Category: Business/Entrepreneurship

How To Promote Your Small Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Regardless of your product or service, unless you properly market it, no one will know about it and you likely won’t make any significant money. Thus the marketing and promoting your business are arguably it’s most important components. The following contributed post is entitled, How To Promote Your Small Business.

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So, you’ve done all of the hard stuff. You’ve set up your business, registered it, got all of your team on board, and you’ve hired the perfect office for you and your employees. However, the enquiries into your services just aren’t coming in as fast as they should be doing, and you need to market your small business to get the customers coming through the door. Whilst it can be difficult to do this sometimes, there are many ways to go about promoting your business, without spending a lot of time and money.

We’ve noted them down here for small business owners!

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Utilize social media

Social media is the perfect place to promote your small business, and it is one of those things that everybody seems to be using on a daily basis now. Of course, your ads are likely to be a little more successful if your target audience is young people, but nevertheless, the audience on social media really is a varied one. To get the utmost success out of a social media campaign, you need to make sure that your profiles are all consistently marketed and that they look professional, and you should target your ads at the group of people who are most likely to be interested in your services. Outsourcing to a social media consultancy could also be a good idea!

Invest in banners and business cards

Marketing your small business via the medium of print is also a good idea, and creating banners that you can put up in your local area (with permission, of course) is a great way to put your brand into people’s minds, especially those who are likely to use your services. Having professional business cards is also a good idea if you want potential customers to be able to get in touch with you easily, so look into companies like Crescent Printing if you need banners, brochures or business cards. These things really will market your business as a professional and respected company, so invest in some good printing!

Create ads for local radio

If you have a business that relies upon the trade from your local area, then using local radio station to market your brand could really help you to extend your reach. Not only is it beneficial because a lot of people listen to the radio on the way to, and from, work, but it also has the added benefit of being a cheaper option than television advertising. You don’t have to spend too much cash on actually making the advert, and playing it won’t cost you as much, either! If you know what your target audience is (and where they live) then look into the opportunities for local (and national) radio, and see whether this could help you.

So, if you’re a small business owner but you’re not too sure how to promote your brand, try out these simple tips, and you could see that you’re selling more, without having to spend a lot of cash to make it happen! Good luck, and happy marketing!

Great Reasons To Open A New Office This Year

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When running a business, it’s important to understand when to change you physical location and to open a new office. Like most things, it requires the right timing. The following contributed post is thus entitled, Great Reasons To Open A New Office This Year.

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If you are a small business owner who is working to grow their brand this year, there are so many different methods you can use to grow and expand your empire and make a success out of yourself in 2019. When it comes to working hard with your business and allowing it to grow, one of the things which can always be a good idea is to open up a new location. Whether you have an office open up in a different city or a different country, having an extra location for your brand can be a huge step up and super helpful for your brand. Here are some of the main reasons why it can be a good idea to open a new office this year.

Take advantage of exchange rates

There are a lot of big advantages to expanding your business beyond your own country, and one of the main ones which you may not have thought of is exchange rates. As we know, different countries hold different currency values and when you are looking to make a profit you can take advantage of this and gain a heavier profit by selling overseas. You can read here about offshoring and everything which it involves and it can be a big help for you if you want to grow rapidly this year.

Build a new audience

Of course, the main reason why it can be a great idea for you to grow your business and move to a new office is that you will be exposed to a whole new pool of people who you can target and sell to. When you reach a new part of the world it can always be a good thing to open up your brand and present it to new people. The more people who know about you, the more people are likely to follow you and buy from your business.

Extra income source

If you have enough money to invest in a new office for your business it is always an incredibly good idea for you to do it. The reason why it is such a good idea to do this is that with an office full of new people, you will have more people working hard day after day to get the job done and this means more workload can be covered. The domino effect of this is the fact that more products are made, more people are contacting and reached out to, and as a result more products are sold. Simply by having more people working for your business you will notice that you make a lot more profit.

