Financial Literacy and Money – Page 71

How to Use Social Media to Build Your Brand

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Most businesses today need a strategy for building their brand via social media. Social media has changed the game in that it has created an abundance of markets separate from traditional media. The following guest post is entitled, How to Use Social Media to Build Your Brand.

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Social media is about sharing thoughts, establishing an online presence, and building a network. Given these factors, marketing professionals realized how they can use it as leverage. In fact, it helped brands build their digital presence in a social space, and the bulk of online purchases were attributed to social influence. Most consumers will agree that user-generated content can influence buyer behavior.

Many companies adopt this strategy since social media is key to a successful brand campaign. In cities such as Brisbane, SEO services and social media marketing doubled in demand. However, the social media climate is harsh, and business owners should be aware of this. Creating engaging online campaigns can be a disaster without proper research and planning. Here are some pointers on how to utilize social media for brand-building:

Be bold with ideas

Burger King launched a unique and controversial online campaign for its customers: delete ten of your friends to receive a free Whopper. To their surprise: 240,000 people were unfriended by people who wanted something free in return. Each customer who took up the challenge received a receipt after participating in Burger King stores. Their unconventional strategy, “Whopper Sacrifice,” was the Grand Winner at the 2009 Clio Awards. When you’re willing to take risks and push the envelope, you’ll reap the rewards. Be bold with your ideas and don’t hesitate to push the envelope; it will pay off.

Use social media interests and hashtags

MTV, the music video pioneer, utilized social media to boost the 2012 Video Music Awards. Six-second videos were aired on different social media platforms to announce the nominees for Best Female Video, Best Male Video, and Video of the Year. Fans were treated to an exclusive glimpse of the Moon Man’s trip from LA to New York by using the #RoadtotheVMAs on Twitter. The Road to the VMAs 2012 became the second most talked about social buzz to date. Using social media interests and hashtags helps get the word across the online space.

Take over a social space to pick people’s interests

Uniqlo, a Japan-based clothing company, created a simultaneous pinning event on Pinterest. As users scrolled across the brand’s page, big blocks of pinned images (shirts, jeans, jackets) formed Uniqlo’s brand mosaic. Their products were animated in real time, which gave people a glimpse of what their brand had to offer. Taking over a social space and allowing people to participate in a synchronized online event helps a company introduce its brand to an untapped market. Brands should work with different social media platforms to engage people and wake them up from their digital slumber.

In the end, these are just some examples of how social media can help your brand increase its revenue and build its name. Social media is an effective tool in building a brand while increasing its online revenues. Digital platforms are perfect marketing mediums: no restrictions and barriers. Armed with good strategies and creativity, social media is an effective tool to build your brand’s name online.

Are You Keeping Your Business Safe

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As a business owner one of your primary considerations should be your business’s safety. There are numerous contexts for this. The following contributed post is entitled, Are You Keeping Your Business Safe.

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There are a lot of things that are important to your business. That shouldn’t really come as much of a surprise, after all, a business is made up of many different elements all working together, so it’s only natural that certain things will require slightly more dedicated focus. The issue that a surprisingly large number of businesses run into is that they tend to focus on some aspects to the detriment of others. Things like marketing and customer service are, of course, incredibly important, but they are also right at the forefront of your business which means it’s rather common for them to take precedent over other things. But there are some parts of your business which are incredibly important and yet are all too often ignored. One of the most common of these is making sure that your business is actually protected. The safety and security of your business and all of the people within in it should always be a major priority for you as a business owner. Here are some ways that you can make sure that your business is as well protected as possible.

Security measures

You should always make sure that any security measures to your business are kept up to date at all times. This counts for both physical and digital security systems. Your locks should be kept sturdy and you the firewalls to your databases should be regularly updated. If you’re not paying attention to these things, then you’re leaving your business extremely vulnerable.

The right equipment

One of the most important things that you can do in order to make sure that your workplace is the safest environment possible is to ensure that it is properly equipped at all times. This means everything from railings in your warehouse to a fire damper to making sure that there is never too much power going to a single place that could cause it to overload or short. These kinds of things are the fundamentals of safety in your workplace and you need to be sure that you’re focusing on them from the very start.

