Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’ve trained in Dentistry, eventually you may want to start your own dental practice. You will invariably be competing with other dental practices in your area and will equip yourself to best do so. The following contributed post is therefore entitled, 4 Smart Ways to Grow Your Dental Practice.
* * *
Of all the businesses to have, a dental practice is a pretty smart one: people are always going to want to look after their teeth! However, it is true that there’s rarely only one dentist in town, and that the costs of running the business can be high. As such, it’s important that you’re always looking for ways to grow your practice. The more people there are that come through the door, the more teeth you’ll see, the more profits you’ll have. Below, we take a look at four clever ways you can begin to grow your practice.
Refine Your Marketing
Marketing your practice by dropping leaflets through the doors of the local houses will be a good start, but it shouldn’t end there. This is an approach that many businesses take, but it’s not enough – when there’s competition, simply telling people that you’re there won’t give them enough of an incentive to switch to your practice. Instead, get more sophisticated. Advertisements on the radio can be cost-effective, and if you don’t yet have a company blog, start now. It’ll boost your Google rankings and also give you a bigger platform to showcase why you’re so great.
Review Your Reviews
Running a business isn’t like having a microphone and waiting for people to hear what you’re saying. It’s a conversation. From time to time – hopefully often – your customers are going to give you feedback. What you do with that information can have a big impact on the future success of your venture. You can either ignore it, or you can listen seriously to what they’re saying, and incorporate some of their views into your plans. Your patients might just tell you exactly the direction you should be going, if you give them a chance.
A Second Location
You’ll have invested a lot of time and energy into your practice, but what if your location begins to hold you back a little? Opening a second location can breathe a lot of life into your venture, and open up your services to a whole new section of the neighborhood. Of course, there will be money considerations to factor in, so you may want to consider getting help with a loan. Remember to bring a lot of fanfare when you open. If there’s a buzz surrounding your new location, you’ll get a wave of new customers. Local newspapers will likely be interested in covering the story.
Offer More Hours
Some dental practices make a fundamental error: they only make themselves open for business during the usual working week hours, when, well, everyone is working. Now, people aren’t going to neglect their teeth forever, but they might put it off and visit less if they have to take time off work to do so. So why not make it easier for them to visit you? You could stay open late one evening during the week, or open on a Saturday once a month. Not everybody will have the flexibility to get to the dentist during your regular hours!