Category: Business/Entrepreneurship

Marketing Metrics That Matter: Tracking Success Beyond Vanity Numbers

My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. A key to success is keeping track of your business metrics. The following guest post is entitled, Marketing Metrics That Matter: Tracking Success Beyond Vanity Numbers.

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As the ever-evolving virtual landscape churns out new platforms, social media networks, and vain influencers amassing millions of followers seemingly overnight, it can be tempting to go in the same direction as a professional marketer. However, while likes, follows, and virtual shares can rack up quickly, they can also dissolve just as fast without a solid foundation and a message that accurately represents your brand. Understanding vanity metrics, or numbers, and how to track success beyond them is becoming increasingly vital when it comes to brand equity, customer loyalty, and ultimately, revenue generation opportunities.

1. Learn About Vanity Metrics and Their Limitations

    Defining the basics of vanity metrics is critical before diving into their potential limitations in any market or industry. Vanity metrics, or vanity numbers, make a brand or business “look” good on the surface. For instance, a brand that appears to have hundreds of thousands, if not millions, of followers may appear more credible, trustworthy, and reputable at first glance than a brand with just 11 followers to start.

    However, while vanity metrics provide positive first impressions, they do not always translate into conversions, loyalty, engagement, and long-term revenue.

    ● Surface-Level Vanity Metrics: Some surface-level vanity metric indicators include social media followers’ sad likes. A high follower count can help reach more users, but only if they have a genuine interest in your brand and business and what it has to offer.
    ● Traffic Without Reason: If you receive a spike in website visitors without reason, this does not always mean you are “going viral” or that you’ve hit a marketing sweet spot. If your website’s bounce rate is higher than average, you’re likely losing prospective customers or clients before you have a chance to make a sale.
    ● False Sense of Achievement: If you only utilize vanity metrics to measure the success of your business and brand, you may run into blind spots. Superficial metrics can cause marketers to become complacent, missing out on growth and expansion opportunities.

    2. Define Meaningful Metrics for Your Brand

      The metrics that matter for your business and brand may not be as significant to another organization. Shifting to more meaningful metrics will help you remain focused on what is most important for your brand and its future.

      ● Demonstrate ROI: Demonstrating ROI can help appeal to shareholders, partners, and investors. Metrics such as the ROAS, or Return on Ad Spend, along with CPA, or Cost Per Acquisition, can help those involved with your organization see your marketing efforts.
      ● Data-Driven Decisions: Making data-driven decisions is much easier to do with data such as SQL, or Sales-Qualified Leads, along with the monitoring of CTR, or click-through rates on specific pages of your website.
      ● Repeat Customers: Determine and calculate the LTV, or Lifetime Value, of each of your customers. This can help you strategize campaigns to generate repeat business in the future.
      ● Upselling/Cross-Selling: Upselling and cross-selling opportunities can help you capitalize on shopping patterns and/or current market trends, depending on the industry you represent.

      3. Prioritize Important Metrics

        Determining which marketing metrics are important to you and your brand will vary based on your industry, products, services, and target audience or demographics. There are several core factors that can help you determine the overall efficiency of an existing marketing strategy.

        ● Cost Per Acquisition (CPA): The CPA, or Cost Per Acquisition, required for you to obtain a new customer or generate a lead, is essential to understand the efficiency of campaigns. When your CPA costs more than the customers’ overall LTV, or Lifetime Value, it may be time to realign and rework your existing marketing strategy.
        ● Conversion Rate: The conversion rate of your users when reading newsletters, shopping on your eCommerce site, or even adding an item to a cart is essential to track. Stronger conversion rates indicate that your messaging is currently resonating with your intended audience.
        ● Customer Lifetime Value: Your customer’s lifetime value, or LTV, is the projected net profit you intend to generate from one customer (even after their initial purchase from you). Calculating the LTV of your customers can help with gauging long-term profitability based on existing and future marketing efforts.
        ● Engagement Metrics: Beyond keeping track of traditional “likes”, “shares”, comments, and “follows”, it’s also important to track comment-to-like ratios and the CTR, or click-through rate of emails you send in your marketing funnels. Engagement metrics are often more telling than traditional vanity metrics and numbers. Engagement metrics help you get to know more about user psychology and how your prospective customers respond to a wide range of promotions and marketing copy.

        4. Measure Beyond

          Beyond traditional analytics platforms and tools, it’s also important to track brand sentiment to better understand how the digital climate is evolving.

