How Does EDDM Work?

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of any business is marketing and there are several ways to market. Marketing need not be high-tech with a lot of bells and whistles and can sometimes be simple. The following contributed post is entitled, How Does EDDM Work?

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If you’re looking to put your small business on the map, have you thought about embracing the tried and tested marketing concept of EDDM, or every door direct mail? If you’re keen to increase customer numbers, target a local audience or get your name out there, this could be an excellent way to attract more attention. If you’re not familiar with EDDM, here’s a handy infographic to tell you more.

EDDM is different to conventional direct mail marketing, and it is ideally suited to businesses that want to reach out to clients in the local area. Using a service offered by the United States Postal Service, you can use EDDM to advertise your business to local residents.

The process involves a series of steps, the first of which is to create a USPS account. Once you’ve done this, use the map to select a route and choose areas to cover. The next stage is to design your flyers, postcards or leaflets. For the best outcomes, keep things simple, and make sure you get your brand message across in addition to the services you offer, your contact details and information about any promotions. Next, print your mailpieces at home or via a printing company and select a drop-off date. Arrange your mailpieces in tidy stacks of 50-100 sheets that are no higher than 6 inches. Fill out your processing forms, attach a facing slip to each order and then pay for the shipping online via your USPS account. Finally, take your bundles to the post office on the drop-off date selected and your customers will receive them shortly after.

If you’re searching for a local marketing method that will drive your business forward, why not consider EDDM?

Infographic design by Direct Mail by Catdi Printing

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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