Tag: Internet

How the Internet Has Changed The Way We Learn

Two of the focuses of my blog are General Education and Technology. The internet has been a game changer on several fronts. Having information and the ability to conduct business with the click of a mouse has created a whole new world. One of the most significant ways it’s changed the world is in the realm of education. The following contributed post is entitled, How the Internet Has Changed The Way We Learn.

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Photo by Marvin Meyer on Unsplash

For better, or for worse (mostly better), the internet has changed the way the world learns. Today, if we don’t know the answer to something, the majority of us will reach for our smartphones and ask Google. We are used to having information at our fingertips. Technology has changed the way we view and consume knowledge, allowing those outside the formal education structure the opportunity to learn.

Not only has the internet given the power of knowledge to everyone, but it has also changed our traditional schooling systems too. With an array of tools and technologies, students can enjoy a richer, more engaging experience.

#1 It Allows For An Immersive Experience

Knowledge is no longer simply words on the page of a textbook. Students can learn through webinars, videos, podcasts, virtual reality, and other interactive learning materials. In their blog ‘How To Enhance The Learning Experience With QR Codes’ Flowcode state that this is “a way to approximate an augmented reality experience for students”.

This interactive experience is great for encouraging learning in those that might not respond to a more traditional, book-based approach.

#2 Knowledge Is Not Just For The Privileged Few

Access to learning is now open to everyone with an internet connection. Institutions have recognized this and the rise of Massive Open Online Courses (MOOC) like EdX and Coursera has been huge over the last 10 years. Now, you can take courses from the likes of Harvard, MIT and the London School of Economics with no qualifications, and no tuition fees.

Online learning of this nature is gaining traction as a valuable addition to a resume when it comes to employers.

#3 Research Is A Lot Easier

Researching and revising is now a lot easier, instead of spending hours in the library, combing through books, you can now turn to the internet. Over 90% of students questioned said that they use Google to help them with their assignments. As long as the information we’re getting is from a reputable source (and not just Wikipedia), then it is a great tool to find accurate information quickly.

#4 Improved Communication & Engagement

The flexibility of blended learning means that students can communicate with their teachers and peers much more easily. If you’re absent from the classroom, you can catch up with the resources online or talk with your classmates about assignments.

By not being so focused in a classroom environment, it gives the opportunity for those people who have a different learning style, a chance to still be involved and not fall behind others. Similarly, if someone is suffering from health problems or cannot keep to a structured timetable, then they are still able to engage with the materials and other students and not be isolated.

The internet’s role in education is not without its pitfalls. For example, when it comes to book based research skills, or learning a topic in-depth rather than in bite-sized pieces on a web page. It has, however, overwhelmingly change the opportunities to learn and the ways in which we can access knowledge forever, and that can only be a good thing.

Using the Internet to Help Your Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, using the internet is critical if you’re running a business. It can help make your operations known not only in your immediate location, but around the world as well. The following contributed post is entitled, Using the Internet to Help Your Business.

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No matter the size of the business that you work for, whether you work from home, have a small business, or work for (or are in charge of) a large corporation, there won’t be one day that goes by that you don’t use the internet for your business. It is a vital part of the day-to-day running of your business, but it can also be used as a really important tool to help promote your business and to grow your business. In fact, there are so many ways that you can use the internet for your business, that it can seem quite endless, and as a result, it can be a little overwhelming.

So if you want to know how to use the internet in the best way for your business, then starting small and staying simple will help you to use the internet in the best way to make the business more efficient. One of the last things that you want is to make sure that everything is used daily so that it can pack the biggest marketing and promotional punch. Here are some of the ways that can make a difference.

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Set up a business page on multiple sites

If you have an established business with some loyal customers already, then it is important to encourage them to leave some positive reviews on various sites that you can register with. It helps to validate your business. Use sites like Google to list your business, as well as sites like Yelp and other local business finding sites, like how Interstate Dry Wall is listed on local business finder pages. These sites are great to help you to advertise your business, and it allows you to list things like your location and business phone number so it can help potential customers.