          ● Social Listening: Social listening involves tracking brand mentions, keywords, and even specific long-tail phrases or hashtags you are focused on. Tracking mentions across blogs, forums, and social media networks provides real-time data and insights. There are also third-party applications and tools available to quickly analyze sentiment and specific keywords relevant to your industry and/or the specific products and services you provide. Platforms like Brandwatch offer powerful social listening and analytics capabilities. Social listening is also beneficial as you are building a loyal following, as it’s much easier to determine which videos and pieces of content resonate best with your current and target audience online.
          ● Take Action: When you recognize a spike in negative attention or if your brand’s sentiment is trending negatively, you can address the issues before it escalates or spirals out of control with real-time social listening and analytics in action. When marketing a brand or business, utilizing A/B testing is always advisable. A/B testing allows you to launch more than one campaign simultaneously using varying messaging, color schemes, and even different external links. This is one of the best ways to determine which formats resonate best with an intended audience.
          ● Media: Measuring success goes beyond the digital marketing realm. Monitor industry publications, blogs, and market leaders who have mentioned your company and/or brand. Influencers also play a significant role in today’s marketplace. Follow recognized influencers and authorities in your industry to keep track of potential mentions that endorse or diminish your brand’s name.

          Marketing metrics are the foundation of any successful brand and its campaigns, online or off. Yet, as a marketer or entrepreneur, it’s important to understand that not all data points are created equally. While it may be tempting to chase after clout with the use of vanity metrics and numbers, this strategy can be misleading and not always effective long-term. Understanding that any marketing endeavor you partake in is truly powered by real people is key to establishing genuine loyalty that drives meaningful revenue.

          Ashley Nielsen

          Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer who loves to share knowledge about general business, marketing, lifestyle, wellness, and financial tips. During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.

          Marketing Will Help Your Business Move Forward, If You Do It The Right Way

          My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. One of the key components of your business is its marketing which is not all entrepreneurs understand. The following contributed post is entitled, Marketing Will Help Your Business Move Forward, If You Do It The Right Way.

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          Location Link – CC0 License

          Marketing is one of those things that has been the center of debate for many years now. Some say that it’s an essential element of a business, and others say that it should be low down on your list of priorities. It’s up to you what you think it is, but you will quickly see that you need to put effort into your marketing if you want to see any kind of success in your business.

          In this article, we’re going to be taking a look at some of the different things that you can do to move your marketing forward, and hopefully see better results for your business overall. Keep reading if you would like to find out more.

          Work With A Marketing Agency

          We’re going to kick things off by talking about working with a marketing agency. If your business is currently trying to coast by on its own, this could be the problem. If there is nobody with marketing experience in your business, this could be causing you a world of problems. You won’t be using the correct methods which we’re going to be talking about a little further down, you won’t know what the latest market trends are to use to make decisions, and you generally won’t be able to create the quality marketing materials that they can.

          Do not get us wrong, we’re not saying that you’re not doing a good job, we’re just saying that it can be improved, and you should want it to be.

          Try Out New Methods

          Another great choice when it comes to marketing is trying all methods to find what works. While the oldies, like leafleting, are the best. There are some new methods out there just waiting for you to try them out. You never know they might be the ones that bring you the most success, then you can save money and not use any others. Do your research when it comes to marketing, branch out on social media and give video marketing a shot. For help, guidance, and assistance with your video marketing and production, take a look at www.indirap.com/.

          Track Your Efforts

          Lastly, when you decide which marketing techniques and strategies to use, you will need to keep track of these. In doing so, you can find out what is working and what isn’t working for your company. For instance, if you are doing a PPC campaign then your online report will tell you exactly what you need to know. Who is clicking, when are they clicking, and what are they clicking? Without this knowledge you could be forking out for marketing that your business doesn’t actually need.

          You can do the same with your business website. Track where customers are hovering for a while and where they might be clicking. This will give you a better understanding of the type of products and information that your customers like and don’t like.

          So there you have it, now you should hopefully have some more tips and tricks on how marketing can help your business. You should always be aiming high with your company, you don’t want to get left behind as your competition soars.

          Building A Great Business From The Ground Up

          My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Many people want to start businesses, but not everyone can do it successfully. There are special considerations for building a business from the ground up. The following contributed post is entitled, Building A Great Business From The Ground Up.

