Business – Page 37 – The Big Words Blog Site

In A World Of Competition, Here’s How To Make Your business Stand Out!

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Regardless of your business’ unique product or service, you always have to consider how to generate positive exposure for your business. The following contributed post is entitled, In A World Of Competition, Here’s How To Make Your business Stand Out!

* * *

For most businesses, some healthy competition is a good thing. Indeed, it can encourage growth and challenge, and make sure they are operating in the most efficient way possible. However, as you might have already noticed, too much competition can make it hard for your business to stand out. Happily, there are some tactics you can use to resolve this. Keep reading to find out what they are.

Delight your customers

First, and more foremost if you want your company to stand out above the rest you have to go out of your way to delight your customers. This means going above and beyond the call of duty, not only delivering what you promised but even more!

One way you can do this is by offering amazing customer service, including follow up emails, the chance to rate and review your business, and by being easily contactable in case anyone has any problems they need resolving.

Additionally, you can delight your customers by making sure that any of the important touch points they use to interact with you, such as your website, has amazing UX. After all, the way the user (customer) experiences the process of engaging with your company will determine whether they come back to you to make a purchase or go to your closest competition.

Create unique branding and packaging

Another way you can ensure your product will stand out from the crowd is to invest some serious effort and money into the visuals. This means creating a strong visual brand that reflects your company’s values and is aesthetically pleasing to your target audience.

Of course, your brand should include a logo, as well as a company color palette and font. All of which should be used to create standout packaging so your product jumps off the shelf in stores and online.

Indeed, it is well worth considering high-end packaging finishes too, like the hot stamping and embossing you can visit https://universalengraving.com/lockup to find out more about. The reason being that packaging is more than just how your product is stored and transported, it’s also part of the experience of buying and owning it. Therefore, if you can impress at this stage, you are much more likely to get your product the attention it deserves.

Do some good

Finally, in today’s more eco and socially responsible consumer market you can help your product stand out by making sure you are doing good. Fortunately, there are several ways in which you can do this.

The first is by choosing ecologically sustainable ingredients when making your product. Something that, as you can see from this post https://www.foodnavigator-usa.com/Article is becoming increasingly important to consumers.

Secondly, be sure to address social issues such as fair trade, modern slavery, and a living wage in the manufacture and distribution of your products. Then you can highlight this as part of your USP, therefore doing some good in the world as a business, and doing some good for your business too. Namely, that you will have the edge over any competition that is not yet doing these things.

Startup Up Business Ideas

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you have a business idea and want to start your own enterprise, there are some things you need to keep in mind that will really help you out. The following contributed post is entitled, Startup Up Business Ideas.

* * *

Photo by bruce mars on Unsplash

So you have decided to start your own business, that’s great. However, it can be hard to know where to get started and figure out what your next steps should be. We have listed below a few tips to help you get started on your business venture.

Write A Business Plan

The first step that any business should take is writing up a business plan. Your business plan should include an overview of your business, what you are planning to sell or offer, what your targets and goals are and what makes you stand out from the rest. Set goes for one, five and ten year and check in with it every now and then to see if you are keeping on track and amend if necessary. If you are unsure on how to structure your business plan there are many templates online to help you.

Grow Your Online Presence

Being online is vital for any business to thrive and be successful. Start by creating a website, it doesn’t have to be over complicated, just ensure it showcases what your business does, contact information and T&Cs. You don’t have to break the bank by hiring a web agency there are a few platforms out there that allow you to create your own website for a fraction of the cost. Sites such as Wix, WordPress and Shopify are all great examples of diy websites. If you are not great with technology there are many videos, articles or professionals out there that can help guide you.

Once your website is all up and running, you will need to think about opening up a couple social media accounts. Social media is one of the best ways to get your business noticed. Most platforms will allow you to advertise to a selected target audience of your choice. The leading social media platforms are Facebook, Instagram, Twitter, Tik Tok and Pinterest. Make sure you choose one or two platforms to focus on as having too many to focus on at once can become overwhelming.

