Category: Business/Entrepreneurship

How to Turn Your Business Premises Into a Fortress

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of your chief concerns as a business owner is its security. Optimizing this your security will ensure your business’s operations and profits. The following contributed post is entitled, How to Turn Your Business Premises Into a Fortress.

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Let’s face it: all business owners want to ensure their premises are as secure as possible. For some businesses, physical and digital security is of utmost importance if they deal with extremely valuable resources, tangible or otherwise.

With that in mind, those organizations want to ensure their physical premises are virtually impenetrable by unauthorized persons. You’re likely reading this because you want to ensure that your building is fully protected 24/7. Here’s what you can do:

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Make Your Security Obvious

Did you know that many burglaries only occur due to opportunity? If a thief sees easy access to valuable items in a property, they will strike without a second thought. However, if they spot plenty of security, they’ll look for another target elsewhere.

That’s why it makes sense to have security measures in place that are obvious to members of the public. At a minimum, your business security should include internal and external security cameras monitoring all entry and exit points 24 hours a day.

You should also strongly consider having a security team that makes their presence known to the general public. Such measures alone are enough to ward off the vast majority of security threats.

Install Access Control Systems in All Rooms

There’s no denying that the oldest access control systems ever used are locks and keys. However, the trouble with those traditional ways of protecting properties is they are very easily bypassed – even by people with little to no tools.

Thankfully, technology provides many ways to install state-of-the-art access control systems for all rooms at your premises. For example, you can have installed key card systems where authorized employees wave a security key card at a reader.

If you’re looking for a more advanced technology solution, you could instead opt for biometric access control systems. Those systems can use an employee’s fingerprint to allow access, or they can conduct retina scans from one of their eyes.

Another example is voice recognition. It’s possible to use multiple access control systems at once for extra layers of security.

Make Your Secure Rooms Blast-Proof

Do you have specific rooms at your premises that must get protected at all costs? If so, you want to make sure no-one can try to gain entry to them using forcible means. You could consider making your secure rooms blast-proof.

The technology involved in making secure rooms blast-proof is similar to what gets used in bank vaults. Several layers of concrete and steel, among other materials, can ensure that your secure rooms are impenetrable – even if someone tries to blow them up!

You might be wondering what makes a room blast-proof. Aside from making the walls thick with steel and concrete, building materials can get reinforced with several micro-thin layers of mesh steel to absorb any impact.

For windows, thick bullet-proof glass like you’d see in presidential vehicles, for example, also help to absorb the force from any blasts.

Filter All Internet Traffic

Of course, you don’t have to physically gain entry to business premises if you wanted to steal something. Almost all businesses that deal with valuable and commercially sensitive resources go online from their premises.

Criminals could turn to the Internet and find vulnerabilities in a company’s Internet and network connection. Once access is possible, they could then find a way to disable access control systems and make it easy for them to gain physical access.

To that end, it’s crucial to filter all Internet traffic and prevent cyberattacks from happening. There are many ways to secure network and Internet connections:

● Enforce VPN (virtual private networking) connections for all employees going online so that all data gets encrypted;
● Installing hardware firewalls to filter all data packets and prevent malware from entering the network from Internet sources;
● Disabling wireless Internet access and enforcing Ethernet-only connections to the network and Internet.

You should also ensure that all computers used at your premises have the latest hardware. All operating systems should be up-to-date to prevent vulnerabilities from security holes at the OS layer, and all computers should have up-to-date anti-virus solutions installed.

Final Thoughts

There are many reasons why a business wants to adopt as much security as possible to protect its assets. The good news is that it’s possible to turn your organization’s building into a fortress and ensure that only authorized personnel gain access to it.

When combined with several security measures, the above examples work well and can make your building virtually impenetrable by criminals.

Have You Tried These Simple Ways To Improve Your Business?

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what type of business you are running, you should always be looking to improve it. The following contributed post is entitled, Have You Tried These Simple Ways To Improve Your Business?

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If you’re trying to improve your business and struggling to come up with ideas, it’s possible that you are making the problem more complicated than it actually is. Here are some simple ways that you can boost your business and elevate your position on the market.

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Hire A Consultant

First, you might want to consider hiring a consultant. This is useful if there is a key area of your business where you are struggling to perform. For instance, you might be having issues with logistics. If that’s the case, then you should definitely consider investing in the support of supply chain consultants. They’ll help you assess problems and potentially make your entire supply chain far more efficient. This is always going to allow you to deliver a far better level of service to your customers and clients.