Grow your influence

The main reason why companies like to expand and take over different areas of the world is to build a good reputation and in turn be able to show the world that they are to be trusted. As a business it is always going to be your prerogative to show the work what you’ve got and make a good impression. The more physical presence you have in the world, the more influence you can gain and therefore the more success you can have.

Amazing Ways to Make Your Business More Efficient Today

Two of the focuses of my blog are Financial Literacy/Money and Business and Entrepreneurship. No matter what kind of business you’re running, it will probably be a constant refining process. As you progress along, you want to continue to make your operations more and more efficient. The following contributed post is therefore entitled, Amazing Ways to Make Your Business More Efficient Today.

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Making a business run as effectively and efficiently as possible is one of the most important ways of achieving success. There are a lot of things that you need to make sure you get right as much as you possibly can. You have to understand that there are plenty of avenues a business needs to go down, and improving efficiency is no doubt one of the most essential.

The more efficient your business is, the more productive it will be, the easier it is to run, and the higher your chances of success are. This is why you have to make sure you think carefully about what you can do to improve the company and make things more efficient in the future. Get a load of these great ideas that will go a long way towards helping you achieve this right now.

Digitize as Much as Possible

You have to do as much as you can to digitize the business where possible. This is something that can have a profound impact on the company moving forward. If you want to make sure you modernize as much as possible, this is the best way of doing achieving that. Think about using things such as Azure hybrid cloud so that you can make your Cloud and IT services much more appealing and efficient as a result. This is something it is really important to get right as soon as you can.

Trust Your Staff

One of the best things you can do to improve your business efficiency is to trust your staff as much as you possibly can. And this means you should focus on letting them do their own thing and giving them the room they need to grow. It’s so important that you don’t micromanage your staff and that you allow them the freedom they need to grow and become better as a result. Your employees need to be trusted because this is something that helps them grow and improve your business as much as possible.

Outsource

Outsourcing needs to be your favourite business buzzword, not to mention something you are going to need to make yourself more efficient. The digital landscape has made outsourcing one of the most appealing choices for a lot of business owners. You can bring people in from outside the business and get them to do important tasks you need to have sorted out, and save yourself time and money at the same time.

Better Communication

Successful businesses in the modern world are built on communication, and this is why you have to make sure you are focused on communicating better with your employees and your clients. The business can be run much more effectively if you enhance and improve the communication, so this is definitely something to work on.

There are plenty of things you need to keep in mind when you want to run a modern business, like the unexpected costs involved. But, it is so essential to make sure you think carefully about the different aspects of the company, and what you can do to improve the efficiency of the company moving forward.

4 Lessons You Can Learn From The Medical Industry

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In some ways the medical industry is a model of others and there is a lot that can be learned from it. It is constantly evolving and changing. The following contributed post is entitled, 4 Lessons You Can Learn From The Medical Industry.

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There are some things that we can learn from the medical industry that you might not have considered. For example, if you don’t take the time to look at this industry, you are not going to realize all the excellent ideas that they can give to other industries. The medical profession can inspire a few different lessons that we should all be taking notice of, and in this article, we are going to talk about a few of them.

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Improving Efficiency

Efficiency is what all business owners are striving for. Getting the best out of your business as quick as possible. For example, in the medical industry, they may require medical billing services to ensure that they are getting paid by insurance companies. There are companies who specialize in this area and provide the necessary service to ensure that this gets done. The same thing can be applied to other industries. There should be certain areas of business that are handled by specialists in order to ensure the smooth running of other departments. Without this, the entire system could end up folding in on itself, and this is not what business owners need.

Leaning On New Technology

Have you ever thought about what technology could benefit your business? If not, now is the time to start. Some business owners shy away from new technology as it can cost a lot of money, and it requires training staff to use the new equipment. However, if you look to the medical industry, you will see that they largely lean on new tech to develop their entire profession. This is something that your business should be doing too. You need to allow the change in order to propel your business forward and keep up with everyone else on the market.