Have The Right Equipment In place

When starting your business it can be hard knowing what equipment your office will need. Take a look at our must-have list below.
● Furniture – Whether you are setting up your business in an office or at home, you will need some furniture to get you going. You could start with a standard desk and chairs but for the long term we would recommend investing in some ergonomic furniture.
● Technology – You will need a computer that provides access to software such as word, powerpoint and spreadsheet. With everyone still having to keep their distance video calls are a popular way to communicate among customers, suppliers and work colleagues. Find the best software for your business, popular sites include Click4assistance, LiveHelpNow and Proficonf.

We hope these tips helped, it’s now down to you to put these tips in place and start growing your business. Whilst you are here take a look at our post on Should Your Small Business Look To Outsource?

Are You Setting The Right Standards For Your Business?

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. You shouldn’t just hastily start your business. You should also have standards and guidelines for it. The following contributed post is entitled, Are You Setting The Right Standards For Your Business?

* * *

The right standards within your business might be very different to the industry’s standard as a whole, but this doesn’t have to be a bad thing. After all, we all work in our own ways, and the market fosters and celebrates innovation. However, you need to make sure your thoughts and goals are shared by your company as an entity.

You need to be sure that your employees or team members all pitch in like you do, and that you’re committing to a standard that your customers enjoy. So, here are some of the best methods for staying on top of maintaining the standards you really want your company to have.

Pexels Image – CC0 Licence

Define Your Standards

The first thing to do is realise what you want out of your company, and the kind of actions you want everyone working for you to uphold. After all, you’ve got values, and you want your business to grow based on them, so make sure you’ve got a pen and paper, and write down all your thoughts about what you want to see in a working environment every day. Turn them into actionable goals based on these points.

Make Sure There’s a Controlled Measurement

Now, once you have some standards written out on paper, you’re going to need to come up with some ways to objectively measure them. Of course, the biggest mark of success is a bigger profit than the month or year before, but before you reach a stage like that, you’re going to have to get into the details.

So, set an example to your team, then make sure you assess their skills and delegate tasks out accordingly, and always congratulate people on a job well done. Give them targets to reach, and never let a completed goal go unrecognised.

And don’t forget about the inhuman factor either. Run regular inspections on all office equipment, make sure guidelines are written out on how to deal with them – using LEM Products here is the easiest way to get the message across – and consistently update and maintain both software and hardware for a smooth working performance.

Get Ready To Coach Your Staff Through It

And then we come to the fact that some of your team members are going to perform under the standard you want. In situations like this, you need to put in a little more time and effort to really get the best out of them.

They might be finding it hard to adjust, or they might just need a little more coaching from the person who sets and maintains the goals. Simply put, if you really want your team to rally together on this, make sure you put in the work yourself and show them how it’s done!

The right standards in business are entirely up to you. Make sure your vision is shared by everyone else in your company, and always hold regular inspections to ensure your company’s infrastructure is performing as well as you are.

Should Your Small Business Look To Outsource?

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. While a business may be started with specific products and services in mind, seldom is it equipped to have everything it needs to complete its mission, hence the need for outsourcing. The following contributed post is entitled, Should Your Small Business Look To Outsource?

* * *

When it comes to setting up a business and ensuring success, then there will be a time when hiring really is critical. Even if you start small, as a one-person operation, hiring is inevitable. To do well in business, you need to have teams that are going to help and support. The whole hiring process, no matter if you choose full-time or part-time employees is really important, as you want to have the right person for the job.

Although the process is important, it is not something that is easy. If you want to expand and grow what you do, then you will need to have more and more people on-board. Of course, this can help to grow the business, but it also means more costs for wages, as well as additional things like insurance for employees and sick pay, and so on. As this is a consideration, you could also look to hire people to do work for you that are not part of an in-house team. When you outsource to a company or an individual, you just pay for the task that is required, and there is no more commitment. If they do a good job, then you know who to use again. If they don’t, then you know to not hire them again, making it much simpler in many ways than having a full-time employee.

If your business has not thought about outsourcing before, then here are some of the things that you could outsource for, and when you should outsource. Getting it right will help to save the business money in the long-term, as well as help to keep the business thriving.

image

Tasks where you lack expertise

Businesses can vary so much, and as a small business owner, you might not have any previous experience in this area. So there may be some aspects of business that you have no idea about. Areas like social media are a good idea for small business, especially from a digital marketing point of view. However, if you have a small team, then you’re likely to not have the time or expertise to run it successfully, as an example. In the same way, you will need bookkeeping and accounts for your business, but if no one is experienced in this, then outsourcing this will help massively, and be something that you no longer need to think about. If you hired a full-time accountant to do this for you, there wouldn’t be enough work to fill a full-time role, and it would cost a lot more than using a separate company or person to do this for you.