Improve Your Recruitment Standards

It’s possible that you just don’t have enough innovative ideas in your business model. These types of ideas are always going to be necessary to take your company to the next level on the market. One of the ways that you can find these ideas is by ensuring that you are getting the right people on board your business team. To do that, you have to improve your hiring practices. You could think about using a recruitment management solution. Alternatively, it could just be a matter of asking the right questions. You can explore interview question guides online to perfect your technique here.

Explore New Investors

Next, you should definitely think about trying to win more attention over from key investors in your business. If you do this, you’ll be able to guarantee that you have the funds you need to make some big changes in your business model. So, how do you win over more investors? Well, you can think about taking your company to a trade show. If you are attending a trade show, then you’ll need to explore some of the best ways to guarantee that your business does stand out amongst a crowd. One of the ways to do this is with the right stall design.

Check-In With Your Customers

Finally, if you are looking for ways to improve your business, then it’s always going to make sense to check in with your customers. Don’t forget, they know what they want for your company. If you ask them, they’ll provide you with all the information that you need to make improvements and changes in key areas. So, how should you do this? Ideally, you should make sure that you are focusing on using social media to reach out to customers. Social media provides an easy, fast, non intrusive way to connect and engage with customers. Customers don’t just like engagement with brands through social media, they’re trained to expect it.

We hope this helps you understand some of the key steps that you can explore when you are looking to improve your business. Use these simple solutions and you’ll be amazed by the impact they could have on your company.

The Changing Of The Guard: How To Pass Your Home Onto Someone Else

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A person’s personal residence is not just a place to live, but it can also be a wealth building tool. The passing on of a home if done correctly can thus be the key to transferring and keeping wealth in a family. The following contributed post is entitled, The Changing Of The Guard: How To Pass Your Home Onto Someone Else.

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Over time, many of us become very attached to our homes. We want to believe that our current arrangements and family setups will last forever. We don’t like the idea of time passing us by and there being nothing we can do about it.

Eventually, though, the time will come for you to move out and onwards with your life. And at that point, you’ll need to pass your home onto somebody else. It’s a kind of changing of the guard and a necessary part of life.

So what do you need to do practically to make it a reality?

Fix Up Your Roof

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The first step is to make sure that the structure of your property is intact. You don’t want to get to the survey stage of a transaction, only for it to fall through because you have a problem with your roof.

Fixing up the roof is easier than you might think. Usually, you don’t need to replace the entire thing. Just replacing a few tiles here and there will often do the trick.

While you’re sorting out the roof, also pay attention to other areas of your property that might show up on the surveyor’s report. Check the foundations to ensure that they’re still secure and not badly cracked. And be sure that your walls aren’t damp or allowing moisture into the insulation.

Change Your Locks

The next step is to change the locks – or at least get the process started. When new owners move into your property, they’ll want assurances that extra keys aren’t floating around. I start by searching for a locksmith near me. This way, I can get the ball rolling and use that as a way to sell your home and build trust with buyers.

Contact Utility Suppliers

Once you’ve done that, the next part of the process is telling utility suppliers that you’re moving out. Remember, they don’t automatically know if you’ve stopped using their services unless they receive notice from you. So, even if a new occupant is paying bills from the same address, you might still wind up paying via direct debit.

Have A Big Clearout

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People moving out of their long-time homes often like to have a big clear out before they move. Sometimes, it’s important to do this because it helps you focus on what matters. Plus, you can often save a lot of space in the removal truck.

Hire a big skip and place it outside the front of your property. And then go room by room, thinking about the items that you really need – and those you don’t.

Don’t be afraid to get rid of items that you haven’t used in a long time. They will only clutter your new property.

Give Notice

When moving, you’ll need to give notice to your landlord or whoever you pay the mortgage. Doing this helps to avoid any animosity and helps prevent any legal action against you.

Moving house can sometimes be a challenge emotionally. But a new start is also a lot of fun.

Five Changes To Make To Your Business This Year

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As a business owner, you always want to consider potential changes you can make to propel your business forward. The following contributed post is entitled, Five Changes To Make To Your Business This Year.

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Your business is forever growing and so is the world around it. With that being said, there is always something to adapt to and a new opportunity for growth within your company. There are many ways in which you can make the necessary adjustments to help your business grow as each year goes by. So, here are five changes to make to your business this year, and hopefully, it’ll provide you with the things you need to make your company thrive.