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          Is starting a business something that you have decided you want to do? If it is, then you should be sitting down and coming up with a solid plan to help you do this. It doesn’t have to be anything fancy or too detailed to begin with as you can build on this over time. Having said that, it’s imperative that you have all of the details that you need to continue building your plan.

          Down below, we’re going to be taking a quick look into some of the elements you need to consider when you’re building a business from the ground up. If you would like to find out more, feel free to read on.

          Pexels CCO License

          Work Out Your Budget

          The first thing that you’re going to need to do is work out how much money you have to spend, and how much money you’re going to need to make your business a success. This is going to depend on how you’ve decided to fund your business, whether you have already secured the funding or whether you need to apply for it, and so on. If you already have the money you have, you’ve got to make this work. If you don’t, then you might have a little more wiggle room.

          The best advice that we can give you is to write down every single expense that you know you’re going to have so that you don’t miss anything. This way, you know what you’re going to need to spend, where it’s going to be spent, and if you’re going to need to make any adjustments to make it feasible.

          Work On Marketing

          Marketing is vital for all businesses, without this you won’t get very far. It is one area of your business that will take the most from your budget and with good reason. Look into the different types of marketing strategies and techniques to find which one will work best for you. It might be that you prefer the older methods of leafleting through doors to the newer ones of using social media. However, the newer ones tend to lead to the most sales.

          Attend Trade Shows

          Lastly, there are trade shows dotted around the country that are calling out to businesses like yours. If you are wanting to showcase your skills, talents, and products then why not attend one. The pros certainly outweigh the cons here, and you can also network with other businesses. Trade shows are a wonderful way to market your business and find customers who may not have ordinarily searched for you.

          If you do decide to attend, you will need to carefully plan what you are going to take and who is going to attend with you. If you don’t have the time to set up your stall yourself then you could always speak with a trade show installation team. They will set up and take down whatever you need.

          We do hope this article provided you with the information and guidance you needed to send your new business soaring to success. Remember, take your time and get everything you need before you get started. That way you won’t fall at the first hurdle.

          What’s the Secret to Selling More Small-Ticket Items?

          My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. One aspect of business is selling small-ticket items. If you can work this niched, you can achieve high profitability. The following contributed post is entitled, What’s the Secret to Selling More Small-Ticket Items?

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          Image credit

          When you’re running a retail-oriented business, your main concern is going to be things like visual appeal, having a strong brand presence, getting more foot traffic, social media and website traffic, yeah, you get the idea. And yeah, while these are all really important, sometimes there are the “smaller things” that also need attention too. For example, the small ticket items that your business sells. Now, think about it, as a customer, you’ve had quite literally fallen into this “trap” before as well, right?

          For example, maybe you were at the checkout line at TK Maxx and you saw some cute-looking cookies on the rack, or you were at a gas station and at the checkout counter, you saw something on display there, like a keychain or something. Well, bluntly put, small-ticket items are sneaky little profit makers. They’re not the thing someone came in for, they’re not even on the shopping list, but give them the right stage and they’ll strut their way to the checkout like they own the place.

          Okay, do what’s the problem here? Well, it’s not like they’re entirely pulling their weight; you need to do what you can to make them irresistible.

          Put them Right in the “Danger Zone”

          This pairs perfectly with the TJ Maxx example that was mentioned in the intro, because that’s basically it. So, people aren’t making a special trip for a mini notebook or a novelty mug. However, with all that said, if you stick them near the register or where the line naturally slows down, instantly, customers are picking them up like it’s destiny.

          It’s weird, but yeah, it’s true. So, think of it as the “oh, why not” zone. Someone’s already got their wallet in hand, they’re feeling spendy, and then, boom, they spot your cute little display of tiny treats. Game over.

          Play Matchmaker

          Okay, so what does this one even mean? Well, on their own, a candle is just a candle. But next to a jar of stylish matches? Well, it becomes a vibe. Actually, the same as a beach tote hanging right above a rack of fun sunglasses, or a travel-size lotion sitting next to the handbags. Just think about it this way: you’re not just selling an item, you’re selling the perfect pairing your customer didn’t know they needed until you put it right in front of them.

          Let the Display do the Flirting

          This one might be the best of them all. So, a messy table isn’t “rustic charm,” it’s just messy, and that’s not ideal. But if you want someone to grab a small-ticket item, you’ve got to make it look like it deserves a place in their bag. So, tidy, easy to browse, and zero barriers to picking it up, that’s the winning combo.