Take advantage of email marketing

If you are able to keep your current and past business clients and customers informed about what your business has been doing or latest information and deals, then it can really pay off. It can help to create a good relationship with customers and clients, and it means that it is more likely that they will use your business again in the future. You could send out a weekly email, or perhaps less often like a monthly email. You can also really personalize what you send out, so that it can be personal for a customer’s birthday or deals over certain holidays, and so on. You can also track who opens emails and who doesn’t, if you use a newsletter subscriber, so you can measure the success of them.

Use Social Media

Social media has risen and grown over the past decade or so, and there is no sign of it slowing down. So are you making the most of sites like Facebook, Instagram, YouTube, and Twitter, for example. It is important to make sure that you don’t use too many sites, as you won’t be able to manage all of them to a good standard. So think about your ideal customers and the sites that they would use, and then you can go from there.

Online Resources And Why We Need Them

The first principle of my blog is Creating Ecosystems of Success and a key focus is Technology. So much of our lives today are lived online. While the digital world has made our lives easier, it’s created some other complexities and caveats as well. The following contributed post is entitled, Online Resources And Why We Need Them.

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Let’s face it most of our lives are played out online when it comes to communication and gathering information. We look at Google to answer any question, we watch YouTube for entertainment and education, and also listen to podcasts in the car whilst we are driving around. Even the music is streamed these days and is not actually owned or downloaded. But why is this important? And are we at an advantage because of it? We may think the answer to this is yes. But there are many scenarios where the answer to that is questionable. So why do we rely on the Internet so much?

Photo by Mia Baker on Unsplash

Ease
If you look at history, and the reasons that we have evolved in many ways, you will think that we have made fantastic strides in technology and other areas. But curiosity aside, one of the main reasons that we are advancing all the time, it’s because it’s so much easier. We now pick up the phone or laptop (same thing) and do a quick search online to find their answers. This is, of course, much faster than the way in which we found our information previously. Books written by professionals can now be searched online, the latest online course review and even news articles, are now commonplace online. The only problem with this is that generally speaking, the information on the Internet can be incorrect. And even though websites such as Wikipedia can be amended by anybody, there are plenty of people looking at sites to check accuracy. The trick to using the Internet successfully is defined more than one resource And make sure that you find references to back up the information.

Sociable
Humans are sociable, that’s a fact. We rely on each other to get ahead in life. We have friends and family and work colleagues that always help us along the way. We are team players, which means that the Internet opens a whole world of communication with us. The great thing about this is that we have a support network at the touch of a button. We can make new friends quickly. And we can ask for opinions whilst we’re sat on our sofa, and gain feedback within minutes. Of course, this is also the downside, because as quickly as we can access people that support us and speak to family and friends with ease. We can also find those less supportive people and those who are only looking to upset others.

Recording
There are many different social networking sites, photo sharing, and sites such as Pinterest, which we all love to use, we really enjoy record in our lives, and sharing that with other people again it’s because with sociable, and that’s a huge resource to us. We can also tie in our business endeavors with this, and use these as avenues of marketing as well, and many people do.

Whichever resources you use online, and for whatever purpose use them for, there is no denying that everybody is in the same boat. Where are using the Internet as a tool for day-to-day life, and it doesn’t look about to change any time soon.

Using The Internet To Give Your Business A Competitive Edge

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A key to doing business today is understanding the best types of technology for your business operations. Properly leveraging technologies like the internet can be the difference between your business succeeding or failing. The following contributed post is entitled, Using The Internet To Give Your Business A Competitive Edge.

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Take a second to look around you in a cafe or see what people are doing on the bus or metro to work every morning. What do you see? In the vast majority of cases, you’ll see coffee shops, carriages, and seats filled with people staring at screens or frantically scrolling through feeds. The Internet has changed the way we communicate with others and access information, but it’s also revolutionised the world of business. If you’re looking to drive sales and entice new customers in the digital age, here’s a useful guide to help you capitalise on the popularity of the Internet to give your company a competitive edge.