Health and safety

Health and safety isn’t just the annoying bureaucracy that so many people seem to think that it is. In reality, health and safety procedures are in place to protect people and to save lives. You need to make sure that your business’s health and safety policies are all up to date and that every single employee receives adequate training to ensure that they are as always safe as possible.

All of the procedures, equipment, and insurance in the world aren’t going to make the slightest bit of difference if you can’t encourage your employees to embrace the importance of safety and security. By creating a culture within your company of understanding the importance of the security measures that are put in place, you can be sure that your employees are always working alongside those security measures to keep your business as protected as physically possible.

What Can You Buy With Bitcoin?

A key focus of my blog is Financial Literacy/Money. Cryptocurrencies are now a force to be reckoned with in the financial world and have the attention of both world governments and citizens. Bitcoin started off as a speculative investment for building wealth, but can it be used in business transactions? The following contributed post is entitled, What Can You Buy With Bitcoin?

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There is still a weird assumption around bitcoin. It’s because you can’t physically touch it, the people still think they are worthless, and that no one buys them. But we should all remember when bitcoin was very first available, many many retailers jumped on the bandwagon and accepted them. Since then there has been a decline, but that doesn’t mean that you can’t spend your bitcoins, mining, and use them elsewhere.

Photo by Dmitry Demidko on Unsplash

Bitcoins and Blockchain can be used in so many different industries, for example, blockchain is helping supply chains-and if that sounds like something you’re interested in you should follow the link to find out more. And if you want to get a deeper feel for how blockchain and bitcoin work then check here.

So if you are considering buying bitcoin, or working out where you can spend yours-that this is a great list of songs in places.

Real Estate

In general, the goods that you can buy with bitcoin might be considered quite luxurious. This also means that you are telling your bitcoins into long-term investments. The standard housing market is not the place where you would look to spend your bitcoin though. You’ll actually be looking at luxury real estate. In fact, there is a company called the bitcoin realist date, which allows you to buy and sell the property directly in bitcoins. It also has a huge range of worldwide features that can be purchased, so you won’t be looking only local.

Travel

There are still many places that will accept bitcoin as payment for booking flights, hotels, and so much more. You can check at BTCT trip for somewhere that is exclusively designed to take payments in bitcoin. Of course, there are others available, and well done you said you might notice Expedia has bitcoin terms and conditions on the website. However, they stopped accepting bitcoin payments in June 2018. Here are a few alternatives:

● Travel for coins
● Cheapair
● Virgin Galactic-if you feel like going into space
● ABITSKY
● Future.travel
● Gold and silver

If you feel like turning your bitcoins into real money and investing it well, then purchasing gold and silver is the ideal thing for you. There are plenty of companies that will accept bitcoin as a payment option. It is also worth noting that some companies can offer their own native bitcoins too. Ampex is one of the companies that will be happy to trade goals for bitcoins or bitcoin cash. You will have to make sure that your bitcoin wallet is compatible with their payment system though. In most cases, any of these transactions will take 15 minutes or less. The reason it will be so quick is because of the fluctuation of bitcoin price. And there might be a price limit on what you can spend. Bitcoin can often no longer be accepted as a payment amount once you hit a specific dollar amount.

Gram gold has a particular process in which it can purchase 1 g of investment-grade gold, and receive a smart contract as proof of asset. Which is a very interesting way of acquiring crypto gold.

You could also check at Jm Bullion, this is another great place you can purchase gold, platinum, silver and even Palladium with bitcoin. And you get a nice 4% discount when you pay with bitcoin too.

How To Manage Your Money After Losing Your Job

A key focus of my blog is Financial Literacy/Money. All of us face the potential of loss. The question is are you prepared for it. When your income stops, you have to figure out how to adjust until you can resume it. The following contributed post is entitled, How To Manage Your Money After Losing Your Job.

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Losing your job is always difficult because you are thrown in at the deep end with no idea how long it will take you to find work again. Managing your finances properly is so important when you are out of work because if you don’t, you will end up borrowing money and getting yourself into a lot of debt. But as long as you follow these simple rules, you can maintain financial security until you are able to find work again.

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Assess Your Finances

The first thing that you need to do is assess your finances so you know exactly where you are. Take a look at all of your accounts and work out exactly how much money you have. Then you need to look at all of your outgoing expenses, no matter how small. This will give you a good idea of how long you can survive on the money that you have.

