Beyond The Basics: Savvy Tactics Make Your Digital Marketing Even More Effective!

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Marketing is one of the most important parts of a business. In today’s digital age, it is critical to understand how to use the digital tools available for your marketing. The following contributed post is entitled, Beyond The Basics: Savvy Tactics Make Your Digital Marketing Even More Effective!

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So you have set up social media accounts for your business, and you have a website! That’s great, yet to get the best ROI on your digital marketing you need to go beyond the basics and make use of some more advanced approaches. Luckily, you can read about the most critical ones in the post below.

UX User experience

User experience is a vital consideration for any company looking to boost its digital marketing efforts. Indeed, many think of UX as the most important part, because it provides an opportunity to show customers many things such as that your business can be trusted to do things well and that you care about your customers, rather than just profits.

With that in mind, investing in UX is a smart move. This means enhancing your site so it’s easy to find things, easy to use, and looks great too. It also means inviting feedback both positive and negative. After all, the negative feedback concerning UX is hugely valuable, the reason being that it will tell you why people are unhappy, and so allow you to fix it!

Use the data to make informed decisions

Marketing is no longer about working on gut instincts. Instead, there is now a myriad of data strewn at our feet, just waiting to be used as a guiding light for the next step your business needs to take.

Unfortunately, many of us have trouble sifting through and understanding this data to the point where we can discern any meaningful information. This is where the services of a digital marketing consultant can become invaluable, as they can perform an analysis of the data, using it to craft an action plan for your next move. The great thing about such consultants is that they tend to offer a range of other digital marketing services as well, including support, advice, development, and implementation. All of which are of value to any business looking to move their business beyond the basics of digital marketing.

Encourage referrals

Last of all, when it comes to improving the success of an online marketing campaign, never forget the value of referrals. Referrals happen when a previous customer refers a prospect to your business, and in doing so implicitly or explicitly recommends your products and service.

The value of referrals is that they require barely any work to convert into a sale, as your previous customer has done the heavy lifting for you. The good news is that you can use some specific tactics to encourage more referrals. In particular, this means offering a discount, or a cash bonus to any customer that refers to another, making it easy to do so with an easily chargeable link. A method that can be very effective in motivating customers that have had a good experience with you to evangelize to others and so help boost your business’s digital marketing capacity beyond the basics, as well as increase your company’s ROI.

Tips for Building a Successful Property Portfolio

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Real Estate has been a pathway to wealth for many people. One of the keys is gathering up as many quality properties as possible. The following contributed post is entitled, Tips for Building a Successful Property Portfolio.

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Building a property portfolio not only takes investing money but also time and careful planning. It is crucial that you set goals, research the market and plan your property moves carefully if you want to turn it into a fully-fledged business.

Expect at the start, to be spending time and energy on ensuring the upkeep of the properties as well as general maintenance. When you have a good number of reliable properties, you can start to outsource those tasks.

Here are some top tips to help you build your property portfolio.

#1 Set clear goals

Defining exactly what you want to gain from building your property portfolio is key to success. This plan will guide all future property locations and purchases, and ensure its growth. If the main goal is building a sustainable income from property management, then you can set milestones along the way so you know how many properties you are aiming for, what investment you need, when you can outsource maintenance tasks, and a realistic timescale. Goals will also help keep you motivated.

#2 Ensure the properties are in good condition

Unless you have unlimited funds and time, investing in a property that is in decent condition can keep your project moving forwards. It may seem like a good idea to invest in a run-down property because you can purchase it at a lower cost, but it will take a lot of time, money, and energy to fix the project with the added risk of losing money rather than making money. This is where sticking to your goals is important to continue growing your business because it will mean making a profit quicker.

#3 Seek new opportunities

Once you are comfortable with a few properties, it might be time to seek new opportunities to help increase the equity in the properties. You can dedicate some of your budgets to renovate the properties and add extensions, or even add extra amenities in the house so you can divide into a house share. There are endless opportunities when you have a more flexible budget to grow your business even more.

