Dominate That First Second – A Reliable Approach To First Impressions

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. An old slogan says that, “You never get the second chance to make a first impressions.” The same is true for your business. Whether it’s your business’s physical space, your social media or your communications, you are always making an impression. The following contributed post is entitled, Dominate That First Second – A Reliable Approach To First Impressions.

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All businesses know that first impressions matter. In fact, we all know it. It’s part of how we form our judgements to get us through the world. Sometimes, our first impressions are wrong. You’ve likely met people in your life whom you took an instant disliking to, only to realise that actually, they weren’t as bad as you had imagined.

The same goes for businesses, and of course, the reverse is also true regarding that sentiment. However, often, with so many options available, consumers do not wish to wait to hear you out – they want to be impressed. This means that dominating that first second is one of the most appropriate goals you could have as a business trying to expand its reach.

But it’s not as if this just happens on one frontier, it happens on many. Let us see how appropriate that might be for you when making your decisions as a firm, and how worthwhile you might apply your future endeavors to this end.


Keep Your Offices Clean

We’re not just talking about the interior. Sure, providing a comfortable office, a clean office, and a hygienic working space is essential if you hope to run your office well. But on top of that, you must never neglect the exterior on your building. Even if you have no retail stores, your headquarters looking neglected from the outside speaks terribly about your firm, and with social media in everyone’s pockets, it might come back to bite you. This is where firms such as Propel Pressure Cleaning can help you rid yourself of some of the grime associated with long-standing industrial offices. Keep a squeaky clean approach where you can. You never know just how beneficial this could be in the long term.

Keep Your Social Media Clean

Often, social media is the first time someone will hear from you. Engage in humor that doesn’t quite work, reply vindictively to a trying criticism, or allow your staff to get out of hand on their own profiles, and good golly, you’re in damn trouble. It’s essential for you to consider how to dominate that first second in the online space because, for better or worse, that’s how the perception of cultural opinion moves these days.


Your messaging is important whenever you need to announce or speak as a business. For example, it could be that your product announcement is unclear, and people have to question exactly what it is you’re teasing. There’s being mysterious to drum up interest, and willingly diffusive and causing frustration accidentally.

Have your announcements looked over by trained marketing writers, or PR individuals. Again, stay consistent. This way your optics are reliable, and when you do break the mold? Things will be much more interesting as a whole. This way, you needn’t ever worry about how to be perceived, because you will be directing and choreographing the whole affair.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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