Tag: Business

Why Presentation Matters in Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A common saying that, “Image is everything,” and there’s no other context where it’s more relevant than with your business. You want people to view your business operation in the best light possible. The following contributed post is entitled, Why Presentation Matters in Business.

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In the world of business, presentation matters a lot. If you’re going to be successful, you need to project the right outward image. Sure, you could call that superficial and unfair, but that’s simply the way it is. If you’re going to achieve the things you know you’re capable of achieving, you should first get the presentation side of things right. If you’re still not convinced, here’s more about why the matter of presentation really does matter.

People Are Busy

People have busy daily schedules, especially people high up in business, and those are the one that have influence. They’ll want to make decisions quickly and businesses that aren’t presenting themselves in the right way will often be dismissed before even being considered. You need to account for how busy people are and never take their time for granted when you’re trying to impress them.

Competition is Often Fierce

Competition is often fierce as well. This means that you have to get out there and show what you can do right off the bat. If you don’t, you’ll be left behind and the better presented and slicker rivals you have will steam ahead and leave you in the dust. That’s the last thing you want when you’re trying to build a sustainable business with a strong future.

First Impressions Form Very Quickly

First impressions really do matter and they also tend to form very quickly. That’s something you’ll need to be prepared for. Basic things like cleaning with a Floor scrubber and ensuring desks aren’t messy will make a difference when a person of influence visits your office. If those first impressions are not good, your business will be facing an uphill struggle.

And They Usually Don’t Shift

The thing about first impressions is that they tend to stick. If you don’t show people that your business is doing good things and is able to present itself well, you’ll have problems. They will immediately form a negative opinion of your business that will prove very hard to change. It is possible but your task of impressing people is so much easier when you get it right the first time.

People Want to Work with People They Can Trust

Early impressions and the appearance your business projects to the world will say something to people about how trustworthy your business is. If it seems like your business can’t be trusted, you’re going to run into problems sooner or later and customers or clients will reject you. Any business owner wants their company to be looked at as one that can be trusted by clients and customers, as well as business collaborators.

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If your business is going to be successful in a competitive market, presenting yourself and those around you well will do a world of good. You need to be able to impress people quickly and show them that your business is one that can and should be taken seriously, so start working on this today.

Tips For Dealings With Employees In Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Professional Development/Skills. Whichever business setting/enterprise you’re in, properly dealing with your employees is essential. Effectively doing so and not effectively doing so will have far reaching consequences. The following contributed post is entitled, Tips For Dealings With Employees In Business.

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Dealing with employees within a business can be different for every boss or company out there. They’re dealing with different types of people, and every staff member can be different to the next. So being able to manage everyone with the same value and respect can be a constantly balancing act. Here are some tips for dealing with employees in business, and that will hopefully work for all the staff that work in the company.

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Create A Healthy Working Environment

A healthy work environment is important to get right for your employees because they’re spending most of their day working in the office or work environment. That is a responsibility that the business has ownership over, and staff can share their input on how things can be made better, which you should do if you’re finding that certain changes aren’t helping. The happiness and health of your employees is key because as long as they’re both of these things, they’ll continue working. If one of these is missing, it can affect productivity, and that’s something you don’t want to be sacrificing or lacking at any point during your company’s growth. So, create a space that’s healthy to be in, is clean and tidy, and that you’ve thought about the layout and features of the office that are going to help your staff feel good on a daily basis whenever they’re at work. From meth testing to ensuring there is enough lighting in the room, it’s all important.

Make Your Staff Feel Valued

Your staff feeling valued is one thing that some businesses don’t do often enough. As an individual, we’d all like to be valued a lot more, especially in the workplace and when we’re given that recognition it helps. It can help improve our attitude to work and how we can change as individuals for the better. A simple thank you and praising in the company newsletter can end up going a long way, and further than most companies would think. So try to make your staff feel valued on a daily basis and do this through a number of ways. You can hold more staff meetings to bounce around ideas and to make praises to those who’ve worked hard over that week or month. It could be treating a department to a free lunch for putting in the extra effort where it’s been needed. You can also show appreciation by small tokens like company gifts for employees. This will show that you have realized their hard work. You can accompany the gift with a small card that says, “thank you for all you are doing.” The little gestures can make a big difference.