#4 Be prepared to work hard

While growing your property business, at first it is going to mean getting your hands dirty in order to stick to the budget. This can be anything from interior and exterior repairs, maintenance, fixing any issues as well as sorting contracts. It might be beneficial to invest in basic household equipment such as cleaning supplies, high-quality tools such as lawnmowers, wheelbarrows, and the best commercial weed eaters (you know how hard those are to remove!) as well as basic office supplies such as a printer. This basic equipment can save you a lot of time and money and can be used in all the properties to cover the basic maintenance and duties of the landlord.

When embarking on the property portfolio journey, while it can be challenging, it is worthwhile. Take time to do your research, set goals, and plan, to ensure your portfolio grows quickly and turns a good profit.

3 Creative Ways To Take Your Business To The Next Level

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you have successfully started a business and have achieved a level of success, you will likely start next thinking about taking your business to new heights. The following contributed post is entitled, 3 Creative Ways To Take Your Business To The Next Level.

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It’s every business person’s dream to expand their business steadily, whether it’s to new markets, franchising, or opening new branches to get closer to customers. Whether you’re a new or old business, chances are you know the strides to take to make your business appealing to the market and gain a competitive edge. If not, this article will help you identify activities that’ll boost your company’s productivity for future growth.

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Outsource Essential Functions

The primary function you can outsource is marketing and advertising. Unfortunately, many businesses fail, not because they cannot generate good content but because they lack the exceptional skills to develop, distribute, and analyze their content.

It’s, therefore, best to outsource content marketing from a company that has the experience, market knowledge, and tools to create content that resonates with your customers. In addition, because this content marketing agency comes with a complete team of experts, you’ll acquire expert services to strengthen your marketing and increase your conversions.

Consider delegating functions your company can function best from external companies such as IT, human resources, and accounting. This will help you increase productivity, focus more on your core business and take essential steps towards expanding your business in the future.

Make Business Events Part of Your Marketing

Marketing is central in leveling up your business; it’s why giant companies like Netflix seem to reach new heights progressively.

With the changing times, it’s crucial to adapt to new marketing activities that resonate with the current market, technology, and demands. On-trend marketing like business events creates value by allowing customers to engage with your company in a casual setting, strengthening relations.

Although business events are yet at their peak, companies are beginning to realize their value, hence organizing more events to appeal to customers. Nothing brings people together like an event that promises a unique experience, and business events do precisely that.

Organize an event for your new product launches, CSR activities, or a partnership event to interact with your customers outside business confines. You’ll appreciate how influential events are towards word-of-mouth and referral marketing.

Incorporate Incentives

Happy customers make for an excellent growth strategy because you build relationships and loyalty daily. In addition, customers love a reason to return to a business; it inspires them to trust and want to engage your business.

Stimulants like a loyalty program or discounts for existing customers encourage repeat customers. Not only does it motivate customers to come back, but it also boosts confidence in your business, allowing them to choose you from competitors.

Besides, incentives will strengthen your marketing strategy by enticing new customers online and offline to try out your business. In a sense, incentives rope in new customers and retain them by promoting confidence and loyalty.

Please don’t give out incentives for the sake of it. Instead, use a stimulus that’ll enhance your customers’ shopping experience with your business. Preferably, your incentives should help customers either save money or acquire supplemental products/services for increased engagement.

Growing a business isn’t rocket science. However, it usually takes creativity and the determination to do what it takes to get your company ahead. The above tips are some creative ideas you can implement to stand out from competitors and successfully scale your business.

Developing Your Company’s Technology For Success

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A key aspect of any company these days is its technology. As such it’s a part of your company that you have to continue to consider and stay ahead of. The following contributed post is entitled, Developing Your Company’s Technology For Success.

