Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Depending on the industry that you are in, trade shows can be critical events to make positive impressions at. The following contributed post is entitled, Four Things You Need At Your Next Trade Show.
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There is so much that you have to get organized if you’re planning to be a part of your industry trade show this year. It’s a big job to prepare for a show because your business is going to be showcased in front of industry experts and others interested in what you have to offer, so you have to be on your A-game to show off in the right way. From the best trade show materials to show off your booth, to the funky lighting and stand-out decor, your booth has to be the best to capture the right people.
What is your aim for your booth this year? Are you looking to gain new customers? Are you hoping to gather information and email addresses from the people who stop by? No matter what it is that you are looking to achieve, you need to do all that you can to attract new people to your booth and get them interested in what you have to offer. So, with this in mind, here are four things that you need to have at your next tradeshow, so that you can get it right!
● You Need Banners. Even when you have the best sound system and the smartest light show powered by an app, you need to call the experts to help with your fabric graphic installation system. Yes, you need banners. People are attracted to large, colorful signage and fabric banners are the perfect addition to the booth to get the job done. They’re big enough for people to see across the exhibition floor, and they’re going to encourage a flock of potential customers.
● Pamphlets, Leaflets, Booklets – Oh My! While you may not be a fan of paperwork, pamphlets that you hand out will end up at the bottom of bags and in pockets. While this could sound like a waste, you have to consider the possibility that someone who shoved away a pamphlet will likely find it in a few days and remember that your business was exactly what they needed!
● Printed Business Cards. It’s nice to get people to sign up to a mailing list to allow you to send out digital business cards, but it won’t get you far if people have you on their junk mail list. Business cards still have a place in the world today and you can ensure that you are able to advertise your business to anyone who wants to know about it. A full box of cards should be brought along to any trade show and you can then give one away to every single person you meet. Pair it with a chocolate bar or a cookie to make it irresistible to take one!
● Product Information. Is there any point in being a part of a trade show if you’re not going to show off what your products can do? Whether you choose to give demonstrations or not, you need to give people product information and show off what you have to offer.
