Why You Should Probably Avoid AI-Generated Marketing

My blog focuses on Financial Literacy/Money, Business/Entrepreneurship and Technology. Artificial Intelligence is slowly expanding and impacting every aspect of society, the business sector included. One aspect you need to be careful is AI-Generated Marketing. The following contributed is entitled, Why You Should Probably Avoid AI-Generated Marketing.

* * *

Pexels – CC0 License

AI-generated marketing copy is taking over the internet. The stuff is everywhere, and reading content feels more robotic than ever before. Every word, it seems, is in its proper place, but is it hitting home?

That’s the question that many businesses are now asking themselves. When ChatGPT first hit the scene in 2022, everyone in the industry was excited by what the future might hold, especially for SEO. But over the years, things have changed, and now a lot of professionals are more skeptical about what it is that AI can really do. Yes, it produces buttery smooth content, but is that always what audiences want?

The purpose of this post isn’t to tell you whether content was written by AI or not. Instead, it is to ask a deeper question on whether you should be using AI at all in your marketing copy or any of the other content your business produces.

Here’s why you should probably stick with people:

AI Lacks Authenticity

The first reason to stick with people is the fact that AI lacks authenticity. If a machine is writing your content for you, by definition it means that you’re not.

One of the problems with this is that AI could fail to capture your brand’s tone. It may sound like someone else, or just plain generic, which is what you want to avoid at all costs.

If AI does lack authenticity and isn’t able to mirror your brand voice, then customers will notice immediately. They will wonder why you sound different.

More sophisticated readers will also detect that you have used AI, just by the way things are phrases. While people aren’t always able to determine whether specific passages have been written by AI without a detector, they are pretty good at working out if things have been written this way when considering the broader context.

AI Risks Plagiarism

Pexels – CC0 License

Another issue with using AI is that it risks plagiarism. The problem with AI right now is that it isn’t really able to move much beyond its training data. Therefore, it can’t usually generate brand new content that hasn’t been used anywhere else. Usually, what it does it bring together ideas that are already out there and express them in its usual, formal, predictable way. This might be okay if you’re brainstorming for CTA button text, but it doesn’t work when producing original content or trying to come up with something new that other sites will link to.

AI Misses Nuance

You may also find that AI misses the nuance of your brand. You may want it to focus on a specific element of what your company does, but that it continues to revert to the industry norm, which isn’t ideal.

When AI misses nuances like this, it can be challenging to train. You have a clear idea of what it should be saying in your mind, but it doesn’t.

When this happens, it can be frustrating, and AI may simply lack the context in its training set to produce acceptable output, forcing you to put up with something sub-par or simply write it yourself.

AI May Lack SEO Control

You may also find that AI lacks SEO abilities when it comes to things like inserting the right keywords or arranging content in the optimal fashion for Google. Systems are great at producing blocks of text, but they struggle with combining multiple instructions, like using Surfer SEO to optimize content.

This issue is problematic because it means that AI isn’t all that helpful for many professionals in the industry. It can write faster than any human on a keyboard, but it can’t do so in a way that is always commercially relevant or sufficiently competitive.

When this happens, it can often increase the workload for marketing professionals. AI produces the content, but then requires extensive editing that can last for hours, taking up a lot of time and often producing results that feel clunkier and less organic than if a human had written it originally.

AI Requires Heavy Editing

Then there are the additional editing issues that AI requires, especially in marketing content that needs to be accurate. Despite three years of publicly-accessible large language models, the issue of hallucinations hasn’t gone away. AIs still say things with confidence that are blatantly untrue.

This problem is also getting worse according to research as more AI-generated content makes its way onto the internet. Newer models are training on the slop produced by older ones, leading to worse outcomes when it comes to truth-seeking. These days, marketers have to check every statistic and truth claim that artificial intelligence makes, simply because the error rate is now so high.

Furthermore, AI can’t always understand complex topics where the original training data is limited. It doesn’t have a good grasp of deep concepts in physics, biology and economics, which is why expert humans still dominate these fields. If it is asked questions about these, it can only supply cursory responses that betray a lack of true understanding at the core of these systems.