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In a rapidly changing and fast-moving world at a dizzying rate, owners of high-tech and technology companies must be at least one step ahead. The idea in high-tech is development, innovation, reinvention, creativity, marketing and more. Technological entrepreneurs and innovators need to execute the ideas, and integrate it into a goal-oriented marketing strategy. Every business needs to move in the direction of worldly goals. This includes sustainability.

The ability of the company’s owners to recruit investors is important. This is for the continued development and growth of the business. A very important thing in the world of high-tech and technology is executive coaching. It is great to have new software but if you do not know how to use it, then it can be problematic. It may even be expensive. You must entrust helpers. You must recruit the best. You may even want to look at IT Recruiters.

At the professional and managerial level, managers’ training and development exists in order to expose you to the managers and give you tools. Good management occurs during better function in the tasks assigned to it. Many companies fail at this. Maybe it is because they do not have the time or resources. Either way, it affects sales and sometimes, morale. Every business must strive forward towards the goals, have an open mind, a future vision, and a desire to experiment. If a challenge presents itself, you must know how to meet it successfully. And in the event of failure, know how to deal with it too. You must improve on the way to becoming a better manager. With proven and experienced professional accompaniment, you can raise your personal management levels from good to excellent. This includes the way in which you balance your team’s work, utilise your technology and modernise certain elements.

The security issue also requires special attention

Technology allows us a wide range of possibilities and most businesses and people use them for efficiency and improvement. But they can come with their dangers. There are hackers who try to succeed in harming businesses by hacking into business servers. In most cases, this is due to a lack of maintenance, an old code language, or a security breach. Therefore, the operations team must ensure that these known loopholes are covered. They must also ensure that the system’s language is updated regularly. It must also be in accordance with the advancement of the technology. Companies must be very aware of cyber dangers. Technology is advanced enough now to protect your company. Loss of vital information can be costly. Installing an antivirus is also important, and today you can find quality antivirus software at relatively low prices. This itself adds another layer of protection to your business and your technology. It should be known that the issue of customer information security is one of the most important parameters of a business. This should be instilled into all aspects of training and professionalism. Drive your business forward with good technology and digital safety.

5 Effective Ways To Boost Your Business Curb Appeal

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One aspect of your business, especially if it’s a brick and mortar business, is its curb appeal. Customers are more likely to visit your establishment for the first time if it looks inviting on the outside. The following contributed post is entitled, 5 Effective Ways To Boost Your Business Curb Appeal.

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Your business curb appeal is what attracts customers to enter the premises. Whether you run a brick-and-mortar store, salon, or catering establishment, you need to create a welcoming environment that truly reflects the personality of your business. Even though you’re offering fantastic products and services, the state of your storefront and interior could be what seals the deal. With a lick of paint and a few upgrades, you can make a better impression on potential customers as they enter. Here are a few tips to get you started on sprucing up your storefront.

Restore your roof

Your roof is an important functional feature and you need to give it regular maintenance to ensure it looks as good as new. It’s a good idea to have it inspected by a commercial roofing company to ensure there aren’t any leaks or tiles that need replacing. Roofing experts will also be able to perform any necessary upgrades to restore your roof to its original condition.

Declutter inside and out

Clutter can create a negative atmosphere so tidy up both your interior and exterior. A tidier space will have a calming effect on your customers and they’ll be able to browse your store with ease. There are also many health benefits of decluttering, making it a very satisfying project for the summer. Don’t forget to clean up outside as well, you want potential customers to be able to see your storefront from a mile away.

Add a touch of greenery

If you have permission you could consider upgrading your entrance with stylish landscaping. A few plants or flowers will add a nice touch. Work with the overall atmosphere you want to create. If your place has a quaint or village theme, a couple of window boxes with flowers could help to enhance this. For a more modern design, you could use tall neatly pruned pot plants to mark the entrance. Here are the latest outdoor design trends in 2021 to give you inspiration.

Consider new signage

Your signage is important as it needs to indicate to customers the type of products or services you offer and the overall personality of your brand. If you’re thinking about an upgrade, you should design your signage with your customers in mind. Consider the image you want to create and how this will appeal to their interests and lifestyle. This will help you choose colors, fonts, and other details. Here are a few tips on how to create effective signage.