Claim Financial Assistance

There are places that offer financial assistance which can be a huge help in this situation. If you are out of work due to an accident, for example, you should speak to an attorney who can determine how much your case is worth and help you to make a claim. That financial assistance will help you to stay afloat until you are able to find work again. You should also see whether you qualify for any government assistance.

Review Your Budget

The next step is to review your budget so the money that you have goes further. When you are out of work, you cannot afford to continue with your current lifestyle and you need to make some cutbacks. Look at things like streaming subscriptions or gym memberships, for example, which you can cancel. Small purchases, like buying lunch every day, can also be cut out of your budget. You do not need to make any major changes to save a lot of money, and it will take the pressure off.

Negotiate Payment Plans

If you have any credit card debts to pay off, you need to get in touch with the credit card company right away. Explain your situation to them and see whether they are willing to offer you a payment plan. In many cases, they will accommodate you and reduce your monthly payments a little. This will make things a lot easier for you until you can find a new job.

Manage Your Mental Health

When your financial situation is fragile, that can cause a lot of stress and may lead to mental health issues. It is so important that you find ways to protect your mental health and reduce your stress levels. Poor mental health has been linked to bad money management and impaired decision making abilities. That means that if your mental health is not good, you will find it a lot harder to stay on top of your finances.

If you follow this advice, you can remain financially independent when you are out of work and you will not need to rely on borrowing.

The Slickest Dental Clinics All Have These Habits In Common

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The quality of a dental practice lies not just in the quality of the dentists, but also in the total operation. The successful practices all do the same key things well. The following contributed post is entitled, The Slickest Dental Clinics All Have These Habits In Common.

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Dental clinics are businesses, just like anything else. And for that reason, they need to take their processes seriously. Unfortunately, that is only something that a small minority actually do.

If you’re not particularly happy with the amount of money you are turning over at your practice, you’re not alone. It is something that thousands of dentists struggle with every week. Their background is in medical training, not entrepreneurship. Making the shift can be tough.

There are, however, some success stories. Here’s how the slickest dental clinics generate massive revenues.

They Account For Every Dime

All good business leaders know that the best way to turn a profit is to count expenses. But keeping track of where your clinic is spending its money isn’t always easy, especially if you try to do it by hand.

Here’s the good news: you can now track expenses using software. Better yet, you can pay local professionals to do it for you. You just send them your receipts, and they deal with the whole lot.

They Always Outsource

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Some dental clinics want to do everything themselves, including making all their own prosthetics—bad idea. Trying to be all things to all people never works in business.

Outsourcing to a third-party dental lab is much more convenient. Here you send them your requirements for prosthetics, and they get on with actually making them. Invariably, it works out as being much more cost-effective.

They Locate In Convenient Places

Unlike many businesses, dental practices have a lot of scope for where they locate. Many find spots well outside of the center of town, usually in residential areas. Not only does this bring them closer to their target market, but it also cuts rents.

If you do decide to situate your medical practice further afield, don’t forget to advertise. If you don’t, people won’t know where you are, especially if you are in a low foot-fall area.

They Offer Parking

For some people, going to the dentist is a bit of an ordeal. When treatment is over, all many patients want to do is drive back to their house in comfort. If parking is an issue, therefore, they’re far less likely to show up.

If you don’t have any parking on your premises, then look for alternative arrangements. See if you can offer street parking. Failing that, explore whether you can share facilities with other local businesses or rent spaces from them.

They Spend A Fortune On Digital Marketing

Digital marketing is a massive opportunity for dental practices. Local SEO, where you target people who live close by, should be a top priority.

The slickest dental clinics know this. That’s why they continually churn out content designed to help them rank at the top of Google results. The more clicks they get, the more patients they can acquire.

Digital marketing, though, isn’t just about conversions. It is also about helping dentists develop their brands. The better your social media presence, the more highly people will think of your practice.

3 Ways to Make Your Business Greener and More Sustainable

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. You can generate more profits from your business not just from sales of your products and services, but also from making your operations greener and more sustainable. The following contributed post is entitled, 3 Ways to Make Your Business Greener and More Sustainable.

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We’ve talked before about the importance of “going green” within your business. With endless talks of climate change and other negative environmental issues that face the planet, sustainability is on the tip of everyone’s tongue, especially in the business world.

