Selling Real Estate? Here’s Why You’re Doing It Wrong!

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In the business of real estate, there is a large selling component and there’s an art to it. The following contributed post is entitled, Selling Real Estate? Here’s Why You’re Doing It Wrong!

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There’s no denying that real estate is a lucrative market and one that will always remain profitable, even during times of economic woe. You’re likely reading this because you sell properties, and you want to be at the top of your game.

Did you know that even the most experienced of real estate salespeople end up making common mistakes? Whether you work for a realtor or you have a property portfolio and buy and sell properties, you need to read and keep in mind the following points:

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You Aren’t Using the Right Technology

The first thing you need to do is make sure you’re using the right technology when selling properties. For example, are you taking aerial photographs of each property you sell? If not, now’s the time to get started.

Aerial photographs help sell properties, irrespective of whether they are houses, commercial buildings, or industrial factories. Such photos give potential buyers a greater perspective and understanding of a property’s external layout.

Fortunately, you don’t need to spend a lot to take aerial photographs. You could use an innovative device like the Sky Viper Nano Drone with a tiny camera attached or a larger drone such as the DJI Mavic Pro.

You Aren’t Pricing to Sell

Let’s face it: you want to make as much profit as possible on each property you sell. However, if you set your prices too high, you will most likely price your properties out of the market. The last thing you want to do is sit on real estate for a long time!

That’s why you should conduct thorough market research and price each property accordingly. Doing so will mean you have a relatively quick turnaround for each house, apartment, office block, or industrial premises that you offer for sale.

Properties Aren’t Ready to Use

Sometimes you might want to ‘flip’ properties – buy them at a low price and sell them on for a profit. However, the one thing that puts most potential buyers off properties is when they can’t use those properties immediately.

It’s worth investing some time and money in repairing essential issues. Doing so will help you achieve the profits you want; just make sure you are wise with your repairs and don’t spend money on unnecessary repairs.

The purpose of preparing properties for sale is that you want to give buyers a blank canvas, ready for them to make their mark. You don’t want to sell something that’s essentially a complete restoration project.

You Haven’t Put Effort Into Your Marketing

Lastly, you should always spend some time marketing your properties for maximum effect. You may have a property’s details on your website, for instance, but where else are you doing your marketing?

There are many ways to advertise a residential, commercial, or industrial property for sale. Be sure to spend some time researching the most effective methods so that you’ll end up with plenty of interest and, hopefully, quick sales. Good luck!

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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