Category: Technology

Hone Your Online Presence For Business Success

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. So much business in done online today and thus if you don’t know how to conduct business online then you’re at a considerable competitive disadvantage. It’s thus important to evolve and maximize the online tools for doing business. The following contributed post is entitled, Hone Your Online Presence For Business Success.

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If you want to compete in the twenty-first century, you need to hone your online presence to help your business to thrive. It’s not good enough to have a website and some social media channels. You need to use these media online to maximum effect to help expand your customer base, drive traffic to your little patch of the Internet, and to give your brand more exposure. Your business will need to compete with its industry rivals, some of which will have been market leaders for decades. Take a look at how you can hone your online presence for business success.

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Social Media

The power of social media cannot be underestimated. Many ventures even employ specialist social media managers or outsource their Facebook and Twitter updates to an offsite expert. Twitter gives you the opportunity to find your company voice. Customers are savvier than ever before and want to get to know what is at the heart of a business. They want to speak to a human, whether this is over the phone or online. Millennials are eager to communicate in a chatty and more informal tone rather than being confronted by a corporate voice.

Alongside Instagram, a highly visual media, and Facebook, the most popular social media interface, you can post meaningful and relevant content that directs traffic to your site. This can increase sales and profits for your startup. Make your content readable, and it could be shared widely, resulting in increased followers and more exposure for your brand.

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Wider Policy

It’s vital that you pay more than lip service to your digital marketing policy by creating a special section in your business plan dedicated to your online presence. This encompasses your social media channels, and also your website design, your SEO requirements, and your growth forecasts via analytics. As your digital marketing progresses, you may adapt your strategy. This can be detailed in your plan to keep a record of your online marketing journey. You don’t have to keep all of this in house, and instead, you could consider outsourcing your marketing requirements. This is convenient if you don’t have the staff team with the skills necessary to get your brand more visible online.

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Website

You could have an all singing and all dancing website that looks aesthetically beautiful. However, if no one knows about it, then this becomes pretty redundant. Instead, hone your online presence by managing your SEO effectively. Consider the keywords that your target market will search in Google and consider administering an AdWords campaign. With relevant keywords alongside a nuanced social media launch, you could find more people heading towards your homepage. If you are keen to drive more traffic to your site and shop pages, analyze where your traffic is coming from and how long they spend on your site. Doing this will dictate the direction of your digital marketing vision.

Follow this guide, and you can hone your online presence to ensure that your business will thrive.

Using Smartphones To Promote Your Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, smartphones and wireless technology have become valuable tools, especially in the area of promoting your business. The following contributed post is entitled, Using Smartphones To Promote Your Business.

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Smartphones are, well, smart! They have so many different uses that make them highly beneficial in the modern age. Ironically, a lot of people claim smartphones are dangerous as we spend too much time on them, yet this is precisely why they are such a useful tool for businesses.

People use smartphones almost every minute of every day. Therefore, they present some serious advertising possibilities for a savvy business owner. The trick is learning how to use smartphones to promote your business and find lots of new customers. It’s a lot easier than you might expect!

SMS Marketing

Firstly, we can go down one of the more traditional routes. This was one of the first ways in which people used mobile devices for marketing purposes. If you’re wondering, what is SMS marketing, the short explanation is that it uses text messaging to market your business. You gain contact details of leads, then send promotional texts now and then. When done correctly, it can yield a high ROI. The benefit of this is obviously that you can directly get marketing material to your leads. Plus, the fact that you have their contact details means you’re using targeted leads as well. If they gave you this information, they must be interested in what you have to offer, right?

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Mobile Apps

Developing a mobile app is almost seen as a rite of passage for modern businesses. It can be a great way to grow your business and find lots of new customers. There are many ways you can develop a mobile app, and many purposes it might bring. Some companies use apps as an extension of their online store. In effect, consumers download the app and make purchases on it. Others will develop apps that serve as more of a tool for customers. For example, you run a financial services business and create an app that lets people track their expenses. Either way, the benefit of an app is that you are literally in the palm of the hand of your target market. From here, you can use the app to create exclusive promotions. As such, it encourages more people to download the app. Furthermore, using push notifications via the app also allows you to promote new things direct to your audience via their smartphones.