AI Produces Low-Value Content

Finally, AI has a tendency to revert to the mean and provide users with low-value content. The copy it produces often tries to please everyone, and winds up pleasing no one.

For example, most AI systems won’t write in a controversial or thuggish way, which is essential for a lot of brands. Furthermore, these systems will also sometimes shy away from certain topics, making it even more challenging to make headway.

The conclusion is that using AI for marketing copy is sometimes helpful, especially in the ideation phase, but it also comes with many drawbacks. AI systems don’t have the common sense or wider nuance that people have. And they struggle to check facts, often spewing nonsense with confidence, revealing that they are more akin to “idiot savants” than real thinking entities.

Of course, all this may change in the future, but it is unlikely to happen under the current paradigm. Large language models may be reaching their inherent limits.

Introducing AI To Your Business

Three focuses of my blog are Financial Literacy/Money, Business and Entrepreneurship and Technology. Artificial Intelligence (AI) is impacting every aspect of life these days especially the business world. If you are running a business, you should think about incorporating it into your operations. The following contributed post is entitled, Introducing AI To Your Business.

* * *

AI is developing rapidly, and it’s no wonder that many businesses are already embracing its capabilities. Others meanwhile, have a more cautious approach, with data concerns and a lack of in-house expertise among the hurdles faced by companies when implementing AI. While there are no hard and fast rules for implementing AI within your business, there are some steps you can take to help you figure out the best approach for your needs. Here are some of the things you can do to help introduce AI to your business.

Image Credit: Unsplash under Creative Commons

Get clued up on AI

Before introducing AI to your business, it’s important that you take the time to understand AI. There are many types of AI tools out there, and learning more about how they work and how they are being used within your industry can help give you more confidence. Some of the ways you can expand your AI knowledge include attending workshops and seminars, reading online articles, and listening to AI podcasts.

You could even start by using AI for your life outside of work. This YouTube video gives you the lowdown on the top free tools that provide the perfect introduction to AI:

AI can cause nervousness for a lot of people, but it also presents a lot of opportunities, so it’s worth exploring what it can offer your business – it may even help you navigate the challenges of running your business.

Research the best tools for your needs

With a better understanding of AI, you can then begin to work out which tools are the best for your needs. Identify some of the challenges your business is facing, and source AI-based tools that can help. Use AI tool reviews to help you explore the different options that are out there, including their features, pros/cons, scalability, and costs. Careful research can help ensure you choose the most suitable tools for your business needs, saving you time and money. Alternatively, you could work with an AI consultant to help you identify the best tools for your needs.

Consider starting a test user group

Introducing AI tools to a pilot group is an effective way of trialing AI tools before you roll them out to the rest of your business. A test user group can help you identify potential issues and how the tools can be integrated with the rest of your company. This may involve a small investment to get you started, but it will help you fine-tune your products before you invest further in rolling AI out company-wide.

Only roll out when you’re fully confident

While you may be feeling the pressure to roll out AI within your business to stop you from falling behind, rushing could lead to disruption. This is why it’s important to wait until you’re fully confident before you roll out AI. Carefully evaluate your pilot, and develop a clear implementation plan to help you manage successful AI integration amongst your teams.

Introducing AI to your business comes with many risks, but it also opens up the possibility of a lot of rewards. AI is constantly evolving, which means it’s important to continuously monitor AI performance within your business, as well as the latest developments to ensure you stay ahead of the curve. Start researching AI to see the benefits it can bring to your business, and get ready to take your company into the future.

7 Areas Where AI And Machine Learning Benefit Us

“Artificial Intelligence (AI) and Machine Learning are growing parts of our lives and are continuing to advance. For everyone, it’s important to understand the future of these areas.”

A key focus of my blog is Technology. Artificial Intelligence (AI) and Machine Learning are growing parts of our lives and are continuing to advance. For everyone, it’s important to understand the future of these areas. The following contributed post is entitled, 7 Areas Where AI And Machine Learning Benefit Us.