While you may understand the importance of being a more sustainable company, you might not know exactly how to accomplish that. Thankfully, you don’t need to be “sustainability-savvy” to make a difference in your line of work. In fact, simply implementing a recycling program within your business is a great place to start. Just one ton of recycled plastic can save over 30 cubic yards of landfill space.

If you’re interested in even more impactful and long-term solutions to make your business greener, you don’t have to look far. There are simple and effective practices you can put into place right away to make your business a greener operation for the future.

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1. Do Some Remodeling

To start making your business more sustainable, why not look at the building itself? Where could improvements be made to make where you work each day greener and cleaner? Installing updates and doing some eco-friendly remodeling could make a big difference. Some examples include:

Installing energy-efficient appliances
Switching lighting to LED bulbs
Applying a white roof coating or a “cool roof”
Installing low-flow toilets in the bathrooms
Making sure your walls are properly insulated

There are plenty of creative ways to create a more sustainable space for your business. It might be a bit of an investment up front, but one of the great things about “going green” is that many of these practices can save you money by lowering your utility bills.

2. Have a Procurement Process in Place

Where do you get your goods and supplies? In some cases, it can be hard to order the things your business needs locally. Other times, though, finding the supplies you need just around the corner might be easier than you think. That’s especially true when it comes to food. If you provide lunches or snacks for your team, think about where you’re procuring them from.

It might be time to change your procurement practices to be more sustainable. You should do your best to purchase supplies from businesses that:

Are committed to sustainability
Use environmentally-friendly packaging
Take advantage of renewable materials
Make products that can be recycled

By helping out businesses that are already working to be more sustainable, you can make your own greener in the process.

3. Recycle Your Electronics

Chances are, your business is full of computers, laptops, mobile devices, phone systems, etc. Eventually, electronics wear out. Or, you might just try to stay up-to-date with the latest and greatest in technological innovations, so you’re switching out your computers frequently.

You should never just throw electronics into the garbage.

Electronic waste is becoming a huge problem across the globe, with over 48 million tons of it produced in 2018. Instead of throwing away your business’ electronics, work with companies like HP, Best Buy, or Staples. They all have electronic recycling programs that can help you to dispose of your computers in a safe and environmentally-friendly way. Some places even have trade-in programs that will give you cash for your old or used electronics.

As you can see, it doesn’t have to be difficult to bring your business into a more sustainable future. With a few simple changes and adjustments to your policies, you can promote a greener initiative that can boost your business, in the long run.

Keeping Your Work Phone Organised

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Whether you are a business owner, or you are in management in a company or a government agency, you likely have a work phone. A key to doing your job using the phone is not over-cluttering it and using up its memory with things you shouldn’t be. The following contributed post is entitled, Keeping Your Work Phone Organised.

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Phones are becoming a big part of the running of a business; they help us with a lot of everyday jobs like keeping notes, updating your calendar, and making phone calls, to name a few. Phones have progressed a long away, that most of the population own one, and we spend most of our time on it, scrolling down social media, attending video calls and sending emails all in which keep you up to date with the latest changes in your workplace.
Over time your phone will be overcrowded with everything you do. You’ll find that you have a build-up of photos, applications and files across multiple areas of your phone, making it hard to keep organized and being easy to find. It’s never a good look when you are trying to find a document, and it’s lost in-between restaurant menus and photos of your dog.

Photo from Pexels.com

Phone pouch

Phone organization starts with being able to find your phone when you need it, rather than fumbling around in the bottom of your bag. Investing in a Reiko pouch will ensure that your phone is on you all the time, leaving your hands free for your laptop and paperwork, stopping your phone falling when you have too much to carry between meetings. This could be an excellent option for if you’re a person that stores your phone in your back pocket as it will decrease the risk of smashing the screen.

Applications

Although it’s lovely to have all your apps separate so you can see them all at a glance, it can take time to find the one you’re looking for. Creating different categories for your apps to sit in, simplifies your phone. Having social media platforms in one folder along with a photo and video editing in another takes the pressure off trying to find a specific app that you’re trying to search for. While you’re setting all your apps apart, this is a great time to delete any unwanted icons, as well as the ones you haven’t opened in the last five months.

Files and documents

Keep your documents organized in folders, along with renaming the file name to the category of what the files are to do with. It will be worth taking the time to adjust the titles of each document to make it clear what everything is without having to open each file. Having your laptop desktop empty can leave room for any current files and projects that can be placed onto the desktop to give you the space to spread out.