Time consuming tasks

Likewise, outsourcing tasks to someone else can be a good idea, especially for any tasks that are time consuming. There are a number of tasks in business that can take up a lot of time, but that aren’t too taxing or vital to business, they just need to be done. Your expertise should be doing the tasks that are the things helping to grow the business, rather than the smaller and more time consuming tasks. For example, you might take a lot of phone orders or customer service calls. These calls could be taken by a business answering service, rather than paying for a full-time employee to do it all. There are a range of tasks, and it will vary from business to business, but it is worth looking into if you are hoping to propel your business forward.

If you are deciding whether or not to outsource or to hire someone to your team, then there are a number of things to think about. It starts by taking a look at your business needs, as there are a number of advantages to both options, as well as disadvantages of both options. It is important to not get too caught up in the different activities that could happen, and which of those you should or shouldn’t hire or outsource too. You could have some expertise in a particular area, such as accounting, for example. But if you take on a lot of other roles, being the accountant as well might be too much. So even if you have a team of people with experience in something in particular, you might still choose to outsource.

Look at your business and the people in it specifically. Look at the needs and then decide what areas will be a benefit to you if you outsource, or which really do need to have an in-house team member. Assess the tasks, weigh up the costs, and your options, and then go from there.

4 Ways To Advance Your Business Career & Get Ahead

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Career Discussions. If you’re in a business career, there nuances to it and there are unique aspects to advancing. Not everyone entering this career knows what those keys are. The following contributed post is entitled, 4 Ways To Advance Your Business Career & Get Ahead.

* * *

Pexels

Working in the business world, no matter the industry, is a tough but also rewarding job. You likely have a lot of responsibilities to handle on any given day but are learning a lot and trying to make a name for yourself, so it’s all worth it.

The truth is that it’s only worth it if you’re getting better each day and learning and growing as an individual and professional. You must find ways to advance your business career if you want to get ahead and find long-term success. The following ideas and tips will help guide you to knowing where to focus your time and energy to ensure you’re rewarded for your hard work.

1. Focus on Professional Development

One way to advance your business career and get ahead is to focus on your own professional development. Figure out ways to advance your skills and knowledge such as taking Business analytics certification courses that will allow you to learn new information and set yourself apart from the competition. With this knowledge, you’ll be able to take on additional projects and tasks at work and prove to others that you have what it takes to succeed in business.

2. Find A Mentor

It’s also a wise move to find a mentor who can guide you to making good decisions about your business career and in your current job. Advance your business career and get ahead by bouncing ideas off your mentor about how to proceed and what to focus on that will have a real impact on your professional path. Learn from this person and ask about what mistakes they made so you can avoid doing the same.

3. Discuss Your Goals & Performance with Your Boss

It may be that you’re doing well at work but are feeling a bit lost. To get ahead and advance your career, you must know where you’re heading and have a clear path to success. Therefore, sit down and discuss your goals and performance thus far with your boss. Let them know that you’re serious about your job and career and what you’re doing to ensure that you continue to progress and get better in your role. Ask about the possibility of a promotion in the future and what you need to do to get it or be in the running for it.

4. Always be Networking

Another way to advance your business career and get ahead is to always be networking. It’s a line of work where who you know matters a great deal. It’s beneficial for you to know as many people as possible and make sure they know who you are and about your talents. Update your online professional profiles and reach out and introduce yourself to those who you find interesting and you believe can offer you some good advice. Attend conferences and events outside of your workplace and get to know those in the business so they think of you when career opportunities arise that may be the right fit for you.

Preventing Cyberattacks At Work: What You Could Be Doing?

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With so much business being conducted online, there is an increased likelihood for cyberattacks. As such you have to think about how to defend you operations against them. The following contributed post entitled, Preventing Cyberattacks At Work: What You Could Be Doing?

* * *

It’s not always simple to protect your business from a cyberattack. Not only do you need to consider your IT security and hire the right agencies to make sure that your firewalls remain in place, you need to ensure that you train your staff properly in what to see in a cyberattack. You need to train every single person working in your business to know what to look for – and that gets tougher as technology evolves.