Putting The Customer First

Have you ever been to the doctors and felt like they had something more important to think about than your care? No, and that is what your clients should feel like too. Your customers should be the most important thing in your business, as without them, there is no business. You need to remember this and always make sure that the client’s needs are being met before anything else.

Showing your customers that they are valuable to your business is one of the most important aspects of owning a business. You should always ensure that they are being put first, and not being left behind for some other purpose.

Expanding Income

If your business is currently struggling for cash, have you ever thought about getting sponsored from others in your industry? Medical businesses often get sponsored by pharmaceutical companies, and this is something that could benefit you. Find a person or a business who is willing to sponsor you and come to an agreement with them about the terms of the sponsorship.

We hope that you have found this article helpful, and understand these four lessons that you can learn from the medical industry. Take this advice, and your business is going to run better than ever!

What Construction Companies Should Know For Future Success

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The construction sector is a key aspect of the economy. It is impacted by other sectors and it impacts other sectors. The following contributed post discuss some potential things that can happen in 2019 and is entitled, What Construction Companies Should Know in 2019.

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If you’re in the construction industry, staying up to date with trends that could turn things around is a must. Many industries change year on year, so here we’re going to be talking about what construction companies should know in 2019. Let’s get right into it:

Green Technology Is Becoming More Popular Than Ever In Construction
People are beginning to realize that something has to be done about the planet. We are fast using up resources, so being as eco friendly as possible is essential, especially when the construction industry accounts for about 20% of global emissions.

You will find that more and more buildings and plans are incorporating green technology into the construction process, and this is great because green construction is a way of building projects in an environmentally responsible and resource-efficient way. A focus is being put on environmentally friendly buildings and focusing on the longevity of the building, which can only be a good thing for the future of our planet.

Sustainable construction can include the preservation of the environment, an efficient use of resources, with an eye to social progress and culture. Even making small changes and considerations, such as ensuring the natural light is able to reach the middle of the building, thereby reducing electrical costs can help.

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Better Safety Equipment
There has been a rise in standards in safety over the last few years, and careless construction working just won’t do. There are a high number of accidents and deaths associated with the construction industry, so a push for better safety equipment has been inevitable. Now, we are finally getting somewhere. There are smart work boots that can connect to Wi-Fi, send their GPS coordinates, and will even tell if users have fallen or are tired. Things like this will eventually be commonplace.

Project Management Solutions
Project management solutions are a huge trend this year. Today, you’ll find that there are many more — and better — construction software options than there were a few years ago. You are able to keep all documents related to the project in one location, which can help subcontractors and contractors get paid at the end of a project, amongst other things. You can even pay attention to the more minute details, such as how many pipe clamps you have or need.

Augmented Reality
Augmented reality is set to change many industries, including construction, for the better. Just one way it will do this is by providing more accuracy and clarity. Workers will be able to use AR to show the entire project before it even starts, saving a lot of time and money. Details will be finalized before the project has even begun, making for a more more efficient project overall.

Self-healing Concrete
Self-healing concrete being used on roads, buildings and homes could become the norm. When self healing concrete comes into contact with air and water, it then produces an outer protective layer. Overall, this will save the construction industry a lot of time and enable them to create safer and more durable buildings for us.

The Surprising Impact Of “Finer Details” On Your Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Often times the key to running a successful business is being aware of the details. The following contributed post discusses this and is entitled, The Surprising Impact Of “Finer Details” On Your Business.

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As a business owner, your primary focus will always be on the “big picture” – which is exactly how it should be. Entrepreneurs have to think ahead, consider the future, and establish broad goals and aims for their company to achieve in order to grow and succeed, after all.

However, there is a hidden downside to focusing on the “big picture” – you can miss the finer details of your business.

What are the finer details of a business?