Social Media

That’s right, this counts as using your smartphone to promote your business. Why? Because most social media users are using mobile devices. Plus, you can easily use your phone to compose social media posts on the go. Take pictures or videos using the camera, then upload them to Instagram or Facebook. It’s almost like on-the-go marketing in the sense that you can promote your business wherever you are, whenever you like. Also, encourage your followers to turn notifications on for your posts. As a result, they will always know when you’ve updated your profile, even if they’re not using the social media app at that specific time.

Essentially, you have to appreciate that you’ve got a very powerful device in your hands. All of your customers will use smartphones every single day. It makes sense to take advantage of this by utilizing smartphones as best as you can.

Why E Learning Can Drive Your Motivation Forwards

Two of the focuses of my blog are General Education and Technology. Even before the current circumstances, elearning was a wave of the future. It’s different than the traditional classroom setting which own set of caveats. The following contributed post is entitled, Why E Learning Can Drive Your Motivation Forwards.

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eLearning is a type of learning that is done through a different medium to that of a classroom set up where a teacher conducts a lesson and the students take notes. It has many benefits and is actually cost effective as compared to traditional forms of learning. The reason for this price reduction is because learning through this mode happens quicker and can be done at a faster pace depending on the life of the student. If you are learning in a classroom, lessons days and times are set, which can allow the student in between these days off, to slip and for their motivation to weaken. If the eLearning courses are available whenever, then their creative and motivated journey can continue at any time, with access whenever they wish. It also assists companies who are paying for their employees to educate themselves on a new area of learning, because it reduces time. A lot of training time is reduced with respect to trainers, and course materials. The learner does not have to travel and spend additional money to get to classes and all the necessary learning skills are learned in a setting to suit them.

Any modern business is going to come into contact with other businesses that have advanced technology that will drive the business forward. So it’s essential that all workers have a vast knowledge of any new technology to ensure that the business can be driven in the right direction. This may include having to train up your staff and even give them a whole new skill set in order to continue. If you are a company and are stumped on which path to take when it comes to eLearning then you can always look at Mindflash. It’s good to look at Mindflash LMS reviews and see just how they could benefit you. Most of the time, good eLearning sites are run via the Cloud which just makes things easy when any students wish to reassess files or research further.

● E-learning saves time and money – your workers can still be available to work and can take on any additional learning in their own time, such as lunches and afterwork as well as weekends, without having to compromise to go to classes at set times. It works for them too.
● E-learning leads to better retention.
● E-learning is consistent.
● E-learning is scalable.
● E-learning offers personalization.

It is convenient and flexible and is going to offer you extra time. Your employees need to learn new skills to grow and once they have learned, then it frees up time for them to try a new course. It’s a never ending chain and it’s easy to access which makes it good for everyone. Motivating your staff to learn new skills and offering these facilities is a boon to you as a company and proves your dedication to your staff which will serve you well. Offering eLearning to your team members, will give them the skills to take onto their next position with you or even a new job in the future.

Four Benefits Of Improving Your Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. I today’s digital age, having a website is critical whether you are in business or blogging as a passion for example. Updating your website and making sure it pops is critical on several fronts. The following contributed post is entitled, Four Benefits Of Improving Your Website.

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Improving a website is more important than ever when it comes to this modern-day and age. So much of business can rely on the online world, and so it’s essential that your business is doing everything it can to reach new audiences and generate profits through the website. The website is also the online face of the company, so it needs to be good. Here are four benefits of improving your website.

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More Traffic

There are so many individuals online that you might be hard-pressed to find someone who isn’t. They’re more the minority now when it comes to those who have no digital footprint whatsoever. Having a great looking website is an advantage for any company that is looking to build more traffic. When your website doesn’t look fantastic, it’s likely to put people off from even navigating on your site, let alone purchase anything or follow through with an action. When it comes to gaining more traffic, having a website that not only looks good but is churning out plenty of content is going to help boost it. Content is very beneficial nowadays, and if your traffic is engaging with that content, you’re likely to get even more popular as a result.