The more we bring in new security measures and technology, the harder it gets to ensure that the business is protected. Why? Well, as technology becomes more sophisticated, cyber hackers and attackers get more sophisticated! You need to know that you can handle training on physical theft, phishing simulations, how to recognize spam for scams – it’s vital. Your employees need to be educated in cyber security and all that comes with it so that they can alert your IT team when things crop up. So, how can you do more for your business and protect it properly?

Image Source: Pexels

● Offer Dedicated Training. Your business emails are a gateway for attackers and business email compromise attacks are some of the most sophisticated around. Hackers can extract information from your business when you don’t have the right phishing simulations and spam training invested in for your staff. Someone would see an email and think it’s legit, only to forward it on and further impact your business. With the right training provider, you can ensure that employees know what these scams look like, and they won’t be tricked into sending these emails.
● Put Policies In Place. Your business may be a flexible, “down with the kids” type business, but that doesn’t mean that you should allow your staff free reign over the internet. Company devices should be connected only for professional reasons, but you can still be flexible with personal devices at work. Teach your staff which files they can download and from which websites. If they know which networks are issued by you and are safe to use, they’ll be able to lower the risk of being scammed. Keep those policies in place and reestablish them as you need to. Don’t let it go, either, as you want to ensure that everyone is on the same wavelength with regard to security policies.
● Add Password Training. Your IT team may hand out passwords to staff, but that doesn’t mean that your staff shouldn’t know how to change them as needed. It should be that you all change your passwords every couple of months and they must remain case-sensitive and hard to break.
● Educate On Reporting Procedures. Lastly, train your staff to know where to report any scam issues they come across. It’s so important that they know to whom they should raise the alarm and how to ensure that the right people know straight away so that precautionary measures can be taken. Mistakes will happen – it’s human – but it’s easier to fix those mistakes if everyone knows what to do.

6 Business Goals to Aim for This New Year

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. While we’re still early into 2021, it’s important to have goals for your business to grow it and help if flourish by 2022. The following contributed post is entitled, 6 Business Goals to Aim for This New Year.

* * *

A new year is a great time to reflect on the successes and failures of the past year. Doing so helps you set new goals for yourself and your business and identify what can be improved. Did you know setting goals helps position you to achieve more? According to a Harvard study, 14% of the population who have goals are ten times more successful than those who don’t have any. So, what goals should you aim for in this new year, specifically for your business? Here are a few.

1. Increase traffic on your business website or blog

Image Credit

Increased traffic to your business website or blog means you’re reaching a larger audience who could eventually become customers. This can cause a significant boost in your sales while giving you a loyal customer base and should undoubtedly be a part of your business goals for the new year. One way by which you can accomplish this is with Search Engine Optimization (SEO). You can either master it yourself or employ experts’ services to help give your website or blog the traffic and visibility it needs.

2. Create a new customer service process

How seamless are your customer service processes? Are they customer-friendly, clear, and provide your customers with a memorable experience? You can reach out to your customers and get their feedback through surveys, for example, to find out their expectations of your products and services. This can help you come up with new and improved offerings to make not only satisfy but delight your customers and make them feel valued.

3. Increase business productivity

Your business’ productivity rate directly impacts on your net profit and can therefore not be overlooked. You can achieve this by reducing the number of distractions in the workplace during working hours and improving efficiency in business activities. For example, instead of having your employee spend so much time at the shredder disposing of documents, you could outsource this to trustworthy documents shredding services, so your employees can utilize their work hours fully.

4. Give to the community

Giving back to your community helps you make an impact and also creates goodwill for you. As a new year resolution, you can start making a difference by regularly donating to individuals or groups you have identified in your community. You can also volunteer for causes that align with your values or become a mentor to help groom someone. As you do this, you’re building up your community in your own small way.

5. Plan to take some time off

It would be best if you also take some time off from work to rest. You may wonder how this could impact your business, but not taking a break could affect your mental and physical well-being, making you less productive and affecting your business. So, for the good of your body and business, unplug, rest, and come back feeling reenergized to give the business your best shot.

