Big Words start conversations and open doors to new places.
Author: anwaryusef
Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath.
Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics.
Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.
My blog focuses on Technology. Most everyone has a website today, especially if you’re conducting some form of business. Unfortunately, your website may not be performing optimally. The following contributed post is entitled, Reasons Why Your Website Isn’t Performing Well.
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Website design requires you to have a very high level of business knowledge. It also requires you to understand people’s browsing habits and what they actually want from your site. If you’re not sure if your site is up to scratch, or if you want to make positive changes that go on to benefit your site in more ways than one, then take a look below.
No Contact Information
It’s not good enough anymore for you to have a contact form that simply tells people to get in touch with you. Don’t fall into this trap, and don’t assume that a chatbot is going to save you. Although it is fine for you to have some level of automation, if people cannot find an easy way to speak to someone, then you will be adding a lot of friction to the checkout process. The fix here is to simply make sure that you are putting your phone number and address in the footer of every page on your site. If you can do this, then you will always give your visitors the chance to get in touch with you. If you can do this, then you will notice a big difference in your site, and you will also find that it is easier for you to get the result you need. If you are finding it hard to work with the site that you have, or if you don’t feel as though it is necessarily providing your users with the experience they need, then you can easily go through a web design service. They can help you update your site while also making sure that your essential information is always accessible to your customers.
When you have a dark background, you need to have light text. When you have a lighter background, you need to have dark text. At the end of the day, different sections of your site should always be checked for contrast. If you don’t, then you may find that you have a higher bounce rate on some pages than others, when in reality, all of this could be avoided. Look at your buttons and also make sure that they are big enough for people who may have fat fingers. With most people accessing your site from a mobile rather than a desktop, it’s important to look into things like this because if you don’t, then you could be frustrating your users without even realising it. Make sure that your images have alt text as well, as this will also cater to people who might have disabilities. Although it is very easy for you to overlook things like this, taking them into account is an essential part of the process.
You also need to make sure that your branding is consistent across your site, and that you are taking note of the marketing materials you have. If you can do this, then you will notice that it is very easy for you to keep things consistent across your entire site.
My blog focuses on Career Discussions and General Education. One skill many professionals have to learn is that of presentation. Several elements must be pulled together to master this skill. The following contributed post is entitled, Top Tips For Creating An Engaging And Informative Presentation.
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Presentations are an effective way of providing information to those who are in attendance. Whether it’s an internal meeting that provides updates on the finances for the business, or you’re pitching a new product or service to a client, it’s important that the presentation is effective.
Whether it’s knowing your audience, providing a clear structure, or just engaging with your meeting attendees with eye contact. Here are some top tips for creating an engaging and informative presentation.
First and foremost, before you spend your time structuring and writing out the content required for the presentation, you should know who your audience is going to be. It could be an internal team within your department or another department team that you’re addressing.
There will be occasions where you may have to give a presentation or talk to hundreds of people at an event, for example.
Knowing your audience is helpful because it will give you a better idea of what sort of content your audience will engage with more.
Have a clear structure
A clear structure is useful to establish, especially when you’re looking to create a presentation that’s engaging and the right length.
With a clear structure, you can outline everything that you’ll need in order to get the presentation right, without missing out any key details in between.
By having a structure in place, you’ll have a presentation that flows better and that hits every point in the right way.
Create plenty of visuals
Visuals are a good way to help create an engaged and informative presentation. No one really wants to see slide after slide of text, so it’s worth incorporating a helpful tool like Chronicle to help with presentation creation.
The more visuals you can incorporate into the slide, the better. By doing so, you’re going to help make the presentation more enjoyable and less likely to have your audience switch off by the third slide.
Add some humor and a personal touch
Humor and a personal touch to your presentation can go a long way in helping make the presentation interesting. You could also look at injecting a bit of storytelling here and there, too.
