Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In any business enterprise, especially those that are younger and still growing, it’s critical to understand how to most efficiently increase its capacity. The following contributed post is thus entitled, How to Increase the Capacity of Your Business for Growth.
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If you are looking for a way to grow your business, chances are that you will have to invest time and money in redesigning the systems. The good news is that there are several cost-effective approaches that will allow you to measure your return on investment and help you achieve your goals no matter where you are looking for development areas. From staffing to reducing waiting times, there must be several rooms for improvement. Find out more below.
Outsource
If you simply cannot do everything alone, and your order volumes have increased, you will need to make a decision to use other people’s time and skills. In case you are not yet ready to employ people full time, or don’t have the office or workshop space to accommodate employees, you might decide to outsource and increase your capacity this way without having to make permanent investments.
Simplify
If you are dealing with complicated processes and services, it might be time to simplify some of them, so you can see the system working and get a snapshot of where your projects are heading and what the holdup is. You can utilize some advanced project management systems, as well as a CRM system that will save you time on keeping an eye on your leads and your customers.
Automate
There are several things you can automate in your business without having to opt for employing people or outsourcing. If your bookkeeping takes you a lot of time, you can get an app that will do all the jobs for you, and you can spend time on what really matters in your business. You can also automate communication and follow ups, so you don’t have to call every client back to see if they are happy.
One of the main reasons for business failure is low productivity. If you are running your one-man band, you need to make sure that you can pay yourself a decent salary and still have funds to grow your business. There are several ways you can improve your productivity, such as increasing your delivery capacity or reducing your turnaround times. If you own a warehouse, for example, you simply changing your Casters can make a huge difference in your business output.
One of the main reasons why companies are unable to progress to the next stage is the lack of workflow management. If you are not familiar with lean organizations, it might be time to take on a course or employ an advisor. Chances are that there are some bottlenecks in your workflow processes that hold you back from improving your productivity and your profitability. Identifying your bottlenecks will help you improve your business long term.
There are several reasons companies stagnate in their growth and cannot move on to the next step. You will need to identify what is holding you back from progress and improving your productivity and capacity. Growing your business is challenging, and you might need professional advice to avoid the most common pitfalls.
hree of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, technology has infiltrated and affected pretty much every aspect of life and the business world is the same. Falling behind these advancements can be very, very costly. The following contributed post is thus entitled; Importance of Technology In Business.
More and more we are seeing businesses turn to technology for all manner of things. The importance of tech in the modern world cannot be overstated and yet some companies continue to lag behind. To make sure you are not one of those businesses, we are going to discuss here so of the important things to remember when it comes to technology and your operations.
Equipment
Firstly, it is important to remember that technology is not just referencing the modern day use of computers. We will come on the value of the computer era shortly, but it is worth bearing in mind that if you are a manufacturer, then there may be equipment out there like CNC Machining Centres that will help you make your product quicker and possibly better. Researching the impact of the tech landscape for the industry you are working in before pushing ahead is critical to your success, so make sure you’re addressing any technological pitfalls in your business quickly.
Computers must also be discussed when it comes to the equipment being used in business, and more importantly what they are used for. Every office around the country has a computer of some kind at this point of the 21st century, but the important thing is are they using it for all they can. A lot of employees will know how to use the basics from documents to spreadsheets, but there are advantages with computers that can make your operations more efficient. You should consider applications that focus their attention on productivity like Asana so that your company can operate at a higher level than your competitors.
Technology and security have had a fractious relationship over the years. It is fair to say that the rise of different software and hardware has created criminal activity that was unthought of just a few decades ago. However, there are pros as well thanks to the ability to track your systems remotely, protect your company’s important documents and keep track of your premises.
Running a business, cybercrime is never going be too far away from your thoughts due to all the sensitive data that you will be handling. For this, however, some solutions are relatively straightforward, and that also open up other opportunities for you. A virtual private server (VPS), for example, is a remote server accessible only by the user, meaning that you can install software away from your main operations and be confident in its security. Companies like HostGator and BlueHost both offer you the chance to explore this technology not just for protection, but also so that you can have a dedicated server for your website or software. What that means is that rather than splitting server power across lots of different parts of your business, you can direct one sole server to the most important bit.