          A lot of business owners will buy plastic display stands, or they might even DIY something, and yeah, this is something most shoppers see anyway. So when everything is nicely displayed, it’s practically begging to be taken home, right? The cleaner and more inviting the display, the more likely someone will stop and have a little browse.

          Price it Like an Impulse Buy

          Now, why do this? Well, if someone has to ask how much it is, they’re probably putting it back. Keep prices obvious and low enough to make it a “sure, why not” decision. That little moment of “it’s only a few bucks” is your golden ticket.

          What’s the Secret to Selling More Small-Ticket Items?

          My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. There are numerous kinds of items that can be sold when doing business. Small-ticket items are one of them. The following contributed post is entitled, What’s the Secret to Selling More Small-Ticket Items?

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          Image credit

          When you’re running a retail-oriented business, your main concern is going to be things like visual appeal, having a strong brand presence, getting more foot traffic, social media and website traffic, yeah, you get the idea. And yeah, while these are all really important, sometimes there are the “smaller things” that also need attention too. For example, the small ticket items that your business sells. Now, think about it, as a customer, you’ve had quite literally fallen into this “trap” before as well, right?

          For example, maybe you were at the checkout line at TK Maxx and you saw some cute-looking cookies on the rack, or you were at a gas station and at the checkout counter, you saw something on display there, like a keychain or something. Well, bluntly put, small-ticket items are sneaky little profit makers. They’re not the thing someone came in for, they’re not even on the shopping list, but give them the right stage and they’ll strut their way to the checkout like they own the place.

          Okay, do what’s the problem here? Well, it’s not like they’re entirely pulling their weight; you need to do what you can to make them irresistible.

          Put them Right in the “Danger Zone”

          This pairs perfectly with the TJ Maxx example that was mentioned in the intro, because that’s basically it. So, people aren’t making a special trip for a mini notebook or a novelty mug. However, with all that said, if you stick them near the register or where the line naturally slows down, instantly, customers are picking them up like it’s destiny.

          It’s weird, but yeah, it’s true. So, think of it as the “oh, why not” zone. Someone’s already got their wallet in hand, they’re feeling spendy, and then, boom, they spot your cute little display of tiny treats. Game over.

          Play Matchmaker

          Okay, so what does this one even mean? Well, on their own, a candle is just a candle. But next to a jar of stylish matches? Well, it becomes a vibe. Actually, the same as a beach tote hanging right above a rack of fun sunglasses, or a travel-size lotion sitting next to the handbags. Just think about it this way: you’re not just selling an item, you’re selling the perfect pairing your customer didn’t know they needed until you put it right in front of them.

          Let the Display do the Flirting

          This one might be the best of them all. So, a messy table isn’t “rustic charm,” it’s just messy, and that’s not ideal. But if you want someone to grab a small-ticket item, you’ve got to make it look like it deserves a place in their bag. So, tidy, easy to browse, and zero barriers to picking it up, that’s the winning combo.

          A lot of business owners will buy plastic display stands, or they might even DIY something, and yeah, this is something most shoppers see anyway. So when everything is nicely displayed, it’s practically begging to be taken home, right? The cleaner and more inviting the display, the more likely someone will stop and have a little browse.

          Price it Like an Impulse Buy

          Now, why do this? Well, if someone has to ask how much it is, they’re probably putting it back. Keep prices obvious and low enough to make it a “sure, why not” decision. That little moment of “it’s only a few bucks” is your golden ticket.

          Why Networking Outside Your Industry Actually Helps Your Core Business

          My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Networking is a key to success in all industries. In some instances, branching out into other sectors can greatly help you core business. The following contributed post is entitled, Why Networking Outside Your Industry Actually Helps Your Core Business.

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          A few weeks ago, I found myself in one of those reluctant coffee shop queues. That shop everyone goes to because they need a break from their inbox, but no one really wants to make small talk. And there I was, chatting to a man who restores antique furniture with the kind of finesse you’d expect from a heart surgeon.

          I thought we’d end up talking about varnish or wood grain. We didn’t. We spoke about juggling customer requests without becoming overwhelmed by admin. By the time the conversation had ended, I had filled the back of a receipt with my own notes. Interesting how that happens.