With a bit of humor, you can transform what would otherwise be a boring topic into something enjoyable. That personal touch can make it a more memorable presentation all around, so be sure to add this to it too.
Keep it to the right length
The length of the presentation is certainly crucial to get right, especially when it comes to presentations that have a lot of information and ground to cover. While you may have a lot of information to get through, it’s good to try and condense the information in order to help ensure the presentation is both informative and not sleep-inducing.
Creating an engaging presentation is easy enough to do when you’ve got the right tools and know-how to do it. Try to get creative with your presentations so that they’re both visually appealing and sound like something you’d want to listen to yourself.
My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. In any business, you have to think about your Return on Investment (ROI). There are different kinds of ROI in the business world. The following contributed post is entitled, The Hidden ROI of Corporate Gatherings.
The ROI of corporate gatherings isn’t fundamentally monetary. There are many other advantages that come from investing in business events for teams, clients, and partners. From improved employee morale to widening networks, here are some transformative examples.
Brand Positioning and Awareness
Companies are often guilty of overlooking the value of internal and external business events. As a long-term marketing asset, these are invaluable and help raise awareness of an organization and its deeds. When considering evergreen promotional material for blogs and magazines, it helps to book event photography services to document the event. This will help raise awareness even more and ensure materials can be used to position the brand in a certain light in a sector.
Increased Morale and Engagement
Employees are the bread and butter of almost every business. The staff must be reliable, competent, and engaged. Engaged employees are far more productive and loyal, and are typically willing to weather a storm alongside the business. However, engaged employees also lead to direct savings when you consider the costs of worker turnover and recruitment. Additionally, engaged employees with higher morale work supremely well as a wider team.
ROI of Corporate Gatherings Renews Purpose
It is known that 65% of businesses don’t last for more than ten years. There are many reasons for this, including losing a sense of purpose as the world changes. To create a superior brand identity that lasts, companies must find what they stand for and be willing to adapt and change:
● Shared experiences can give teams a shared sense of purpose with a common goal. ● Opening a business up to a wider audience and network facilitates new opportunities. ● Events allow companies to refine strategies dynamically in a way that the sector needs.
Mission statements are a valuable part of modern branding, but things change. What was once a core part of a business can become irrelevant through internal and external influence, and even world events. Corporate gatherings can help a company redefine what it stands for.
Networking and Relationships
Pretty much any CEO or business leader will tell you that networking sits among the most important parts of modern business. Cultivating strong relationships with clients, employees, and partners is a critical and necessary part of ensuring a company stays favorable throughout every layer of the corporation. Events allow businesses to book high-value B2B meetings that can accelerate major parts of the organizational structure, including sales and overall growth.
Nurturing Valuable Clients
A deeper level of relationships is needed in certain industries. Some sectors are more client-focused than others, and attracting and retaining these valuable clients is paramount. Law firms and consultancies are a perfect example. Carefully crafted and personalized corporate events that appeal to these clients will significantly deepen ties and strengthen relationships. This puts a business in the enviable position of keeping clients on board with future decisions.
Summary
Brand awareness is a hidden ROI of corporate events that doesn’t relate only to monetary gain. Of course, a company can also find a sense of renewed purpose with events designed around dynamic internal and external change for employees, while nurturing valuable clients, too.
My blog focuses on Financial Literacy/Money. While qualifying for a mortgage and paying it off are major financial moves, many people also face foreclosure and must know how to navigate it. The following contributed post is entitled, What To Do When Facing Foreclosure.
Facing foreclosure on a property is never a pleasant experience. Like most people, you’d rather stay in your home, and you don’t like the idea of being kicked out.
When these situations arise, it can be tempting to panic. However, we’d caution against that. Instead, we suggest taking the most prudent action to increase the likelihood that you can stay in your home.
Contact Your Lender First
Start by contacting your lender as soon as you can and informing them of the situation. Tell them what’s happened and that you’re finding it much more challenging to meet your home payments.
