Business – Page 42 – The Big Words Blog Site

Why Better Communication Is Essential After Covid 19

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Current Events. In the aftermath of Covid 19, communication is going to be critical for businesses of all kinds. In addition to the human health crisis it caused it arguable caused business crises as well. The following contributed post is entitled, Why Better Communication Is Essential After Covid 19.

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Because “organizational change” is now in the daily vocabulary of companies and – due to the Covid 19 crisis, it often acts as a synonym for adverse surprises or has an unpleasant effect on employees. The importance of proper communication stands out as the overriding priority because now more than ever, businesses need to ensure, across all industry niches, that they are working as a team to override the issues caused by Covid. It may also be that you need to branch out and look at seeking legal representation to ensure that you are getting back on track.

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Careful analysis and communication

The first principle of a good strategy is to make tough choices for the best use of limited resources and not try to communicate everything to everyone at the same time. A message that is general and not two-way, rarely stimulates the mood for a change in behavior or way of working. The questions that need to be answered is: “who, when, why”. Which means a careful analysis, with whom we want to communicate, at what stage and for what purpose. Of course, each stage of change requires its own specific “audience” and it’s important to know who you’re wanting to target. In the initial stage, the audience is numerically small and exceptionally high.

Internal marketing

It is also recommended to avoid “internal marketing” of change through the Intranet, with posters, slogans and related messages, which may increase the information, but do not convince anyone in favour of any change. Instead focusing on better campaigns and better use of social platforms to spread awareness and implement changes, including new ideas, ways to connect, ways to market research and promote better services.

The wording matters

In large organizations it is not possible for the CEO to be extensively involved in communication which is why the email and phone systems used are vital. It is also important to look at ways to improve your business such as custom wire manufacturers to ensure that your connection is impeccable. Look at what your staff need. Do they need new technology? Do they need to have better schedules and reassess what they need to do in order to achieve new goals following Covid 19. Do they need upgraded systems or better security to protect the business?

A proper process of change gives employees the opportunity to ask questions, to disagree, to provoke opposition, in order to finally assimilate the need for change. In short, make the change part of their business because often it is the employees that can see the workings of the company better and may be about to troubleshoot more effectively. Communication with its advantages to balance and bring the best quality and financial results for the business, reducing costs, saving time and increasing productivity and efficiency. Be sure to set new goals and problems to solve all the current issues before moving forward. Covid 19 may give you the chance to shake up the business and reset it to achieve a healthy and successful future.

4 Things You Need to Know Before Starting a Cannibus Business

Two of focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Today the Cannibus business is very lucrative for those who know how to successfully work in it. It’s not all fun and games though and there are some key aspects to consider. The following contributed post is entitled, 4 Things You Need to Know Before Starting a Cannibus Business.

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The cannabis industry has seen continual growth over the last several years, especially as it continues to become legal in more states. It’s becoming so popular that about 14% of Americans now use CBD products on a regular basis.

So, it’s no surprise that people who are passionate about the benefits of cannabis are considering starting their own businesses. It’s important to keep in mind that because of the long history of cannabis, there are still some stereotypes and specific schools of thought on it. Needless to say, for the time being, it is still a niche business, which needs to be taken into account as you get started.

But, if you’re willing to educate yourself and know what to expect before you get started, you can absolutely start your own successful cannabis business from the ground up.

Let’s take a look at a few things you should know before you decide to jump in headfirst.

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1. Understand the Rules and Regulations

Cannabis still isn’t legal in every state. In the states where it is legal, there are typically a lot of rules, regulations, and strict guidelines to follow.

The last thing you want is to get started only to get shut down right away because you’re not compliant with one of those rules.

It’s important to educate yourself on every aspect of the law as it pertains to your business. You may even benefit from hiring a receivables management crew that specializes in the cannabis industry, so you can put your focus elsewhere.

2. Choose Your Niche

Saying you want to start a cannabis company simply isn’t enough. You actually should think about making your niche even smaller in order to be more successful. Think about what you’re most passionate about within the industry and where you think you would sell.

You can either choose to be a grower/cultivator or sell retail products. You can even create your own variety of cannabis-infused products and get into the manufacturing side of things. Once you have a better idea of how you want your business to run, you can start to work faster toward getting it off the ground.