Technology and business should go hand in hand. It’s just about finding what is best for you.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Chief Executive Officers (CEOs) wield a lot of power and control whole industrial sectors. Their decisions greatly impact the lives of those under them and their influence even rivals that of politicians. They must possess a select collection of skills to ascend to their positions and be successful. The following contributed post is thus entitled, What It Takes To Be A CEO.
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To be a CEO is one of the biggest responsibilities in the world. You have a whole company relying on you, and you have your own lifestyle to support through it. But everyone thinks that’s just as easy as setting up a business, figuring out how to run it, and then helping it along its way. Oh no, this is far from what it takes to be a CEO. To be a CEO you have to have so many qualities and skills, that this article truly won’t cover it. If you’re not a CEO at the minute, and you’re just thinking of becoming one, then you really do need to have a general insight of what it takes to be a good CEO. There’s no point setting up your own company if you’re not the right person to do it. If you have your own company at the minute, there’s also no point in moving forward if you don’t know what it takes to be a good CEO. So, let us enlighten you, and show you what we think it’s going to take!
You definitely do need the right skills if you’re going to be the best CEO for your company. We’re talking skills like communication, problem solving, and working under pressure. You might think you have all of this at the minute, but we think there are always areas that can be improved. To make sure you have all of the necessary skills, and that you perfect them, we think you should take some business management courses. Don’t think there’s just one that will tell you all, there’s so many different management courses you could go on to make sure you’re the best. Even if it’s just you at the minute, the courses won’t be teaching you how to lead, they’ll be teaching you how you can run a business more than anything!
The Right Vision
The vision you have is essential, and please don’t tell us it’s focused around putting millions in your bank account. Of course this is going to be the end goal, but it shouldn’t be the vision. The vision should be what you think your company should be doing in a few years time, and how you want it to expand. Jos Opdeweegh is a businessman who has been successful throughout his career, and has now wrote articles on the vision that business owners should have, and what they shouldn’t have. If the focus is always on money, the bigger picture of the business could be lost sight of.
The Ability To Lead
The ability to lead is definitely something we want to finish the article with. You have to be that person that your whole team can come to in a time of need, not just when it’s to do with business. We think that’s really what it takes to be a true leader. If you can’t be that person who anyone can come to, you’ll be the person that anyone turns against. There really are some terrible CEOs that bring a company down because they just can’t lead.
Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. I didn’t learn until later in life that there are five economic/business ‘cycles’ and whenever there is a ‘Prosperity’ there will eventually be a ‘Recession’, so this isn’t all magic and chance. Once you know that there will be recessions in the future, you can think about how to prepare for them. The following contributed post is thus entitled Are We Heading For A Recession And How Can You Prepare?
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Are you worried about the potential threat of a recession? It’s understandable if you are because the last time one rocked the global economy, a lot of people suffered. Savings were lost, businesses crashed, pensioners were left penniless and people lost their homes. The last time we had a serious recession was in 2008. Now, you may not be aware of this, but the economy is pretty much like a rollercoaster or a constantly repeating bell graph. It climbs up, remains at roughly the optimum point for a while and then comes crashing back down. It’s a system that never fails and while we can’t predict when the next recession will hit, we know one is coming. However, there are a few questions that need to be answered.
By economists 2008 is counted as a severe depression for some parts of the world including the UK and America. It was devastating and while it’s not quite the worst case scenario, it wasn’t too far off. So, you would be forgiven for panicking about whether or not another could potentially hit sooner rather than later with this magnitude. The good news is that currently, economists are not predicting a severe recession similar to the Wall Street Crash which actually bordered on a depression. If that happens then it will be a complete shock with very few people actually predicting it. We say very few because there’s always someone that sees this type of collapse coming. You can read more about this on https://observer.com/2018/03/niall-ferguson-warns-next-recession-near/.
In fact, Goldman & Sachs recently reported that as long as consumers continue on this trend, the fears of a potential recession can be ignored. Ultimately, the general public can keep the economy swinging high. This will actually offset other issues such as failing stocks and high interest rates. Those issues are currently on the market right now and without a high level of spending, we could still reach a recession even before 2018 ends.
