systems, the business can run safely with little fear of experiencing a breach in security such as theft or a leak in sensitive information.

5. Increase in productivity

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Machinery does not necessarily have to replace humans for the business to be productive, but technology can help employees to be more productive. One of the significant elements of productivity is time management. With computers, data can be retrieved and processed faster, giving employees the time to work on other things- meaning that more tasks are done in a day. Alongside this, though, the right machines can also have a dramatic impact on productivity, with options like stainless steel fabricators making it much easier to work with challenging materials.

With technology, the private sector is experiencing a great advantage, and the improvements in the various components of business make technology a worthy investment to make.

With technology, the private sector is experiencing a great advantage, and the improvements in the various components of business make technology a worthy investment to make.

Why Better Communication Is Essential After Covid 19

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Current Events. In the aftermath of Covid 19, communication is going to be critical for businesses of all kinds. In addition to the human health crisis it caused it arguable caused business crises as well. The following contributed post is entitled, Why Better Communication Is Essential After Covid 19.

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Because “organizational change” is now in the daily vocabulary of companies and – due to the Covid 19 crisis, it often acts as a synonym for adverse surprises or has an unpleasant effect on employees. The importance of proper communication stands out as the overriding priority because now more than ever, businesses need to ensure, across all industry niches, that they are working as a team to override the issues caused by Covid. It may also be that you need to branch out and look at seeking legal representation to ensure that you are getting back on track.

Photo: Unsplash

Careful analysis and communication

The first principle of a good strategy is to make tough choices for the best use of limited resources and not try to communicate everything to everyone at the same time. A message that is general and not two-way, rarely stimulates the mood for a change in behavior or way of working. The questions that need to be answered is: “who, when, why”. Which means a careful analysis, with whom we want to communicate, at what stage and for what purpose. Of course, each stage of change requires its own specific “audience” and it’s important to know who you’re wanting to target. In the initial stage, the audience is numerically small and exceptionally high.

Internal marketing

It is also recommended to avoid “internal marketing” of change through the Intranet, with posters, slogans and related messages, which may increase the information, but do not convince anyone in favour of any change. Instead focusing on better campaigns and better use of social platforms to spread awareness and implement changes, including new ideas, ways to connect, ways to market research and promote better services.

The wording matters

In large organizations it is not possible for the CEO to be extensively involved in communication which is why the email and phone systems used are vital. It is also important to look at ways to improve your business such as custom wire manufacturers to ensure that your connection is impeccable. Look at what your staff need. Do they need new technology? Do they need to have better schedules and reassess what they need to do in order to achieve new goals following Covid 19. Do they need upgraded systems or better security to protect the business?

A proper process of change gives employees the opportunity to ask questions, to disagree, to provoke opposition, in order to finally assimilate the need for change. In short, make the change part of their business because often it is the employees that can see the workings of the company better and may be about to troubleshoot more effectively. Communication with its advantages to balance and bring the best quality and financial results for the business, reducing costs, saving time and increasing productivity and efficiency. Be sure to set new goals and problems to solve all the current issues before moving forward. Covid 19 may give you the chance to shake up the business and reset it to achieve a healthy and successful future.