          Source: https://www.pexels.com/photo/women-holding-takeaway-coffee-cups-7490979/

          Routines Are Good Things, Until They’re Not

          When you’re always surrounded by people who do similar work to you, it becomes easy to forget to ask questions. Everyone’s approaching things in the same way, chasing similar goals, using the same language.

          Eventually, your thinking starts to follow the same patterns. Reliable, maybe, but it can start to feel like you’re running a loop, like watching a film you once loved and suddenly noticing that you already know every word.

          Something Changes When You Change the Conversation

          Now and again, I find myself in a completely unrelated conversation with someone whose work couldn’t be more different from mine: a butcher, a lighting technician, a garden landscaper. And somehow, I always walk away with a fresh idea. Sometimes the link is obvious, and sometimes, it’s more like working backwards through a puzzle.

          One afternoon, while helping a friend organise her delivery schedule, we got chatting about her rural suppliers. We ended up discussing stock flow and logistics for something entirely outside my usual remit Farm Supplies Shropshire. That one conversation quietly nudged me to rethink how I manage my own planning calendar. Nothing dramatic, just a gentle reframe that helped things fall into place.

          Those smaller nudges are sometimes more powerful than big, flashy strategies. They come without pressure, without an agenda. And that’s why they stick. Because they come from moments that feel human, not transactional, and they open the door to creativity without you even trying.

          No Pitch, No Pretence

          There’s something refreshing about conversations that don’t involve trying to impress anyone. When you’re speaking to someone from outside your industry, there’s no silent comparison going on. No need to translate your job title or prove your worth.

          You just tell stories. You ask questions. You listen. And in that space, ideas show up. Honest ones. Useful ones.

          Shifting Sideways Can Still Move You Forward

          If your calendar’s full of the same networking calls and familiar faces, consider this your nudge to shift things slightly. Say yes to the community walk. Chat to the woman running the local flower stall. Join the talk on a subject you know nothing about.

          Let the conversation be what it is: natural, unplanned, and maybe even a little odd. Sometimes those quiet exchanges plant the seed for something useful to grow later on.

          You might leave with nothing more than your usual flat white, or you might walk away with an idea you didn’t know you needed. Either way, the coffee queue has its moments.

          The Overlooked Foundations Of A Strong Brand

          My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Arguably the most important part of your business is its brand. Creating a strong brand can solidify your profitability. The following contributed post is entitled, The Overlooked Foundations Of A Strong Brand.

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          When people talk about building a brand, the conversation usually goes straight to the obvious things, including logos, colours, and catchy slogans. And yes, they’re part of it, but they’re not what makes a brand feel strong in the end, and the real foundation is something that’s a bit hard to put your finger on. You’ll often find it in how people experience your business day to day, and the little things that signal you care and that you know who you are. That’s where you’ll find the real difference. So if you want people to trust and remember you, those are the bits and areas worth paying attention to, and with that in mind, keep reading to find out more.

          Photo by Anna Nekrashevich

          Knowing Who You Are

          It’s surprising how many businesses skip this part, but it’s absolutely vital, only a lot of the time they know what they sell, but they haven’t really nailed down who they are as a brand. Why do you do what you do? Who are you trying to reach? And what makes you different from the next business doing something similar?

          Once you’ve worked all that stuff out, it helps you do everything else because it’s easier to make decisions about what to post online, what to say to customers, and even which projects to say yes or no to. And it stops you from blending in – people can tell when a business knows why it exists.

          Keeping Things Consistent

          If someone visits your website, sees you on social media, and then walks through your door, will it all feel connected? That’s what consistency does because it makes sure people recognise your voice, your values, and your way of doing things no matter where they find you.

          The best thing is that all this builds trust without you having to say a word, and when customers know what to expect, they’re more likely to come back.

          Showing Up Well Online

          For most people, the first time they see your business won’t be in person – it’ll be online. And that means your digital presence has to pull its weight, and investing in good website design is a big part of that. Your site definitely has to look good, but it also has to work – and one of those things is no more important than the other, it all has to come together.

          The fact is, if your website feels messy or outdated, that’s often the impression people will walk away with, even if everything else you do is great, and they’re probably not going to give you much of a chance to change their minds.

          Noticing The Little Things

          Strong brands don’t just get the big picture right, they also really care about the details. A quick response to an enquiry, the tone of a confirmation email, the way a package is wrapped… all those things help people know how to feel about you, and if you do it all well, they’ll get a good impression, which is precisely what you want.

