Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The lifeblood of any business is its customer base as it won’t thrive without sales. As such, businesses need to understand what the customers are thinking, and what’s important to them. The following contributed post is thus entitled, What Really Makes A Customer Choose Your Service?
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One of the major things that you always need to try and master in business is how to get enough customers to choose your business, your services and be loyal to your way of doing things. Marketing is all about making sure that this is more likely, but if you only ever outsource your marketing you might not really have come to grips with what makes someone choose one thing over another. Personal differences and taste will always come into it in some way or another, but there are also many things we can infer from the evidence too. In this post, we are going to discuss just three things which can often make a customer choose one service or business over all the others. Improve and work on these, and you will be moving in the right direction.
A Bold Brand
The marketing is there for a reason – it works when it is done well. Arguably the most central part of marketing is the brand – as long as you have got that right, you will find that you are much more able to get plenty of customers on your side. Very often, the brand makes an unconscious difference to the point where it might even be the thing that tips the scale. If you can work on your brand to the point where you are truly happy with it, you will find that this makes a huge difference and brings that many more customers to your doors and to your products. You’ll probably want a marketing firm to help you and let you know what kind of branding is likely to work, which is fine. But make sure it is original and creative as well.
A Strong Reputation
Just as with your personal life, you want to make sure that you have a strong reputation for your business too, as it is one of the biggest influences on whether people choose your service and product, or whether they go elsewhere. There are many things which affect your business’ reputation, and it is worth acquainting yourself with some of the more important ones and working on building them up as best as you possibly can. For instance, you will find that having a good reputable address makes a difference to what people think of your business, so using a virtual office address if you don’t have a reputable one yourself can really help things along massively. Or you might want to think about acting in a manner which is ethical, focusing on, say, environmental policies. A better reputation makes all the difference in the world.
The Better Product
Finally, let’s not forget the product or service itself. The most important thing is that your service or product is as good as possible, in such a manner that it will encourage people to spread the word. If that happens, then you will be drawing in more customers away from other rival businesses merely because you are actually offering the better product – that is definitely the most pleasing way to go about things.