There is one important distinction here though with spending. Spending is only a good sign if people can afford it. One of the main causes of the last depression was people spending money they didn’t have and buying homes or investing in property that they couldn’t actually afford. Ultimately, this leads to an economy being built on something that’s no more stable than a house of cards. Eventually, it will come tumbling down.
First, if you are living in rented accommodation, inquire with your landlord and check whether they own the property outright. They are under no obligation to tell you this, however many will, to provide you with the peace of mind you need. If they own the property outright, there is less chance, they’ll lose it and you’ll be forced to move out during a recession. If you are currently paying a mortgage on your home, make sure that your budget is flexible for changes and that you will be able to afford a significant increase in costs.
This is all about saving. You need to make sure that you saving as much as you possibly can through the months or years leading up to a recession. It’s crucial that you have a solid amount that you can fall back on if the economy does take a turn for the worse. If you are worried that a recession is on its way, it’s time to cut out the luxury purchases. Instead, you need to make sure that this money is being kept and not just kept but invested.
Any money that you do save should not remain stagnant and must be invested in the right areas. For a recession, you need to focus on the securest and firmest investment possibilities. There are a few choices to consider here.
You can learn about some of the possibilities on sites like https://www.collinseow.com/cpf-investment. One option would be gold. Gold is often considered to be the only true currency because unlike other possibilities it doesn’t rise or fall in value. This means that if you invest in gold, your shares will ultimately remain more or less constant and that’s exactly what you want
Property is another choice that is largely considered to be secure. When you invest in property, it’s important to choose a property that you can afford and that is not going to negatively impact your finances. If you do need to take out a mortgage, you need to make sure it fits your budget and that the rent or resale more than covers the cost.
For business owners, it’s all about cutting costs. When a recession hits, you might experience a severe drop in level of customer interest or the number of customers making purchases. If this happens, then your business model needs to be able to handle the change. The best way to guarantee this is to make sure that your business budget is as tight as possible. Ultimately you need to streamline your company and reduce wastage as much as you can.
You might also want to think about increasing levels of flexibility in your business model. You can do this if you cut out some of the more expensive and permanent parts of your company. For instance, you should think about getting rid of the business model and instead working from home.
The businesses that tend to be hit most by a recession are those selling luxury products and services. If this describes your company, then do consider thinking about refocusing your efforts on delivering budget-friendly options that all clients and customers can afford. You can learn more about selling luxury products on https://www.theguardian.com/media-network/2014/nov/.
We hope this helps you handle the potential threat of a recession as a private individual and potentially a business owner.
Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. There is a lot of talk these about the increased role of automation in the business world. There are some important considerations to think about in terms of incorporating automation into your operations. The following contributed post is thus entitled, What You Should Know About Business Automation.
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You can’t turn a corner in today’s business world without hearing about automation. By utilizing automation, you can increase the speed, efficiency, and accuracy of your business processes. Things like marketing, recruiting, and time saving can become a breeze, and you and your team will be able to focus on more important work.
Here, you’ll find what you need to know about business automation so you can do it effectively. Take a look and see what you can learn below:
Ensure You Understand The Processes That You’re Automating
If you don’t fully understand the process you’re supposed to be automating, you won’t be able to do it effectively. Make sure you evaluate the process and change it where necessary.
Let Your Team Test Out Solutions Assign a team to your automation solutions, allowing them to experiment to find the best tools and then test and implement them gradually. Remember to help your team adopt these new automation processes, too. An automation process will only work as well as the team who uses it. Most people don’t like change, and it can be hard. Remember to build in change management and training to any workflow automation you introduce. By clicking here your team can begin their exploration of processes that can introduce reduced costs and time savings.
Calculate Your ROI
Although automation can make things much easier when you have it up and running, it’s not always going to be simple. You need to make sure you estimate the time/cost savings that the automaton process will give you, compared to the time and costs it will take to automate the process. Is the amount of time it takes to recoup that investment acceptable?
Consider Security Risks Anything that is automated and digitized can also be hacked. Automation makes things so much faster for you, but it can also make things much faster for an attacker. Make sure you think about security in advance and plan for it.
Go Slowly And Prioritize
Automating your workflow takes a lot of upfront time and resources, but if you go about automation the right way you will recoup this. However, there are learning curves involved, so going slowly and prioritizing is key. Make a list of what will have the biggest impact on your company and how much work/effort/rich is involved as you implement each one.