          Serving Sustainability: Showing How Your Catering Company Cares for the Planet

          My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Many businesses can have strategies for sustainability, and catering companies are in that group. The following contributed post is entitled, Serving Sustainability: Showing How Your Catering Company Cares for the Planet.

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          Sustainability has quickly become a top priority in food and catering. Today more than ever, clients and event planners prioritize finding service providers who share their environmental values, making adopting green practices not just good practice. For catering companies it becomes a unique selling point. Showcasing sustainability not only reduces carbon emissions but also resonates with eco-minded consumers, setting your brand apart from competitors. In this blog, we will look at creative yet impactful ways you can demonstrate your dedication to eco-friendly practices.

          Photo by Aneta Pawlik on Unsplash

          Sourcing Locally and Seasonally

          By supporting local farmers and suppliers, food sourcing for your company can have minimal environmental impacts. Purchasing items locally means reduced transportation emissions associated with shipping them, helping the environment as a result. Seasonal ingredients have lower environmental costs as they require less artificial input for growth, while clients value fresh, locally-sourced dishes with bold in-season flavors. Catering businesses that develop relationships with local growers, fisheries, and butchers demonstrate their dedication to supporting local economies while simultaneously upholding green values. Showcase this dedication by including your sustainable sourcing practices prominently on your menus or promotional materials.

          Reducing Food Waste

          Food waste is an environmental challenge catering companies must not ignore. Develop strategies to decrease leftover quantities by planning menus carefully and communicating effectively with clients to estimate headcounts accurately. Using surplus ingredients for new dishes that reduce what gets wasted, or considering partnerships with food recovery programs or charities to redistribute extra food as donations. Composting unusable scraps is also an excellent way to limit landfill impact while creating fertile soil that can be used locally for food production.

          Using Bamboo Product

          Switching to bamboo products is a great way for catering businesses to reduce environmental impact while simultaneously improving sustainability and providing their clients with a greener dining experience. Bamboo is a renewable resource, growing quickly with minimal water input, making it an eco-friendly alternative to plastic and single-use items. Partnering with an established bamboo products manufacturer ensures access to biodegradable cutlery, toothpicks and skewers which reduce waste significantly while showing their commitment to green initiatives.

          Offering Plant-Based Menu Options

          Plant-based diets are more environmentally sustainable due to the lower environmental toll incurred during meat production. So expanding your menu to offer hearty plant-based dishes appeals to an increasingly vegetarian, vegan and flexitarian customer base. Add diversity through creatively prepared vegetables, legumes, grains and plant-derived proteins into menus in order to address rising customer demand while positioning yourself as an environmentally aware catering service provider.

          Choosing Energy-Efficient Equipment

          Choosing energy efficient equipment can go a long way toward lowering energy use for kitchens and events. From choosing Energy Star-rated ovens, refrigerators, and dishwashers to simple measures like using LED lighting or natural gas instead of conventional electricity can contribute towards creating more sustainable operations. Likewise, switching over to hybrid or electric vehicles for deliveries would demonstrate your serious commitment to sustainability.

          Conclusion

          Sustainability in catering business operations is no longer optional, it is now an absolute requirement in an increasingly eco-conscious marketplace. From ethical ingredient sourcing and waste reduction practices, every step taken toward greener operations earns your company greater respect and loyalty from eco-conscious customers. Make sustainability an important component of your brand and watch your catering company flourish while leaving less environmental damage behind.

          850-4 Ways to Grow a Creative Business

          My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. There are many creative businesses, but because they aren’t traditional businesses, it isn’t clear how to grow them. The following contributed post is entitled, 850-4 Ways to Grow a Creative Business.

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          Image by Pexels from Pixabay

          Whether you are a designer, maker or an artist running a creative business offers a lot of rewards. It’s an opportunity to earn money from your passion. However, turning that passion into a consistent paycheck can be a challenge. It’s going to require more than just raw talent.

          Success in a creative business boils down to strategic thinking. You have to build connections as well and continuously improve your products and services. Take a look at these practical ways in which you can take your creative business to a whole new level.

          Refine Your Brand Identity

          Your brand is about a lot more than your logo. It’s also about the experience that people have when they interact with it. You want them to remember your work at all times. The first thing you should do is identify your unique style, target audience as well as your message.

          Having a consistent look and tone to your brand is going to build recognition. It will also cement trust. You should update your website, packaging as well as your social media profiles to reflect the personality of your brand as well as your values.

