Using Smartphones To Promote Your Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, smartphones and wireless technology have become valuable tools, especially in the area of promoting your business. The following contributed post is entitled, Using Smartphones To Promote Your Business.

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Smartphones are, well, smart! They have so many different uses that make them highly beneficial in the modern age. Ironically, a lot of people claim smartphones are dangerous as we spend too much time on them, yet this is precisely why they are such a useful tool for businesses.

People use smartphones almost every minute of every day. Therefore, they present some serious advertising possibilities for a savvy business owner. The trick is learning how to use smartphones to promote your business and find lots of new customers. It’s a lot easier than you might expect!

SMS Marketing

Firstly, we can go down one of the more traditional routes. This was one of the first ways in which people used mobile devices for marketing purposes. If you’re wondering, what is SMS marketing, the short explanation is that it uses text messaging to market your business. You gain contact details of leads, then send promotional texts now and then. When done correctly, it can yield a high ROI. The benefit of this is obviously that you can directly get marketing material to your leads. Plus, the fact that you have their contact details means you’re using targeted leads as well. If they gave you this information, they must be interested in what you have to offer, right?

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Mobile Apps

Developing a mobile app is almost seen as a rite of passage for modern businesses. It can be a great way to grow your business and find lots of new customers. There are many ways you can develop a mobile app, and many purposes it might bring. Some companies use apps as an extension of their online store. In effect, consumers download the app and make purchases on it. Others will develop apps that serve as more of a tool for customers. For example, you run a financial services business and create an app that lets people track their expenses. Either way, the benefit of an app is that you are literally in the palm of the hand of your target market. From here, you can use the app to create exclusive promotions. As such, it encourages more people to download the app. Furthermore, using push notifications via the app also allows you to promote new things direct to your audience via their smartphones.

Social Media

That’s right, this counts as using your smartphone to promote your business. Why? Because most social media users are using mobile devices. Plus, you can easily use your phone to compose social media posts on the go. Take pictures or videos using the camera, then upload them to Instagram or Facebook. It’s almost like on-the-go marketing in the sense that you can promote your business wherever you are, whenever you like. Also, encourage your followers to turn notifications on for your posts. As a result, they will always know when you’ve updated your profile, even if they’re not using the social media app at that specific time.

Essentially, you have to appreciate that you’ve got a very powerful device in your hands. All of your customers will use smartphones every single day. It makes sense to take advantage of this by utilizing smartphones as best as you can.

A Cryptocurrency App Case Study

The following guest post comes courtesy of Al Hill, Co-Founder of www.Tradingsim.com. It focuses on a case study for Cryptocurrency Apps – a topic related to my posts which discussed both Bitcoin and Blockchain Technology. While this post discusses Apps for financial transactions using Cryptocurrencies, it worth noting that the Big Words Blog Site is not involved in giving personal financial advice to readers and is not liable for any financial decisions made by readers. This post contains several infographics. Click on the images to enlarge them.

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Why do a case study on cryptocurrency apps? Well, it wasn’t up to me. There is just too much demand according to the number of searches from Google.

There are a lot of case studies on the web related to bitcoin and cryptocurrencies apps, so we wanted to do things slightly differently by defining a methodology to remove any inherit bias from the equation.

The study focused on 4 main factors on a normalized exponential scale of 1 to 100.

• Social Power
o Social power is a custom ranking metric we created by weighting the            numbers of followers across social networks: Facebook (45%), Twitter            (35%), and LinkedIn (20%)

• Total Number of Installs (provided only by the Google Play App Store)
• Total Number of Reviews
• Rating on the Google Play App Store (the IOS App Store only provides “4+”)

So, after inputting these data points into our algorithm, what did we come up with? An awesome top 10 list for you to explore!

The top graph depicts the overall rating based on our methodology. Now, if you are a true data geek like me, please have a look at the supporting numbers in the table below.

As you can see, the methodology did create some separation between the best in breed.

Blockchain is the clear technology leader providing a framework solving many business challenges, one of which is the cryptocurrency market, so the 100 rating was not a shocker.

Some of the other apps are news outlets or provide the ability to track the value of currencies, which won’t measure up in terms of value add against apps that allow you to buy cryptos or use them as a form of payment.