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Consider A Company Restructure

It sounds scary to those who are employees within the business but often enough, there may be a need to have a company restructure and it’s a way of getting rid of people in the right manner. When you hire people for your business, you hope that all of them will do the best job in bringing work to the table and developing the company’s success year in, year out. However, that’s not always the case and there may be one or two people that you’ve been wanting to let go and to perhaps adjust certain roles in the company, promoting those who you feel are ready and deserving of it.

A company restructure can be a lot of work but it’s something that can often be needed if things have gotten out of hand and you’re losing money or potential opportunities due to a lack of organization. Start by taking a look at your company tree of employees and addressing all the different job roles in place. Consider what might be missing and what you might not need when it comes to the company moving forward. It will be tough for those losing their jobs but an opportunity for those who get to move up the ladder.

Improve Your Website

Your website is an important element of the business and one that can continue to provide success for your company. However, that’s only achievable if you’re able to improve it on a regular basis. From using a local SEO company to do the technical and content side, to ensuring the web design up to scratch. You want to think about what your audience sees and whether or not it is working for them in the right way.

Using an SEO company can be great for figuring out what’s needed in order to get more traffic coming to the site. This can then hopefully convert into more leads or sales for the company.

Cut Down On Expenses

Every business has some degree of expenses that aren’t needed. Each department might have a budget and there may be certain things that have been purchased and have been wasteful in their usage. It’s good to monitor your cash flow and to see what is being spent on a daily, weekly, or monthly basis. Stay on top of your books and find ways to cut down on expenses where possible.

This can be done by actively working in partnership with those around the company. Don’t just cut budgets or costs and expect everything to be fine. You may end up cutting something off that’s key to that department making money for the business. Be vigilant on cutting down but also be careful that you don’t compromise on any of that potential business or profit that’s being bought in as a result of some expenses.

Make Remote Working A Permanent Feature

Remote working has become a regular thing for a lot of businesses and it’s been realized that many businesses can actually function on either permanent remote working for everyone or as a partial feature in the business.

As many of us operate online during the pandemic, remote working has become a lifeline for many businesses and they know that this may not change anytime soon. As the world continues to readjust, it’s important to continue with remote working beyond the current situation because it’s good to have that option readily available.

Listen To Your Employees

And finally, your employees are the cogs that keep your business turning efficiently and if you’re not looking after them, things can begin to fall apart. Try to listen to your employees as best as you can, fixing anything that needs your attention. Don’t allow for problems to occur and left to fester when they could be easily addressed.

Your business is important to always improve and develop. These tips are sure to help your company go from strength to strength. Don’t drop the ball, especially with this year and the hope that comes with it.

Why You Need to Foster Health Competition among Your employees in Your Small Business

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Organizational/Management Discussions. You don’t have to take it to the extreme like the late Steve Jobs, but in some instances fostering competition amongst your employees can be a positive thing for your small business. The following contributed post is entitled, Why You Need to Foster Health Competition among Your employees in Your Small Business.

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Unhealthy competition between employees has adverse outcomes in that it may elicit fear and anxiety. This happens when workers focus on the fear of being laid off, losing income and status, or receiving negative comments from management. This can have vast impacts on their overall productivity.

However, if an organization promotes healthy competition among employees, it can have positive impacts in the long run. There are multiple ways a business can foster healthy competition among employees.

Such include providing a reasonable award, developing teams to compete, putting a higher seat up for grabs, and giving constructive feedback.

Encouraging competition can be a risky strategy as you cannot be too sure whether it will yield better results or give birth to disagreements and dissatisfaction.

Below are a few reasons why healthy competition between employees is crucial for your business.

It Promotes an Innovative Culture

Innovation is essential for every organization. Foremost, it increases your chances of having a better reaction to market changes and allows you to discover new opportunities. It can also help your business gain a competitive edge in the market where you produce high-quality products that attract more customers.

If you want to foster an innovative culture and gain from such benefits, it would be best to promote healthy competition between employees. Wondering how? Suppose your employees are in dire need of a promotion. It can be challenging to select the right worker for the position if they all have the same job skills.

To make this easier, you can suggest that the employee who comes up with an innovative product or solution will get the promotion.

