Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

Health Is Wealth, And We’re Sure You Want To Be Rich

My focuses on Health/Wellness. Regardless of what we’re taught, our most valuable asset is our personal health. Without it, the money we earn means little. The following contributed post is entitled, Health Is Wealth, And We’re Sure You Want To Be Rich.

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One of the most important things in life is your health, and you need to be taking care of it as best you can. You can’t just live your life with no regard for your health, or you are going to end up with more issues that you can possibly imagine, or at least the risk of this is significantly increased. Some people are just super lucky, but the chances are that you will not be one of them. As such, it’s essential that you start taking your health seriously, looking after yourself as much as you can.

If you’re not sure where to start with this, then you’re in the right place. Down below, we’re going to be taking a look at some of the different ways that you can start taking better care of yourself, so keep reading if you would like to find out more.

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Your Diet Will Impact You

It’s been said before, but we’re going to say it again; your diet will impact you. The things that you are putting into your body will have a huge impact on how well you feel, how well your body manages doing all of its tasks, and so much more. So, if you are someone who doesn’t pay much attention to your diet, and you know that you are not eating balanced meals regularly, this is something that needs to change.

It doesn’t have to be massive changes right away as we’re looking for sustainability here. If it helps, make smaller changes, and then when you are comfortable with that, you can move onto the next one. For example, try adding some sort of fruit or vegetable to every single one of your meals. It might not seem like it’s going to make a world of difference, but you’re already providing your body with more vitamins and nutrients than it was getting previously.

When you’re comfortable with that, you can start cutting back on some of the foods that aren’t good for you. This is not to say that you can’t treat yourself and eat junk, but this has to be done in moderation, not regularly.

Lack Of Movement Is A Problem

Lack of movement is a huge problem, and you can’t live like this. If you’re not getting up and about on a daily basis, you’re harming your health without even realizing that you are doing it. Your body needs to move in order to keep your muscles healthy, and to keep everything moving along as it should. Now, this is not us saying that you need to complete high-intensity workouts on a daily basis as this is not true. But, what you do need to do is ensure that you are not a couch potato all of the time.

Get out for a walk, go for a swim a few times a week, or do some other form of exercise that you enjoy. You don’t have to join a gym if this makes you feel uncomfortable, but perhaps find some home workouts you can complete. Yoga is a fantastic source of exercise, and also helps you to feel more balanced in yourself.

Injuries Need To Be Seen To

If you get hurt, you need to get this checked out. Of course, we’re not talking about minor injuries that you know aren’t a cause for concern. But, things that are impacting your daily life, issues that are painful, and problems that have been going on for a while all need to be sorted as soon as possible. Seek out medical advice, let them know what happened and what is happening, and they will be able to help.

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It might be the case that you were involved in some kind of accident that was not your fault, and should this be true for you, the services of a personal injury will be needed. They can help you get the compensation that you deserve.

Water Is Essential

Did you know that the human body is made up of around 70% water? This is a pretty interesting fact and would explain why dehydration can happen so quickly. You regularly lose water throughout the day, due to natural functions like breathing, sweating, and visiting the toilet. If you aren’t replacing this lost water then the lethargy and headache from dehydration can quickly begin to take effect.

Water is often seen as the bad guy, as it isn’t a can of fizzy pop and can be boring to drink. Occasionally, water can make it seem like you are more thirsty than you were before you started drinking it. This is a common case of dehydration, keep it up and keep swigging the water.

If you struggle then there are methods and solutions you could try. It might be that instead of using a glass, you use a water bottle with a straw. This makes it easier to drink and you won’t actually notice how much you are drinking. Another great idea is flavored pods that you put into your water. These are great as they come in a variety of flavors and also add goodness to your drink, including essential nutrients.

Doctors Are There To Help

Lastly, if you think there might be something wrong then it is time to see a doctor. Remember, they are there to help you and will never judge for any issue you are there for. It might be an embarrassing issue for you, but for a doctor they have probably dealt with the same problem numerous times.

The last thing you want is to be living in continuous pain, wondering if today is the day you will feel better. What if you don’t feel better until you get yourself some pain killer or even antibiotics, you never know what is wrong until you get your diagnosis. Make sure the doctor you sign up for is helpful and doesn’t just fob you off, there are many out there who are just interested in your money and the final bill.

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We do hope you found this helpful and it gave you some ideas on how to look after your health. Remember, look after your health and your health will look after you.