But what makes Coinbase so popular?

The real story with Coinbase is the large number of reviews for their app.

With the largest count of over 600k reviews, this was not by chance. Coinbase has a clear growth strategy focused on 4 pillars:

1. Create a simple retail exchange that allow consumers to invest in digital currency
2. Enable professional traders and institutions to trade digital currencies
3. Create an interface for people to make payments with digital currencies and developers to build applications that utilize this payment network
4. Simplify the development process and even invest in some partners that have awesome ideas

This approach creates evangelists that not only use Coinbase’s products, but also scream about them from the rooftops.

You of course will need to determine which app works best for your needs, but how people are sharing and using the application is likely a great measure.

To access the full case study, please visit: https://tradingsim.com/blog/crypto-apps-study/

Al Hill
Co-Founder, Tradingsim.com

The Best Apps for Crypto Investment

I am pleased to present my first guest post for the Big Words Blog Site. It comes courtesy of Michael Kordvani, the Head of Search Engine Optimization (SEO) of the App development agency Fueled, and it discusses the best Apps for ‘Cryptocurrency’ (Crypto) Investment – a topic related to two of my posts which discussed both Bitcoin and Blockchain Technology. While this post recommends the best Apps for financial transactions using cryptocurrencies, it is worth noting that the Big Words Blog Site is not involved in rendering personal financial advice to readers and is thus not liable for any financial decisions made by readers.

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There are now loads of different cryptocurrencies to invest in, but how do you keep track of all your investments, and the changes in the market?

No doubt you’ll want to use your smartphone to manage your crypto investments. While we’re not always in front of our PC, we’ve usually got our smartphone to hand, and when it comes to cryptocurrencies, things can change fast. Being able to access your investment data quickly, any time you like, wherever you are, is pretty much vital.

Blockchain development has been highly concentrated in the area of crypto investment apps, so you have plenty of choice when it comes to apps to use. Here’s our pick of some of the best apps for managing your crypto investments…

Coinbase

If you’re new to crypto investment, then Coinbase is a good choice as it’s very easy to use. Setting it up and then making sense of the information displayed is very simple. It’s very popular at the moment with more than 10 million customers using their system.

Gemini

Gemini is another popular choice, and currently benefits from slightly lower fees than Coinbase. This is an intuitive app with lots of reporting capabilities and some great graphs to help you make sense of all the information it presents.

Blockfolio

Blockfolio is particularly useful for anyone with a diverse portfolio. It’s a powerful tool that can seem complicated at first, but it’s well worth spending the time getting to grips with it if you’re dealing with a wide range of investments across several cryptocurrencies. Blockfolio tracks more than 800 different cryptocurrencies and sends push notifications to your smartphone when levels reach your predetermined threshold.

Investing.com Cryptocurrency

If you tend to trust apps from long established companies, then take a look at Investing.com Cryptocurrency. This company has been giving us investment advice for over 10 years now so it’s no surprise they’ve moved into the cryptocurrency market too. Through their app you can track 1300 different cryptocurrencies in real time, and you have the advantage of seeing historical data too. This app will also allow you to set alerts for when your goal price has been reached.

Bitcoin Wallet from BTC

This app from BTC is easy to use and is nicely designed to be simple yet efficient. It’s very secure and has reasonable transfer fees. It offers a good backup system, so you’ll never lose your data, and you can also transfer Bitcoin via QR reader. This app only deals with Bitcoin though, so if you’re investing in other altcoins, then you will probably want to look at our other recommended apps rather than this one.

Xapo Wallet

If security is top of your priority list when choosing a crypto investment app, then they don’t come much more secure than Xapo Wallet. The Wall Street Journal described their security as ‘the Fort Knox of cryptocurrency storage’. It gives you three layers of security and it’s also very easy to use with a smooth interface.

BitTrade Scalping Terminal

BitTrade Scalping Terminal is ideal for those of you who want to make big profits on the small price movements that are so common in the cryptocurrency trading world. It is a cryptocurrency scalping tool that boasts a clean interface, demo trading option for those of you who are new to the process to learn the ropes with, and best of all, it’s browser-based so you don’t even need to download it.