Access To A Global Market

When it comes to owning a website, the global market is available to you when it comes to the online world. Having a website that looks good and functions well is going to do wonders for your traffic. Not only that, but you open yourself to opportunities on a much wider scale. The market you’re currently hitting now is only a fraction of what you could potentially achieve. Have you always wanted to take your business global? Well, now is the right time to be able to do it, as long as you’re choosing a business like Rsmconnect.com to do your website designs.

Increased Sales

Increased sales are certainly something you want for the business, and when you’re increasing your sales, it gives you more opportunities to grow and thrive. When a customer is looking on your website and potentially wanting to buy something, the design and functionality of the website can be an influence on whether they go ahead with the purchase or not. Improving web designs and making them more professional in appearance can lead to more sales.

Builds Relationships With Customers

And finally, websites are a great way to help build relationships with your customers. Your customers are important to business, and you want to create a relationship beyond that initial transaction. The more time you spend on your customers, the more you can help grow the community you’re creating as a business. You want to return customers and helping grow your communications through the website, and your social media handles can make that so.

Improving your website has a lot of benefits, so if your website is in need of an update, do it. Don’t let it become outdated and irrelevant to the changing online world.

Recruiting During The COVID-19 Pandemic: Top tips For Holding Video Interviews

Two key focuses of my blog are Organizational and Management Discussions and Technology. The Coronavirus/Covid-19 Crisis/Pandemic has at least in the short-term changed how organizations are run and how workers are hired for example. During this time, new staff members are being interviewed and onboarded using video interviews. The following contributed post is entitled, Recruiting During The COVID-19 Pandemic: Top tips For Holding Video Interviews.

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While we are all becoming accustomed to video calls within our teams and with external partners, having others come into the company can feel different. The recruitment process is a complex one, that needs a personal touch. From judging the firmness of their handshake and how they walk into a room and command attention, interviewing takes into consideration many non-verbal cues. However, if handled correctly, it is more than possible to manage the interview and recruitment process without meeting the candidates in person. You can even read their body language without that ‘hands-on’ sense.

Here, we look at some tips to help you get through a video interview and pick the right candidates for your position.

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Ask questions that are relevant but unconnected to the position

You might be wondering how you can ask tangential questions, but still relevant, but it is more than possible. The more that you can find out about your candidates and how they would approach certain situations and what they think about particular things can tell you an awful lot about them. However, you may want to avoid asking them questions that do not directly correspond to the job responsibilities, as these may be well-rehearsed and not as meaningful. One question you could ask, for example, is about their relationship with their previous or current employer. How they answer that can be very telling.

Make clear your expectations

When everyone involved in the process, including the candidates, knows what to expect, it will go a whole lot smoother. When people know in advance what will happen, they will come better prepared to talk about their relevant work experience and bring the appropriate resources or certification. It is also helpful to give them an idea of how long the interview or the recruitment process will last, as this keeps them – and you – engaged.

Impress them

Remember, an interview is to benefit both parties. You, to see if they are a good fit for your business, and for them, to see if you are the kind of company that they can envisage themselves working for. You have the upper hand when it comes to an in-person interview; they are visiting the workplace and see other employees and get a sense of who you are and the brand you represent. When you conduct interviews remotely, you do not have that footing, so just as they need to impress you, you need to impress them. Making sure your video stream is as high-quality as possible is just one part of that as it gives the candidate a good idea of how professional you are to work for. Also, think about your own appearance. It may seem shallow and frivolous, but first impressions DO make a big difference. Did you know, for example, that blue is the color that you are recommended to wear to make an impact?

Video interviewing is not all that different from face to face interviews. Making sure that the technology works, that everyone knows the process, and that you look for the nuances that really give you an insight into the candidate is key to a successful interview.

5 Ways To Add Shade To Your Backyard

Two focuses of my blog are Health/Wellness and Technology. A major aspect of our personal health relaxing outdoors. One challenge to doing so is too much sunlight. Creating the optimal amount of shade can contribute to the optimal outdoor experience. The following contributed post is entitled, 5 Ways To Add Shade To Your Backyard.

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In the summer, many of us are eager to spend time in our backyard. However, as much as we may occasionally enjoy catching a tan, there are times when it can be nice to have a bit of shade to cool off in. If your backyard is a suntrap and you want to add some shade, here are just a few different options to consider.