Keep It Simple To Begin With You can’t always predict the issues you’ll run into with automation, so it’s best to start with something simple. You’ll avoid wasting time and resources and you’ll even learn things you didn’t know about your organization. You can carry these lessons forward when you start off simple and it’ll help you to prepare for bigger things will maximizing your productivity gains.
Ensure You Have Super High Quality Control Standards
Automation will have bugs just like any other computer system. These bugs mean you must have a degree of quality control so you can monitor and measure effectiveness and ensure each process is working as expected.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. An important part of any business/organization is attracting the personnel you need to for it to achieve its mission. The following contributed post is thus entitled; Why You Just Can’t Attract The Right People To Your Startup.
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The early days in most startups are a lot of fun. You’re usually among a team of people you respect and admire and with whom you get on well. There’s a degree of necessity in this: you need to get on so that you can pay back angel investors and venture capitalists.
But over time, startups need to take on more people, whether it’s to develop new products or support the work of the core employees. And here’s where the problems can start. New people joining an organization can often cause conflict and chaos. New arrivals may leave after several weeks if they’re not happy with the conditions. And you, as the founder, are left with the headache of trying to find somebody else to fill the role: something that’s often expensive to do.
Let’s take a look at some of the reasons why you might not be able to find the right people for your business, and how you can fix it.
Today’s labor market is entirely different from the labor market of the 1970s and 1980s, yet many businesses still operate as if nothing has changed. For starters, there’s far less unemployment than there was in the era of unionization and coal mining. There are many jobs, and workers have a lot of choices. Low unemployment means that workers can demand higher wages and find better jobs more easily than ever before. They don’t just have to stick with the same employer, decade after decade.
Secondly, talented people know that they’re capable. They know that they can show their CV to another firm and get a job with them quickly. Companies are crying out for people with the skills necessary to drive their businesses forward: there’s a chronic shortage right now.
Startups, therefore, need to be savvy. They can’t just rely on the fact that they provide jobs to attract people to work with them. There’s far too much choice available to people these days, especially at the high end of the market. People who are in-demand can pretty much choose who they work for and when.
Startups, therefore, need to think about how they appear as both a customer and an employer brand. Google, for instance, is one of the most attractive companies to work for in the world because of the well-known job perks the company offers to staff. Incredible office spaces, health cover, exciting days out, time each week to pursue side projects: you name it, the company does it.
Lower down the skill ladder are other companies like Zavvi, which offer excellent pay and conditions for warehouse workers, in stark contrast to some other online retailers.
Successful startups are those who can market their desirability as an employer. It’s not just about great pay: it’s also about what it’s actually like to work at your organization. Most workers would be willing to sacrifice a lower paycheck for a great relationship with their manager, for instance.
Building an employer brand isn’t as difficult as you might think. If you’re a new company, try becoming a member of the employer review site Glassdoor. Glassdoor allows employees to post reviews about their experience of working with you. Their reviews often reveal a lot about the company culture, how they can expect to be treated, and whether their peers would recommend working with you.
You Don’t Do The Basics Right
It’s no secret that startups can be chaotic. When Elon Musk and Peter Thiel were working on Paypal, it wasn’t unusual for them to put in 90-hour weeks. But just because running a startup is difficult, doesn’t mean that you shouldn’t get the basics right. Just as you would judge an applicant on any spelling or grammar mistakes they made on their CV; high-quality people will do the same for you.
Make sure that you do the following:
● Check your website for spelling, grammar, and punctuation errors. Pay particular attention to the candidate-facing parts of your site. If you’re not a native speaker, find an internal colleague or external professional to proofread your content for you. ● Make sure your emails are well-written. Good email writing is a hallmark of a professional company and a signal to high-quality people that you are an excellent employer. Yes, it might seem trivial, but people who don’t know you or your startup usually have very little to go on, and so any obvious and silly grammatical errors may count against you. Make sure that your HR staff knows the difference between “your” and “you’re” – a particularly common mistake.
Your Recruitment Process Does Not Respect Applicants
Some companies are still stuck in the past, believing that there are thousands of people lining up to take a job with them, no matter how rude or obnoxious they are. Firms will host application days where candidates attend mass meetings together only to be berated and ridiculed by company bosses.
