Two of the key focuses of my blog are Business and Entrepreneurship and Technology. With so much business being conducted online these days, an important consideration is how potential customers will you find your business and your products. The following contributed post is thus entitled; Keywords: 3 Essentials For Online Entrepreneurs.
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It is impossible to say that there is a magic formula when it comes to business. Some businesses appear, on the surface, to break all the established rules of what constitutes a “good” business – but they seem to succeed anyway. Other companies seemingly do everything right and make all the smart decisions, but for some reason, the business never quite thrives.
However, there are some aspects of business that greatly lend themselves towards success, and enjoy a far higher level of importance than other areas. While these elements alone cannot guarantee success, it could certainly be said that the absence of these elements can make success incredibly difficult to achieve.
Keywords are a business element that fit this description to a T; while your business could succeed without understanding and utilizing keywords effectively, it’s going to be a very tough road without their assistance. In an effort to enhance your understanding of this element – and particularly how their usage has changed over recent years – we’ve put together three simple facts that all business owners should know about keywords.
#1 – Keyword stuffing is obsolete (and potentially harmful)
SEO is a young industry, but even in its short time as a factor for businesses, it has changed hugely. Perhaps the biggest change has happened to a technique known as “keyword stuffing”. Where keyword stuffing was once the way to get your business noticed online, it’s now more likely to earn a violation from Google – from an essential tactic to a substantial detriment, keyword stuffing is a technique that burned bright and fell fast.
Unfortunately, many entrepreneurs don’t quite seem to have gotten the memo, and keyword stuffing is still found across a variety of business websites. If you’re still using this technique, it’s time for a change.
#2 – Keywords are changing due to voice search
Long tail keywords are nothing new, but they are becoming far more important due to the advent of voice search. When people use voice search on mobile devices or smart speakers, they tend to phrase their search as a question, for example: “what are the best restaurants in New York?”. This is very different to how people search when typing – which would usually be more along the lines of “best restaurants New York” – and has opened up a new form of keyword usage that focuses more on natural speech patterns rather than the more abbreviated short tail keywords that have reigned supreme for the last 10 years.
#3 – The power of keywords extends far beyond SEO
Thus far, as is common, we’ve talked about keywords in relation to SEO, but keywords have an importance far beyond appearing in search terms. From using tools such as WordTree to ensure your products appear high in results on Amazon, to keyword research helping to shape social media posts, a modern business owner has to appreciate the importance of keywords across almost every area of their business’ online presence.
Keywords may have changed somewhat over the 20+ years the internet has been a force for businesses, but their importance cannot be overlooked. By using keywords correctly, and avoiding outdated techniques, you can be sure to benefit from their incredible power, and your business should hugely benefit as a result.