Use patio umbrellas

Patio umbrellas can be placed in the centre of tables offering shade to dining/seating areas. You can also buy freestanding patio umbrellas. They’re the cheapest and easiest source of shade and they’re also portable, allowing you to move them around your backyard. However, they’re not a suitable option if you’re looking to provide shade to a large area.

Consider a pop-up gazebo

A pop-up gazebo can be put up when you need some shade and taken down when you want to enjoy the sun. It could be the perfect option for providing temporary shelter to an outdoor living area. Gazebos come in all sizes, shapes and forms. Some come with heavy-duty waterproof fabric that can protect you from the rain and wind too.

Build a fixed canopy

A fixed canopy could provide shade to a specific area without the fuss of putting it up and taking it down. This could be a fixed wooden gazebo, a fabric awning or a metal freestanding canopy. You could even make it retractable (this could be operated by a pulley or operated electronically). The options are limitless – by hiring contractors you can build a canopy designed to your specs. You could even build it yourself – there are many places online where you can find materials for metal canopies and timber for wooden gazebos.

Plant trees

Trees can provide a natural source of shade. You’ll help to invite wildlife into your backyard and the air will feel cleaner. There are companies that you can buy trees from – some of these companies can help plant the tree for you. It’s unlikely you’ll be able to buy a fully-grown tree unless you’re buying a relatively small tree, so there may be some patience required while the tree grows to full height. Planting a tree could have an impact on your neighbours, so make sure to check the decision with them first.

Raise fences and hedges

You may also be able to raise fences and hedges to provide some extra shade and possibly some extra privacy. This could prevent the need for overhead structures. You should definitely check your neighbours are happy with the decision to raise the fence/hedges before going ahead.

Technology Is Finally Pushing Down Healthcare Costs. Thank Goodness

Two focuses of my blog are Health/Wellness and Technology. Many illnesses and conditions that made life unbearable a century ago are now treatable and curable due to technology. What’s also true is that our new medical technologies are driving down the costs of healthcare. The following contributed post is entitled, Technology Is Finally Pushing Down Healthcare Costs. Thank Goodness.

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Experts evaluating the costs of healthcare tell us that it is nothing but up, up, up from here on out. The prices of advanced technology combined with an aging population mean that we have no choice but to bite the financial bullet. As the health of the nation deteriorates, the cost of medicine will go up. There’s no way around it.

But is this the whole truth? Is there really nothing we can do to push down the cost of healthcare?

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It turns out that technology may hold the answer to the problem. While it is still early days, there are indications the tech – as applied to the medical industry – will likely have the same effect as it does everywhere else: namely, bringing costs down.

Telehealth Brings Down Costs Tremendously

Imagine if you could connect with a doctor and talk to them via the internet, no matter where you were in the world. A technology like that could dramatically bring down the costs of medicine.

Think about it. When doctors operate using telehealth systems, they no longer have to be tethered to an expensive clinic. Instead, they can work from wherever they like, eliminating transport and overhead costs. There’s no longer a need to charge fees to pay rent or anything like that. It is just a direct transfer of services via the world wide web.

Furthermore, Delaware County telehealth research indicates that there is no substantive difference between in-person and online appointments. Patients get the same quality of care, regardless. So could this be a technology of the future? Almost certainly.

Anti-Aging Medications Could Prevent Disease

Experts believe healthcare costs will spiral out of control in the coming years because of the aging population. As millennials retire, they will get all the same expensive health conditions as boomers, and the nation’s finances will deteriorate.

But that logic assumes that aging is an inexorable force we can do nothing about. It is not. In fact, there are already techniques that you can use to improve the chance that you will live considerably longer than otherwise.

Basics such as diet and exercise are one option. But researchers at Harvard and The University of California are making headway in their quest to find chemicals that tap into anti-aging pathways. You can already buy a bunch of supplements based on the technology through Amazon, and many of them stand a good chance of working. It is the closest thing we have right now to a fountain of youth.

Cheaper Diagnostics Improves Efficiency

Diagnosing patients is costly. Doctors have to take samples and then ship them to expensive labs where paid technicians carry out the tests. The whole process is long and time-consuming.