Startups should avoid this kind of thing altogether and instead focus on investigating each promising individual based on their merits. They should also be respectful of candidates’ time. That means reducing the length of the application process and ensuring adequate notice of any interview days or on-the-job assessments.
You’re Not Using The Right Recruiters
Inexperienced startups can fall into the trap of thinking that all recruiters are the same. But labour hire is a multifaceted process that involves creating the right linkages to relevant people and knowing where to look. Too many startups focus on building links with a single recruiter, without really thinking about whether that recruiter specializes in the right areas.
Using the wrong recruiters can result in all kinds of headaches for startups. The first issue is the fees, which can be quite substantial. But the main problem is not getting the people you need with experience to drive growth in those critical early months and years. It’s people who drive growth, and so when it doesn’t materialize, it can have a severe impact on your overall business.
Many inexperienced entrepreneurs believe that they must get the people with the exact qualifications and experience that they need, and with a personality that fits their company. If not, they should just keep on looking. But it turns out that this might not be the best strategy.
Elon Musk has repeatedly said in interviews that he wishes that he hadn’t paid so much attention to candidate’s CVs in the early days. He would often find that somebody would have the technical skills on paper, but that they just wouldn’t be very good at their job or fit in with the people around them. Over the years, he found himself regularly surprised by people who weren’t particularly good on paper, but ended up doing exceptionally well once employed in his companies.
Companies, especially startups, shouldn’t expect people to come to them fully-fledged. Instead, they should view candidates as a work-in-progress: something that requires further development as time goes on. Smart entrepreneurs choose people they believe have the potential to develop into the leaders of the future rather than just people with the right skills on paper.
Your Job Advertising Is Boring
If you’re trying to attract exciting, talented people to your organization, you need to give them a reason to read your job ad. Just stating the salary and listing bullet points of the responsibilities of the role is hardly inspiring stuff.
There are all sorts of ways that you could add a bit of “oomph” to your advert:
● Give them a flavor of your company culture. People want to work in exciting, stimulating environments where people are friendly and engaging. If this describes your startup, say so in your job ad, and make it clear that you want people with a similar approach to work as you. ● Talk about purpose. Talented people are rarely satisfied with going to work to get a paycheck. They want real meaning in their lives. If your startup is trying to do something that will make the world a better place, then talk about this in your ad. Make it clear that the candidate who gets the job will have meaning and purpose in their role. ● Use exciting, personable language. Finally, it’s worth thinking about how you present the job. Many startups believe that they have to be as dry as possible to come across as professional, but doing so is unlikely to attract the most interesting people. It’s much better to use exciting language and to really tell a story about what the job entails. Draw them in – don’t push them out.
You Haven’t Described The Role
Newbie entrepreneurs sometimes struggle to accurately define roles in their businesses, just because their needs change all the time. A startup that needs a software programmer may not know exactly what kind of programmer they need, or what additional responsibilities they may have.
Unclear job ads can lead to employing unsuitable people who leave after a couple of weeks when they realize that they cannot do the work. Be precise about what you need in your advertisements, or consult with external recruiting professionals if you’re not sure.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Many people say they want to start businesses but they’re unclear on what actually goes into starting one. What some important considerations for starting a business? The following contributed post is entitled; Don’t Let Your Business Fall At The First Hurdle.
It’s easy to see why starting a business can be so tempting. Getting to do business your way. Being in charge of your own decisions. Providing the market with a fresh, new service or product it sorely needs. It’s exciting and has the potential to grow into something great. But when you’re starting your own business you can’t afford to do things by halves. You need to make sure to do your research to ensure that you’re running your business as well as possible. The trouble is, there are so many different elements that go into creating and running a business that it’s easy to miss some important ones. Here are some aspects of running a business you might not be aware of, but will definitely want to keep in mind.
How will you pay yourself?
It seems obvious right? Of course, you need to be able to pay yourself! That makes it all the more ridiculous just how many people forget to think about this when setting up a business. The passion of starting something close to your heart can be overwhelming. Not to mention the focus on turning a profit can leave things like personal payment in the shadows. The last thing you want is to realize you’ve been budgeting for everything except actually being able to eat, sleep and stay warm. You might want to plow all your profits straight back into the business. But shaving enough off the top to provide yourself with a wage is more important than that extra profit. If you’re not able to run the business at all, it will work out worse for everyone in the long-term.