3. The Right Name Will Go a Long Way

Because the cannabis industry continues to grow in popularity and more businesses continue to pop up, it’s important to stand out. That starts with the name you choose for your business. While it can be tempting to turn it into something humorous or even “edgy,” think about who you will be marketing to, in the long run.

Your goal should be not only to draw in customers who are already interested in cannabis. Instead, it should be to make everyone realize that cannabis isn’t a “dangerous” or bad thing, and it can actually help with a variety of different ailments.

So, choose a name that reflects who you are and what you want your business to represent. Make sure it’s memorable without being crass, and make sure it describes what you have to offer so no one gets confused.

4. Be Careful With Marketing

Again, because of the laws and regulations in place, marketing can sometimes be an issue for cannabis business owners. One of the easiest and safest ways to market your business is through social media.

Simply creating accounts on various platforms and staying active on each one is a good place to start. You can also purchase sponsored posts or advertisements. That allows you to target specific age groups, locations, etc., so you can focus on bringing in the right audience to help your business grow.

As you do start to become more popular, social media marketing will start to do even more work for you. Once people know who you are and the quality of your business, they will leave reviews, recommend your place to friends online, and be more willing to interact with you on social media. Marketing experts know that word-of-mouth advertising simply can’t be beaten, and that includes online. So, even if you don’t know much about social media, don’t be afraid to get your feet wet, or hire someone who has experience working on those platforms.

Is a Cannabis Business Right for You?

Though the industry is rising in popularity right now, that shouldn’t be the only reason you consider starting a cannabis business. It should be something you’re genuinely interested in or passionate about. That will give you the drive to make sure everything is legal and compliant, and it will motivate you to market your business well.

If you do have an interest in the cannabis industry, keep these tips in mind as you consider starting your own business, and you’ll have a better chance of reaching success in your community quickly.

Can Small Businesses Work Internationally

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Many people want to establish small businesses domestically, but what about internationally? In some instances this can work but there are some considerations. The following contributed post is entitled, Can Small Businesses Work Internationally.

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Expanding and growing your business is always an important part of its lifecycle. The larger you can make your venture, the more money you will be able to make, and this is an aim that most companies share. Of course, though, many businesses find themselves struggling when they restrict themselves to a single country. Working internationally can solve this issue, though there will always be some challenges that come with this approach. To help you out, this post will be exploring some of these issues, giving you the chance to overcome them before you even start.

The Law

The law can be a tricky customer for small businesses, and working in another country will only make this harder. Not only do you have to follow the rules in your own country, but you will also have to follow any rules that come from the places you’re selling to. This can create problems if these laws contradict one another. Getting the help of a lawyer that understands international law will be a good way to approach this.

The Language

Next up, it’s time to think about the languages spoken in the countries you work in. You can’t expect your customers to deal with communication barriers like this, and you need to find ways to be able to talk to them. A bilingual answering service can often be the best tool to use when you’re trying to solve problems like this, and you can find other services out there that will make it easy to handle affordable translations. This can cost a small fortune if you hire someone for the job.

The Culture

The culture of a country can make a big difference in the way that you market your products. This can be seen when you compare adverts in countries like China to those found in the USA, with elements of each culture shining through in their marketing efforts. This shouldn’t be too hard to nail down, but you may need to start posting to more social media accounts, ensuring that you can reach out to all of the places you’re trying to sell to.

The Competition

Finally, as the last area to consider, it’s time to think about competition. You will always have to compete to sell your services, though this can be much harder when you’re having to deal with local companies in different countries. Hiring a dedicated marketing company can help with this, taking the pressure off of your shoulders while ensuring that all of the work that is done will have a positive impact on your company.

Selling products in different countries will always be a challenge. No matter how hard you work, you will always come across issues that make the whole thing harder, and you need to be prepared to take them on before you get started. This will be a trial, but the results could be well worth it for your business.

Outsourcing Tips for Startup Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Successful businesses must understand when it’s time to grow and expand operations. In some instances that involves leveraging the skill sets of other via outsourcing. The following sponsored post is entitled, Outsourcing Tips for Startup Business.