Learning about digital marketing
Traditional marketing techniques, such as print adverts and flyers, can still be hugely effective, but more and more companies are investing money in digital marketing. Consumers spend more time online than ever before, and online shopping has become the primary means of acquiring products for many customers. Even if you don’t sell anything online, it pays to have presence on the Internet. Think about yourself as a consumer, rather than a company owner for a moment. How often you use a search engine, for example, if you’re trying to locate local services or find a product quickly and easily? You might find that you use Google to find a plumber, a restaurant or the best price on a pair of trainers you want to buy. As a business owner, it’s crucial to recognise the influence of the web and to move to ensure you can use it to boost your profits and market your brand.

If you don’t already spend money on digital marketing, it’s worth learning more about techniques like SEO (search engine optimization) and social media marketing, and getting up to speed with the latest trends and the benefits an effective, targeted digital marketing campaign can offer. If you’re not a marketing expert, and you don’t have an in-house marketing team, explore the option of outsourcing, do some research and install the Internet Marketing News skill for Alexa to give you instant access to relevant headlines. Digital marketing can help you compete with rivals, reach out to a huge online audience and create more leads in your local area. Internet marketing trends evolve continuously, so staying ahead of the game will pay off.

Image from https://pxhere.com/en/photo/1444327

Designing a website that works on every level
It’s impossible to overstate the importance of a website that works in the 21st century. Regardless of whether you sell products online or not, having a great website that is visible and accessible to interested parties could make all the difference. Focus on designing a site that looks the business, but also delivers on a practical level. Moving from one page to the next, finding information and making a purchase should be effortless. If your site is old, it’s slow to load, or it looks dull and drab, now is the time to revamp your pages, improve user experience, and use the site to lure customers in and encourage them to take that all-important next step. That could be adding an item to the basket and completing the checkout, it could be signing up to email newsletters or it could be making a call to find out more or get a quote, for example. Think about the sites that you enjoy using as a consumer, and always bear your target market in mind. The design and the content should be relevant to the brand and the ideal buyer persona.

Picture credit https://kaboompics.com/photo/8962/elegant-home-office-with-golden-accessories-macbook-iphone-x-watch

Improving your search ranking
Your website is up and running, and it looks brilliant. The trouble is that you’ll still not getting many visitors. If this scenario sounds familiar, you’ll need to take steps to ensure your pages and links are visible. To do this, you can utilize SEO to improve your search ranking. When you conduct a search on sites like Google, you’ll be presented with a list of links. As a customer, your attention will almost certainly be drawn to the links at the top of page 1. As a business owner, your goal is to climb as high as possible. If you’re struggling to get past page 5, traffic will be slow. Use SEO-friendly content to ensure that your links appear when customers enter words or terms that are related to the products or services you sell, use social media to promote your business, and keep content fresh, exciting, and interesting. Everything you share should serve a purpose. If you’ve got a blog on your website, for example, and you offer home maintenance and renovation services, useful guides, how-to video tutorials and informative articles are a great idea. SEO is an art, and if you don’t have expertise in this specific area of marketing, it’s worth seeking advice from professionals with industry experience.

Image via https://pixabay.com/illustrations/seo-internet-marketing-search-2192823/

Attracting rave reviews
Did you know that more than 90% of people now look for reviews before buying a product or choosing which local business to contact or hire? Feedback has never been more important for modern businesses looking to boost sales and client numbers. As social media and consumer review sites are so popular, it only takes a couple of negative reviews to make an impact. In extreme cases, a story can go viral putting a company out of business in a matter of minutes. To maximize the opportunities offered by the Internet and harness its power and influence, it’s beneficial to strive for positive reviews. Focus on customer service, make use of feedback, and go the extra mile to turn 4-star reviews into 5-star ratings. Take both the positive and the negative comments on board, and interact and engage with your customers. Consumers today don’t just want to buy a product. Often, they want an experience.

Picture source: https://pixabay.com/illustrations/feedback-opinion-customer-1977986/

The Internet has changed the way we behave as consumers and provided businesses with a host of new opportunities to reach new customers, establish relationships with clients and upsell products. If you think your company could be achieving more, consider how you’re using the web, and how you could change your strategy to hit targets. Learn more about digital marketing, sign up for updates on marketing news, and think about what your ideal customer wants. Make sure your website is fit for purpose, and invest in SEO to elevate your ranking and increase traffic. Prioritize customer service, use feedback to improve review scores and ratings, and utilize social media to engage with clients and strike up relationships.