3 Key Elements That A New Health Supplement Business Needs

Three focuses of my blog are Health/Wellness, Financial Literacy/Money and Business/Entrepreneurship. Health and personal fitness are a key industry in their own. If you own a health supplement business, there are some things that your business is going to need. The following contributed post is entitled, 3 Key Elements That A New Health Supplement Business Needs.

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Health is big business these days and scientific advances mean that there are more health supplements than ever. People use supplements on a regular basis to improve their performance and recovery when exercising, fill nutritional gaps in their diet, boost their concentration, improve mental health, or simply improve their overall wellbeing. If you’re looking for a good business opportunity, the health supplements industry is a good place to start because there is a lot of money to be made. However, it’s a very competitive sector so if you’re going to make it, there are a few key things you need to get right. Here are some of the top tips for starting your own health supplement brand.

Image Source – Pixabay CCO License

Define Your Niche And Find Your Product

If somebody asks who your target audience is and your reply is, ‘people that are interested in health’, you won’t get very far. There are so many different niches within the health industry and it’s vital that you know exactly what you are aiming for. Do you want to target people that hit the gym every day and lift weights or are you more interested in people that use natural supplements to boost brain power? The way that you market to those two groups is wildly different and the ingredients you use are very specific too, so do some market research and think about which specific area of health supplements you are interested in.

Once you have defined a niche, you have to choose a product. Think carefully about the competition that is already out there because if you pick something like protein supplements, you’re up against a lot of competition. One of the reasons that new businesses fail to make sales is that they pick a product everybody else is already making. What you should be looking at instead is new research into emerging health issues and remedies. For example, there has been a big increase in research into gut health and as a result, we have seen a lot of new supplements and health foods designed to improve gut health. However, that market is now becoming saturated too, so it’s up to you to find the next best thing.

Find Somebody To Make It

The next step is production, and it’s very important that you work with professionals. Finding the right contract food manufacturing company is vital to your success because people are putting this product into their bodies. If the quality isn’t right, your business will collapse in no time at all. So, compare a lot of different services and ask extensive questions about their experience in the health supplement field.

Get Your Branding Right

Branding is so important in the health industry because you need to tap into a specific mindset and show the customer that your product will improve their lives. Bodybuilders, for example, will respond very differently to somebody that is interested in alternative Eastern medicine. One will like branding that has lots of strong, bold colors to evoke feelings of power and energy, while the other will prefer calming, spiritual themes.

If you nail these 3 key elements, you will be on your way to building a successful health supplement company.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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