It Helps Retain Highly-Skilled Employees

Another great reason to foster healthy competition among your employees is that you can retain high-skilled workers. Highly-skilled employees are always looking for new ways to improve their skills. This means undertaking risky projects in the organization. Competition among your employees is one excellent way of achieving this.

Therefore, if you want to ensure your employees don’t quit, it would be best to adopt healthy competitive strategies. While at it, ensure that you improve their skills and knowledge. For instance, you can schedule cyber advisory sessions for your workers to understand better the cyber risks your business gets exposed to.

This can challenge your employees to compete and come up with better solutions.

It Improves Workplace Productivity

Most organizations always have a hard time trying to improve the productivity of their workers. They may think they have found a solution, only for it to be temporary, having wasted time and money implementing the strategies.

Such may include giving rewards and incentives where if you don’t provide them, employees go back to old habits. If you want to have a permanent solution, it would be best to foster healthy competition among your employees. However, due to outcome uncertainty, you should find a proper balance to yield positive results.

Healthy competition promotes teamwork, and companies whose employees work as a team always succeed. Teamwork solves problems, and it is an excellent way to identify better ways to conduct activities.

With the above pointers, it is crystal clear that healthy competition among employees can help a business thrive. Especially for small companies, if you are looking for better ways to help your business grow, you should promote competition among your workers.

3 Key Elements That A New Health Supplement Business Needs

Three focuses of my blog are Health/Wellness, Financial Literacy/Money and Business/Entrepreneurship. Health and personal fitness are a key industry in their own. If you own a health supplement business, there are some things that your business is going to need. The following contributed post is entitled, 3 Key Elements That A New Health Supplement Business Needs.

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Health is big business these days and scientific advances mean that there are more health supplements than ever. People use supplements on a regular basis to improve their performance and recovery when exercising, fill nutritional gaps in their diet, boost their concentration, improve mental health, or simply improve their overall wellbeing. If you’re looking for a good business opportunity, the health supplements industry is a good place to start because there is a lot of money to be made. However, it’s a very competitive sector so if you’re going to make it, there are a few key things you need to get right. Here are some of the top tips for starting your own health supplement brand.

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Define Your Niche And Find Your Product

If somebody asks who your target audience is and your reply is, ‘people that are interested in health’, you won’t get very far. There are so many different niches within the health industry and it’s vital that you know exactly what you are aiming for. Do you want to target people that hit the gym every day and lift weights or are you more interested in people that use natural supplements to boost brain power? The way that you market to those two groups is wildly different and the ingredients you use are very specific too, so do some market research and think about which specific area of health supplements you are interested in.

Once you have defined a niche, you have to choose a product. Think carefully about the competition that is already out there because if you pick something like protein supplements, you’re up against a lot of competition. One of the reasons that new businesses fail to make sales is that they pick a product everybody else is already making. What you should be looking at instead is new research into emerging health issues and remedies. For example, there has been a big increase in research into gut health and as a result, we have seen a lot of new supplements and health foods designed to improve gut health. However, that market is now becoming saturated too, so it’s up to you to find the next best thing.

Find Somebody To Make It

The next step is production, and it’s very important that you work with professionals. Finding the right contract food manufacturing company is vital to your success because people are putting this product into their bodies. If the quality isn’t right, your business will collapse in no time at all. So, compare a lot of different services and ask extensive questions about their experience in the health supplement field.

Get Your Branding Right

Branding is so important in the health industry because you need to tap into a specific mindset and show the customer that your product will improve their lives. Bodybuilders, for example, will respond very differently to somebody that is interested in alternative Eastern medicine. One will like branding that has lots of strong, bold colors to evoke feelings of power and energy, while the other will prefer calming, spiritual themes.

If you nail these 3 key elements, you will be on your way to building a successful health supplement company.

How to Choose the Right Third Partners for Any and Every Project

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In any business you’re in, you may need a third party to collaborate with along with your primary business partners. The following contributed post is entitled, How to Choose the Right Third Partners for Any and Every Project.

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If you want to hire third party companies to work alongside your business, it’s hugely important to go about selecting those people in the correct way. The last thing you want is to end up spending a lot of money hiring these people and paying for their services only to find out that what they’re offering isn’t really up to scratch. We’re going to talk today about how to choose the right third party partner for any and every project you undertake, so read on to find out more about that.