Who are your customers?
Again, this might seem obvious. But too many businesses go forward with only a vague idea of who their target customer really is. Make sure that you’re thinking beyond just age and gender. Create a clear and detailed profile of your customers. That way you can focus your energy on providing them with the best product, service or user experience possible. Focusing in this way will end up being far more useful and productive than trying to please everyone.
The physical realities of your business
You might think that businesses can exist entirely online these days. However, the truth is that there’s still plenty of brick and mortar elements that you need to remember. From things like whether or not you’ve got enough space for your employees to smart parking systems, you can afford to ignore the physical side of your business. There are some things that are just as important no matter what year it is.
The truth is that there are so many different things that go into creating a successful business that it can often be pretty overwhelming. The truth is that the only way that you’re going to be able to keep on top of it all is to make sure that you’re planning things out as carefully as you possibly can. Without a clear business plan, you’re just going to end up falling at the first hurdle.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Entrepreneurs should always have their eyes on what’s going on to potentially take advantage of the next great opportunities. The following contributed post is entitled, The Hottest Business Trends For Entrepreneurs To Jump On Right Now.
The difference between a good entrepreneur and an excellent one is that the latter will concern themselves with adapting to current trends. You should always be looking out for potential business ideas that can take off shortly, catapulting you towards profits.
On that note, I’ve been doing some research and come up with three of the hottest business trends to jump on right now. These are some of the best business ideas you could hope to start, and they’re only going to get more popular!
Bespoke Software Development
Starting things off on a rather technology-focused foot, the last year has seen an increased demand in bespoke software development for businesses. We’re in a digital world, and companies are no longer looking to use packaged software, opting for a customized design instead. It puts them in a position of power as they have a unique piece of software that’s made for them, and can help make their company more productive. So, this is definitely a trend to look into! Start your own software development company today, and you can start creating bespoke software for different businesses. There’s loads of money in this sector, and the demand is higher than ever!
Eco-Friendly Gardening
As far as small businesses go, gardening has always been a sector that reaps plenty of profits. People need gardening services to help maintain their backyard, and there’s been a rise in eco-friendly methods as of late. It’s a booming world, and one you can quickly jump on board with. There are loads of different ideas out there, such as using mulch delivery to provide a more environmentally friendly solution to a weed problem. Or, even something as simple as setting up a garden cleaning business where you trim trees and bushes, but then recycle all the waste, so it’s used again. This is a big trend as everyone worries about climate change, so it makes sense to jump on it right now.
Influencer Marketing
It’s no secret that online influencers are quickly becoming a business’s best friend. Companies are starting to piggyback on the social presence of influencers to help market and advertise their products/services. Log into Instagram right now, and you’ll probably see a handful of people trying to market something as part of a brand deal or sponsorship they have. It’s proven to be very effective, but where does this fit in with the idea of business trends? Well, seeing as more and more companies are looking for influencers, this means they need a way of finding the right people for the job. As such, an influencer marketing agency is the perfect business idea. You work as the middle-man between influencers and businesses, matching the ideal partners with one another. Influencers get paid, businesses get targeted marketing, and you get a load of cash for your part in the deal.
Fancy your chances at starting a new business? Then think about any of these three ideas as they’re very hot right now! Bespoke software development is becoming more and more central in the business world, eco-friendly gardening is slowly being seen as essential, and influencer marketing is a massive industry.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The most important aspect of any business is its sales. Directly related to that is your business’s marketing. The following contributed post is thus entitled; You’re Not Selling Your Business Enough.
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The most important thing that you could possibly do with your business, is sell it right. There are so many people out there who are just focused on one goal, and that one goal is usually based around getting as many sales as possible. Which we probably think you think this article was going to be about. If you’re not selling your business enough, we must be on about selling products, right? Wrong, selling yourself is all about getting your business image across. Because despite what you might think, a lot of customer appeal comes from the brand itself, rather than the products being sold. For example, think about the brands Nike vs Reebok. No, we’re not saying the Reebok isn’t a good brand, because it really is. But when you think about the two your mind is going to instantly look to Nike because it’s the bigger and better brand, not necessarily the better product! So, before we ramble on in this section too much, we want to show you how you can sell your business as a whole a bit more, so that you can focus on making money, rather than selling products!