What’s the Secret to Selling More Small-Ticket Items?

My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. One aspect of business is selling small-ticket items. If you can work this niched, you can achieve high profitability. The following contributed post is entitled, What’s the Secret to Selling More Small-Ticket Items?

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When you’re running a retail-oriented business, your main concern is going to be things like visual appeal, having a strong brand presence, getting more foot traffic, social media and website traffic, yeah, you get the idea. And yeah, while these are all really important, sometimes there are the “smaller things” that also need attention too. For example, the small ticket items that your business sells. Now, think about it, as a customer, you’ve had quite literally fallen into this “trap” before as well, right?

For example, maybe you were at the checkout line at TK Maxx and you saw some cute-looking cookies on the rack, or you were at a gas station and at the checkout counter, you saw something on display there, like a keychain or something. Well, bluntly put, small-ticket items are sneaky little profit makers. They’re not the thing someone came in for, they’re not even on the shopping list, but give them the right stage and they’ll strut their way to the checkout like they own the place.

Okay, do what’s the problem here? Well, it’s not like they’re entirely pulling their weight; you need to do what you can to make them irresistible.

Put them Right in the “Danger Zone”

This pairs perfectly with the TJ Maxx example that was mentioned in the intro, because that’s basically it. So, people aren’t making a special trip for a mini notebook or a novelty mug. However, with all that said, if you stick them near the register or where the line naturally slows down, instantly, customers are picking them up like it’s destiny.

It’s weird, but yeah, it’s true. So, think of it as the “oh, why not” zone. Someone’s already got their wallet in hand, they’re feeling spendy, and then, boom, they spot your cute little display of tiny treats. Game over.

Play Matchmaker

Okay, so what does this one even mean? Well, on their own, a candle is just a candle. But next to a jar of stylish matches? Well, it becomes a vibe. Actually, the same as a beach tote hanging right above a rack of fun sunglasses, or a travel-size lotion sitting next to the handbags. Just think about it this way: you’re not just selling an item, you’re selling the perfect pairing your customer didn’t know they needed until you put it right in front of them.

Let the Display do the Flirting

This one might be the best of them all. So, a messy table isn’t “rustic charm,” it’s just messy, and that’s not ideal. But if you want someone to grab a small-ticket item, you’ve got to make it look like it deserves a place in their bag. So, tidy, easy to browse, and zero barriers to picking it up, that’s the winning combo.

A lot of business owners will buy plastic display stands, or they might even DIY something, and yeah, this is something most shoppers see anyway. So when everything is nicely displayed, it’s practically begging to be taken home, right? The cleaner and more inviting the display, the more likely someone will stop and have a little browse.

Price it Like an Impulse Buy

Now, why do this? Well, if someone has to ask how much it is, they’re probably putting it back. Keep prices obvious and low enough to make it a “sure, why not” decision. That little moment of “it’s only a few bucks” is your golden ticket.

What’s the Secret to Selling More Small-Ticket Items?

My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. There are numerous kinds of items that can be sold when doing business. Small-ticket items are one of them. The following contributed post is entitled, What’s the Secret to Selling More Small-Ticket Items?

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Image credit

Okay, do what’s the problem here? Well, it’s not like they’re entirely pulling their weight; you need to do what you can to make them irresistible.

Put them Right in the “Danger Zone”

Play Matchmaker

Let the Display do the Flirting

Price it Like an Impulse Buy

195-The Connection Between Mental and Physical Health

My blog focuses on Health/Wellness. No one aspect of our personal health is important more than the other and our mental and physical health are intertwined. The following contributed post is entitled, 195-The Connection Between Mental and Physical Health.

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Image by olga volkovitskaia from Pixabay

Wellness is about a lot more than what you eat. We tend to separate our mental and physical health as if they are two very different conversations but this is not necessarily the case.

In reality they are very much connected. The stress you carry can show up in your body as chronic pain, tension and even fatigue. At the same time when you are physically ill it is going to impact your emotional state and your mood. The mind-body connection is very real and should never be neglected.

How Stress Shows Up Physically

When your mind starts to feel overwhelmed, your body is going to take a hit as well. Stress hormones such as cortisol can disrupt your sleep immensely.

It can also mess up your digestion and contribute to a lot of inflammation. You might start to feel tension in your shoulders and even clench your jaw without realizing that you’re doing so.

You may start to experience headaches. These aren’t just symptoms that come out of the blue, they are your body’s way of showing you that it is under a lot of pressure.