6. Network or engage with other businesses and individuals

Image Credit

Engaging with other businesses and people helps birth new ideas, improve old ones, and build useful contacts and life-long partnerships. You could start by engaging with a group of people dedicated to your business field or a generalized networking platform; these could be done online or in person. Making such efforts is sure to boost your business.

Setting these goals and working towards them will certainly position your business for success in this new year and beyond.

5 Best Cybersecurity Tips For Small Businesses

Buffer

“It is a big mistake to think that owning a small business reduces your risks of a cyber attack. And this erroneous mindset can cause budding entrepreneurs to compromise their cybersecurity practices.”

Buffer

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With more business being conducted in cyberspace, the need for effective cybersecurity is of the utmost importance. The following contributed post is entitled, 5 Best Cybersecurity Tips For Small Businesses.

* * *

It is a big mistake to think that owning a small business reduces your risks of a cyber attack. And this erroneous mindset can cause budding entrepreneurs to compromise their cybersecurity practices. In fact, the United States’ Congressional Small Business Committee discovered that 71% of cyber attacks were targeted at businesses with fewer than 100 employees.

Learning Cybersecurity Basics can help you run your business smoothly despite the rampant cyber threats seen in the current season of the pandemic. With the correct SIEM management services, you can ensure that your business is on the right track where cybersecurity is concerned. As a small business, cybersecurity should be on the forefront of your mind, especially when your business isn’t as big as the huge enterprises out there. Just because your business is small, doesn’t mean that it isn’t mighty, so protection is a must. On that note, here are five of some of the best cybersecurity tips for small businesses.

1. Use a firewall

Image Credit

A firewall may act as one of the first security layers on your business. According to the Federal Communications Commission (FCC), all SMBs need to set up firewalls to create strong barriers between their organizational data and cyber-criminals. It’s also necessary to add an internal firewall, even if you have a standard external firewall. Ensure that your employees who are now working from home due to the Covid-19 pandemic use firewalls on their home networks. In general, firewall software can greatly improve your business’ network security.

2. Document your cybersecurity policies

Revamping your organization’s cybersecurity culture starts with documenting your cybersecurity protocols. The SBA’s portal provides tons of useful information on how small business owners can protect their online businesses. Consider taking part in the C3 voluntary program for small businesses, as it offers a detailed toolkit for the best cybersecurity protocols and practices.

3. Develop a mobile device action plan

As much as they account for a large portion of web traffic, mobile devices may also create significant security challenges. That’s if they contain personal information or gain access to corporate networks. Management needs to configure systems requiring all users to password-protect their devices. You may also want to ask your team to install security apps and to encrypt their data. These can bar cyber-criminals from breaching employees’ mobile devices when they are connected to public networks. Create a mobile device action plan by laying down reporting procedures for stolen or missing equipment.

4. Use complex passwords and multiple-factor authentication

Ask your employees to avoid costly password mistakes. For example, encourage your employees not to reuse their passwords but instead to use strong and unique passwords. You can also consider implementing multi-factor authentication codes such as 2FA; these will demand extra information beyond passwords when unauthorized users attempt to log in to your systems. Find out from vendors who handle sensitive information if they can help you set up multi-factor verification codes for your business accounts.

5. Train employees on cybersecurity principles

Image Credit

Finally, outline basic cybersecurity principles and practices for your workers to observe. Establish an effective internet usage guideline, and spell out the penalties associated with workers who violate your company’s cybersecurity principles. Management can create rules of behaviors detailing how the business protects customers’ valuable information. But it should also be about encouraging the smaller changes (something that’s probably the easiest to integrate). For example, get your team to use VPNs both on their phones (if they check work-related emails on their phones) and on their computers too.

Backup your essential business data along the line as you implement all effective cybersecurity measures. Automatic backups can safeguard your financial files, word documents, and other critical databases.

Discover The Greatest Threats To Your Manufacturing Firm

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Manufacturing is a specific sector in the business world. Unfortunately there are unique threats as there are will all businesses. The following contributed post is entitled, Discover The Greatest Threats To Your Manufacturing Firm.

* * *

Are you worried about what’s going to happen to your manufacturing company? You’re certainly not alone here and it’s important to understand the greatest threats that are on the horizon for this industry. Let’s explore some of the nightmare scenarios that you might need to prepare for.

