Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, there are a myriad of ways to market your business. A powerful tool for doing so is video. The following contributed post is entitled, Business Marketing: The Power of Video.
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Picture by Free-Photos from Pixabay – CC0 Licence
Video marketing is an essential component of most small and large companies’ marketing programs. Over the years, creating a video has become much more accessible to SMEs. Allowing them to make use of what is one of the most attractive content marketing techniques available.
With 75 million Americans watching videos online every day, videos maintain a profound influence in attracting and engaging customers. To find out more about how video marketing could benefit your business. Whether you own a startup that’s focusing on breaking even, or a long-established company, seeking to modernize your current marketing strategies. Below you can find a few reasons why videos are crucial.
Higher Ranking On Search Engines
Search engines like Google favor platforms online that host videos. Videos are respected as a valuable form of content by search engines. Providing the video created is appropriately optimized, it can work wonders for lifting the ranking of your, for example, company website. To optimize a video correctly, while uploading the video online, you must fill in the metadata and include relevant keywords.
Influences Purchasing Decisions
People are much more likely to purchase a product if there is a video demonstrating its use. It gives a customer’s buyers confidence as they can witness a product in action. According to Social Media Today, 90% of customers stated a video is fundamental in their decision-making journey, on whether to buy something. A video demonstration provides the viewer with a better understanding and appreciation of its functions and benefits.
If you have a smartphone or video recorder, you may be tempted to create your own video. However, it’s advised you source and partner with a Video Production Company that can curate quality and professional moving pictures for your business instead. Reason being, suppose you create a video that is inferior in quality, featured in bad lighting, or there’s a problem with script continuity. It shall tarnish a customer’s opinion of your company and the advertised product or service. Thus seeking an experienced video production company is crucial to eliminate this risk.
Easy To Digest
The public prefers watching videos because they’re easier to digest compared to written content. The accessibility and engaging qualities of video make it a popular medium for businesses to use and consumers to view.
It allows companies to present and inform users about their products adequately. And, better yet, customers are more likely to remember a video over stand-alone content and graphics.
Simple To Share
A business video can be distributed more or less anywhere online. A company website, a Youtube channel, a blog, and on most social media platforms such as Facebook, Twitter and Vimeo.
With video, you can extend the reach of your business online and increase brand awareness. While you work to upload and distribute your video across the web, once your target audience sees it, (providing it’s relevant to them, informative, engaging, and entertaining), consumers are likely to share it!
To unlock the power of video as a useful marketing tool for business, companies need to seek a production team with experience creating compelling motion pictures for enterprises.