Usually, if you give them enough advanced warning, you can get them to explain options, like loan modification. These will extend the length of the loan and get you to pay back over a longer period, reducing the monthly payments you have to meet.
Understand The Mortgage Terms
At the same time, you should also understand the mortgage terms. Knowing these reduces risks considerably and allows you to assess the cost of getting out of your current deal.
Many mortgages these days are flexible and have special terms that allow you to make significant modifications. These can be a lot of fun to explore and something you’ll want to check out if you’re in a foreclosure situation.
If you can adjust your repayment plans, that’s also a good step to take. You want to make sure that you are doing everything you can right now to protect your cash flow.
Part of this might be to request forbearance. Banks and lenders will sometimes grant these if there’s been a sudden change in circumstance and you’re not as financially secure as you were.
You can also ask the bank if you can use a special payment mechanism to catch up on missed payments over time. Again, these can spread the cost of the mortgage more and give you a chance to adjust your approach.
Consult A Lawyer
If you can speak to a foreclosure attorney, that’s even better. These professionals really understand the law and how it works, giving you many more opportunities to find solutions.
Foreclosures can sometimes come along faster than you anticipate, which throws you off track. Using an attorney can help in these situations because they can protect your rights and ensure you take all necessary legal steps.
Think About Selling Your Home
Another approach is to simply sell your home. Doing this will prevent you from having to deal with the foreclosure costs.
When you sell, you first pay off the mortgage and then you get to keep the extra equity in the property. You can then use this money to downsize substantially and start a new life without the same level of material possessions.
Explore Bankruptcy
Finally, you might want to look into bankruptcy options with a lawyer. Knowing what paths are available to you is essential if you’re in a lot of debt and don’t know what to do about it.
My blog focuses on Health/Wellness. We seldom think about the connection between exercise and hearing, but there is a link between the two. The following contributed post is entitled, The Remarkable Ways Exercising Boosts Your Hearing Health.
People do not often connect exercise with hearing health. It’s usually linked with muscles and stamina. The truth is that if you stay active, you will protect your internal systems. Your hearing is no exception to this.
Exercising keeps you sharp in this life, which directly benefits so many areas of your physical being. When it comes to hearing health, being on the move will contribute to the way in which your ears function. Strong hearing health leads to better communication, more confidence, and even fewer mental health struggles. Here are a few remarkable ways exercising can boost your hearing health.
Better Blood Flow
Cardiovascular health, of course, is something that you should keep an eye on regardless of your hearing situation. It will do so much for your auditory strength, specifically, though. Regular exercise improves circulation and ensures oxygen reaches the inner ear. By choosing to exercise and enhance circulation, your delicate hair cells, which are sensitive to poor blood flow, will become more protected. Even a brisk walk or cycle will help you to process sound a lot better over the years.
Hearing-Linked Conditions
It’s common for conditions like hypertension and diabetes to be linked to hearing loss. Regular exercise will reduce the likelihood of these problems becoming a part of your life. If you can sensibly manage your blood sugar levels and keep your blood pressure healthy, your body will protect your auditory system. There may be a few days when you are not in the mood to move, but choosing to get up and exercise will lower the overall strain placed on your sensitive inner ear. There’s nothing wrong with protecting your hearing indirectly through general wellness.
Your Balance And Coordination
A lot of people don’t realize that hearing and balance are closely linked. It is all through the inner ear’s vestibular system. Fortunately, there are many exercises around that can strengthen balance. Core stability routines, yoga, and tai chi are all great examples. Of course, if you can maintain stability, you will face fewer risks of dizziness and falls. This sense of awareness will make you more confident and allow you to live a smoother life. With exercise being a big part of your routine, you will improve your physical poise as well as your hearing ability.