Display offers and products

Whether you’re opening a new franchise or your own startup, you need to reinforce consistency across all marketing channels. For example, if you’re advertising certain offers or product launches online, you need to display these in your windows and at the checkout. This will create a connection between your marketing and the in-store experience. Keep your windows in impeccable condition and display your best-sellers. Showcase a selection of the amazing products you offer and this should also help to boost your business curb appeal.

Pre-Emptive Ways Of Saving Money On Home Repairs

Three focuses of my blog are Financial Literacy/Money, Home/Living Discussions and Home/Property Discussions. You home is a major financial consideration once you move into it. Repairs and maintenance will be necessary over time and a major key is to be ready for them. The following contributed post is entitled, Pre-Emptive Ways Of Saving Money On Home Repairs.

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Trust no one who tells you that running a property is easy. Even if it’s just a small family home, caring for it, cleaning it, maintaining it and repairing it can take time, effort, and a fair amount of organizational skill. Add limited time to get to all that with a family and career and it can seem quite rough.

That said, our homes are more than worth the investment. You’ll come to love mowing your lawn or tending to your garden when you can, and there’s something deeply satisfying about doing a good DIY job. However, while it’s true that home repairs can be fun to take part in, not all of them will be under your control. Furthermore, sometimes, if an issue is left to stagnate for a while, it can get truly expensive.

In this post, then, we’ll discuss a few tips new homeowners can keep in mind when figuring out how to manage their place, including what repair issues you can pre-empt by frequent inspection or figuring out how to achieve a good approach now. Let’s get started:

Plan Ahead

It’s a great idea to plan ahead if you can. This might involve using firms like Dry Tek Environmental to make sure your cubbyholes and crawlspaces are perfectly weather protected, insulated and cared for despite the promise of flooding this Autumn. PLanning ahead might involve hiring a tree surgeon once a year to check your treeline and make sure that everything is in order and in place. Planning ahead gives you the chance to save thousands in aftercare and repairs, so don’t avoid it.

Attend To Issues Now

Attending to issues now is almost always the best rule of thumb to follow when it comes to identifying a home issue. Seeing cracks in the wall that imply the presence of subsidence is not necessarily one of the most fun realizations you’ve had that week, but ignoring it because of the apparent immediate cost will only lead the issue to grow, and potentially become untenable, overly expensive, or require evacuating your home for a period while the issue is resolved. Best you attend to issues now, if not for the health of your wallet, then the safety of your family and friends.

Check For Possible Leaks

It’s good to check for possible leaks from time to time. In fact, this can make a tremendous difference in preventing an issue from getting out of hand. Homes are built to standard, but it’s impossible for them to prevent every leak 100% of the time and especially if the property is somewhat old. This means that routine checking for leaks can be important, from seeing potential damp in your attic to inspecting behind the storage runoff in your garage from time to time. Clearing your gutters can serve as a great opportunity for this, too. As you can see, taking it step by step and leaving nothing to chance is essential. This way, you can prevent the long term and expensive damage that comes from a nasty, unwanted leak.

With this advice, we hope you can focus on the best and most pre-emptive methods of saving money on home repairs.

Let’s Get Your Business Set Up And Ready To Go

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Many people want to start businesses, but one of the key steps is actually setting up and giving it life. The following contributed post is entitled, Let’s Get Your Business Set Up And Ready To Go.

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If you are thinking of starting a business, we think that this is a fantastic idea. The only thing that you need to do before we can get started is to come up with an idea so that we can set up around that. It might be a lot simpler than you think to actually get things sorted for your business, and that’s where we are here to help. Down below, we’re going to be looking at some of the things that you can do to get your business set up and ready to go. As such, keep reading down below to find out more about how to set up your business.