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One of the biggest problems small companies have is employing enough people with the skillsets needed to accomplish all the daily business operations. With limited funds during the startup period, more in-house services are being outsourced to save valuable financial resources. Here are just three of the many ways a small business can save money by outsourcing.

Marketing

If you want your company to grow amidst the online noise of thousands of other business ventures, you will need to stand out. Outsourcing social media interaction with consumers, ad strategy, and international content can allow you and your business to make a better product, advance your local consumer base, and grow your company.

Web Design

Even if you know someone that can design a web program for your business, consider outsourcing the design and management to a qualified technical team. Web developers are just the first component of a long-term partnership of resources your company will require as it grows. From online purchases to website blogging, your business will need a skilled individual to manage its requirements.

Accounting

Every business needs an accounting, payroll, and billing system to keep the money flowing through the company and out to valuable employees. Rather than take the time necessary to train personnel on accounting procedures and compliance processes, many startup businesses are starting to outsource most, or all their accounting needs to companies such as bookkeeping services Des Plaines IL. Placing financial operations into the hands of trained individuals saves money and makes the process efficient.

Outsourcing was once considered available only to large companies with expansive available finances. Just the opposite is true today. So, if you are creating a startup business and you have big dreams about growing the company, consider outsourcing some of your critical business operations. You may find it works well enough to continue the partnership even after your business expands.

5 Warning Signs in Life Where You’ll Need Legal Representation

Three focuses of my blog are Financial Literacy, Business/Entrepreneurship and Organizational and Management Discussions. One of the keys to being successful in business is to predict potential outcomes. A potential negative outcome for any business is legal encumbrances. The following contributed post is entitled, 5 Warning Signs in Life Where You’ll Need Legal Representation.

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Hiring a lawyer is something that very few people do in life. After all, most of us tend to stay out of trouble so there’s no reason to hire one. However, there may be situations where trouble comes to us, or we make a bad decision that ultimately leads to a court case. Unfortunately, hiring a lawyer as a reaction to this can be a detriment. By the time you’ve been alerted that you’re being taken to court, you likely don’t have much time to find a suitable lawyer. While some situations (such as being arrested) will entitle you to some legal representation, other circumstances might not.

So to help you out, we’ve put together five warning signs to look out for that will tell you that you’ll soon need legal representation.

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1. Getting into investments and business

Legal representation is important when you’re getting into investments such as property. While you likely won’t be arguing against others in a court case, you might need legal representation for other situations. Legal assistance is always helpful to ensure that you are approaching your startup or investments in a safe and legal way. It’s also important to have due diligence meetings with investors and attorneys.

2. Your business is starting to get popular

Business lawyers are essential to any kind of company, but if you’re starting to gain in popularity then it’s a good idea to have legal representation ready. This is because you need to be able to protect your business, your intellectual property, and also take others to court for infringing on any copyrights and trademarks you own. If your business is getting into the big leagues, you’ll need all the legal assistance you need.

3. Facing any kind of injury that isn’t your fault

We’ve all heard it before; get a personal injury lawyer to help you claim compensation. No matter how cliché it sounds, it’s good advice that you should follow. Personal injury experts like https://www.shea-shea.com/ are going to be essential services should you experience an accident of any kind. They’ll help you get the legal representation you need to claim compensation and can help argue your corner. If you end up in an accident with multiple people, it’s a good idea to lawyer up as soon as possible.

4. Any kind of charge against you

Be it a DUI, drug charges or any kind of criminal charge, it’s a good idea to hire a lawyer quickly. In most cases, you’ll be offered legal representation, but we suggest looking for a lawyer on your own accord for more peace of mind. Always look into their experience and ensure they’re proficient in the area of law you need them to be. Ask about previous clients or knowledge of local news, such as the Daniel Fung arrest after he was murdered, to get a better idea of their track record. Being charged or arrested is scary, but with legal representation, it’s much easier to handle.

5. You’re going through a tough relationship

If you’re in a nasty or complex relationship that seems to be on its last legs, then you should get ready to hire legal representation. If you and your partner mutually agree on all aspects of your separation then you don’t actually need a lawyer. However, things can easily get nasty if you’re not careful, hence why we’d always recommend looking for lawyers when your relationship is starting to crumble. You’ll never know when you’ll need to defend your assets or custody of your child.