The emergence of cheap diagnostic devices, however, could change all that. Instead of requiring an entire lab, technology miniaturized it down to the size of a large office printer, thus reducing the cost. Physicians can then take samples, feed them into the machine, and get an output they can interpret for diagnosis.

Now, doesn’t that sound like a brighter future?

Stop your PC From Lagging with This Step by Step Guide

A key focus of my blog is Technology. If you own a PC, you want to get the most out of it in terms of performance. The most common metric users associate with high performance is speed. The following contributed post is entitled, Stop your PC From Lagging with This Step by Step Guide.

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Waiting for a computer to turn on is one of the biggest annoyances in life. If you want to make sure that your PC is running properly and that it is also not taking hours to load, then you can find some great tips to help you with that right here.

Uninstall some Programs

When you buy a new computer, there will be a lot of programs installed onto it. Older PCs tend to accumulate them over time and the best thing that you can do is stop them from running in the background. If you want to remove these programs, then you need to go to Start and then onto the Control Panel. You can then go onto Programs and Features. At this point, you can scroll through the list and uninstall any of the ones you don’t use.

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Delete your Temporary Files

Whenever you use the internet, your browsing history will stay on your PC. It’s like ordering a product and then not disposing of the packaging. If you want to get rid of all of this clutter then you need to click on My Computer and then click on the Windows folder. You can then open the Temp folder. Use your mouse to right-click on this folder and then in the “view” option, click on details. When you have done this, click on all of the files that are older than the current date and press delete.

Invest in a Solid State Drive

If your PC takes forever to turn on, then you may find that your hard drive is at fault. Typically your hard drive will have a lot of moving components and it can take a very long time for it to load up. A solid state drive will use flash memory which is very similar to a huge USB stick. It can read data way faster and this will speed up your start-up in general

Use a Mouse Sensitivity Calculator

Another thing that you can do is use a mouse sensitivity calculator. If you feel as though it’s taking a while to turn your character around, or to point and shoot at an enemy then the problem may not lie with lag. It may be that you need to turn up your mouse sensitivity to accommodate the game. If you are using your PC to play games then try and use this CS GO mouse sensitivity calculator to improve your performance.

Get More Storage

It doesn’t matter how tidy you keep your computer sometimes because if you know that your hard drive is getting too full then this will almost certainly affect the overall speed of your computer. If you use your system for heavy tasks such as video recording or even media, then there is a chance that your HDD is full. You can easily get storage drives which are well over 1TB in this day and age, so you don’t have to worry about that at all now.

Stop Start-ups that Aren’t Necessary

Whenever you turn on your PC, you may find that some programs automatically run in the background. Things like Spotify and even Skype are very guilty of this. All of the applications that run will be using up your computer memory so you need to try and ditch the ones that you are not using. If you want to do this then go to start-up and then type “run”. When you see a box come up, type in MSConfig. At the top of the new list, click on Start Up and this will list all of the applications that start up when your computer loads. Manually untick the ones that are not required, but always keep necessary ones like antivirus running.

Get some More RAM

Have you ever noticed that when you try and run a lot of different programs at once, such as your internet, email and MS Word, that your computer struggles to flick between them all? This means that your PC is having a hard time going between all the programs. If you want to help your computer here, then you need to try and make sure that you install more RAM if you can. This is the only way to solve issues such as this.

Defragment

You should never be scared of things like this. It’s a great way for you to optimise your hard drive and its efficiency overall. If you want to go ahead with this then click on “my computer” and then select the hard drive. When you have done this, you then need to click on “properties” and under the “tools” tab, you can then click on “defragment now”. This is an incredibly easy way for you to boost your PC’s performance overall and you would be surprised at how easy it is for you to really get a great result out of your PC’s hardware.

Questions To Ask Yourself When Buying New Tech

Two key focuses of my blog are Financial Literacy/Money and Technology. New technologies are emerging all the time. As such it’s important to spend your money wisely and make sure getting the right terms when you’re making your new technology purchases. The following contributed post is entitled, Questions To Ask Yourself When Buying New Tech.

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Image by StockSnap from Pixabay

If you’re looking to buy new tech and you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re looking to buy a new TV or you want to invest in a new gaming PC, you need to be sure you’re buying the right products for you. Luckily, there are lots of questions you can ask to ensure you’re doing exactly that. From setting yourself an overall budget to buying from trustworthy retailers, the more questions you’re asking the better. With that in mind, here are a number of questions you can ask yourself when buying new tech:

What Is Your Overall Budget?