Or should we say, who would you like to know about you? When thinking about who you might want to know about you, your options could either be general, or you might need to be specific. For example, if you were to be selling beauty products, there’s no reason why a car manufacturer would be interested in you. You have a certain target audience to meet, and you need to know everything about them if you want to succeed as a small business, and even progress into a much bigger one. To know your audience, you’re going to have to know their likes and dislikes, and what can put you above everyone else. Market research should achieve some of this for you, but you can also look at buying trends on the internet. Then, you need to think about how people are going to find out about you. As a small company your resources might be limited, meaning you can’t run as many effective marketing campaigns as you would if you had a bit more of a bigger business, with bigger finances. But there are some techniques that are going to work better for you than others, one of those being digital signage. You have to think that everything nowadays is digital, so using digital signage rather than paper leaflets or menus is going to attract a lot more attention. You could display offers or information that could draw new customers in. You can find more about digital signage here! Another techniques that we definitely recommend using is content marketing. It’s a way of getting your name out there through online content such as blogs or vlogs. It will usually be the case that a blog post which doesn’t directly link to the client is produced, and then a link to the client is slipped in discretely.
Have You Attended Trade Events?
If you haven’t attended trade events, then you won’t even realise the potential that they could hold for your business. If ever there were a place to sell your business, it would be here! It’s face to face interaction with the people who are going to possibly change your business. Say if you were a marketing company at an event, and there were big companies walking around trying to find their next marketing campaign to partner with. If you were to sell yourself so much so that you gained a contract with a big company, it could totally change the future of your business! There will no doubt be plenty of trade events in your local area as well, or you might find that you have to travel a little bit. If you do have to travel, you could even have the potential of meeting customers you might not have if you stayed in your local area. You can either attend these events as a customer, and walk around to see all of the stools yourself who might be your competitors. This will give you access to information in depth about how their company works, so you might be able to get some great tips from them! Or, you could pay to have your own stand where you’re able to sell your business directly to the people who matter. It’s a great atmosphere, there’s usually so much to learn, and there’s such a potential to earn as well!
You should never lose sight of your focus. You always need to make sure that you’re concentrating on the things that are going to push your business forward the most. If you have no forward thinking plan, you have nothing to guide your business. You might not be able to move forward quicker, and you might lose sight of what you originally started your business for. So think about your focus at the minute. Are you focused more on customers, sales, product design… what is it that is driving your business at the minute? If you don’t say everything, then you’re not doing it right. At some points yes, you will have to focus on certain areas more than you would others, but for the most part you should have a clear idea in your head of all of the areas of your business. As a whole, you should be focusing on growth, and how you can always be one step ahead of the other companies around you!
How Do You Design Your Products Or Services?
It doesn’t matter if you’re selling services or products, there’s a few general things that you should be thinking about when designing a new part of them. With services, you should always be thinking about what the customer might be missing in their lives at the minute. So, if you’re selling marketing services, you need to think about what tactics the customers you’re trying to reach haven’t used before, and how your company can provide them. The more services you’re able to provide that are relevant to your line of work, the more money you’re going to be able to earn. You also need to make sure they’re streamlined to provide the fastest services. There are so many companies out there who’s processes for their services are just so long. There’s so many steps to the process, and it can just be so annoying to keep following. Keeping it short and sweet is definitely what you need to keep in mind when you think about your services.
If we’re talking about your products, your design work always needs to be creative. You can’t be the sheep when it comes to design, you have to make yours look better and be better in every way. The best way that you can actually do this is to get product design specialists on the scene. They would be able to tell you what makes a good product, what your design idea might be lacking at the minute, and how you can just make it better overall!
What’s Your Customer Service Like?
