Tag: Sales

3 Massive Roadblocks Between You And High Sales Numbers

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Sales is a science all its own. It isn’t always necessarily easy though. The following contributed post is entitled, 3 Massive Roadblocks Between You And High Sales Numbers.

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Are you struggling with low sales numbers in your business? If so, then there are a few roadblocks that could be in your path. You need to make sure that you are smashing through these roadblocks to get your business back on the right track.

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Look For Mentions Online And Reviews

First, it is important to understand whether people are mentioning your business online. Do be aware that this isn’t just about negative mentions. If there are no comments or reviews of your site, then this can be a problem too. If you don’t have reviews, then your business will ultimately look untested and that’s not an idea that you want to be attached to your brand. The simplest way to get reviews is to ask for them once a customer completes a purchase of a product or service.

Next, you should think about negative reviews. Do be aware that more than 80% of customers trust online reviews on the same level that they would the word of a family member or friend. So, you need to make sure that you take this seriously. You might even want to consider using a service like Reputation Defender to fix the issues that are plaguing your business here.

Speed Up Your Site

Customers will always be looking for instant results when buying from a business online. So anything that slows them down is going to cause them to think twice about buying from your company. They will want to guarantee that they do get the products that they need without delay. There are a few ways that you can ensure this is the case. For instance, you could work to speed up your business website. If your website is more rapid, then it’s ultimately going to reduce the bounce rate. Remember a high bounce rate is always going to mean a high number of missed sales overall.

The structure is important too. When customers are using your site, they can’t get lost. That’s why you should make sure that you are following the three-click rule. Customers should never be more than three clicks away from what they are looking for.

The Wrong Marketing

Finally, you need to make sure that you are using the right marketing solution in your business. If you use the wrong solution, then you are always going to struggle to hit the right mark with your business campaign strategy and achieve the greatest results or reach your maximum potential. One of the things that you must avoid is using a cookie-cutter solution. Every brand or business is different and if you are using a marketing agency, they need to recognize this and provide an individual service.

We hope this helps you understand some of the common issues that can stop a business from achieving the high level of sales that it deserves. If you take the right steps, you can alter the story here and ensure that your business is in a far stronger position overall on the market, beating your greatest competitors at the same time.

4 Reasons Why Your Small Business is Not Making Sales

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Most people get into business to make money which comes from sales. If your business is not generating sales, you must troubleshoot it to determine why and if you can rectify the situation. The following contributed post is entitled, 4 Reasons Why Your Small Business is Not Making Sales.

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If you are concerned about your small business not making sales, then you are in the right place. This guide will tell you whatever you need to know, while also helping you to empower your business by making the right decisions from the get-go.

You Are Marketing and Not Selling

Reaching out to a contact is a sales call, if you know that there is a need or interest for what you are selling. If you are calling to introduce your offer and your pricing, then this is a marketing call. If you want to succeed then you need to make sure that you know the difference. They also spend time tweaking their site, creating blogs and catching up over coffee. This is great for marketing and it may well lead to sales over time, but at the end of the day, these activities won’t be generating sales directly. If you want to fix this, then you need to be honest and you also need to look at which meetings are generating sales. If you find that you are only selling to 10% of your marketed customers, then find out what profiles are buying from you the most and then go from there.

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You’re Targeting the Wrong Buyers

Being able to reach 300 people might sound very impressive, but you have to think, are all 300 people actually possible buyers for what you want to sell? In the case of a training or teaching business, you may be more successful in following up with 30 people who all work in HR, or even people who are business managers. Sure, you may talk with someone who is not actually a buyer, but they may know someone who is. This is useful but it’s not classed as selling, you’re technically still marketing. If you want to fix this, then you need to take the time to review your contact list and you also need to try and prioritise those who have a need. If you want to target people more, SEO is a great way for you to do that.

There’s No Urgency

You may be able to connect with someone who is interested, and they may even have the budget to buy your product, but at the end of the day, they may well have other priorities. This can include budget, time and even attention. If you want to close a sale, then you have to make sure that your offer is a priority. During your sales process, you have to make sure that you confirm deadlines and any constraints that your audience may be facing. You need to remind your prospects about what you offer, and why it is so important for them to buy from you right now.

There’s A Better Alternative

Your prospect might need whatever your business has to offer right now, but they may have other choices to fill that need. There may be other companies out there that are able to offer what you do, or it may be that the customer is trying to fulfil the need themselves. Either way, the fix for this would be for you to remember that your customers have choices. You need to make sure that yours is always seen as the best one, one way or another.

Tailoring Your CBD Sales For Success Through COVID-19

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Despite the Coronavirus/Covid-19 Pandemic/Crisis, there is still and demand for CBD (Cannabidiol) products. The following contributed post is entitled, Tailoring Your CBD Sales For Success Through COVID-19.

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CBD sales have increased across the world in recent years, with 14% of Americans now regularly using these products. Yet, even CBD sales have taken a hit in recent weeks as COVID-19 changes lives, buying habits, and priorities.

Given that this is the first real hurdle for the CBD industry since legalization, it’s natural to feel some worry over what this means long-term. At this stage, after all, the market is still green, and there’s no true way of knowing how loyal existing customers will prove once the pandemic has passed.