Back up your files

It’s the worse feeling when you’ve done loads of hard work, and then you lose it. Backing up your files and photos through something like Dropbox, Google docs can avoid frustration and having to reproduce it again. They are easy to use systems that can store everything, making it simple for you to go back and find the documents that you need when the worse comes. If you have Apple products, then you will find iCloud has its backup system for all your documents, music, videos and photos. However, once you reach over a specific limit, you will have to pay monthly for extra storage, this can also be the case with Companies like Dropbox but if you don’t want to pay for storage then investing in an internal hard drive to copy everything over can be a cheaper option. Just be aware that if this system is tampered with, then it can result in losing it, this is why people copy everything over onto two hard drives to cater for this.

Linking calendars

Are you using your calendar to its advantage? Taking the plunge from paper planners to digital calendars can be a big change, but it can save you a heap of time. Firstly, using a platform that can be automatically transferred to each of your devices makes your life a lot easier. There’s nothing worse than having to write a meeting date down in multiple places. Platforms like Apple and Google calendar, link up on all your devices which are logged into the same account. Using your schedule effectively by colour-coding each category makes you instantly see what is work-related, birthdays or events while knowing if you are free when people ask you.

Hopefully, with these ways to stay more organized using your phone, you can take your work to a new level, taking away the stress of losing your work whilst keeping your phone in a pouch, so it’s with you all the time.

What You Need To Know About Selling Your Funeral Home

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Funeral homes are businesses that will never go away as death is a part of everyone’s life. At some point business owners may want to move on and will consider selling their funeral home. There are considerations for doing so. The following contributed post is entitled, What You Need To Know About Selling Your Funeral Home.

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Preparing and organizing everything together so you can get the most value out of selling your funeral home can be overwhelming, and it can be hard to know where to start. To maximize your sale, you need to take into consideration how far in advance you need to plan for the sale before going on the market. This will ensure that you fly through this sale with ease. A Lot of banks will want you to gather up to three to four years of paperwork so they can flick through it, so having this organized into categories and planning can take the stress off your shoulders.

Photo from Pexels.com

What’s its worth?

The best place to start when you are beginning the process of selling your funeral home is to get a funeral home valuation because its a great starting point. This can be done in several ways, but comparing your company to other funeral homes that are in similar size is easiest, followed by organising your cash flow listing and putting yourself in the buyer’s shoes. It gives you a good idea of what you are working with and the confidence you need.

Financial paperwork

When the potential buyer comes along, you may be asked to produce specific paperwork and calculations so they can get a feel for the business and see if they are able to set realistic goals to make it work for them. Remember that the buyer could ask for up to four years of paperwork, tax returns and statements. You’ll thank yourself later when you have all the paper you need when you are asked for it, instead of rummaging back through years of paperwork. Investing in some files and binders to keep your stats in separate categories is essential to make your business liable.

Continue the hard work

After spending all those years working hard as well as going the extra mile to please your clients, don’t let it end now. Taking the time to continue the work ethic until the final day is essential to running a quality business, don’t let your hard work go to waste, after all this time. You can often earn an extra sale by doing so. Sometimes your buyer will want to keep your staff members so leading by example and going the extra mile will ensure that your staff make a good impression, potentially securing their jobs.

These are the basics about selling your funeral home so if you are new to the world of selling your company then these tips will help you to maximize the value along with being sure that you are continuing your five-star service for your clients.
Keeping your paperwork will be a big part for your buyer to have confidence in your company, a great way to keep documents is to keep them in folders and backing them up by taking photos or scanning them into a computer. These are all tips that can help your sale to run as smoothly as possible.

Portray Higher Levels of Professionalism With Your Small Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Regardless of the actual quality of your product/service, you level of professionalism has to be high-level and arguably impeccable. A low level of professionalism will hurt sales and your overall reputation. The following contributed post is entitled, Portray Higher Levels of Professionalism With Your Small Business.

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Trying to establish your brand as a reputable and trusted one in your industry is very tricky when you don’t have the budget for global marketing campaigns. However, there are still so many entrepreneurs who manage to create an excellent reputation for their emerging company. When you’re running a small, niche business you need to come across as polished and professional as much as possible. This is going to establish you as a thought leader in your industry and grow trust between you and your potential clients.

