Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect to your business is your communication. It can be the difference between you making profit or taking losses. The following contributed post is entitled, 4 Ways To Communicate Better In Business.
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In business, communication is vital. Without it, you won’t be able to negotiate good terms with suppliers, and neither will you be able to sell effectively to your customers. Therefore, it is crucial that you can communicate well in every aspect of what you are doing, and there is always room for improvement. Here are some ways you can communicate better in business; it could make all the difference.
Photo by chepté cormani from Pexels
Be Visible
Communication isn’t just about words, it’s about being visible and approachable too. Social media is an excellent tool for allowing this to happen. Posting regularly both on your own pages and in groups and community pages will give you more of a presence. Even if the impact isn’t felt straight away, over time, people will come to recognize your brand, your logo, your name, and what you do. It could be a slow process, but a necessary one.
Another way to be visible is to be involved in these groups on social media. Apart from simply posting about your own business, join in with discussions about other things – if anyone wants advice and you have experience, comment and help out. If it’s about finding a good restaurant in your hometown, let them know what you recommend. This shows that you are a real person as well as a business and will encourage them to use your services.
Be Honest Open
No matter how you are communicating or what you are saying, you need to tell the truth at all times. This is something to bear in mind even if being completely honest will lose you a sale – it is better to keep your integrity than to lie and potentially lose your reputation, which can take many years to build back up again if it ever can.
Honesty counts for a considerable amount in any form of communication. It shows that you are willing to put the truth above profits, which could even make a sale for you, and will certainly give people a good impression of your business.
Keep Promises
They say that talk is cheap and that actions speak louder than words. Although these sayings may be clichés, they are also accurate – it is easy to say something and hope that it paints you in a good light, but if you don’t follow up on what you are saying and the promises you are making, how will anyone know they can trust you in the future?
Mistakes happen, and sometimes you will be unable to do what you had set out to. In this case, it is vital that you are open with your customer and contact them immediately to put things right. Although they may be disappointed and it might be a hard phone call to make, it will be better in the end – they will understand that you tried your best and that you let them know what went wrong. When it comes to when you want to sell your business, this promise-keeping is essential.
Keep It Simple
If you try to give too much information all at once, particularly if it is rather technical in nature, you won’t endear yourself to your potential customers. Instead, you will find that they might even look elsewhere for help since they just feel overwhelmed by what you are telling them.
Tailor your information to the audience you are talking to. If it doesn’t need to be technical, keep it simple. This will be much more effective.