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Luckily, as is evidenced by current front-runners like CBD Unlimited Inc., the CBD industry does stand more chance than many of weathering this storm and even enjoying boosts. That said, losses elsewhere prove that only companies who continue to put one foot in front of the other will enjoy these benefits.

With that in mind, you need to look forward and keep fighting. And, we’ve got a few of the ways you can do that for success both now and once lockdowns lift.

Perfect your online presence

Given that 70% of CBD sales take place online, the chances are that you already have an ecommerce shop. But, if you’ve primarily focused on your in-person dispensary until now, your basic online efforts won’t be enough to keep you afloat. Instead, now is the ideal time to turn to a CBD marketing agency. Not only will they be able to get your web design just right, but they’ll also be on hand to ensure that you forever adhere to local legislation, and appeal to the right people. As simple as that, you’ll be in the best position to begin flourishing in this lockdown landscape. Even better, you’ll be able to go head-to-head with your largest online competitors once all this is over.

Highlight benefits with COVID-19 in mind

While CBD sadly doesn’t cure COVID-19, it can at least address some of the issues/symptoms that relate to this pandemic on a broader scale. By changing your sales narrative to account for this, you may find that even consumers who haven’t considered use before test out your products. That’s invaluable at a time when few companies are even considering acquisition, and it could see you at the market forefront at last. Luckily, there are plenty of benefits that you can highlight in this sense. For instance, CBD has suspected anti-viral properties, as well as helping to ease potential infection complaints like nausea and fatigue. Not to mention that, outside of the virus itself, CBD can work wonders for reducing the anxiety that we all undoubtedly feel right now.

Expand your expertise

Now is also the ideal time to focus on areas of your business that allow you to expand. For instance, you could enhance your sales for the moment by focusing on things like ‘anxiety packs,’ or even just expanding your range to incorporate items like massage oils and bath bombs to tune into that consumer need. Equally, you could follow in the steps of CBD companies like Beam, who are expanding awareness for their brand using free Instagram live workouts/meditations. Honestly, the more innovative you are, the better chance that you’ll be able to achieve the sales you need. So, have fun with throwing some ideas around, and test them out to see which best capture your audience’s new concerns.

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Stretch, release, and stay beaming ✨ Take care of each other and we’ll be right here with you too. #bettertogether

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Show your support to healthcare workers

Now is also the time to show your support for our much-needed health care workers. Public awareness has shifted very much towards provider support as doctors and nurses put themselves on the front line. As such, CBD companies like Beam have also decided to offer up to 50% discounts for all medical professionals, with a further 10% of their net profits going to Greater Boston Food Bank. This effort greatly helps the community, but it also highlights your company ethics in a way that few people could argue against. While you should, of course, do such things out of kindness and nothing more, that’s certainly not going to harm your sales along the way.

A final word

This is a hard time for every industry and, despite being medicinal, CBD is no exception. The fact is that consumers are distracted, and ultimately buying less due to loss of income, etc. But, as some of the best CBD businesses on the market right now are proving, that doesn’t mean you can’t still expand and grow during lockdown. Simply start by implementing these tips and feeling their benefits.

The Factors That Could Impact Your Online Sales

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In today’s digital world, more business is done online than ever before. There are factors that can impact your online sales. The following contributed post is entitled, The Factors That Could Impact Your Online Sales.

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Perhaps you’re a business owner using sites such as Amazon to increase sales within your business.

Or perhaps your business is based entirely online.

Whatever the case, you need to know those factors that could affect your ability to make money online with your business. In this article, we will list just a few.

#1: Your expertise

If you are adept at designing your own website, have a deep understanding of e-Commerce sites such as Amazon and eBay, and know how best to market your business online, then great, you are good to go! However, if you lack in expertise in any area, then don’t rely on your limited abilities alone. Hire a website designer, and give yourself an online presence that appeals to potential customers. Consult with the Amazon experts at awesomedynamic.com, and benefit from their expertise if selling on this particular site. And hire a marketing team, as they will help you with your branding, increase your SEO, and support you with your promotional efforts. By working with the professionals in each area, you are more likely to make greater sales within your business.

#2: Your online reviews

A lot of customers rely on online reviews before making a purchase. You have probably done the same, especially when purchasing something on Amazon and eBay. Your potential customers will look at your product reviews if you’re selling on these particular sites, and they might also research your products on business review sites online. If you have great customer ratings, then you are guaranteed to get more sales. If the reviews are less than flattering, then your sales are bound to drop. So, work hard to ensure your customers like your business, and use these tips for getting five-star reviews to improve your selling chances.

#3: Your competition

Of course, if you are selling a product that is completely unique, then you have less need to fear the competition. The chances of this being true are, however, quite unlikely, as there is bound to be some competition in your line of business. So, keep this in mind when selling online. Your prices need to be competitive, so don’t inflate your prices too highly, as people generally go for the cheaper options when buying online. Think about your shipping and return policies too, and research what your rivals offer so you can then make any adjustments necessary to improve your service to your customers. And look at the products your customers are selling. If you can improve on what they are selling, then you are bound to make more sales than them. So, commit to research and make every effort to improve your business for the benefit of your product sales.

Finally

You aren’t in business to make a loss. You don’t want to waste either time or money within your business. So, consider our suggestions, as each factor will affect your online sales. Do what needs to be done, and then watch as more customers come to your business, and enjoy the profits that will be yours as a consequence.