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Finances

The first thing that you are going to need are the correct finances. You need to make sure that you are either funding this project yourself so you know you have the money or you have some other method secure. Usually, this is going to be an investor as these people will give you the money that you need in return for a certain percentage of the company. It’s only an option, and if you are not willing to give up control then there are methods available.

You could try crowdsourcing, borrowing from someone you know, setting up a fundraiser and so on. There are plenty of different ways to finance your business, so try not to get stuck on one, especially if it isn’t working out the way that you had planned.

Business Office

Another thing that you are going to need is a business office. When it comes to commercial real estate, we highly recommend getting someone who knows what they are doing to attempt to locate a business office for you. The reason for this is that it might already be difficult to find a business office that works for you, but this doesn’t need to be made harder by the fact that you have chosen someone who has no idea where even the best areas are.

When talking to your real estate agent, you need to be extremely clear about what you require for your business offices. Then, they will go away and find you some options, and you can look at them before making a final choice.

Employees

The final thing that you are going to need is employees. These are the very backbone of your business, creating it and making it into what it is. Of course, your hard work is a large part of what makes your business successful, but without hard working employees, you’re never going to see the success you’re looking for.

We hope that you have found this article helpful, and now see some of the things that you are going to want to do to get your business set up and ready to go. It doesn’t have to be done all at once, you can take your time setting up your business, getting to know what’s good, what’s bad, and what works for the business you are trying to create. We wish you the very best of luck with your endeavour.

Essential Tips For New Franchise Owners

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Many business owners have entered the franchising arena. This arena comes with different rules and norms than other business types. The following contributed post is entitled, Essential Tips For New Franchise Owners.

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Lots of people want to start their own business. Franchising, which is when a brand provides licenses and agreements to entrepreneurs to run a business using their name, products, and services, is a business model that is getting more popular.

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You have a better chance of succeeding as an entrepreneur if you have the brand recognition of a known company behind you.

If you buy into a franchise, you will have access to a known product or service that customers are already familiar with. This makes going to you less of a risk, as they know what the brand provides. Starting with a franchise does have some risks, however.

Know Your Market

You don’t need to have years of experience in business to take advantage of the best franchise opportunities, but you should have some knowledge of the market you’re going into. This might be time spent working at a lower level in the same industry. If you don’t have this knowledge, talk to other franchise owners to start learning the industry. Being aware of the market you’re entering is essential if your business is going to be a success.

Choose The Right Location

The right location is important to any franchise. Think about what part of town would work best for the location of your business. If you own a franchise restaurant, for example, an area popular with tourists is a good idea to help you get a high footfall. The business district can work well for the same reason. Perhaps you have your eye on a space at a local shopping mall. The franchisor might be able to help you choose the best location for your business to help it thrive.

Get A Good Team

The team you have around you is very important. If you decide to start a franchise that will need more than just one person, you will need to go about the hiring process carefully. As a franchisee, your franchisor might have help available to you to train your new team, which should be covered in your franchise fee. A big benefit of having a team of strong employees in your franchise is that different people will bring in different skills to your business. You can utilise these skills to reach your business goals.

Choose Where You Get Your Finance From

It can be tough to secure finance for a franchise. Every franchise opportunity will come with a franchise fee. The amount that this fee will cost you can vary a lot. Sometimes your franchisor will ask you to pay the whole amount upfront at the start of the process, whereas others will let you pay some of the cost upfront, and spread the rest of the cost across a longer time period. Some banks do offer finance for franchising but make sure you read the terms of the finance very carefully. You can use your own money, make a deal with the franchisor, get funding from the bank. Whichever you choose, make sure understand the payment terms.

Easy Ways To Lose Customers From Your Online Store

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Many businesses have online store today and they are a necessity. If you don’t know what you’re doing though, you can actually lose customers. The following contributed post is entitled, Easy Ways To Lose Customers From Your Online Store.

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Running an online store is often mistaken for being an easier task just because you don’t have as much to take care of in the way of physical premises. It’s true that some aspects aren’t going to be as demanding, but it can be just as easy to lose your customer’s attention in an online world where there are often plenty of competitors. As such, here are a few mistakes that you need to ensure you’re not making.