Know What You Want for Your Business

First of all, you need to know what your business is actually looking for when you hire new people to work with you. Knowing the needs of your business and what you need from your third party partners will make it much easier to find the right people. If even you don’t know, in detail, what you’re looking for, you can’t expect those partners to do a good job of providing it.

Invest Time in Research

Investing time in researching the options out there when looking for third party partners is obviously important. Your business will only find the best possible partners if you’re willing to take the time to understand what’s out there and how different companies might be able to help and assist you moving forward.

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Hold Detailed Discussions

Holding detailed discussions with companies you’re potentially interested in working with will be key. This will give you the chance to get to know them, what they have to offer and their methods of working. All of these things will have a significant impact on your ability to choose the services and service providers that are going to match up with your needs best.

Look at Their Track Record

Looking at the track record of prospective third party partners you’re interested in working with will help you make more informed decisions. Companies like Brunel have a strong record in their particular niche, meaning they’ll have a better chance of serving you in the way you want them to. If you choose a company without a solid track record behind them, you’ll be taking a much bigger risk and that’s not what you want.

Communicate Ideas Clearly

Communicating your ideas clearly to these potential partners will give them an idea of whether they’re a good match for you. It’s just as important that they want to work with you as it is that you feel you want to work with them. You don’t want to enter a partnership if the two parties are on completely different pages. Communicate what you want in the clearest way possible.

Working with the right partners is one of the most important parts of finding success in business. No one can do it alone and working with suppliers, partners and specialists in particular areas can help you achieve things that wouldn’t otherwise be possible, so make the most of the tips above.

Why You Can’t Afford to Ignore Technology in Your Business

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In 2021, technology has innervated every aspect of life and the business world is no different. Not taking advantage of the available technologies can put yourself at a tremendous competitive disadvantage. The following contributed post is entitled, Why You Can’t Afford to Ignore Technology in Your Business.

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As the world leans more on technology, businesses have to learn how to keep up with the inventions. Investing in technology can be costly at the start but ignoring it can put you out of business. Even when you can perform some or all the tasks manually, you may end up losing relevance, focus and burning out. Here are the reasons that make technology an essential part of today’s businesses.

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Customer Expectations

Today’s clients have high expectations because they have many options to choose from when shopping. They expect quality products, fast services and exceptional customer care. Clients know what they want, how they should be treated, and value their time and money. If you slack or offer substandard services, they will forget about you at the click of a button.

For instance, if you sell online products on amazon or eBay, your clients will be frustrated when they realize the goods are out of stock or the prices are too high. It’s tedious having to check the inventory manually, but you can install a system that notifies you when a particular product runs out of stock.

Invest in an inventory management system that not only alerts you when the products are out of stock but delists them from the online store. Check the inventory management systems at eigenrun.com. You’ll not have orders you cannot deliver on time or have to deal with disgruntled customers who can ruin your business reputation. Most importantly, you never have to run out of stock because the system notifies you on time.

Business Competition

Business competition is advantageous to the consumer because they have a variety to choose from, more accessible products and services, and competitive prices. However, to a business owner, increased competition means working harder to improve productivity and retain happy clients. Due to the high competition, a business can only thrive on repeat customers.

To achieve this, you have to offer unique services, mind your customers’ convenience and remain competitive. When you provide an online shopping experience, you are more likely to attract more clients than a physical store. Technology advancements have also made it easier to keep up with your clients, learn their tastes, preferences and check whether you offer quality services and meet their expectations.

You Become Efficient

Technology makes processes more accessible and faster. What could have taken you days to achieve can be quickened by investing in the right technology. When you are more efficient, your production increases, employees are happier and less overworked, and you can expand your business reach rather than concentrate all your energy on everyday tasks.

A business cannot thrive without proper communication, flawless production processes and seamless interactions with the clients and other stakeholders. Understand your organization’s technology needs, then invest accordingly.

Technology is here to stay; therefore, you’d better start making it an integral part of your business operations. Everyone is using technology, and as AI improves, you risk running out of business if you don’t keep up with the trends. Also, as you will learn, it’s not as expensive as you thought. You can start small as you focus on building a tech-supported business.

4 Little Things That Make a Big Difference In Business

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When you own a business, you have to figure out how to give yourself every possible competitive advantage. The following contributed post is entitled, 4 Little Things That Make a Big Difference In Business.

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Any entrepreneur wants their business to stand out from the crowd, and they will do whatever it takes to make this possible. Usually, they focus on The Big Things that they believe are the most crucial elements of establishing your business. But, while there is some truth to this, the real differences come from the little things.