We hope that it would be amazing, but that’s not always the case as you might know from personal experience. Sometimes you just get super bad customer service, usually in fast food restaurants or shopping malls. All you can do is walk away and think, ‘damn, that was terrible’. And that thought can stay with you a couple of days, and you’ll definitely be put off returning to that store. Are we right? We thought so! So, now think about how you might be able to change your customer service so that it’s perfect. You can learn from your own personal experiences, and you can also learn from online courses that will show you exactly what is needed when interacting with customers to get the best result possible. You should always be looking for the sale, but you also need to make sure that you’re focused on keeping your customers happy. A top tip from us would be that customers love a bargain, so make sure you’re always offering discounts at the til where you possibly can. If you know you’re getting bad reviews with your customer service, then you definitely have something to be worried about. A bad opinion can go along way, especially to customers who haven’t heard of you before. All they will need to see is a dodgy review or two, and they’ll be searching for your competitors instead. Deal with any customer complaints as quickly as possible, and always make sure that you’re focused on making your customers happy on a day to day basis.
So, do you think you have been given a few good ways that you can sell your business a little bit better, or even more than you have been doing. When you have so many people around you competing for the same customers you are, it’s so important that you’re focused on making your business known!
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Running a business, especially if it’s one you started personally, and it can exact a heavy toll. This toll can eventually lead to burnout. The following contributed post is thus entitled; Business Burnout: What Is It and How Can We Avoid It?
Chances are, you may be, or you may be on the road to this very serious problem.
If…
– you no longer have a passion for what you are doing
– you feel stressed at the thought of going into work each day
– you have lost your creative edge with your projects
– you are getting snappy and irritated with yourself, your staff, and your customers
Then you may have business burnout. Or, as we said, you may be on the way to suffering from the problem.
We can get business burnout by…
– not getting enough rest each day
– working longer than we should be on a regular basis
– not dealing with the stresses that our business can cause us
– being hard on ourselves and our perceived failings
When you have business burnout, you are going to suffer. Your physical and mental health will take a knock, as you may have to deal with feelings of anxiety, depression, and exhaustion. And your business will suffer too, as your productivity will be low, the morale of your coworkers will take a hit because of your example, and you will struggle to keep things fresh within your business.
So, what can be done about it?
Well, if you are struggling to work because your mind and body are battling against you, then it may be time to take a rest. Outsource essential parts of your business to firms such as this web design agency or delegate more to your employees, and take a break. You need it – your health depends on it, as does your business.
However, if you haven’t hit business burnout yet, there are ways to avoid becoming the victim of the problem.
How is your work-life balance? Are you taking enough breaks? Are you getting home at a reasonable hour? Organize your day, so you are able to take time to rest. Focus on your productivity, so you are able to go home without taking work with you. Cut out anything that might distract you from getting your work done on time. And create a schedule that allows you to do your job efficiently, with enough room for getting some headspace when you need it.
2. Delegate more
We have already suggested you should delegate more, especially when there are people within your team capable of taking on board some of your tasks. And as we also suggested, you might also outsource some of your work to other firms, especially those tasks that eat up your time, or that you are ill-equipped to deal with effectively. By handing over your workload, you are freeing up your time to focus on those tasks that are more prevalent to you, as well as giving you a clearer headspace to organize your day. Many hands make light work, so they say. Many hands will also lighten the burdens that may be overwhelming you.
3. Find your stressors
We all get stressed, but if you have any stressors that weigh on your mind more than most, you need to deal with them. Work out what they are, consider strategies to help you cope with the stress, and where possible, take steps to eliminate these stressors from your life. The sooner you can do this, the better!
4. Learn the art of saying no
The more you take on, the more overworked you will be, and the greater the chance of you suffering from burnout. Therefore, say “no.” If you are unable to take on another project, turn it down, as you may only hurt your business by handing in something with poor quality if you are already overworked. If you are asked to attend a meeting, be that at your place of work or elsewhere, consider why you should. If there is no need for you to attend, then don’t. And if you are tempted to stay late after work to complete something that lies unfinished, tell yourself “no.” You have a life outside of work, and you need to live it before you overwork yourself and feel the physical and mental consequences later.
5. Take time off occasionally
At the start of each quarter, book time off. It doesn’t matter whether you have a staycation or go for a vacation further afield, you still need to have that ‘me time.’ And when you are off work, leave any evidence of your business in your office. You need a clear break where you aren’t forced to think about your business, as you won’t get a proper rest otherwise.
So, how are you today? Feeling good? Or are you feeling tired and low, and in need of a rest? Whatever the case, consider what we have said today. Burnout is an issue for many business owners, but by taking care of yourself and your business needs, you don’t let it have to become an issue for you.
