Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. An important aspect of business is scaling. If you can scale your business, you can put it on the road to profitability. The following contributed post is entitled, Struggling to Scale? Your Business Might Need The Following Help.
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You are at a stage in your business whereby you aren’t in a place to hire full-time employees, but you have a lot of interest in reducing your workload and delegating the tasks that are out of your zone of expertise. Honing in on your entrepreneurial skills and finding freelancers and professionals that could help you to free up more of your all-important time might be the key to escaping your ever growing workload. With that being said, there is nothing wrong with doing things by yourself for a while, especially when it comes to financial security. You can muddle through certain tasks and get by for a certain amount of time, but soon enough you will need some outside help so that you can focus on business growth. You started your business so that you could experience freedom and do something you’re passionate about, so it’s important to carve out time to pursue the tasks you enjoy. This often means outsourcing specific jobs that are beyond your skill set.
Although, the idea of relinquishing control over certain aspects of your business, it may just be one of the best entrepreneurial decisions you make. Gaining outside advice or hiring experts for short-term projects can help you to scale your business and give you more time to work on growth strategies. With this in mind, here are a handful of areas that your business may need a little extra help with.
Financial Expert
Getting to grips with the finances of your business isn’t something that comes easily to some entrepreneurs, but having a clear overview of your financial health is pretty important if you’re hoping to scale someday soon. Bringing in a financial expert or accounting professional conduct an audit of your business will give you clear answers as to whether you can afford to make certain decisions regarding the growth of your company.
Fractional Chief Technology Officer
If you have little to no experience when it comes to technology, but your business is heavily reliant on innovation and tech, this is the type of support you could use to help you reduce costly errors in the near future. Working alongside an experienced fractional cto, you can edge closer towards your goals and receive some much-needed tech expertise without having to hire a permanent chief technology officer. With the leadership and guidance from a freelance fractional chief technology officer you will have the opportunity to develop your business tech efficiently.
Copywriter
Connecting with your target audience and using the right language to communicate with them has never been more important. Consumers are becoming more and more savvy and will quickly lose interest if you aren’t speaking to their pain points and providing them with a clear solution. Hiring a professional copywriter for one-off projects such as website updates and marketing campaigns will help you to engage your audience quickly and effectively.
Graphic Designer
When you have high quality and engaging copy for your business you need to match this with professional imagery and graphics. You can manage for a certain amount of time with your own basic graphic design techniques, but in order to take your business to the next level you will need to create consistency across all platforms of your business. Hiring a graphic designer to tweak your website and re-do all of your business branding will uplevel your company aesthetic and build trust with potential clients instantly.
Virtual Assistant
There are certain tasks you have to do on a day to day business in order to keep your business running smoothly .Whether you’re gathering data, or replying to emails, all of these administrative tasks take up valuable time. Hiring a part-time virtual assistant will transform the way you work each day, as you will have more time to dedicate to growth strategies. You can outsource all sorts of tasks such as customer service, social media content creation and much more when you hire a reliable VA.
Accepting help and support for your small business can be a huge challenge to overcome, but you will soon start to reap the rewards once you get started. Whether you’re aiming to develop your business tech as quickly as possible, or you’re hoping to overhaul your website with an expert graphic designer, you can start to scale and professionalize your business by bringing experts on board. Use your budget for freelancers wisely and focus on the areas of your business that require the most attention; soon enough you will begin to notice growth and positive changes occurring within your business.
Image from Pexels – CC0 Licence
