Things You Don’t Know You Need For Better eCommerce

A tremendous amount of business is conducted today via eCommerce. There are several pieces you need to successfully conduct business this way. The following contributed post is entitled, Things You Don’t Know You Need For Better eCommerce.

* * *

CC0 Licensed Image Courtesy of Pexels

Improving your business methods and, indeed, your site for better eCommerce means the difference between a successful platform and a failing one. But there are many parts to your business than just your website. Here are some things you don’t know you need to use.

Surety Bonds and Insurance Policies

Surety bonds and insurance policies are often confused or thought of as the same thing. While insurance is necessary for business, it covers you for damages, loss of products, consumer issues, and employee time off. And all of these are useful for offsetting major costs. However, surety bonds are different and work more like credit for covering an unforeseen event. For example, make sure you don’t lose money if another party backs out of an agreed contract.

Support for Your Customers

You should always be looking for ways to make your eCommerce experience better for your customers. This includes making changes to the interface, offering what your customers want, and even sourcing honest reviews. But it also extends to providing top-notch service in the event something goes wrong, such as a failed delivery, defective product, or payment mishaps. Live Chat and Chatbots are useful. But you should also provide a phone number and email.

AI Can Help with Better eCommerce

You will have heard of artificial intelligence. But far from movies and killer robots, most AI today consists of useful apps and code that can help you in many ways. For eCommerce specifically, AI can help you boost sales by collecting data and recommending products to customers in a more personalized way. You can also use AI to automate boring tasks like sending out signup emails and even chasing customers for payments using useful reminder emails and messages.

A Marketing and SEO Strategy

If you are fairly new to online business, you may have heard of SEO but aren’t sure what it is. And if you are established, you should have some knowledge of it. The good news is you don’t need to be an SEO expert to use it well. Search Engine Optimization takes advantage of keywords in your content in its most basic form. But you can also use it in product categories and product pages on an eCommerce site. Digital marketing agencies can do SEO for you.

More Ways for Customers to Pay

It’s almost fair to say that we are headed to a cashless society. Less than half of people in countries such as the UK now carry cash at all times. Instead, people are using card payments and digital solutions. Your eCommerce platform will accept cards as default. But you can enhance your customer experience by offering alternative payment methods. These include digital wallets such as Google Pay. But also cryptocurrencies such as Bitcoin and Ethereum.


A better eCommerce experience relies on several things. You need surety bonds and insurance. But you can also use AI, SEO, and marketing, as well as offer more ways for your customers to pay for their goods. In essence, you need to constantly update your user experience.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

Leave a Reply

Your email address will not be published. Required fields are marked *