Offer A Better Work-Life Balance

Work-life balance is one that might take some time to achieve for most of us. It’s not until we’ve got ourselves into a role that we’ve defined ourselves in that we usually get benefits from work. However, it’s important that no matter who it is within your company, everyone deserves to have control over their work-life balance, and demanding more of someone that creeps into their life, needs to be reimbursed. They should be able to decide whether they do that overtime, and if that overtime is done, they should get given that time back in lieu or in payment. Nothing in life is free, and it’s never right to put someone in the position when they’re working for a company, where they need to work longer hours for nothing. Give them the flexibility where possible to take time off or to work from home. It’s only going to better your relationships with the employees themselves.

Encourage Them To Take Their Lunch Break

A lunch break is another important element to your staff’s working day because it gives them an hour to do something different that what’s being done at work. Whether it’s sitting down for an hour to watch their favourite television program while eating their lunch or going out for a walk. That hour or however, much time they have for a break should be honored at all costs. If you’re not encouraging breaks, then it’s only going to reduce their work productivity as a whole.

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Help Provide Further Career Progress

Career progression is important to some people and when they enter your company, they might be at the point where they’ve joined to rise up through the ranks. And as a business, it’s important to provide the further career progression where you can. If you’re not able to offer certain positions or it doesn’t look like that’s going to happen anytime soon, you can still help boost their experience through training and relevant courses. As a company, you should have a staff training budget that can help your staff gain more knowledge and skills that will not only benefit the company but will help your employees become more elevated in what they can achieve.

Sit down with each staff member on an annual basis to run through their hopes and career prospects. Some may have changed what they want to do and where they want to go, and some may not have. It’s good to stay up to date with what they’re up to and what they’re thinking of doing next. Regular meetings can be helpful in most cases to get more of an understanding of your staff and who they are as individuals. Any concerns or worries they may have can also be addressed through this too.

Recognize And Reward Improvements

Improvements and successes within a business are critical to recognize firstly but to also reward. When your company is going well and making financial progress, some of that profit needs to filter back down to the people who made it happen. Rewarding your staff is one thing you want to do to help encourage them and others to continue the great work that they’re doing for the company. It adds a level of respect that they’ll give back to you in return. So whenever you can, reward people’s hard work.

Dealing with employees in the business is one to get right and maintain. Without it, you could end up losing staff or suffering as a company with the growth and success you could be getting.

Avoid These Mistakes When Closing That Big Deal

Two of the principles of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of conducting most forms of business is striking deals. Some are better at this than others and there are mistakes that prevent closing deals. The following contributed post is entitled, Avoid These Mistakes When Closing That Big Deal.

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Striking any type of business deal can be tough, particularly if you lack confidence or experience. Whether you’re acquiring a new client or discussing a potential promotion, it’s important to have the right skillset.

As well as knowing what to do in the boardroom, it’s equally important to understand where you’re going wrong. If you want to improve your deal-making skills and succeed in business, be sure to avoid these mistakes…

Poor preparation

If you’re underprepared, it’s going to be apparent when it comes to striking a deal. No matter who you’re meeting with, it’s essential to take the time to research them, their company and the potential contract you’ll be entering into.

As well as giving you the background information you need to strike a good deal, proper preparation shows that you value their time and business. With a personalized pitch or knowledgeable presentation, you can showcase your abilities and successfully secure your deal.

Missing deal coaching opportunities

Few people are born with exceptional deal-brokering skills. In fact, it requires a great deal of expertise to become a successful dealmaker. If you want to ensure you’re at the top of your game, deal coaching is a must.

If you have a big opportunity coming up or you want to improve your skills, getting expert help can be a great option. With a good negotiation consulting company, you can access the specialist skills you need to create the perfect pitch and strike a lucrative deal. What’s more, you can access practical and professional negotiation support for upcoming meetings, pitches, and presentations.

Talking too much

When you’re brokering a deal, it’s easy to talk too much when you’re trying to persuade the prospect to sign on the dotted line. However, this is one of the most common mistakes when it comes to negotiating. Sometimes, it’s best to be silent and listen to what the other party has to say.

As well as garnering useful information that could help you to subsequently close the deal, this affirms that you care about their concerns and queries. By giving them the floor, you’ll have the opportunity to incorporate a more targeted approach to your pitch in the future.