* * *

In today’s world, it’s hard to go a day without hearing about artificial intelligence (AI) or machine learning (ML). Even if you’re not working in tech, you’ve probably heard about how these cutting-edge technologies are changing the way we live and work. Let’s take a look:

Image Credit

1. Search engines

One of the most common ways we interact with AI and ML is through search engines. When you type a query into a search engine like Google, Bing, or DuckDuckGo, algorithms analyze your query and return a list of relevant results. This can be an excellent tool for getting ahead in emerging markets and niches as a technology PR agency can optimize your website to take advantage of evolving SEO practices.

These algorithms are constantly being tweaked and improved by AI and ML. As search engines get better at understanding our needs, they’re able to provide us with more accurate and helpful information.

2. Social Media

Social media platforms like Facebook, Twitter, and Instagram use AI and ML to personalize our experience. When you log into Facebook, for example, the site uses algorithms to show you a newsfeed tailored to your interests.

AI and ML are also used to target ads on social media. By analyzing your posts, likes, and interests, social media platforms can show you ads that are more likely to be of interest to you.

But that’s not all. If you are building your own social media site, then you are going to find it useful to make use of an AI programming assistant like GitHub Copilot from Alex Graveley. This enables you to create the site a lot more easily and fluidly, resulting in a social media channel that will be a lot more likely to be successful.

So as you can see, there are many ways that AI can help when it comes to social media.

3. Online Shopping

You may have used a restaurant online ordering system, or if you’ve ever shopped online, chances are you’ve benefited from AI and ML. When you visit an online store like Amazon, algorithms are used to recommend products that you might be interested in. This is known as product recommendation or personalized marketing.

Product recommendation is designed to make your shopping experience more efficient and enjoyable. By showing you items that you’re likely to be interested in, online stores can save you time and help you find what you’re looking for.

4. Spam filters

Have you ever noticed how your email inbox isn’t filled with spam? That’s because of AI and ML. Spam filters use algorithms to analyze emails and identify which ones are likely to be spam.

5. Fraud detection

AI and ML are also being used to detect fraud. Banks and credit card companies are using these technologies to analyze transactions and identify suspicious activity. By flagging potential fraudulent activity, AI and ML can help protect your finances and prevent crime.

6. Cybersecurity

As our lives move online, cybersecurity becomes more and more important. AI and ML are being used to develop new ways to protect our data and defend against cyberattacks.

For example, machine learning is being used to create algorithms that can identify malware. By analyzing patterns in code, these algorithms can detect potentially malicious software before it can do any damage.

7. Self-driving cars

One of the most exciting applications of AI and ML is in the development of self-driving cars. These vehicles use sensors and cameras to navigate their surroundings and algorithms to make decisions about where to go and how to avoid obstacles.

Self-driving cars are still in the early stages of development, but they have the potential to revolutionize transportation. By reducing accidents and making transportation more efficient, self-driving cars could change the way we live and work.

In Closing

These are just a few of the ways AI and ML are benefiting us. As these technologies continue to evolve, they will have an increasingly profound impact on our lives.

How AI Is Helping All Businesses Progress

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. We are in the age of Artificial Intelligence (AI) and it will be used everywhere. One key area to watch is the business sector. The following contributed post is entitled, How AI Is Helping All Businesses Progress.

* * *

https://unsplash.com/photos/TQ3SgrW9lkM

A few years ago, most workplaces wouldn’t have even muttered the words ‘artificial intelligence.’ However, today, AI is becoming increasingly common in work environments. Whether it is Alexa or Siri, or you are using another form of AI, there are a lot of benefits to gain by incorporating this form of tech into the workplace. So, let’s take a look at the advantages in further detail…

No more complaining – One of the best benefits associated with AI is that you no longer have to deal with customers complaining. When you get an irate phone call off a consumer, a chatbot can be used to deal with this instead. Of course, you do need to be careful regarding how you implement this, as a lack of human touch can be a problem. However, as tech continues to develop, this gap will be bridged.

Measuring big data – The revolutionary machines that are available today can help companies improve and accelerate decisions by performing deep-content analysis and evidence-based reasoning. From nursing home neglect lawyers to tax accountants, this helps professionals across the board.

