Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age it’s important to properly utilize technology in your operations. Not everyone is savvy in how to go about this. The following contributed post is thus entitled, Utilizing Technology In Your Business.
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Photo by Free-Photos from Pixabay
The world around us is becoming more and more technology-based, from the telematics in our cars to the hardware in our phones. No matter where you are it seems that you can’t escape some sort of technology. So, with that in mind let’s look at how your company might try to then make the most of tech and the digital age.
Marketing
For starters, one of the ways that many companies are utilizing technology around the world is by investing their time and money in digital marketing campaigns. As referenced above, our phones have become almost like miniature computers in our pockets and therefore are perfect places for companies to target their advertising. The way they will do that will quite often be via social media, so where you start with this form of marketing?
Social Media – From Facebook to Twitter and every Instagram or Snapchat in between there is a social network out there these days for all of us to use. Rarely before in history have you as a business has such eahsy access to so many captive eyes and making the most of that is vital to your success.
It is important to remember with social media that each one has a specialty and users who are active for that reason. That means you need to target your marketing campaign carefully, don’t start a YouTube plan if you have no need for video based promotion, for example. So, the first thing any social media marketing campaign must do is identify its audience and find where they are online. Facebook has the highest number of users so if you cast a net you’re likely to catch some fish, but are they the right ones for you. A mistake made by many companies is thinking that because a social media account is free they should dive head first, far from it. Your time is currency to the company and wasting it by spreading yourself thinly over several social media websites rather than targeting a few is not a good use of it.
Photo by Pexels from Pixabay
Productivity
In addition to improving your ability to promote your business, the tech industry has delivered a vast range of applications that will help your workforce being more efficient and productive with their time. The classics of the genre include Evernote and Dropbox, both of which are regular features of many offices with the latter offering cloud-based storage and the former a type or organization tool.
However, keep your eye out for startups that are looking to revolutionize the productivity market. As we learn more about the digital era we are seeing more and more applications come to the fore that can help your business with communications, meetings and sharing information. Some of these companies that you might want to keep an eye on include: Mindmeister, Todoist, and RescueTime.
