Keywords: 3 Essentials For Online Entrepreneurs

Two of the key focuses of my blog are Business and Entrepreneurship and Technology. With so much business being conducted online these days, an important consideration is how potential customers will you find your business and your products. The following contributed post is thus entitled; Keywords: 3 Essentials For Online Entrepreneurs.

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Pixabay / CC0 Licence

It is impossible to say that there is a magic formula when it comes to business. Some businesses appear, on the surface, to break all the established rules of what constitutes a “good” business – but they seem to succeed anyway. Other companies seemingly do everything right and make all the smart decisions, but for some reason, the business never quite thrives.

However, there are some aspects of business that greatly lend themselves towards success, and enjoy a far higher level of importance than other areas. While these elements alone cannot guarantee success, it could certainly be said that the absence of these elements can make success incredibly difficult to achieve.

Keywords are a business element that fit this description to a T; while your business could succeed without understanding and utilizing keywords effectively, it’s going to be a very tough road without their assistance. In an effort to enhance your understanding of this element – and particularly how their usage has changed over recent years – we’ve put together three simple facts that all business owners should know about keywords.

#1 – Keyword stuffing is obsolete (and potentially harmful)

SEO is a young industry, but even in its short time as a factor for businesses, it has changed hugely. Perhaps the biggest change has happened to a technique known as “keyword stuffing”. Where keyword stuffing was once the way to get your business noticed online, it’s now more likely to earn a violation from Google – from an essential tactic to a substantial detriment, keyword stuffing is a technique that burned bright and fell fast.

Unfortunately, many entrepreneurs don’t quite seem to have gotten the memo, and keyword stuffing is still found across a variety of business websites. If you’re still using this technique, it’s time for a change.

#2 – Keywords are changing due to voice search

Long tail keywords are nothing new, but they are becoming far more important due to the advent of voice search. When people use voice search on mobile devices or smart speakers, they tend to phrase their search as a question, for example: “what are the best restaurants in New York?”. This is very different to how people search when typing – which would usually be more along the lines of “best restaurants New York” – and has opened up a new form of keyword usage that focuses more on natural speech patterns rather than the more abbreviated short tail keywords that have reigned supreme for the last 10 years.

#3 – The power of keywords extends far beyond SEO

Thus far, as is common, we’ve talked about keywords in relation to SEO, but keywords have an importance far beyond appearing in search terms. From using tools such as WordTree to ensure your products appear high in results on Amazon, to keyword research helping to shape social media posts, a modern business owner has to appreciate the importance of keywords across almost every area of their business’ online presence.

In conclusion

Keywords may have changed somewhat over the 20+ years the internet has been a force for businesses, but their importance cannot be overlooked. By using keywords correctly, and avoiding outdated techniques, you can be sure to benefit from their incredible power, and your business should hugely benefit as a result.

The benefits and challenges of using articulate speech

articulate-speechThe following article was my inaugural submission for the Examiner back in November of 2012, and it’s very appropriate for my inaugural post on the Big Words Blog Site.  It hit upon one of the main themes of this site; the use of articulate speech.  One of the major rules for contributing to the Examiner was not writing in the first person point of view, something the publication policed very closely.  Hence in the piece, I’m not referring to myself directly.

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“Why do you use those big words all of the time?” a middle school student was asked by his classmates in the late 1980s. It was a diverse school, but these particular students were from Buffalo’s East side which, for the most part, consisted of African American families.

Articulate speech, and big words were normal in his home. Both of his parents were college educated. His mother encouraged learning professional skills such as using proper typing techniques, though the importance of such skills were not well understood at the time by her sons. There were also plenty of books to read in the house. Public speaking was also encouraged at Sunday School every week at church.

Using big words helped him to earn his Ph.D. from a world renowned university. They allowed him to make very technical presentations, publish research articles, and to present himself well on job interviews.

As a scientist within the federal government, he made decisions that affected the health of the entire United States population. Articulate speech, the use of big words, and proper grammar were a part of his job performance; whether it was setting new policies, preparing documents, making presentations, and even collaborating with colleagues in foreign nations.

Ultimately being a major part of his success, his articulate speech caused difficulties throughout his life, particularly as a youth where it made him stand out from his peers, causing him to be perceived as different. He later found that being different was actually okay. As an adult, people continued to form opinions about him, positive or negative, based upon the way that he spoke. Nevertheless, his articulate speech ultimately opened several doors for him as he grew older.

The United States faces several challenges in the 21st century, one being the competition with other countries in the STEM fields (Science, Technology, Engineering and Mathematics). A strong command of the English language is key for success in these fields. Asia’s brightest scientists, for example, spend considerable time and energy learning the English language in order to establish their careers in the United States.

Speaking and writing often go hand in hand. In his book, Inside American Education, Thomas Sowell writes that the educational system in the United States needs to get back to the basics of teaching children how to read, write and how to do mathematics. The late Dr. Joseph Fail, Jr., of Johnson C. Smith University, published numerous articles encouraging students to be able to write effectively, particularly students of color.

In some communities speaking articulately is viewed as speaking proper or “white”. It also represents not having “street credibility”, which can be very important at an early age and even in adulthood, depending upon the social circle. This can be devastating for young people, ultimately locking them out of opportunities later in life.

In the Rich Dad Poor Dad series by Robert Kiyosaki, several compelling arguments are made for expanding one’s vocabulary, and ultimately speaking correctly. Even though financial literacy is the focus of the book, the importance of words is discussed as well. Robert eloquently describes words as important tools that unlock doors to life’s multiple possibilities.

Young people (and adults) need encouragement to the extent that a large vocabulary and articulate speech are valuable assets. They need affirmations that it is okay to read books and to speak well, even though it may make them feel different than their peers. They need confirmation that having a strong command of the English language is important in that it creates opportunities, opens doors, and builds bridges no matter what the professional field or discipline.

Thank you for taking time to read this blog post. If you enjoyed this post, you may also enjoy:

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Challenging misconceptions and stereotypes in class, household income, wealth and privilege
Your net worth, your gross salary and what they mean
We should’ve bought Facebook and Bitcoin stock: An investing story
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