Healing from a Whole Person’s Perspective

One of the most empowering things you can do is to look at your health in a holistic way. This means that you look at your emotional resilience, nutrition, movement and even your sleep.

All of these are pieces of one big puzzle that you have to fit together. This is exactly where integrative care comes into play. Clinics such as Davis Integrative Medicine will help you to focus on treating your whole body.

It’s not just about isolated symptoms. With a combination of alternative and traditional therapies your unique health needs will be fully taken care of.

Small Shifts, Big Changes

Don’t think you have to overhaul your whole life in order to feel good. Sometimes all you need is just one small shift.

You can try taking walks or journaling before you go to bed. All of this can have a very noticeable effect over time. It will improve your physical health and boost your mood as well.

Taking care of your health is going to cause an increase in your energy levels. When both systems are supported then everything starts to fall into place. You will start to see improvements that you may have thought impossible.

Wellness That Flows Both Ways

True Wellness is going to flow from both directions and you should always remember that. Your mind and your body are intimately connected. It’s not about trying to strive for any form of her perfection.

It’s about learning to listen to your body very closely. When you start to treat your body with a lot of care and give your mind the space to breathe you create conditions for some real and lasting wellness. You have to make intentional choices with every breath you take. These are the building blocks that will make your life and your body feel better in the long run.

From Grocery Lists to Goal Setting: The Power of Writing Stuff Down

My blog focuses on Health/Wellness. There is tremendous power to writing things down, and your grocery list is no difference. This one habit can have tremendous impact on your health. The following contributed post is entitled, From Grocery Lists to Goal Setting: The Power of Writing Stuff Down.

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Tiny notations hold more weight than we often give them: the creased supermarket list on the fridge, pencil marks in the calendar, or a menu plan scribbled on the back of an envelope. These small details quietly shape the rhythm of our days.

They don’t sound much like self-improvement tools. But they are, quietly and consistently.

Source: https://www.pexels.com/photo/man-in-white-t-shirt-holding-brown-paper-bag-8900035/

What Grocery Lists Really Say About You

Most of us don’t think twice about a grocery list. It’s just a way to avoid forgetting the milk or walking out with four types of cheese but no bread. But when you pause to look closer, there’s a hidden structure there.

That little list? It’s a mental map. Priorities. A quiet reminder that you’ve already been practising how to sort, decide, and plan around what matters to you, nutrition, budget, comfort, taste, and routine.

Stretch the Habit, Change the Outcome

So what does it mean to develop that small skill further?

Consider it this way: when you’re making a list of groceries, you’re not merely cataloguing ingredients. You’re preparing ahead, being thoughtful, and making choices based on what you know you’ll need in the near future. That’s the same kind of thinking that guides intentional goal-setting, just operating at a different scale.

Try This: One-Line List

Begin simple. Something you’d like to be proud of by Sunday. That’s all. Write it down.

Tuck it beside your grocery list or pin it to your fridge. Fold it between the laundry, the work calls, and the dinner plans. When your mind makes room for it among all the daily stuff, that’s when things quietly start to shift.

Let Your Patterns Speak

These little pockets of planning tell you where your attention naturally goes. What you write down, what you make space for, reveals what matters to you.

If energy drinks show up on your list every week, maybe it’s time to ask how well you’re sleeping. If it’s packed with convenience foods, maybe your current season calls for more ease and fewer expectations.

Systems Can Echo Across Your Life

Here’s the part we often overlook: the systems you use in one area can support you in another.

The reason you make a grocery list might be the same reason you set reminders for bills or jot down ideas for a new project. It’s not a stretch to say that using an online accounting support platform becomes easier when you’ve trained your brain to rely on simple, reliable routines that already work in your life.

Small Lists, Big Shifts

Lists become anchors. They hold quiet space for your future self to arrive just a bit more prepared.

They also reflect who you are right now, what you care about, what you’re noticing, and what you’re gently trying to fix. That small checkbox next to “yogurt” might be your quiet vote for calm over chaos this week.

No Fancy Systems Required

You don’t need a colour-coded planner or a flashy productivity app. You don’t have to start over next Monday or change everything at once.

Just notice where your lists are leading you. That forgotten scrap of paper in your coat pocket? That’s where change can begin, with quiet progress, one small box at a time.

