The first principle of my blog is Creating Ecosystems of Success, and two key focuses are Financial Literacy/Money and Business/Entrepreneurship. At some point you might want to host a business event. During such events you want to make the best possible impression on your guests. The following contributed post is entitled, Will Your Business Event Impress Your Guests.
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What would your dream business event look like? Would it be the epitome of aesthetics? Would it be filled to the brim with industry professionals? Would it be calm and casual, where your networking feels like real mingling? Well, now’s your chance to set these kind of events up!
Running a business event that’s good enough to impress each and every guest is going to be hard. It’s going to be a challenge, especially as a small business, and there’s going to be a lot of planning involved. So, in the interest of making this process a little easier on you, here’s just a few ideas you might want to employ, to make sure you’re setting the foundation just right.
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Start Your Planning Early
You know what doesn’t impress? A mishap. Sure, dealing with a mishap shows off how resourceful you are, even under pressure, but on a night like this? You’re going to want to make sure your event goes off without a hitch.
So it’s key to start planning early. Your Event Planning schedule needs to start months in advance, and even a year if possible, to make sure there’s enough time to get everything in order. You’ll need time to secure a venue, and to get in touch with as many guests as possible. You’ll need to factor in time for changes in the plan, and you’ll need to make your staff aware of the big event looming on the horizon, to make sure they can all work that night.
Create a Buzz Around Your Event
Creating a buzz means your event is going to be a hotspot for the night; it’s going to be marked on quite a few calendars, and reach the ears of executives up and down the country (or at least, the county!). And to do that, you’re going to need to market before the event, and during it as well – you never know who might be a latecomer!
Creating a buzz creates a hype, and that’s what gets attention. If your business event is being advertised all over the place, with a bit of mystery, and plenty of shine, people are going to notice it. So make sure there’s at least 6 months of marketing to go through, before the event actually happens.
Curate the Guestlist
And finally, one of the best ways to impress is to curate the guestlist. You want the right people to attend, and that means the guests need to be relevant. They need to be within the sector you’re advertising for, and they need to be interested in what’s going on during the night. You’re going to want to get into the niche, and to make sure all kinds of people within it are interested in coming along, to make sure your guests are diversified enough.
The event you’re planning to host and run can be absolutely amazing, as long as people know about it, want to come to it, and have an interesting night at least!