Lacking confidence

Brokering a deal can be nerve-wracking, especially if you don’t have much experience. However, being underconfident can cause a prospect to waiver, which may mean you miss out on a deal altogether. Although it’s natural for your confidence to increase as you gain experience, boosting your confidence now could lead to greater success.

Practice makes perfect, so be sure to run through presentations and pitches numerous times. Additionally, try confidence-boosting techniques, like meditation, mindfulness and neuro-linguistic programming, to ensure you come across as poised and self-assured.

Brokering the Best Deals

Having good negotiation skills and being able to broker deals is extremely advantageous and it’s something employers are always looking for. If you want to enhance your own career prospects or boost your workplace performance, enhancing your deal-making skills will put you on the road to success.

How Savvy Business Invest In High Markets

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Just like individual investors, businesses have to make wise investment decisions. Many of those decisions involve deciding which markets to invest in. The following contributed post is entitled, How Savvy Business Invest In High Markets.

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Investments are imperative for businesses. Any leader who wants to increase the wealth of an organization needs to secure healthy ROIs. Unfortunately, it won’t happen if you put your rainy day fund in a savings account. The interest rates are too low compared to the returns of an investment.

A big problem lots of entrepreneurs run into regularly is a high market. When the money you need to pump in upfront is considerable, it makes you think twice. Still, you shouldn’t pass up an opportunity for the sake of liquidity.

Dealing with high markets is possible and lucrative as long as you’re careful. Here are the tips that will ensure you put safety first.

Search For A Broker

A broker is an excellent resource for your company because these agencies have knowledge and experience in abundance. Sadly, too many businesses don’t trust them, which is why they try to dip their toes in the market alone. Please don’t make this mistake. Without any relevant qualifications, you’ll only increase the odds of losing your investment. Plus, whether it’s Forex or foreign currencies, brokers help clients to secure the best market prices. You don’t even need to deal with one face-to-face – software is available if you prefer your insights from an AI-powered computer program.

Feed-In Resources Gradually

Putting in your resources bit by bit is an excellent tactic for limiting damage if there are unforeseen circumstances. The reason is simple: you never have too much of your finances in a high market at one time. This might seem as if it’s a cautious measure considering the market is booming, but it’s a smart way to mitigate risk. All you have to do is divide the pot into payment segments and figure out payment dates. The even better thing about this technique is that you can stop payments if you feel as if you need more control.

Buy The Same Amount

When markets are high, it’s tempting to pull back in case the worst happens. However, this is a bad idea because it goes against your original plan. There is nothing wrong with re-evaluating, yet you shouldn’t do it on a whim. An investment is a long-term strategy, so there’s no need to panic at the first sign of trouble. And, if there are no signs, then you should carry on as usual. If money is an issue, remember to feed in your budget gradually to mitigate the risks.

Avoid Linked Investments

Diversification is a tried and tested way to protect your assets. That way, should anything go wrong, you’d still have investments that are untouched. Of course, this doesn’t happen when projects are linked. Right now, for example, US index tracker funds are connected to the most expensive stocks, making them very vulnerable. Therefore, it’s imperative to do due diligence and ensure there aren’t underlying features that will have a knock-on effect. You can diversify by investing in two separate markets if you have the knowledge.

Are you going to use investments to expand your business? What are the biggest risks?

How Can You Get The Most Out Of Your Employees?

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In any business, a key is getting the most out of your employees. Getting the most out of your employees will assure your business stays open for years to come. They are more than simply workers for your purposes. The following contributed post is entitled, How Can You Get The Most Out Of Your Employees?

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There’s no denying that your employees are right at the heart of your business. Without them, it’s likely that the entire thing would come crumbling down pretty quickly. Far too many business owners simply think of their employees like one of many resources to be used to improve their business. But the problem with this attitude is that it forgets one very simple truth: your employees aren’t machines, they’re people. This might seem obvious, but it’s amazing how often it gets overlooked. People have needs and limits, and they can’t simply be expected to deliver amazing work time and time again with no support or reinforcement. With that in mind, here are some simple ways that you can get the most out of your employees.