And if you forget the milk again? That’s okay. Growth leaves space for that, too

Autumn-Proof Your Home: Simple Steps for a Cosy Season

My blog focuses on Home/Living and Home/Property Discussions. There are numerous considerations if you live a geographic location where there are multiple seasons. While autumn is beautiful, there are numerous maintenance considerations for your home. The following contributed post is entitled, Autumn-Proof Your Home: Simple Steps for a Cosy Season.

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It’s time to start planning how to get your house ready for the next winter months when the days become shorter and the air becomes crisper. Autumn is the ideal time to take care of necessary house maintenance because it is a time of transition between the warmth of summer and the cold of winter.

There are a few proactive measures you can take to keep your home in good shape before the temperatures drop, regardless of your level of experience as a homeowner or your level of property maintenance. By doing this, you can save expensive repairs and last-minute fixes while still keeping your place pleasant and functional.

Photo by Scott Webb: https://www.pexels.com/photo/white-and-red-wooden-house-with-fence-1029599/

Examine And Maintain Your Heating System

Examining your heating system is one of the most important things you can do before autumn really sets in. Before they are frequently used, your thermostat, radiators, and boiler should all be in good operating order.

You can avoid cold nights later by scheduling a boiler repair or service in the early autumn. Even if your heating system appears to be operating without any issues, routine maintenance can prolong the system’s lifespan, increase efficiency, and help avoid malfunctions. Don’t put off getting a checkup if your boiler is making odd noises or your radiators are taking a long time to heat up.

Empty The Drains and Gutters

While falling leaves can be lovely, they become a problem when they block your gutters. Water pouring from clogged gutters can harm your home’s roof, walls, and foundation.

At the start and finish of the season, be sure to clean your gutters and downspouts. In the process, make sure that external drains are free of debris to prevent flooding during the fall rainy season.

Look For Drafts In The Doors And Windows

It’s worthwhile to check your house for drafts during the cooler months since heating bills increase. Any holes around windows and doors should be sealed with weatherstripping or sealant. Your heating system will have to work harder than it needs to, since even tiny gaps can result in significant heat loss.

For a more affordable option to replace your old, single-glazed windows, think about purchasing strong thermal drapes or secondary glazing.

Clear Up The Yard

The final opportunity to get your garden ready for winter is in the autumn. Mow your yard one more time, gather fallen leaves, and trim back overgrown plants. To shield outdoor furniture from the weather and avoid damage, store it or cover it.

Additionally, you may want to look for wear on decking, gates, and fences. If left untreated, strong autumn winds and winter weather can convert minor problems into substantial fixes.

Test Carbon Monoxide And Smoke Detectors

Make sure your carbon monoxide and smoke alarms are functioning correctly as you start using heating appliances more frequently and spend more time indoors. If necessary, test them and change the batteries.

Particularly when you begin using gas heaters, boilers, or fireplaces more frequently throughout the winter months, these detectors can save lives.

Why Your Pre-Teen is Anxious About Moving

My blog focuses on Health/Wellness, Home/Living and Home/Property Discussions. Housing moves can be tough, especially for young people. Pre-teens may initially be averse to moving. The following contributed post is entitled, Why Your Pre-Teen is Anxious About Moving.

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Moving to a new house is a huge transition for any family, but for a preteen it can feel especially overwhelming. They’re already at a precarious age where identity, friendships and routine are more important than ever before, so a move can trigger a range of emotional responses, especially anxiety.

One of the biggest concerns for preteens during a move is the uncertainty around schools. Whether they’re transferring to a new middle school or starting a fresh academic year in a whole new district, school represents far more than just academics for a preteen. It’s their social world, a source of stability, and a place where they’re learning who they are along the way. Disrupting that environment can understandably ’cause some upset.

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1. Worrying about a loss of friendship. A preteen’s social circle is their staple for their identity. At this age, friendships often feel like the center of a preteen’s universe, and a move can mean leaving behind best friends, familiar lunch tables, and well established social circles. There’s always promises made that they’ll still meet up, but that doesn’t always happen in practice. Many preteens also worry how they’ll stay in touch with old friends while trying to make new friends with different rules, expectations and clicks. And that can be incredibly intimidating.

2. It’s the fear of the unknown. They may be anxious about moving because this is an unknown neighborhood in a new location and it upends their sense of control. Different daily routines and unfamiliar surroundings can leave them feeling disoriented. And a new school might mean different academic standards or teaching styles or extracurricular activities, all of which require strong adaptations. Even the little things like not knowing the layout of the school or where to sit on the bus can cue feelings of self doubt.