It Encourages Proactive Care
If you are constantly moving around and exercising your body, you will naturally become more motivated to care for yourself. You will also inspire others to look after their overall health. People who are more active are more likely to seek solutions quickly and schedule screenings. After a few months of being up and about, you may actively choose to find hearing aids if you notice subtle difficulties becoming more of an issue. You will then prevent further strain and improve your quality of life. Exercising subconsciously creates a mindset of proactivity and responsibility. When you combine physical effort with attentive care, you will establish more habits that safeguard your hearing and overall health.
My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. An important part of real estate is properly structuring contracts for effectiveness and protection. The following contributed post is entitled, Mastering Property Contracts: Key Tips for Buyers and Sellers.
Navigating the property market involves so many different variables that it can be tough for a newcomer to this world to ensure that they are avoiding costly mistakes and securing successful transactions. Whether you are purchasing your dream home or selling an investment property, understanding the intricate nature of contract negotiation will ensure smoother dealings and greater peace of mind within the ever-changing landscape of the property market. Therefore, it’s vital that we understand the numerous components to ensure that we’re well informed, but we’re going into this confident. So very few of us seldom feel that confidence because of the abstract nature of the law, so what do you need to consider?
Consult Legal Support
Absolutely pivotal, one of the most important steps is to consult a real estate lawyer before signing any contract. Property contracts, as we all know, are packed with legal jargon and binding terms. A lawyer can clarify any confusing clauses, read out risks, and ensure your property and interests are protected. They can also provide expert guidance regarding title issues, contingency, and disclosures, making legal representation invaluable, particularly when it comes to preventing disputes and helping you safeguard your rights.
Understand Every Clause
Take the time to read and comprehend each section and condition in the contract. This isn’t easy; however, contracts cover so much more than we realize. It’s not just about the price, but it’s also the deadlines, the inspection contingencies, required repairs, deposit arrangements, and more. Buyers and sellers should ask questions until they’re confident about their obligations, escape clauses, and remedies for breach. It’s very easy to feel intimidated in this setting, but we should never hesitate to clarify so we can ensure that any unclear or unfavorable terms are more transparent, particularly if we have to renegotiate.
Factor in the Survey and Inspection Results
Survey and inspection results can dramatically impact negotiations and the final contract. If an inspection uncovers problems, for example, structural issues or repairs, these can be leveraged to renegotiate price requests, credits, or require that the seller completes repairs before closing. Ultimately, we should make sure these agreements are formally written into the contract, not just discussed verbally.
Use Market Research as a Bargaining Tool
Understanding local property values, trends in the market, and the motivations behind the seller will empower both sides. We should research comparable sales in the area and figure out the time a property has spent on the market, which gives you offers or counteroffers that can mean more favorable terms for everyone. Showing examples and evidence can give you a very useful bargaining chip.
Ensure Everything Is in Writing
When it comes to contract law, verbal promises very rarely mean anything. All agreed-upon changes, concessions, or additions need to be documented in the contract prior to signing, which will eliminate misunderstandings and protect all parties if disputes arise later on.
When it comes to navigating contracts in the property market, you need to approach each one with confidence, so you can achieve a smoother sale or tighter transaction.
My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. A key to success is keeping track of your business metrics. The following guest post is entitled, Marketing Metrics That Matter: Tracking Success Beyond Vanity Numbers.
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As the ever-evolving virtual landscape churns out new platforms, social media networks, and vain influencers amassing millions of followers seemingly overnight, it can be tempting to go in the same direction as a professional marketer. However, while likes, follows, and virtual shares can rack up quickly, they can also dissolve just as fast without a solid foundation and a message that accurately represents your brand. Understanding vanity metrics, or numbers, and how to track success beyond them is becoming increasingly vital when it comes to brand equity, customer loyalty, and ultimately, revenue generation opportunities.
1. Learn About Vanity Metrics and Their Limitations
Defining the basics of vanity metrics is critical before diving into their potential limitations in any market or industry. Vanity metrics, or vanity numbers, make a brand or business “look” good on the surface. For instance, a brand that appears to have hundreds of thousands, if not millions, of followers may appear more credible, trustworthy, and reputable at first glance than a brand with just 11 followers to start.