Updating Your Office Space: A Guide For Business Owners

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“If you run an office space as a business owner, you’ll know that keeping your space safe, stylish and up to date is a challenge.”

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Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Organizational/Management Discussions. Office space in any business or organization is critical. One of the keys to your business is optimizing and updating your office space. The following contributed post is entitled, Updating Your Office Space: A Guide For Business Owners.

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If you run an office space as a business owner, you’ll know that keeping your space safe, stylish and up to date is a challenge. Not only are updates to your space costly, but they are time consuming, and often create a disruption to the workflow of the office. But of course, with great power comes great responsibility, and if you want to be a responsible business owner, keeping your space user-friendly and up to date is essential.

How Often Should The Space Be Updated?

If your original office space was well-built and well-designed, you should not need to update it often. With proper maintenance, cleaning and care, the building may only need refurbishments every fifteen to twenty years. This also depends on the business. If you run a café or restaurant with a lot of footfall, these refurbishments should happen more frequently, as the general wear and tear of the place will increase.

What Should Be Prioritized?

As with most things, safety should be the number one priority. If you feel your space needs multiple changes to be made, take it one step at a time. The core safety of the building, its structure and safety exits should come first. Installing fire-safe MCM panels on the outside of your building and ensuring that fire exits are safe and well-signposted are essentials for your building.

After safety is taken care of, the next priority should be your office’s usability for its employees. Offices should be spaces that encourage collaboration, concentration and productivity. This means that the layout of the office should be designed for employees to have both peace and quiet, and spaces to collaborate.

Finally, there are the finishing touches. To make your office a standout space which your employees love to spend time in, add colour, nature and a few easy perks. These are simple additions which transform your office from a mundane place of work to a chic locale.

Some ideas for these design finishing touches are:

● Houseplants. These are fantastic additions to any room with natural light. They are inexpensive and beautiful, and amazingly, they help purify the air in your office.
● A good quality coffee machine. Seriously. Although a coffee machine is a slightly expensive addition, your employees will be thrilled with this addition. Coffee goes a long way, particularly in stressful times when extra energy reserves are needed.
● Chill-out spaces. If your office is not in a city centre, and is not surrounded by cool hangouts for your employees to kick back in on their breaks, create one in your own space. This can be as simple as a few bean bag chairs and a Playstation for everyone to enjoy their downtime.

Outsourcing Your Updates

If you are concerned about updating your office space, contact a contractor who can talk you through the process and ensure the work is being done safely and legally. If you need help with design, contact an office designer for a quote, or use the internet for office design inspiration!

Don’t Overlook Safety

Upgrading your office is not just about aesthetics; it’s also about creating a safer environment for everyone. Ensure that exits are clear, cords are secured, and emergency plans are visible. Small updates, such as improved lighting in stairwells and the addition of anti-slip mats, can help prevent accidents. Fire safety should be a top priority as well. Make sure your space has functioning alarms and accessible fire extinguishers. These simple steps can help protect your employees and equipment in case of an emergency.

3 Threats That Could Bring Your Business To Its Knees

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As a business owner, you want to always be conscious of threats to your operations and to be proactive about them. The following contributed post is entitled, 3 Threats That Could Bring Your Business To Its Knees.

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When it comes to running a company, it certainly can be a risky business! In fact, there are often all sorts of threats that loom over your business, that could quickly bring everything you have worked so hard and so long for, crashing to the ground. Fortunately, proper planning can significantly minimize the risk that such threats pose to your company. A topic you can read more about below.

Compliance Risk

Compliance is how well your business meets the laws and guidelines set out by the countries and sectors that it operates in. For example, in many places, companies will be expected to protect customer data, protect employees’ health and safety, and protect service users by acting within strict guidelines and operating codes.

Additionally, if your business fails to meet such codes, you make yourself vulnerable to many risks. The first of these is the fine and punitive action professional organizations, governments, and private citizens can take against you. While the second is that by intentionally or accidentally not complying, you can jeopardize the reputation of your business. Something that can lead to a lack of customer trust and so negatively impacts on success.

Therefore, always familiarize yourself with the codes relating to your business. You must also demonstrate that you are doing all in your power to meet them while also keeping the necessary documentation. Of course, if you are unsure or unclear on any official rules or guidelines, consulting a legal specialist in the areas in which your business operates is best.