Your Interactions

The modern entrepreneur has a wide range of interaction opportunities every day, both in=person and online. Because of this, it’s crucial to consider how your interactions shape your image and how this affects how people view your company.

Start by improving your online presence via a dedicated domain name, consistent social media brands. But you also mustn’t forget face-to-face interaction. As an entrepreneur, you already have the confidence to charm prospective clients, so believe in yourself to give you a better chance of winning contracts and building business relationships.

Your Value

Even if you have the best business idea around, you still need to demonstrate value to clients and investors. This will prove to everyone that you are worth paying attention to and working with, which will dramatically increase your chances of success.

So how do you demonstrate your value? Your website should include blog posts with your usings on the industry, while your mailing list can include freebies that include lectures or seminars, or merchandise that can include metallic stickers, reusable water bottles, stationery, or anything you like.

Your Look

You already know how important your appearance is when meeting clients and investors, but it’s still easy to forget about, especially when you’ve been doing this for a while.

Sharp professional attire is a must, but as fewer business meetings are happening face-to-face, you need to consider how you will come across over video calls. It’s tempting to slack off on your appearance when you’re sitting at home all day, but if you have a meeting, make sure you look the part. You should also tidy up your background (without it being too bare), so you look like someone worth speaking to.

Your Knowledge

Preparation is a huge part of success in the business world. As a business owner, you’re expected to know all about your industry. Why would anyone trust your opinion otherwise? Before any interaction with clients or investors, make sure you brush up on all the information you need to know so you can be confident that you have an answer for everything.

This preparation can be the difference between winning new contracts and not. If you demonstrate that you have thought of everything and more, you will stand a much better chance of increasing your brand’s influence.

The Little Things

Just because the little things may not seem as significant as clearer, more ambitious approaches shouldn’t mean you ignore them. Instead, consider them the foundations of what your company is trying to achieve. Without this, you will find it impossible to build a platform to promote your company, and this means you will fail to hit the targets you’ve set for yourself.

4 Reasons Why Your Small Business is Not Making Sales

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Most people get into business to make money which comes from sales. If your business is not generating sales, you must troubleshoot it to determine why and if you can rectify the situation. The following contributed post is entitled, 4 Reasons Why Your Small Business is Not Making Sales.

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If you are concerned about your small business not making sales, then you are in the right place. This guide will tell you whatever you need to know, while also helping you to empower your business by making the right decisions from the get-go.

You Are Marketing and Not Selling

Reaching out to a contact is a sales call, if you know that there is a need or interest for what you are selling. If you are calling to introduce your offer and your pricing, then this is a marketing call. If you want to succeed then you need to make sure that you know the difference. They also spend time tweaking their site, creating blogs and catching up over coffee. This is great for marketing and it may well lead to sales over time, but at the end of the day, these activities won’t be generating sales directly. If you want to fix this, then you need to be honest and you also need to look at which meetings are generating sales. If you find that you are only selling to 10% of your marketed customers, then find out what profiles are buying from you the most and then go from there.

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You’re Targeting the Wrong Buyers

Being able to reach 300 people might sound very impressive, but you have to think, are all 300 people actually possible buyers for what you want to sell? In the case of a training or teaching business, you may be more successful in following up with 30 people who all work in HR, or even people who are business managers. Sure, you may talk with someone who is not actually a buyer, but they may know someone who is. This is useful but it’s not classed as selling, you’re technically still marketing. If you want to fix this, then you need to take the time to review your contact list and you also need to try and prioritise those who have a need. If you want to target people more, SEO is a great way for you to do that.

There’s No Urgency

You may be able to connect with someone who is interested, and they may even have the budget to buy your product, but at the end of the day, they may well have other priorities. This can include budget, time and even attention. If you want to close a sale, then you have to make sure that your offer is a priority. During your sales process, you have to make sure that you confirm deadlines and any constraints that your audience may be facing. You need to remind your prospects about what you offer, and why it is so important for them to buy from you right now.

There’s A Better Alternative

Your prospect might need whatever your business has to offer right now, but they may have other choices to fill that need. There may be other companies out there that are able to offer what you do, or it may be that the customer is trying to fulfil the need themselves. Either way, the fix for this would be for you to remember that your customers have choices. You need to make sure that yours is always seen as the best one, one way or another.