Pexels Source CCO License

Downtime

Downtime isn’t just an issue for manufacturers. It’s a problem for all businesses and business models. However, for manufacturers, it can lead to more serious issues. If there is lengthy downtime in your business model, then essentially, it can stop you from fulfilling contracts that you have setup with different business clients. This makes you unreliable and that’s why you need to ensure that you are fixing issues with downtime as quickly as possible. A lot of different problems can cause downtime. For instance, you could have electrical issues and if that’s the case you might need a repair service. You can learn more about quality solutions by researching different companies online.

Quality Issues

It’s also possible that there’s an issue with the quality of service that you are providing as a manufacturer. If that’s the case, then it will be worth thinking about upgrading your equipment or evening hiring more skilled team members. Both steps could lead to the jumps in quality that you need and guarantee that there isn’t an issue with clients seeking out your competitors to provide the service that you offer instead.

Inefficiency

Issues with inefficiency in your manufacturing business are going to cause the costs in your model to explode. There are a few ways to handle this. For instance, you might want to think about again upgrading the technology. There’s a lot of incredible tech on the market these days that will be able to provide the results and the fast processes that you need.

Alternatively, you might want to think about going green in your manufacturing company. A lot of manufacturers are exploring this possibility. It is an option thanks to the reduction in costs of equipment such as solar panels. You can get these on the market now for a few thousand each and this should easily fit the typical manufacturing budget.

Health And Safety

An Issue with health and safety could end up costing your business thousands and the big problem here is that you won’t see these costs coming so you won’t be able to prepare for them. As such, it’s essential that you manage problems with safety in your business model. One of the ways that you can do this is to hire a health and safety officer. They will check for issues with your business and ensure that there are no problems that could cause a nasty lawsuit in the future.

As you can see, there are numerous threats that you could face running your manufacturing firm right now. It’s important to understand these so that you can take the right steps to protect your own company. By doing this, you could even get ahead of the competition who may not be quite as forward thinking as you.

Pexels Source CCO License

The Best Ways to Make Your Customers Happier

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In the business world, one of your roles is not only to attract customers, but also to make them happy depending on their needs and wants. The following contributed post is entitled, The Best Ways to Make Your Customers Happier.

* * *

A successful business needs to keep its customers happy. Not only will it encourage them to come back, but if they’re happy, they will also be more likely to recommend your business to others. Ensuring your customers walk away happy is something you’re probably already trying to do, but what if you could make them even happier? You might find that, despite your efforts, your customers aren’t as satisfied as you’d like them to be. Fortunately, there are various strategies that you can try to make your customers happier than ever. Keep reading to find out what you can do to increase happiness for your customers.

Image from Pexels – CC0 License

Be More Personal

Personalizing your brand is important if you want to be able to connect with your customers. If you’re just a faceless corporate entity, it makes it hard for your customers to really engage with what you have to offer. There are many different techniques available for taking a more personal approach to running your business. It might include meeting clients face-to-face or over video chat, instead of just communicating by email. It could also include things like giving customers a special discount on their birthday or even just wishing them a happy holiday.

Help Them Save Money

Everyone likes to be able to save money where they can, even if they have plenty of money themselves. If you can help your customers to save money at every opportunity, instead of obviously pushing them to spend more, you could find that they end up spending more money with you in the end. One of the ways to work on customer experience optimization is to take a look at your pricing strategy. Changing your pricing can help you to be more competitive and please your customers. You can also offer discounts and special offers, or even recommend lower priced options to customers to show you can be trusted to provide the best advice.

Image from Pexels – CC0 License

Give Them Support

Customer support is often just as important as the product or service that you are offering. If your customer service and support is bad, it can turn customers away from you and cause them to warn others off your brand too. One of the ways to improve customer support in the digital age is to make your support more available. 24/7 customer support is possible with things like self-help sections on your website or chatbots, which can answer common queries and take people’s details out of hours.

Offer More Value

Offering more value to your customers doesn’t just mean giving them a good price. It also means going beyond your product or service to give your customers something that they weren’t expecting. This is something that you can think about when marketing your business, but also when delivering your product or service. Your website might provide extra value through an informative blog, while you could offer extra value through your products by delivering them in beautiful packaging for a great unboxing experience.

Happier customers will keep coming back and recommend you to others, so start working on increasing customer satisfaction now.