However, while vanity metrics provide positive first impressions, they do not always translate into conversions, loyalty, engagement, and long-term revenue.
● Surface-Level Vanity Metrics: Some surface-level vanity metric indicators include social media followers’ sad likes. A high follower count can help reach more users, but only if they have a genuine interest in your brand and business and what it has to offer. ● Traffic Without Reason: If you receive a spike in website visitors without reason, this does not always mean you are “going viral” or that you’ve hit a marketing sweet spot. If your website’s bounce rate is higher than average, you’re likely losing prospective customers or clients before you have a chance to make a sale. ● False Sense of Achievement: If you only utilize vanity metrics to measure the success of your business and brand, you may run into blind spots. Superficial metrics can cause marketers to become complacent, missing out on growth and expansion opportunities.
2. Define Meaningful Metrics for Your Brand
The metrics that matter for your business and brand may not be as significant to another organization. Shifting to more meaningful metrics will help you remain focused on what is most important for your brand and its future.
● Demonstrate ROI: Demonstrating ROI can help appeal to shareholders, partners, and investors. Metrics such as the ROAS, or Return on Ad Spend, along with CPA, or Cost Per Acquisition, can help those involved with your organization see your marketing efforts. ● Data-Driven Decisions: Making data-driven decisions is much easier to do with data such as SQL, or Sales-Qualified Leads, along with the monitoring of CTR, or click-through rates on specific pages of your website. ● Repeat Customers: Determine and calculate the LTV, or Lifetime Value, of each of your customers. This can help you strategize campaigns to generate repeat business in the future. ● Upselling/Cross-Selling: Upselling and cross-selling opportunities can help you capitalize on shopping patterns and/or current market trends, depending on the industry you represent.
3. Prioritize Important Metrics
Determining which marketing metrics are important to you and your brand will vary based on your industry, products, services, and target audience or demographics. There are several core factors that can help you determine the overall efficiency of an existing marketing strategy.
● Cost Per Acquisition (CPA): The CPA, or Cost Per Acquisition, required for you to obtain a new customer or generate a lead, is essential to understand the efficiency of campaigns. When your CPA costs more than the customers’ overall LTV, or Lifetime Value, it may be time to realign and rework your existing marketing strategy. ● Conversion Rate: The conversion rate of your users when reading newsletters, shopping on your eCommerce site, or even adding an item to a cart is essential to track. Stronger conversion rates indicate that your messaging is currently resonating with your intended audience. ● Customer Lifetime Value: Your customer’s lifetime value, or LTV, is the projected net profit you intend to generate from one customer (even after their initial purchase from you). Calculating the LTV of your customers can help with gauging long-term profitability based on existing and future marketing efforts. ● Engagement Metrics: Beyond keeping track of traditional “likes”, “shares”, comments, and “follows”, it’s also important to track comment-to-like ratios and the CTR, or click-through rate of emails you send in your marketing funnels. Engagement metrics are often more telling than traditional vanity metrics and numbers. Engagement metrics help you get to know more about user psychology and how your prospective customers respond to a wide range of promotions and marketing copy.
4. Measure Beyond
Beyond traditional analytics platforms and tools, it’s also important to track brand sentiment to better understand how the digital climate is evolving.