Physical risk

Another type of threat you must plan for when running a business is physical risk. There many of these that need to be considered depending on your location, including flooding and earthquakes. Then there is fire, which is not so location-dependent and is a threat that can wipe out your assets and pose a genuine threat to the life of your employees and clients.

The good news is that there are several actions you can take to minimize the risk of a fire occurring and the risk of it causing damage and injury. One such step is to ensure that any buildings you own or lease are constructed with fire safety in mind. Something that may mean using resources such as fire curtains in large open plan spaces. The reason being that they block space off, preventing a fire from spreading and making it much safer.

Security risk

Finally, when it comes to threats to your business, you must carefully consider any security risks. This means dealing with both real-life perils such as burglary, and vandalism, and cybersecurity issues.

To that end, you must give as much attention (if not more) to your online security as you do the protection of your buildings. Something that means you will need to consider tactics such as two-factor authentication for users, and robust cybersecurity policy and training. Also, finding data storage providers that use the most up to date cybersecurity systems possible is essential here too.

Mitigate Investment Risks As A Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As a business owner you must think about mitigating risks. Learning to mitigate risks will assure that your doors stay open. The following contributed post is entitled, Mitigate Investment Risks As A Business.

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Investment is very important when hoping to grow as a business, as any mid-tier business owner would know. But it’s not only making investments that requires forethought, rather securing the quality of those investments is everything, and this should be considered in advance.

But how can you achieve this most important of goals? As a firm, you likely have so many more variables to keep track of that managing your investments, forecasting likely results, and learning how to properly diversify your portfolio can be a very hard ask. Where to begin with such an intensive responsibility?

Well, we believe we have some answers that may aid you on your journey. Mitigating investment risks as a business is often your most important, most affecting step. After all, it’s amazing to see the opportunity in something, but this must always be leashed by your ability to forecast and manage the pitfalls. If you can achieve that, you’ll be in good stead for positive future results.

Without further ado, let’s move into the advice:

Commercial Estate Brokerages

When hoping to find the best commercial real estate to invest in, or if investing in it and wishing to take good care of your new asset, finding an excellent commercial real estate brokerage can be a great idea. Not only can they help you manage and forecast upcoming events or pricing fluctuations that may result in a better or more worthy investment, but they can also help you manage the property on your books with clear and concise predictors. This helps you not only find the best investment, but carefully protect it as the years go by.

Forecast Results

It’s important to forecast the results of your investment and the knock-on effects they may have. For instance, investing in precious metals as of the moment is likely a strong predictor of stability, but that’s not always the case depending on the size of investment and where the diminishing returns may be. Using cost pattern analysis and past valuations of a particular investment, you may be able to predict a future value. This is why big tech companies often invest or outright acquire smaller startups that seem to be succeeding in a novel idea, they are both acquiring the potential value of said company and nullifying a future competitor. Investments are always regulated by time, for better or worse.

Set Defined Guidelines

Set defined guidelines about what level of risk you are willing to accept. For some, this may mean making a loss on a certain project for years, because ultimately the utility will be worth it. This is the difference between finding a new office space or renovating and extended part of your currently owned building. When you set the guidelines for the risks and timelines you’re willing to accept, you will ultimately feel more comfortable in taking on risk, as it will have been planned from the offset.

With this advice, we hope you can mitigate investment risks as a business, time and time again.

Your Business Is Growing: How Do Your Manage It?

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“The growth of your company is exciting, but it can also make you nervous. As your business grows, you need to be able to manage the growth.”

Buffer

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re in the fortunate group to see your business grow, you have to figure out how to manage which is often easier said than done. The following contributed post is entitled, Your Business Is Growing: How Do Your Manage It?

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Image from Pexels – CC0 License

The growth of your company is exciting, but it can also make you nervous. As your business grows, you need to be able to manage the growth. If you’re not managing it smartly, your business growth could slow down, or your business might even end up growing too quickly. You need to be prepared for your business to grow and know what you’re doing as things start to pick up. If you’re not sure what you will do when your business is growing, you should take a look at the following tips to help you make a plan for better management.