Professional Contact Details

If you want your business to come across as professional you need to provide contact details that position your company as trustworthy to your ideal clients. Make sure you invest in a business email address rather than using a personal one. You could also consider a virtual address so that your post is sent to a location that isn’t your personal place or residence. There are even professional phone numbers that you can purchase that direct calls straight to your mobile. All of these forms of contact will make your business seem professional and authoritative.

High Levels of Customer Service

When you treat your customers well they will respect you and come back for more of your products and services over and over again. A lot of consumers admit that they won’t return to a business if they were treated poorly or rudely by business owners or their team members. Delivering high levels of customer service will always work wonders for your business.

Clear and Concise Messaging

If your business isn’t honed in on a particular niche, you definitely need to find your focus. Your company will come across as much more professional if you have clear and concise messaging that doesn’t blur any lines. It is time to get into the head of your ideal client and speak to them as if you know them personally. This works wonders for leading companies and it can work for your small business too.

Delivering Products and Services as Promised

It is so important to follow through with any promises you make to your potential clients and customers. If you want your business to flourish and grow, you always need to sell with integrity. If you know you can’t deliver products in the way you’re selling them then steer clear from this. You may have to reassess your marketing strategies or the way you present your services, but it will all be worth it in the long run when you have built trust between you and your audience.

If you try all of the ideas mentioned above, you will be well on the way to achieving all of your business goals. You don’t need to pretend that your company is something that it isn’t; be authentic and true to your brand. You could even become the face of your brand if you think that will help you grow your reputation. As long as you aim to give your customers the best experience possible, you will always see growth and improvement for your company.

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Master Your Marketing in 6 Simple Steps

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. To optimize your business’s performance, one piece that will need to operate at maximum efficiency is your marketing. You have to effectively get your message and your products/services out to your customer base. The following contributed post is entitled, Master Your Marketing in 6 Simple Steps.

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Having the right marketing strategies can help grow your business. However, when marketing is done wrong, it can be similar to lighting a money bonfire. As a business owner, you have to provide whatever your business needs all the time. However, sometimes it can be challenging to master all the fine details that go into sales and marketing.

Image by Gerd Altmann from Pixabay

Tips to Help You Master Marketing in Your Business

Know your business

Knowing your business is not only a way of making your marketing successful but also your business. Ensure you understand your business in its entirety. Understand clearly the goals and objectives of your business. Knowing your business will help you to choose marketing strategies that are in line with the mission and vision of your business.

Know your customers

For your marketing strategies to work, you must understand the people in your target market. Examine your existing customer base and take down all the information of previous customers you have already worked with. Examine whether your existing customer base shares the same tastes and preferences and determine all the common traits that your customers have. This information will help you in creating buyer personas. Your marketing strategies should now be aligned with the tastes and preferences of the buyer personas.

Know your competitors

It is also crucial to know and understand your competitors with whom you share the same market. Examine their marketing strategies and determine how they do it. Determine how effective those marketing strategies are, and acquire as much information as possible to help you form those strategies. Implement the best strategies carefully without violating intellectual property rights.

Don’t sell a comparison, sell the benefit

Most marketing managers make the mistake of implementing marketing strategies that imply how their business offers products at a lower price compared to their competitors. The marketing strategy you implement should focus on what extra benefits the consumer will get from purchasing and consuming the product. Therefore, ensure your marketing strategy emphasizes more on how your products are going to improve the life of your customer.

Continuous generation of ideas

Marketing can be categorized as an art as well as science. Your marketing team should continuously generate creative ideas that will reach more and more potential customers. For creative idea generation to happen, you need a team with a healthy imagination. A healthy imagination can be triggered by factors such as constant reading and research. Additionally, find podcast guests who will produce podcasts for marketing purposes.

Marketing automation

Marketing automation is a technological innovation that automatically manages all marketing processes and campaigns across multiple channels. Marketing automation is made possible by specially designed software such as HubSpot Marketing Automation. Marketing automation saves you a lot of time, energy, and money as it replaces all the tedious manual marketing strategies with automated ones.

Bottom Line

Marketing plays a significant role in the success of any business. It helps create awareness in the market about the existence of your product. Therefore, the marketing discipline is significant to your business. As a business person, ensure that you continuously improve your marketing strategies for the growth of your business.