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Neglecting to make it more visible
The online world is full of other shops, brands, and websites each vying for the attention of your customer. As such, you need to make sure that you’re focusing on marketing with them in mind, even after they have already made a purchase. Digital marketing mistakes such as neglecting to retarget those who have already been to the website can cost you. You might be focusing on targeting new customers first and foremost, but it’s often cheaper to convince one to repeat their business.

Letting them get lost
The layout of your store itself makes a huge difference, as well. Investing in sensible navigation, such as effective and useful categories for your products, as well as search functions that allow them to narrow their results down to only the most relevant ones to them. Similarly, pay attention to the checkout section of the site, since that’s where it is quite easy to lose customers. If you’re experiencing shopping cart abandonment, try making some changes like shortening the process or adding breadcrumb navigation so they’re more likely to stick with it to the end.

Deliver on what you promise
The delivery process can be one of the trickiest to get right. You can’t always control whether deliveries get there on time. But you can make sure that you work with the right fulfilment providers or delivery drivers if your current choice is letting you down more often than it should. Similarly, you can use tools like Antzman distribution software to make sure that you’re able to stay informed and, as a result, keep customers informed about any changes. No one likes bad news, but late deliveries with no word at all are infinitely worse.

Be there to help
With the changes above, you can make it a lot easier for customers to find the products they want, get through the checkout process smoothly, and track their own deliveries. However, even if you create the perfect online shopping experience, there are going to be those who need a little help. As such, you should consider using tools like Tidio live chat software so that you can hop in to offer customer support as soon as it is needed. The sooner you can remove any barriers between your customer and their purchase, the better the chance of a conversion.

If you want to keep customers coming back to your online store, you need to make sure it’s easy to find, easy to use, and that their goods get to them easily. If you can’t do that, you may be in trouble.

How Can You Keep Your Business Going Through Uncertain Times?

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Most businesses experience and must endure a difficult stretch. A major key is understanding how to get through those difficult times. The following contributed post is entitled, How Can You Keep Your Business Going Through Uncertain Times?

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Things in business get tricky all the time. Sometimes you think you are doing such a good job, but it appears that your business is actually falling behind. It can be hard to take in, and it can be hard to keep your business going when times are tough, but you’re going to want to do everything in your power to keep the business going. Down below, we are going to be taking a look at some of the ways that you can do this, so keep reading if you would like to find out more.

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Count On Your Employees

The first thing that you are going to need to be able to do is count on your employees. They are the people that work for you for a reason, and hopefully that is because you only hire the best. When times are at their worst, this is when your employees need to band together around your business to help keep it up. This means working hard, it might mean working overtime if needed, and it might mean that they are having to pick up some responsibilities that aren’t usually there. You can count on your employees to do this for you, and if you can’t, then you certainly picked the wrong ones.

Have The Right Software

You are also going to need to have the right software for your business. Keep in mind that there are so many different types of software available, and you need one that can do a number of things. Ideally, you want to increase your productivity, simplify your distribution process and a number of other things. Antzman software is just one of the solutions available for you to consider that offers you the services that you need. It’s important to take a look at all the information before you commit to a purchase, or consult your IT personnel.

Marketing Is Essential

When times are hard, this is when marketing is at its most important. It keeps people aware of who you are, it makes sure that they know what you are about, and it keeps people interested. Without marketing, your business is going to fold faster than a collapsible table, which is something that we know you don’t want. Even though this is when money is going to be tight, you still need to make your investments into marketing. If you don’t, then you can say goodbye to your business because nobody is going to know what your business is about, and your usual customers aren’t buying right now.

We hope that you have found this article helpful, and now see some of the things that you need to do if you want to keep your business going, even through the uncertain times. There are some things in life that are simply sent to challenge you, but you need to remember that there is always a way to sort out problems if you are determined enough. We wish you the very best of luck.