Whatever type of business you run, there are finer details for you to consider:

• If you own an offline retail store, you’ll have to think about which brand of point-of-sale system you use, or the material of the carrier bags you provide
• If you run a borehole drilling company, you’ll need to consider inflatable packers on https://www.aardvarkpackers.com/products-list/inflatable-packers/ and decide if they are suitable for your project, or which size of injection cone you always need to have to hand
• If you own a medical practice, the finer details might be the type of instruments that you choose to use, or which brand of surgical tape you prefer to use
• … and so on.

Simply put, the “finer details” we are referring to are not the be-all and end-all of your company; they are the small decisions, the seemingly-minor choices that have relatively little bearing on the big picture you may feel you should focus on. However, the impact these finer details may have is far mightier than you may initially believe.

Why are these finer details so important?

The reason that finer details are so important is simple: they’re not actually particularly “fine” at all.

While finding the right inflatable packers or deciding on the material of the bags you provide in your store may seem somewhat irrelevant in the grand scheme of things, it only takes a hiccup with one of these supposedly-rather-small details to cause issues for your business. Let’s say that you have decided to provide plastic bags to customers of your retail store; a seemingly-small decision that you make in an instant.

However, what if your customers have been reading the likes of https://www.onegreenplanet.org/whats-so-bad-about-plastic-bags/ and are thus concerned about the impact of plastic bags on the environment? In such a scenario, there’s a chance that that small, seemingly inconsequential decision, could actually cost you customers or harm your business’ reputation.

For every finer detail, there is a potential downside such as the example above; a scenario in which a finer detail could interrupt your business’ productivity, alter your customers’ perceptions of your company, cause a loss of efficiency, or simply make your business’ operations more difficult than they need to be.

So what can you do?

Admittedly, finding time in your schedule to focus on every fine detail in your business is going to be challenging – like most business owners, you likely already feel that you’re constantly short on time as it is.

However, what you can do is review the finer details your business relies on. Every three months, take an afternoon to review all the details of your business, asking your staff for their input in areas that you do not deal with yourself. It’s also worth surveying your customers and asking them to identify any areas of the business they dislike, or problems that they have experience.

If an issue is identified with one of the finer details of your business, you can then make a change before the impact becomes overly damaging.

In conclusion

Focusing on the big picture in business is essential, but every once in a while, it’s also worth focusing on the very small, very fine picture too.

How to Know if a Property is a Good Investment or Not

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Many people have gotten wealthy by investing in real estate. No matter which niche of real estate investing you get into, a crucial skill is identifying which properties are good investments and which ones are bad investments. The following contributed post is therefore entitled, How to Know if a Property is a Good Investment or Not.

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If you want to buy a property, then there are a lot of different things that you need to think about. You need to think about the location of the property, the condition of it and even the price. Only when you have been able to take all of this into consideration, can you then begin to really make sure that the property is the right one for you.

Know the Numbers

Unless something catastrophic happens between the time your offer is accepted, and when you close, there isn’t a single reason why your loan shouldn’t go through. Before you start searching online, you have to make sure that you speak with a mortgage lender. You also need to make sure that you know what you can qualify for, and even how much you are spending on a monthly basis. When you do this, you can then begin to make good decisions that won’t impact your finances too much.

Location

Sure, it’s great when you can buy a huge family home for a very affordable price. If the location isn’t right however then you shouldn’t even look into it as an option. Location is such a huge factor when you are choosing your property. Remember that you can change almost any aspect of the home, whether it involves adding an extra bedroom or even converting the loft to get extra space, but you can never pick up the home and move it somewhere else. If you can’t seem to find a great location then look into the properties that Drew Fasy has to offer.

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Extra Cost

When buyers are working hard to try and set up their budget, they remember to account for things such as insurance payments, tax and even their mortgage. You might not remember to account for things like gas, cable or even electric however and this can really impact your budget. You also need to take into account things like landscaping and property maintenance. You can minimise this cost by working hard to find a property that needs very little improvement, therefore saving you some money. That being said, some hidden costs just can’t be avoided. And while there can be aspects of a property that don’t require many changes, this gives you scope to put your stamp on it, either through exterior renovation or curb appeal alterations, or giving the outside of the property a minuscule makeover, you don’t necessarily have to invest much.

