3 Tips on How to Represent Your Business Well

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A major component of building your business/enterprise is personal appearance. This encompasses both physical appearance, demeanour and actual preparedness. The following contributed post is thus entitled, 3 Tips on How to Represent Your Business Well.

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Image via Pixabay

If you’re a small business owner at a trade event, or if you’re a member of a much larger organisation and have been tasked with representing the organisation in some official and formal context, it’s essential that you know how to conduct yourself in a manner which presents your business in the best possible light.

Of course, there’s a lot that goes into a professional presentation, and there are many aims that you will likely be trying to accomplish.

It will, for example, be important for you to present your business as a serious, professional, and diligent force to any competitors in the field. It will also be necessary for you to reassure your clients, or would-be clients, of your organisation’s strong ethical standards that sit above reproach.

Here are a few tips on how, specifically, you can conduct yourself to represent your business well.

Be sharp in your presentation — both your personal presentation and the presentation of your branding and marketing materials

If you’re in the position of representing your business in an official capacity, then it’s important for you to treat your own personal presentation as an extension of the kind of image you want to convey for the company at large.

This means tailoring your outfit for the day according to the image the company would most like to convey. Should you wear a suit or a pair of well-fitted jeans and a black T-Shirt? Of course, your personal grooming and hygiene should be impeccable in any case.

The next step is to carefully select the branding and marketing materials that you plan to use to represent the company more specifically. Will pull up banner displays help to make a strong impression, and highlight some of the company’s key benefits and USPs?

It’s worth spending a good amount of time considering these questions.

Be the person who accepts responsibility — let the buck stop with you

It’s all but impossible to respect people who don’t accept responsibility and accountability — certainly for issues which are essentially their own innate responsibility anyway, but even for things that aren’t necessarily their responsibility in the conventional sense.

If your company has been embroiled in recent controversies, and you’re going to be representing your company in public, expect people to raise those topics, and have answers prepared. Answers which position you as someone who is accepting responsibility on behalf of the company.

If someone raises a point of company controversy, and you shrug and say “don’t ask me, nothing to do with me, I just work here”, the impression made is not likely to be stellar.

Play it straight and stick with the truth, don’t get caught up in spin

Obviously, you’ll want to present your company or personal business in the best possible light. But you should nonetheless do so in a way that is rooted in the truth, and that doesn’t involve deceit or mischaracterization of the facts.

If you get caught up in spin, you undermine your own position, put people off you on an instinctual level, and also are liable to get caught up in your own tangled web of confusing half-truths.

Speak positively of the company, but only to the extent that your words are true. If you can’t find anything to say about the company which is both positive and true, you’re likely working for the wrong company.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.