Give them a positive work environment

One of the most common mistakes that a lot of businesses make is that they simply don’t think about the ways that they can really help their employees feel as happy and comfortable at work as possible. There are plenty of ways to do this. From making sure that your office space is as spacious and well lit to incredibly simple things like installing glass doors so that you break down some of the barriers between the different areas of your office. Creating an environment where your customers actually want to turn up and work is going to not only increase productivity but is also going to make sure that your employees are as positive as possible about your business at all times.

Provide clear goals

Nothing is more dangerous to productivity than employees who don’t know what they’re actually working towards. You need to make sure that your employees always know exactly what their goal is. Once they know that it’s their duty to figure out the best way to achieve it. Rather than focussing on hand holding and guiding them too directly, by providing them with clear, achievable goals you’ll be able to create an environment where your employees are able to take the initiative and find the best possible solutions. Over time, you may find that the best employees begin setting their own goals as they come to better understand the business and their place within it.

Support them

As previously said, your employees are not machines, they’re people, and people have their limits. You can’t only ever expect your employees to perform without also understanding that they require your support. It’s so important that you create an environment where your employees feel comfortable talking to you about things that might be bothering them, whether it’s in regards to their work, the people around them, or something about the company as a whole. By adopting an open-door policy then you create a culture of trust and camaraderie that will help to build incredibly strong bonds between you and your employees.

The reality of running any business is that without the right people, you’re never going to be able to get the most out of it. Your relationship with your employees must always work in both directions.

Are You Ready To Hire Your First Employees?

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Once your business is ready to go to the next level, you have to decide if you’re ready to hire help. It’s a critical stage for any business. When hiring employees for your business, there are few keys to consider. The following contributed post is entitled, Are You Ready To Hire Your First Employees?

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Hiring your first employees is a big step. Before you start recruiting, you need to be sure that you and your business are ready. While employment verification is critical for onboarding new employees is important for example, there are other important steps as well. This is especially true for new employers. Here are just a few ways to equip yourself for becoming an employer.

Hone your leadership skills

Few of us are born leaders. If you’ve never been in a leadership role before, it could be worth taking a course to develop your leadership skills. On top of building your confidence, such courses could teach you important skills for motivating and organising your team. You can also read self-help guides and watch YouTube videos for leadership tips.

Get registered and insured

You’ll usually need to register with your state and apply for an Employer Identification Number (EIN) to be legally classed as an employer. On top of this, you’ll need to apply for worker’s compensation insurance, which can help to provide compensation if workers are injured or become sick at work. Make sure to shop around for insurance rates.

Set up a payroll

Next, it could be worth downloading payroll software to help manage your employees’ wages. Alternatively, you could outsource an accountant to handle your payroll. Both are better options that trying to manually manage your payroll, which can be time-consuming.

Work out all the costs

There are lots of expenses that come with hiring employees. On top of their wages, you may want to consider employee benefits such as annual leave and bonuses. You may also have to pay to supply employees with equipment – this could be anything from a PC to a company car, depending on how generous you’re feeling. Make sure that you have a clear idea of all the costs that will be coming out each month so that you can budget effectively.

Create an employment contract

An employment contract isn’t compulsory, but can be beneficial when hiring employees. It can help protect your rights as an employer and outline the duties that are expected. Such contracts are best written up with the help of a legal professional.

Write a winning job ad

To help attract applicants, you’ll need to put out a job ad. This advertisement should list all the requirements needed to work at your company, the duties you expect of that employee and the perks that they will gain by working for you. There are plenty of platforms that you can use to post job ads – consider using multiple platforms to attract a variety of talent.

Do You Know the Secrets to Selling Success

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Whatever you business venture is, a key is selling. Selling isn’t something that comes easy to everyone and there are a couple of secrets to it. The following contributed post is entitled, Do You Know the Secrets to Selling Success.

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When you’re running a business, making sales is always on your high priority list. You don’t want to spend hours of your time and see no results. There are a handful of secrets to selling that you might not know about. Some may seem quite obvious when they’re explained and others are more innovative. All in all, you want to make life easy for your customers so that they checkout without any hassle. Here are some of the best secret to selling, so take note!

Do Your Research

Making sales is one thing, but if you’re not actually making a profit, this is not going to be very beneficial to your annual turnover. If you’re an Amazon seller it can often be very difficult to find good deals in your niche. When you use tactical arbitrage the process is so much easier as they will source the products for you. Spending a little bit of extra time and money researching the best of the best will really benefit your business in the long run.