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Compromise

If finding the perfect property means going over budget, then you really do need to reconsider. This is especially the case if you can find a property that is near enough exactly what you want for a significantly lower price. Sometimes compromises need to be made because if you don’t then you may end up overspending on something that really isn’t worth that much money. By being smart with your money, you can be sure to really help yourself and you can also do your finances a favour too.

So, there are plenty of ways for you to really make the most out of your investment, and by putting in the work you can be sure to find a property that suits your needs. The internet is a fantastic place for you to start when you doing your property research, so don’t be afraid to compare neighbourhoods online.

Man or Machine: Which Protects Your Data?

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, businesses of all kinds are operated online which involve the mass generation of data and transfer of that data. As such, there’s a need to protect your data. The following contributed post thus entitled, Man or Machine: Which Protects Your Data?

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There has been a heavy emphasis on data security across mainstream media platforms for many years. With huge amounts of data being stolen from companies, personal information being more important than ever before, and criminals becoming more sophisticated, it makes sense that people want to keep themselves safe. Of course, though, as a business, it can be hard to know who or what you can rely on to make this happen. To help you out, this post will be exploring the roles of both people and machines in relation to your data security, giving you an idea of where you trust should lie.

Machines

Most people would assume that you can trust computers with anything. They don’t tend to operate without instructions, instead performing the tasks which you’ve told them to. Of course, though, it isn’t impossible for people on the outside to take control. To solve this issue, tools like encryption and firewalls are used, blocking access to data which should only be seen by those within your business. These tools don’t always do their job, opening the doors to data being leaked into the world. Of course, though, this isn’t something which you have to worry about if you have the right people looking after you systems.

People

Data leaks and information dumps are often the result of human error, with people clicking the wrong buttons or ignoring prompts which they should be taking action to solve. Updates, for example, are often handled automatically by operating systems like Windows, but will require a restart before they are in place. If a security update rolls out, but your teams don’t reset their machines, they will be vulnerable to attacks. This sort of issue has plagued some businesses, leaving them to rely on increasingly automated systems to handle their data protection, but this doesn’t always solve the issue.

What To Trust?

In reality, you should never trust either of these areas unless you’ve done the work to secure them. Your computers should be managed and maintained by a professional company, ensuring that you are compliant with local laws, while also keep everything updated to deal with new threats. Along with this, using special data storage recruitment companies to find your employees can be a great idea. By following this route, you will be able to fill your business with people who have already proven their ability to look after data. It’s never worth putting your trust in something which isn’t proven, especially when it comes to protecting data.

With all of this in mind, you should be feeling ready to take on the challenge of protecting the data within your business. Most companies struggle with this area, eventually feeling the impact which can come when you lose other people’s data. Of course, though, as time goes on, you will only have to put more effort into it. Criminals haven’t stopped developing their systems, and this means that companies have to remain on their toes, with new threats popping up all the time.

The Unexpected Costs Of Owning A Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. While it’s great to envisions all of the positives associated with owning a business, it’s important to consider the costs as well as they can come back to bite you. What are some of the unexpected costs of owning a business? The following contributed post is entitled, The Unexpected Costs Of Owning A Business.

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Choosing to start a business is not a simple decision. Although it may seem like it is at the time, there is a lot that you need to consider before you get the ball rolling, from the support of your family to the extra workload. You’ll also need to work out the cost. No matter what others may say, owning a business is very rarely cheap, and there are often many more expenses than you initially realize. With that in mind, here are five unexpected ones that you’ll need to plan for.

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1. Research Expenses
Before you can launch your new venture, you need to work out exactly what it is. While some people do decide to start a business knowing what they’re going to sell and who they’re going to sell it to, many others have absolutely no idea. If you’re with the latter crowd, you’ll need to conduct market research to give yourself some inspiration. This is something you can do yourself or delegate to a research agency, but, either way, it can end up costing you hundreds.