● Social Listening: Social listening involves tracking brand mentions, keywords, and even specific long-tail phrases or hashtags you are focused on. Tracking mentions across blogs, forums, and social media networks provides real-time data and insights. There are also third-party applications and tools available to quickly analyze sentiment and specific keywords relevant to your industry and/or the specific products and services you provide. Platforms like Brandwatch offer powerful social listening and analytics capabilities. Social listening is also beneficial as you are building a loyal following, as it’s much easier to determine which videos and pieces of content resonate best with your current and target audience online. ● Take Action: When you recognize a spike in negative attention or if your brand’s sentiment is trending negatively, you can address the issues before it escalates or spirals out of control with real-time social listening and analytics in action. When marketing a brand or business, utilizing A/B testing is always advisable. A/B testing allows you to launch more than one campaign simultaneously using varying messaging, color schemes, and even different external links. This is one of the best ways to determine which formats resonate best with an intended audience. ● Media: Measuring success goes beyond the digital marketing realm. Monitor industry publications, blogs, and market leaders who have mentioned your company and/or brand. Influencers also play a significant role in today’s marketplace. Follow recognized influencers and authorities in your industry to keep track of potential mentions that endorse or diminish your brand’s name.
Marketing metrics are the foundation of any successful brand and its campaigns, online or off. Yet, as a marketer or entrepreneur, it’s important to understand that not all data points are created equally. While it may be tempting to chase after clout with the use of vanity metrics and numbers, this strategy can be misleading and not always effective long-term. Understanding that any marketing endeavor you partake in is truly powered by real people is key to establishing genuine loyalty that drives meaningful revenue.
Ashley Nielsen
Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer who loves to share knowledge about general business, marketing, lifestyle, wellness, and financial tips. During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.
My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. One of the key components of your business is its marketing which is not all entrepreneurs understand. The following contributed post is entitled, Marketing Will Help Your Business Move Forward, If You Do It The Right Way.
Marketing is one of those things that has been the center of debate for many years now. Some say that it’s an essential element of a business, and others say that it should be low down on your list of priorities. It’s up to you what you think it is, but you will quickly see that you need to put effort into your marketing if you want to see any kind of success in your business.
In this article, we’re going to be taking a look at some of the different things that you can do to move your marketing forward, and hopefully see better results for your business overall. Keep reading if you would like to find out more.
Work With A Marketing Agency
We’re going to kick things off by talking about working with a marketing agency. If your business is currently trying to coast by on its own, this could be the problem. If there is nobody with marketing experience in your business, this could be causing you a world of problems. You won’t be using the correct methods which we’re going to be talking about a little further down, you won’t know what the latest market trends are to use to make decisions, and you generally won’t be able to create the quality marketing materials that they can.
Do not get us wrong, we’re not saying that you’re not doing a good job, we’re just saying that it can be improved, and you should want it to be.
Try Out New Methods
Another great choice when it comes to marketing is trying all methods to find what works. While the oldies, like leafleting, are the best. There are some new methods out there just waiting for you to try them out. You never know they might be the ones that bring you the most success, then you can save money and not use any others. Do your research when it comes to marketing, branch out on social media and give video marketing a shot. For help, guidance, and assistance with your video marketing and production, take a look at www.indirap.com.
Track Your Efforts
Lastly, when you decide which marketing techniques and strategies to use, you will need to keep track of these. In doing so, you can find out what is working and what isn’t working for your company. For instance, if you are doing a PPC campaign then your online report will tell you exactly what you need to know. Who is clicking, when are they clicking, and what are they clicking? Without this knowledge you could be forking out for marketing that your business doesn’t actually need.
You can do the same with your business website. Track where customers are hovering for a while and where they might be clicking. This will give you a better understanding of the type of products and information that your customers like and don’t like.
So there you have it, now you should hopefully have some more tips and tricks on how marketing can help your business. You should always be aiming high with your company, you don’t want to get left behind as your competition soars.
My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Many people want to start businesses, but not everyone can do it successfully. There are special considerations for building a business from the ground up. The following contributed post is entitled, Building A Great Business From The Ground Up.
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Is starting a business something that you have decided you want to do? If it is, then you should be sitting down and coming up with a solid plan to help you do this. It doesn’t have to be anything fancy or too detailed to begin with as you can build on this over time. Having said that, it’s imperative that you have all of the details that you need to continue building your plan.
Down below, we’re going to be taking a quick look into some of the elements you need to consider when you’re building a business from the ground up. If you would like to find out more, feel free to read on.
