Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A major part of your business is its branding. Your branding can be the difference between your business flourishing or languishing. The following contributed post is entitled, The Power Of Obsessing Over Your Brand.
* * *
The most successful people in the world are almost always the most obsessive. They don’t think about the money or the fame or their own superstardom. Instead, they just fixate on the task in front of them, whatever it is.
Take Kobe Bryant, for instance. He spent countless hours practicing in private, trying to improve his skills. It took years of dedication and commitment to the cause but, eventually, he got the hang of it.
The same is true of Elon Musk. The man hasn’t taken a break in more than two decades and, instead, is totally committed to what he does and loves.
Being obsessive about your branding isn’t a bad thing. In fact, it could be the very thing that saves you from going the way of 90 percent of businesses and failing within the first ten years.
Here’s why obsession matters:
It Gives You Courage
When you’re obsessed with something, courage comes quite naturally. It’s not that you don’t feel fear: that’s always there. Instead, it’s more that you can see the value in what you are doing and all the fear you experience is worth it.
It Encourages Innovation
Steve Jobs, James Dyson and Richard Branson all spent countless hours toying with concepts and creating brand ideas. In fact, issues to do with work and building a better world rarely left their minds.
The reason for this was obsession. They were able to innovate and come up with new things because they couldn’t take their minds off what they were doing. For them, it was imperative that they succeed in their quest and build a better world for themselves and everyone else.
It Harnesses Your Energy
Trying to build a world-class business isn’t possible if you feel apathetic about it. You might be able to maintain a facade for a couple of weeks, but eventually your lack of interest will spread to other team members and the company will fail.
When you are obsessed, though, you begin to generate your own energy. All of a sudden, people want to work alongside you and everyone tries to get the job done. There’s a general belief that you can overcome any challenges that get in your way.
It Compels You To Get Help
When you’re obsessed over your brand, your ego is the last thing on your mind. Instead, all you care about is whether your baby succeeds. When you’re in this state, you’re much more likely to get the help you need.
Toni Marino, a marketing agency, gets businesses coming to them all the time looking for technical brand help and online outreach. Obsessed leaders understand their boundaries and when they need to go to professionals for the sake of their brand.
It Beats Talent
Lastly, securing talent in today’s labor market is a tremendous challenge. The best people are already hard at work in firms, or asking for ridiculously high salaries.
Obsession, though, is a way out of this. When people become utterly fixated on something, their natural genius comes to the fore.