3. Academic pressures. A change in school can sometimes mean a change in academic expectations. Your child may be worried about whether they’ll be able to keep up with coursework or understand new teaching styles. If your preteen has already experienced academic struggles, a new school may heighten their concern. They might wonder if the move will worsen the situation or if they’ll receive the support they need.

4. A lack of involvement in the decision. When you decide to move to a new place, your preteen doesn’t often get a say in it. This is a lack of control for them because they want to be involved with the decision making. And even when moves are decided entirely by adults, children may feel powerless or overlooked. That lack of control can quickly morph into anxiety. You can ease this by involving them in the process, such as visiting the new school or a new house, and helping to choose their bedroom setup.

5. Emotional development worries. Preteens are in a complex stage of their emotional growth. They are not children, but they’re not quite yet teenagers and their ability to process and express their emotions is still developing. They won’t always verbalise their fears, but instead show them through mood swings, lashing out or withdrawal.

Understanding the emotional impact of moving is important if you want to make sure that this move goes smoothly.

How To Overcome Health Embarrassment And Seek The Care You Need

My blog focuses on Health/Wellness. Each of us will encounter some sort of health issue in our lives. Some come with stigmas and can cause personal embarrassment and thus have a psychological side. The following contributed post is entitled, How To Overcome Health Embarrassment And Seek The Care You Need.

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In our society, we tend to hide our bodies and avoid all the embarrassing things that we find confronting or awkward to talk about. While this makes sense in terms of general decency, our inability to speak openly can also become a problem in certain situations. For example, if you’re experiencing a so-called ‘embarrassing’ health problem, you may struggle to break your silence. From mental health to hormonal problems, you may find it easier to ignore these issues than tell a doctor about them.

In truth, though, these are issues that doctors see daily, and speaking out is always better for your long-term wellbeing than keeping silent. But, how can you overcome your health embarrassment to finally seek the care you need? Keep reading to find out.

#1 – Read up on Your Condition

While it’s always worth being wary when reading up about health problems online, doing so can be a great starting point for realizing that you aren’t alone in what you’re experiencing. After all, the main issue with certain embarrassing health concerns is that nobody speaks about them, and that can feel isolating.

While you should take your findings with a pinch of salt until you’ve spoken to a doctor (which we’ll get to later), reading or even sharing your stories on forums can be an especially effective way to both find support and discover a way to speak out at last.

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#2 – Speak with a Trusted Expert

It can also help to seek trusted experts in whichever healthcare area your embarrassing issue falls under. For example, it can be difficult to speak about your hormonal health with a general practitioner who may be unfamiliar with your symptoms or might not have dealt with that particular issue. That provider may even undermine your concerns or refer you to a colleague who will require you to recount your embarrassing experience all over again.

By comparison, speaking about those same hormonal issues with a private or concierge medicine practitioner who is an expert in things like testosterone levels can be a lot less embarrassing. After all, they’re far more likely to be familiar with cases like yours. Experts can also handle your full health journey themselves, without requiring you to explain embarrassing symptoms to multiple colleagues before you can secure treatment.

#3 – Write it Down

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Sometimes, explaining an issue out loud is the most embarrassing thing imaginable, which is why it’s worth bearing in mind that you can simply write your problem down. This is especially true in the age of telehealth, where many healthcare professionals accept online referral requests during the booking stage.

The ability to write down your health issue here, or simply to take a written explanation to your appointment, can both ease your embarrassment and ensure that you don’t miss anything out because you’re worried about certain words or symptoms. And that guarantees more inclusive, informed care overall.

We all face embarrassing body complaints at some stage. Make sure yours don’t drag your health down by following these top tips.

Why Networking Outside Your Industry Actually Helps Your Core Business

My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Networking is a key to success in all industries. In some instances, branching out into other sectors can greatly help you core business. The following contributed post is entitled, Why Networking Outside Your Industry Actually Helps Your Core Business.

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A few weeks ago, I found myself in one of those reluctant coffee shop queues. That shop everyone goes to because they need a break from their inbox, but no one really wants to make small talk. And there I was, chatting to a man who restores antique furniture with the kind of finesse you’d expect from a heart surgeon.

I thought we’d end up talking about varnish or wood grain. We didn’t. We spoke about juggling customer requests without becoming overwhelmed by admin. By the time the conversation had ended, I had filled the back of a receipt with my own notes. Interesting how that happens.