Improve communications – Effective communication is at the heart of every successful business. AI makes it possible to communicate with ease, especially with the plethora of apps and software that is available. There are apps that offer AI-powered automation, so that the likes of holiday requests and other regular items can be automatically processed. This enables information to be shared at a rapid speed so that businesses can run efficiently and lengthy paperwork requirements are abolished.

Protection from fraud – No matter what industry you work in, fraud is a big issue. This is especially the case in the legal or financial services sector. However, you can now benefit from AI that screens signs of fraudulent activity and behavior. From counterfeit notes to personal injury damages, AI can map connections between various factors to determine how false a claim is. This can save businesses masses of time and money.

Delivers training on new law initiatives and company standards – For businesses that operate within changing remits, this type of learning is needed because standards are being updated all of the time. AI enables new information to be rolled out quickly and efficiently based on the needs of the individual.

Hones a culture of continuous learning – With the tools that are available today, AI can zoom in on your weak spots so you can consistently learn and improve your working processes. This is undoubtedly one of the key benefits of AI, ensuring businesses continue to get better and better.

As you can see, there are many benefits associated with AI in the workplace. No matter what type of business you operate, it is incredibly likely that you can find some advantages of implementing artificial intelligence at your company so you can work smarter and achieve more.

Three Undeniable Benefits of Adopting AI-Powered Business Technology

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. The use of Artificial Intelligence (AI) is steadily growing. Numerous businesses are incorporating it as it has the potential to make operations more efficient and profitable. The following contributed post is entitled, Three Undeniable Benefits of Adopting AI-Powered Business Technology.

* * *

Whether your startup is the new kid on the block or you’re already a fully-fledged business, staying informed of the latest advancements in Artificial Intelligence (AI) technology is crucial if you wish to remain viable within your competitive industry and the ever-changing market as a whole.

Of course, embracing the latest technology in our lives does come at a cost. That said, there are tremendous benefits on offer, especially in the world of business, as long as we understand how to use technology without becoming dependent on it. Leveraging new developments in AI technology for business is a great way to streamline laborious processes and boost the productivity of your growing operation. Adopting new AI technology is also one of the primary ways to announce to the market at large that your business embraces innovation and change.

If you’re on the fence about adopting emerging technologies in the world of AI, this list of benefits for implementing the latest AI innovations could encourage you build AI into your business processes.

Image Source: Pexels CC0 Licence

AI-powered Cyber Security

If your startup isn’t investing in advanced cyber security, your data is exposed to threat. This not only risks your customers’ safety, but also puts the reputation of your business on the line. (These days, there’s nothing as bad for business as a data breach!) One of the biggest growth areas for AI is in cyber security, with market-leading technologies like Darktrace leading the pack. One of the main advantages that AI has over human beings is that robots never sleep—they don’t get tired, either. Cyber security is an area that has made great use of this feature, enabling 24/7 monitoring with the constant vigilance that is required to protect complex systems from ever-evolving threats.

Streamline Business Processes

Robots are not the only form of AI that have captured the imaginations of business leaders all over the globe. The variety of AI applications has gone way beyond science-fiction and become totally integrated into the day-to-day of modern business operations. As AI becomes more popular, the world’s top business leaders have started to leverage the most advanced forms of Artificial Intelligence (AI) to radically change the way—and the rate at which—some of the most essential business tasks are done. For example, AI has helped to reduce the role of human error by reducing the need for human involvement in repetitive manual tasks and processes. It has also helped to streamline procedures that were previously wasteful and time-consuming.

Image Source: Pexels CC0 Licence

Make Your Team More Productive

Harnessing the power of AI in your startup operations could significantly free up the hardworking members of your team so that they can accomplish more of the tasks that demand creativity and imagination—for example, design or strategy—which will help your business grow. AI-powered business technology covers an impressive range of business procedures, from HR to manufacturing and everything in between. If you’re wondering how AI could help your business, start by identifying what tasks are the most draining for your team. Whether you get an AI-powered Payroll system or invest in a virtual assistant, harnessing AI solutions is a great way to clear your schedule of repetitive tasks and make your team more productive.

Whether you’ve just burst onto the scene or your business is ticking away steadily, AI-powered technology could help supercharge your team’s productivity, improve your security, and streamline your operation.