One of the first things you need to ask yourself when it comes to buying new tech is in regard to your budget, as you need to ensure you’re not spending more than you can afford. Whether this means researching the average cost for the item you want to buy or hunting around until you find the best price, you need to ensure you’re not spending more than your budget allows. For a guide to budgeting for new technology at home, you can visit this site here.

Are You Buying From A Trustworthy Retailer?

Another important thing you need to consider is whether or not you’re buying from a trustworthy retailer. If you’ve never heard of them before, it might be worth doing a little bit of research.

From reading reviews online to asking your friends and family if they have ever purchased from them, there are lots of ways to ensure you’re buying from a legitimate store. Another option is to ensure you read buyers guides.

Have You Read Product Reviews?

When it comes to buying the right products, you need to be sure you’re reading as many product reviews as you can. Not only will this tell you whether or not the product is high-quality but it will also give you an idea as to whether or not there are any issues you need to be aware of. For a guide to trusting product reviews, you can visit this site here.

How Soon Will It Arrive?

Another important thing to consider is how soon the product is going to arrive. If you’re in a hurry, you may want to find a retailer that can offer next day delivery.

Is There A Returns Policy?

Although the chances of there being an issue with your item are low, you need to ensure there is a returns policy you can trust. Whether it’s a 30 day returns period or something a little longer, having that peace of mind when buying a large ticket item is important.

With the options above you can be sure you’re asking the right questions before you buy new tech, helping to ensure you’re making the right yourself decision. What else should you be asking? Did we miss anything off of the list? Let me know your thoughts and ideas in the comments section below.

Tech Trends To Be Aware Of

A key focus of my blog is Technology. With each passing year, new technologies are emerging. People will be aware of the them in the contexts of being consumers, technology professionals, investors and inventors. Many will involve Google. The following contributed post is entitled, Tech Trends To Be Aware Of.

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In today’s blog post, we are going to take a look at some of the tech trends that are exploding at the moment.

5G
We cannot mention technology without talking about 5G. 5G wireless has been making a lot of the headlines lately, and it is going to make a huge difference in how the world communicates and connects.

5G is the 5th generation mobile network. It is the new worldwide standard for wireless, coming after 4G.

You may be wondering what makes 5G different from its predecessor. Well, %G is a more capable and unified air interface. It has been created with greater capacity so that next-generation user experiences can be enjoyed. This will also enable new services to be delivered, as well as empowering new deployment models.

When it comes to wireless innovations, a lot of people focus on speed. Yes, 5G is a lot faster, but it is about more than this. It is designed to offer a much greater network capacity through expansion into a new spectrum, for example,mmWave.

Local voice search
Local voice search is not a passing fad. It is here to stay. If your business is to get ahead of the competition, local search is something you need to take very seriously. The CEO of Google, Sundar Pichai, unveiled Google Duplex at last year’s Google I/O conference. This is a voice assistant that will conduct ‘real-world’ tasks via your smartphone. This could be anything from making a reservation at a restaurant to booking an appointment at a tanning salon.

One of the standout features of this technology is that there is a large focus on interactions between consumers and local businesses. What makes this significant is that it is the first piece of tech of its kind design to perform voice commands with a real-world impact. It makes a distinct statement regarding the path Google is going down, seeking to enhance local business interactions.

If this was not enough to convince you that local voice search is something your business needs to be concerned with, perhaps the statistics will. According to BrightLocal, three in every four smart speaker users perform searches for local companies on a weekly basis. Of that 75%, 53% of them state that this is something they are actually doing on a daily basis.

For brick-and-mortar stores and locations, these statistics show just how frequently voice searches for local companies are occurring, and this represents a massive opportunity for you to take advantage of.

As you can see, local voice search is here to stay and the case for it is only getting more and more compelling. By incorporating this into your marketing strategy, you can get ahead of the competition, ensuring you establish yourself as the industry leader in your location.

To conclude, these are some of the main tech trends that are making an impact in 2020. It is vital to stay on top of the latest trends in any industry, especially tech.