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2. Employee Turnover
We all know that recruitment can cost you big, but what few realize is just how expensive losing the employees you recruit can be. As well as having to repeat the costs of hiring someone new, you may also need to pay extra to cover the additional workload in the meantime. For this reason, high employee turnover can wreak havoc on any company. Thankfully, if you offer a welcoming work environment and competitive benefits, new hires shouldn’t want to move on.

3. Product Shipping
Businesses who ship products to their customers rarely consider how much this can cost. In addition to packaging and postage, you may also need to invest in your own vehicle to transport goods and cover the costs that this will bring. Being on the road also runs the risk of an accident. That being said, a truck accident lawyer can help you get the compensation you deserve in this event. To cut shipping costs further, you can shop around for the best deals.

4. Inventory Shrinkage
Any business handling physical products has to face inventory shrinkage at some point. This occurs when your goods are damaged, stolen, or otherwise lost before they can be sold and delivered to customers. Unfortunately, there is no way to eliminate this worry completely, but there are several things that you can do to reduce it. These measures include improving product management and investing in better security, such as security cameras and guards.

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5. Equipment Maintenance
We all understand we’ll need to invest in certain types of equipment to keep our businesses up and running. Computers, tablets, and other office technology is generally a must, but some enterprises require specialized and expensive tools too. While you’ll know to budget for these investments, you may not have planned for the cost of maintaining them. This helps to keep your equipment running smoothly, and is cheaper than replacing it, but still costly nonetheless.

In the world of business, money is everything, so make sure that you take care of yours by planning for the unexpected expenses listed above.

3 Ways For Contractors To Get More Repeat Customers

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A lot of people work in the area of ‘contracting’, particularly with government agencies. When working in this sector, it’s important to know how to get repeat business. The following contributed post is thus entitled, 3 Ways For Contractors To Get More Repeat Customers.

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If you’re a contractor, it’s the loyal customers that will sustain your business. If all of your customers are only using you once, you’re not going to have enough regular work to keep you going. But finding repeat customers is often easier said than done. If you find that you’re getting a lot of new customers but you can’t turn any of them into repeat customers, you’re getting something wrong somewhere along the line. These are some of the best ways to get more repeat customers for your contractor business.

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Make The Work Last

This is very important. If you repair something for somebody and it breaks again 6 months down the line, they’re not going to call you again to fix it. In fact, they won’t call you for any other work they need doing either. That’s why it’s important that you do a good job that’s actually going to last. A big part of that is the materials that you use for the job. For example, if you’re doing some plumbing work and you buy cheap pipe and fittings, they’re likely to corrode and leak pretty soon. But if you buy decent quality black iron pipe fittings and copper pipe, the job will last for years to come. As well as good materials, you need to make sure that the workmanship is perfect. Don’t rush jobs to get the next one in and earn more money, it won’t work in the long run. Take your time and make sure that everything is perfect. You also need to be realistic about your own abilities and don’t take on jobs that you’re not really equipped to do. The work will be bad and you’ll lose the customer for good.

Build A Relationship

The work is obviously an important part of it, but you’ve got to remember that the customer is going to have you in their house, so they need to feel comfortable around you. If you don’t have a good relationship with your customers, they’re not likely to ask you back. Always make sure that you’re polite to customers, the way that you represent your company is very important. If you can offer a personalized service to each customer, you’ll build better relationships and they’ll be more likely to call you next time they need work doing.

Follow Up With Customers

If you finish the job and then don’t have any other contact with your customer, you’re missing an important part of the process. The aftercare is just as important as the work itself. You should always call up your customers a week or so after you’ve finished the job to make sure that everything is ok. If there are any small tweaks that need to be made, you should do it for free. By offering good aftercare to your customers, you can show that you’re invested in the work and you care about them. This is what people are looking for in a contractor so it’ll really help you to get repeat customers.

If you use these simple tips to get more repeat customers, your contractor business will thrive.