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Understand Your Ideal Client

Getting inside the mind of your ideal client is so important, especially when you’re looking to make more sales. You need to know exactly what they’re looking for and give it to them on a plate. Carry out plenty of market research in order to find out what the pain points and problems of your ideal client are.

Make Their Lives Easier

When your ideal client clicks onto your website, are you making their life smooth and simple? Do they know exactly what they need to do next? Place clear calls to action on your website so that it is very clear what your customer path is. Lead them seamlessly to your product page, explain everything they need to know and you are more likely to turn them into a paying customer.

Tell Your Story

People buy from people, so if you’ve got an interesting story to tell, you need to be sharing it. Perhaps there is a reason why you started the business you’re in now. Your potential clients and customers would love to hear about your story, because many of them will probably be able to relate to you.

Get on Social Media

You have probably been told this so many times before, but social media is the key to business success. When you utilize social media consistently, you will start to see increased engagement and enthusiasm around your product. Without platforms such as Facebook and Instagram, you are actually doing yourself a huge disservice. Most of your leads will probably come from social media platforms so it is so important to find a social media strategy and stick to it.

You may already be working on some of the ideas mentioned above, but it is very important to remain consistent. If you put a lot of work into something for one week and then neglect it the next, you’re not going to see the long term growth you’re looking for. Keep an open mind when it comes to implementing these strategies and you will soon go from having a sales slump to a sales skyrocket.

How To Make Money Online With Your Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world there are so many ways to leverage the available online tools to make money. The following contributed post is entitled, How To Make Money Online With Your Business.

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When it comes to your business, you want to exhaust all the opportunities that come your way to make money. And when it comes to the online world, there are plenty to sink your teeth into. Regardless of where your business stands right now in the real world, here are some tips to make money online with your business.

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Take Advantage Of Video Content

Video content is a hot commodity right now and something you should definitely be using for your business not only to make money but to get a boost to your traffic. Video content can become profitable when using platforms like YouTube to advertise that content. So many of us are now watching videos on a daily basis and it’s because they’re usually bite-sized content that you can keep scrolling through and watching for hours on end. You want to help relieve people’s boredom but also get them engaged. So think of how you can engage with your customers and potential customers, through video content. For example, it might be a look into the manufacturing process of a product in a documentary style way. Get creative with your ideas and start posting content as regularly as possible.

Make Use Of Paid Advertising

Paid advertising is a great way to make some extra dosh and you should be using it where you can to help generate leads. When doing online advertising, it’s more of an investment in order to buy potential leads that could convert into customers. That’s one way of doing it and the other is by making full use of your company’s website. Does it bring in a lot of traffic? And if so, then it’s a good idea to reach out to the other businesses and offer an advertising slot for a certain amount of money or based on however many click-throughs they get from your website. These ppc management tools can be really handy if you need some guidance.

Build A Shop On Your Website

When you’re bringing in traffic, depending on your business, you might find it beneficial to have a shop on your website. This could be selling merchandise or products that you may be selling in a physical store or via another website. It’s important to try and diversify your selling points and online is a great way of doing that. Get your website set up with a shop by using any of the ecommerce companies that are available and start selling your branded products directly through your website.

Offer Exclusive Subscriptions

When it comes to your email marketing or selling your services, it’s a good idea to try and offer this in the form of exclusive subscriptions. It could be a few dollars for your existing customers to subscribe to and then you can offer them content, freebies or whatever you want that is worth the amount they’re subscribing for.

Making money online with your business is a must-do, so start looking at what you could do with your company.

Are You Making Life Easy For Your Customers

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As a business owner, a key to increasing your profits and the longevity of your business is making it easy for your customers to do business with you. This is something that will improve your reputation and your revenues long-term. The following contributed post is entitled, Are You Making Life Easy For Your Customers.

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There’s no doubt that your customers are at the very centre of your business. After all, without them, it really doesn’t matter how great your business is or how amazing your product is, none of that is going to be worth anything. Because of that, it’s essential that you make sure that you’re focusing on the kinds of quality of life improvements to your business that make it the most pleasant experience for your customers whenever you can. With that in mind, here are some things that you can do to make life easier for your customers.