Source: https://www.pexels.com/photo/women-holding-takeaway-coffee-cups-7490979/

Routines Are Good Things, Until They’re Not

When you’re always surrounded by people who do similar work to you, it becomes easy to forget to ask questions. Everyone’s approaching things in the same way, chasing similar goals, using the same language.

Eventually, your thinking starts to follow the same patterns. Reliable, maybe, but it can start to feel like you’re running a loop, like watching a film you once loved and suddenly noticing that you already know every word.

Something Changes When You Change the Conversation

Now and again, I find myself in a completely unrelated conversation with someone whose work couldn’t be more different from mine: a butcher, a lighting technician, a garden landscaper. And somehow, I always walk away with a fresh idea. Sometimes the link is obvious, and sometimes, it’s more like working backwards through a puzzle.

One afternoon, while helping a friend organise her delivery schedule, we got chatting about her rural suppliers. We ended up discussing stock flow and logistics for something entirely outside my usual remit Farm Supplies Shropshire. That one conversation quietly nudged me to rethink how I manage my own planning calendar. Nothing dramatic, just a gentle reframe that helped things fall into place.

Those smaller nudges are sometimes more powerful than big, flashy strategies. They come without pressure, without an agenda. And that’s why they stick. Because they come from moments that feel human, not transactional, and they open the door to creativity without you even trying.

No Pitch, No Pretence

There’s something refreshing about conversations that don’t involve trying to impress anyone. When you’re speaking to someone from outside your industry, there’s no silent comparison going on. No need to translate your job title or prove your worth.

You just tell stories. You ask questions. You listen. And in that space, ideas show up. Honest ones. Useful ones.

Shifting Sideways Can Still Move You Forward

If your calendar’s full of the same networking calls and familiar faces, consider this your nudge to shift things slightly. Say yes to the community walk. Chat to the woman running the local flower stall. Join the talk on a subject you know nothing about.

Let the conversation be what it is: natural, unplanned, and maybe even a little odd. Sometimes those quiet exchanges plant the seed for something useful to grow later on.

You might leave with nothing more than your usual flat white, or you might walk away with an idea you didn’t know you needed. Either way, the coffee queue has its moments.

The Overlooked Foundations Of A Strong Brand

My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Arguably the most important part of your business is its brand. Creating a strong brand can solidify your profitability. The following contributed post is entitled, The Overlooked Foundations Of A Strong Brand.

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When people talk about building a brand, the conversation usually goes straight to the obvious things, including logos, colours, and catchy slogans. And yes, they’re part of it, but they’re not what makes a brand feel strong in the end, and the real foundation is something that’s a bit hard to put your finger on. You’ll often find it in how people experience your business day to day, and the little things that signal you care and that you know who you are. That’s where you’ll find the real difference. So if you want people to trust and remember you, those are the bits and areas worth paying attention to, and with that in mind, keep reading to find out more.

Photo by Anna Nekrashevich

Knowing Who You Are

It’s surprising how many businesses skip this part, but it’s absolutely vital, only a lot of the time they know what they sell, but they haven’t really nailed down who they are as a brand. Why do you do what you do? Who are you trying to reach? And what makes you different from the next business doing something similar?

Once you’ve worked all that stuff out, it helps you do everything else because it’s easier to make decisions about what to post online, what to say to customers, and even which projects to say yes or no to. And it stops you from blending in – people can tell when a business knows why it exists.

Keeping Things Consistent

If someone visits your website, sees you on social media, and then walks through your door, will it all feel connected? That’s what consistency does because it makes sure people recognise your voice, your values, and your way of doing things no matter where they find you.

The best thing is that all this builds trust without you having to say a word, and when customers know what to expect, they’re more likely to come back.

Showing Up Well Online

For most people, the first time they see your business won’t be in person – it’ll be online. And that means your digital presence has to pull its weight, and investing in good website design is a big part of that. Your site definitely has to look good, but it also has to work – and one of those things is no more important than the other, it all has to come together.

The fact is, if your website feels messy or outdated, that’s often the impression people will walk away with, even if everything else you do is great, and they’re probably not going to give you much of a chance to change their minds.

Noticing The Little Things

Strong brands don’t just get the big picture right, they also really care about the details. A quick response to an enquiry, the tone of a confirmation email, the way a package is wrapped… all those things help people know how to feel about you, and if you do it all well, they’ll get a good impression, which is precisely what you want.