Impactful Improvements For Your Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, one of the keys to successfully running your business is your website. Your website is not static and can be gradually improved and tweaked. The following contributed post is entitled, Impactful Improvements For Your Website.

* * *

Is your website getting the impact you need? Perhaps it’s time to reassess and make some changes. Your website is an important tool for your business – it’s your storefront after all.

So what can you do to make these improvements? Take a look at the following suggestions to breathe life into your website and help you build up those visitor numbers.

Image Credit: Unsplash under Creative Commons

Change up the design

Web design trends are constantly evolving, and it’s important to stay up to date with them to keep your website relevant and attractive to visitors. It’s important that you don’t clutter your website too much, as this can be off-putting and risks giving too much information at once. Explore other websites relevant to your industry and beyond to see what you’re up against and to give you some inspiration for change.

Improve your copy

While a website can look great, the content on the page needs to do your business justice. Analyze the copy on your existing website? Is it clever, snappy and to the point? It needs to be. You need to be able to hold a reader’s attention, and an essay won’t achieve that. Focus on making your point as clear as possible and refresh your copy regularly to help it retain its impact.

If copy isn’t your strong suit, consider hiring a copywriter who can turn your website copy around and write something that appeals to your chosen audience.

Focus on improving your search rankings

Your search engine rankings are extremely important for your website – it should be your mission to make it to the top! Some of the ways you can do this include improving your SEO to help make your website easily searchable, and making sure you use relevant keywords to drive people to your website. You could also use Serp Empire to help improve your click-through rate (CTR). With improved search engine rankings, you’ll be able to attract more visitors to your website and hopefully boost your business too.

Put more effort into your promotion

How much are you promoting your website currently? Do you have a strategy in place? Whether you have one or not, it could be time to start afresh. Take advantage of all of the easy ways to promote your website, and see which ones have the biggest impact for your business. You could also consider some paid-for promotion if you want to target specific audience segments.

Having a blog can be another effective way of promoting your website, as it increases the amount of content you have to promote. Learn what it takes to write a good blog post to help you generate some worthwhile content for your website.

Improving your website should be an ongoing part of your business’ strategy, as should regular monitoring of your stats. By keeping up to date with current trends and making sure you’re ahead of the game and not behind it, you’ll have a fantastic web presence that will continue to deliver for your business.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.