The first thing that you’re going to need to do is work out how much money you have to spend, and how much money you’re going to need to make your business a success. This is going to depend on how you’ve decided to fund your business, whether you have already secured the funding or whether you need to apply for it, and so on. If you already have the money you have, you’ve got to make this work. If you don’t, then you might have a little more wiggle room.
The best advice that we can give you is to write down every single expense that you know you’re going to have so that you don’t miss anything. This way, you know what you’re going to need to spend, where it’s going to be spent, and if you’re going to need to make any adjustments to make it feasible.
Work On Marketing
Marketing is vital for all businesses, without this you won’t get very far. It is one area of your business that will take the most from your budget and with good reason. Look into the different types of marketing strategies and techniques to find which one will work best for you. It might be that you prefer the older methods of leafleting through doors to the newer ones of using social media. However, the newer ones tend to lead to the most sales.
Attend Trade Shows
Lastly, there are trade shows dotted around the country that are calling out to businesses like yours. If you are wanting to showcase your skills, talents, and products then why not attend one. The pros certainly outweigh the cons here, and you can also network with other businesses. Trade shows are a wonderful way to market your business and find customers who may not have ordinarily searched for you.
If you do decide to attend, you will need to carefully plan what you are going to take and who is going to attend with you. If you don’t have the time to set up your stall yourself then you could always speak with a trade show installation team. They will set up and take down whatever you need.
We do hope this article provided you with the information and guidance you needed to send your new business soaring to success. Remember, take your time and get everything you need before you get started. That way you won’t fall at the first hurdle.
My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Many people start business and want to be successful, but only a few achieve longevity and profitability. The following contributed post is entitled, Tips That Will Give Your Business A Competitive Edge.
These days, there’s a lot of noise and competition to cut through in the business world. You can’t go on with business as usual and expect that you will thrive and stand apart from the rest.
Instead, you must go above and beyond to produce attractive products or services and satisfy your customer base. There are some areas you should be focusing on that will allow you to make a name for yourself in your industry and get the results you desire. The following tips will help give your business a competitive edge so you can succeed long-term.
Getting Creative with Marketing
Many companies are committed to marketing, but not everyone is doing it right. It’s something that you should be deeply invested in and pay close attention to. If you want your business to have a competitive edge, then get creative with your marketing. You should implement a strategy that includes online and offline ways to get your message in front of your target audience. There are many ways to do so, such as launching polished and professional videos or working with authentic influencers who can help you expand your reach.
Having A Commitment to Innovation & Technology
Another tip that will give your business a competitive edge is having a commitment to innovation and technology. For example, you may want to experiment with AI or put out a mobile app your customers can use. In order to be successful in this area, you’re going to need the right people and top talent on your team. Recruiting can be tough, so make it easy on yourself by working with an experienced company that specializes in deep tech executive search. They have access to hidden talent, tech leaders, and innovators who can bring your ideas to life.
Fostering A Strong Company Culture & Positive Workplace Environment
You can give your company a competitive edge by fostering a strong culture to be proud of. It will help you attract and recruit top talent to your business and ensure you stand apart from your competitors. It will help you retain employees and get everyone working together and collaborating so you can reach your goals. It’s important to invest in professional development and training of your staff, and be supportive of having a good work-life balance. You want your staff to enjoy coming to work each day and like that their efforts and hard work matter.
Providing Excellent Customer Service
You can also stand out in the area of customer service. Providing excellent service and a personalized experience will delight and satisfy customers who are spending their hard-earned money with you. Make sure your customers feel valued and heard, and that you are not only meeting their needs but exceeding their expectations. Communicate openly and effectively with them and let them know you appreciate them.
Conclusion
These tips are going to help give your business a competitive edge in the marketplace. This is your chance to get a few steps ahead and increase conversions and sales. Work on differentiating your brand so that consumers view it in a positive light and feel motivated to do business with you.