Provide great customer service

Customer service is an essential part of any business and yet plenty of business owners don’t give it the thought that it really deserves. They tend to think of it as only really applying to making sure that you support your customers when something goes wrong. And make no mistake, that is a crucial part of any business’s customer service. However, there’s also a lot more to it than that. You also need to think about customer service in everything from the initial response that your business provides to customers to the ways in which you respond to any queries that customers might have. You need to be sure that every single interaction you have with your customers is as positive and supportive as possible.

Give them options

In the internet age, one thing that customers have become much more away of is the fact that they don’t have to put up with systems and situations that they find inconvenient. One upon a time they might have settled for things that don’t work exactly as they want them to, but that’s just not the case anymore. Because of that, you need to be sure that you’re giving them plenty of options. This could mean offering different payment options like the ability to send and receive digital checks. It could also involve things like offering multiple product options or ways to customise their experience with your business.

Make things simple

The last thing any customer wants is to have to spend their time dealing with roadblocks getting in the way of them getting the products that they want. One of the fastest ways to turn people off from your business is to make their experience with it complicated. Streamlining and simplifying your user experience ensures that interacting with your business is as simple as possible for just about every single one of your customers.

One of the most important things to remember is that making life easier for your customers isn’t just a matter of making sure that your customers stay happy. After all, happy customers are also a whole lot more likely to recommend your business to other people and drive up traffic towards your business overall. Making sure that customers come away from any interaction with your business feeling positive is essential if you want to be able to grow your business and create a strong and positive reputation for it.

How Do Solo Entrepreneurs Attract Clients?

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key to being and entrepreneur is attracting clients. For a solo entrepreneur, it’s a much different dynamic than what a Fortune 500 Company would have to do. The following contributed post is entitled, How Do Solo Entrepreneurs Attract Clients?

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Solo entrepreneurs face a lot of challenges to launch their independent careers. For many, the choice of working for themselves is the result of unfortunate circumstances, such as struggling to find employment, losing their job suddenly, or trying to make ends meet as a stay-at-home parent, for example. Only a small proportion of solo entrepreneurs have been able to secure sufficient savings to launch their business. As a result, for many, the first challenge is to find clients when you have only limited resources.

Building momentum on a tight budget is difficult, but it isn’t impossible. The key to making it work is to prioritize tasks that are likely to generate income and leads. In other words, you need to filter the most effective marketing strategies that fit your budget. While this means you may not be able to afford promotional work done by an agency, it doesn’t have to stop your efforts. Making yourself visible to the right audience is a matter of being where potential clients are likely to see you.

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Post their services on the right platforms
Customers tend to look for your services on a variety of platforms. If you want to avoid competition on price only, it’s a good idea to stay away from freelancing sites such as UpWork or PeoplePerHour. However, finding new customers for small businesses doesn’t have to be expensive. You can publish classified business ads to promote your skills and expertise to your local audience. Unlike freelancer platforms, targeting your local audience is a helpful strategy to build your visibility and local brand awareness.
For experts who work remotely or prefer long-term projects, LinkedIn has developed a freelancing search platform, ProFinder, for US-based users. Ultimately choosing where to display your profile and ads plays a significant role in attracting the right audience for you.

Showcase your work
You can’t afford to wait for people to discover who you are and what you do. You need to create informative content to share your work with others. Shooting a professional-looking video on your smartphone, for instance, to record your creative process can help you to create a buzz on social media. The best thing about smartphone videos is that you don’t need to invest tons of money to build and share exciting and engaging content. Launching your YouTube channel is entirely free. With very little equipment, you can let the world know about your business.
Alternatively, you can also use a gallery on your website to display your work. Building a website doesn’t have to break the bank, and you can find free or inexpensive options from Wix, Squarespace, or WordPress.

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They share their expertise
You want people to know about your expertise. Therefore, you need to be prepared to share your knowledge for free. Don’t worry; it’s got nothing to do with working for free. You can write guest posts for online magazines or blogs to drive traffic to your brand and promote your services. The key is to show off your unique voice and knowledge by targeting suitable blogs.

When you don’t have the budget for a marketing campaign, you need to make yourself visible and desirable without the big advertising guns. As a solo entrepreneur, this means only two things: Being where people search for you and actively showcasing your skills and work where it matters most.