          Invest In the Right Tools and Skills

          As your business begins to grow, your needs also change as well. There comes a time when you have to upgrade your equipment so that you can improve your products and increase efficiency.

          For example, if your business focuses on textiles, then investing in a high performance quilting machine is going to allow you to produce a lot more professional designs.

          This will assist with meeting the growing demand of your business. Similarly, taking online courses or even doing workshops in marketing as well as business can help you to hone your craft.

          Build an Engaging Online Presence

          Having a strong digital presence is going to be critical for your growth. You should use social media platforms to show off your work. You can also share behind the scenes content as well. This way, you’ll be able to connect with your audience. You’ll also need to build an online store so that your customers can buy from you directly.

          Start an email newsletter so that you can give regular updates to your customers without having to depend on social media. With an email list, you can send special offers and product launches to them.

          Explore New Business Ventures

          It’s always a good idea to diversify your income whenever you can. This will help you to grow your business. In addition to selling finished products, you can do digital downloads, and custom commissions as well.

          It may even be possible for you to license your designs. When possible, you should try to collaborate with other creative brands. This way, you can get your products exposed to an even wider audience.

          Growing a creative business is going to take a lot more than just your talent. You’re going to have to be strategic about it. You’ll also need to have a willingness to learn and be consistent.

          Fixing Up Your Home After a Flood

          My blog focuses on Home/Living and Home/Property Discussions. Many regions of our country and the world are impacted by flooding at the hands of Mother Nature. In some instances, you property can be salvaged. The following contributed post is entitled, Fixing Up Your Home After a Flood.

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          Pexels – CCO Licence

          There’s nothing like waking up to the sound of water inside your home to really ruin your day and make you immediately step into panic mode when you should have been enjoying a nice, relaxing breakfast, right? But if you live in an area that is prone to heavy rains and flooding, then there is a distinct possibility that this exact scenario will become your reality one day, if it hasn’t already. If the worst does happen, it’s important that you don’t panic. Instead, take a few deep breaths (try to ignore the impending smell of damp and doom as you do) and do this stuff to get your home back on track again.

          1. Safety First, Hero Later

          Before you channel your inner DIY warrior, check for hazards. That means shutting off electricity (wet wires and feet are not friends), avoiding standing water until it’s clear of contamination, and making sure the structural integrity of your home hasn’t gone full Jenga tower.

          When in doubt? Call a professional. No shame in not wanting to fall through the living room floor.

          2. Document the Damage (Yes, Before Cleaning)

          Resist the urge to immediately mop everything up. Your future insurance claim depends on good documentation. Take photos, record video, and capture all the soggy, sad evidence before you start tossing stuff. It’s not fun, but your wallet will thank you later.

          3. Call in the Pros (Because Mold Doesn’t Wait)

          Sure, you could rent a wet vac and throw some fans around, but let’s be real: water damage is sneaky. It seeps into drywall, creeps behind baseboards, and throws a welcome party for mold spores.

          That’s why services like United Response restoration exist. They’ve got the tools, the training, and the time to handle flood recovery like pros, because you have better things to do than Google “how to remove mildew smell from everything I own.”

          4. Triage Your Belongings (With Grit and Grace)

          Floodwater doesn’t play favorites. Go room by room and sort your stuff into three piles: salvageable, questionable, and ugh, toss it. Porous materials like mattresses, upholstered furniture, and rugs may have to go. It’s tough, but hanging on to mold magnets is a recipe for trouble.

          Pro tip: Sentimental items like photos or documents might be saved with careful drying and cleaning – just don’t shove them in the microwave. (Yes, people try that.)

          5. Dry Everything Like It’s Your Job

          Once you’ve cleared the water and trashed the worst, it’s time to dry out every surface, crevice, and suspicious crack. Open windows, run dehumidifiers, and get air circulating like your home is auditioning for a wind tunnel.

          And keep your eyes peeled – musty smells, stains, or bubbling paint are red flags for lingering water and future mold.

          Final Thought: Recovery Takes Time (and Coffee)

          Fixing up your home after a flood is messy, emotional, and straight-up exhausting. But with the right support, be it from trusted pros like United Response Restoration or your local caffeine dealer, you will rebuild.

          Take it one step at a time. Hydrate. Vent (your feelings and your house). And remember: even the soggiest of chapters can end in a fresh, dry start.