Ensure You Have a Strategy

Strategic growth is important for the survival of your business. If your business starts to grow, but you’re not really sure what you’re doing or why it’s likely that you’re not going to get very far. You need to define what your goals are and how quickly you want your company to grow. There are many things to think about, such as the capital that you need to grow your business and the people that you need to hire. Your company requires a plan for success if you want it to not only grow but continue to thrive.

Image from Pexels – CC0 License

Plan for Sustainable Growth

Sometimes your business might start to grow, but it causes you to get ahead of yourself. Not all business growth is going to continue as it started. It could just be seasonal or one-off growth, which will soon slow down. It’s important to plan for sustainable growth so that you can feel confident that your business will continue to grow in the long-term. Identify anything that might show that your company is only experiencing temporary growth. You might be able to learn from what is happening and turn it into more sustainable growth.

Recruitment is important, and instead of overspending by making the wrong hires and recruiting yourself, it’s worth making use of America’s premier recruiting agency. That way, you make the right hires and grow your business in a more efficient manner.

Free Up Time for Management

When you’re growing your company, you don’t want to have to spend your time doing things that aren’t really your job. You also don’t want to be slowed down by things like IT problems or other obstacles. You need to free up time for better management so you can focus on the growth of your business. Outsourcing is one way that you can do this. With Zypes, you can outsource your IT so that technical problems don’t get in the way of your work. There are many other things that you can outsource too. Hiring virtual assistants allows you to lighten your admin load.

Workplace with notebook on black background

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Control Company Costs

It’s important to have good control over your expenses as you grow your company. If your costs start to spiral out of control, it will be difficult to keep your business growing at a steady pace. Outsourcing can help you with this too, but there are also other ways to keep your costs under control. Good planning is key if you want to avoid spending too much as your company gets bigger.

As your business grows, be sure to have a plan that will help you manage its growth and keep it sustainable.

5 Features of an Outstanding Company Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, it’s critical for your business to have a quality company website as significant amounts of business are done online. What designates and outstanding company website? The following contributed post is entitled, 5 Features of an Outstanding Company Website.

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There is no excuse for companies not to have a website in this day and age. It is often the first interaction customers will have with your brand, effectively making it your shop window. And like the busy high street, if a customer doesn’t like what they see from outside, they’re going to walk away and find another business. 80% of consumers will research a business’s online presence when deciding whether to buy from a brand, so you need yours to make an impression.

If your website provides little information, looks unappealing, and is hard to navigate, you will struggle to attract new business. Fortunately, turning a poor quality website into an amazing one is easy if you know what you’re doing. There are thousands and thousands of website templates available online that make it easy to build your own from scratch. These can help you in a pinch, but to really make your website stand out in a crowded marketplace, you need to be unique and valuable.

To get you started, here are five essential features of an excellent website.

Mobile-optimized

70% of all web traffic now occurs on mobile devices, so there is a good chance your web visitors will be using their phones to research your company. You’ve undoubtedly experienced the pain of visiting a website on your tablet or smartphone only to find it unreadable and impossible to navigate. If your site isn’t optimized for all platforms, you will lose visitors and your search engine rankings will suffer.

Easy to navigate

Today, Internet users don’t have a lot of patience, and if it takes them too long to find what they are looking for, they will soon give up. Your site needs to make it as easy as possible for visitors to solve problems or make purchases. Create clear and obvious navigation with consistent, legible layouts.

Packed with quality content

It’s not enough to blow your own trumpet. If you want to attract visitors to your website, you need to provide some value. Creating high-quality content in the form of blogs, videos, and whitepapers is the best way to establish yourself as an industry expert and boost your reputation.

Well-designed

Your website needs to look good and impress users from the outset. You want it to be clean and professional, but most crucially, it should reflect the style and tone of your brand. Additionally, it should be fast and functional and let users do what they need to do as efficiently as possible.

Search engine optimized

No matter how beautiful and well-designed your website is, it’s useless if no one is looking at it. You need your site to rank highly in the search engines so that you can put your product or service in front of the people who need it. There are thousands of ways to improve your search engine optimization, but you can start by learning the most effective ways to use keywords and metadata.

Creating the perfect website takes time, but as long as it ticks these five boxes, you will be well on your way. If you are unsure where to begin, consider hiring a digital agency such as The Harman Media and Marketing Group to create your website for you.