Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. There are any number of reasons for your business to throw a fundraiser. Fundraisers are good ways to raise awareness of issues and help those in need. The following contributed post is entitled, 4 Tips For Businesses Throwing a Fundraiser.
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Entrepreneurship is a great way to take your career in your own hands and make a living for yourself on your own terms. It’s also an opportunity to rewrite the rules and work towards a better, more equitable and more sustainable form of capitalism. Business owners get to shape the economy and reverse the fundamental inequalities like wage repression, racial inequality and gender pay gaps that are still sadly rife in the world of business. It’s also a great opportunity to use your brand to do good for charitable causes in ways that might not be possible for you as an individual.
When you throw fundraising events as part of your business operations, it can be hugely beneficial for you and your cause. It can demonstrate your sense of Corporate Social Responsibility to your local community and the world at large. It can also be a huge morale booster for employees and help them feel that they are a part of something special.
Here are some tips to help you throw a fundraiser for the ages…
Choose a cause that resonates
While the choice of cause is, of course, up to you, you’ll find that you have more success with a cause that resonates with your community and your workforce. If you have a number of causes that matter to you personally, you might benefit from holding a poll on your social media feed and encouraging your employees and / or customers to vote for the one that matters the most to them.
Add a touch of class
A fundraiser is all about the cause… but it’s also about finding ways to add value to your brand. Thus, any effort you make to add class and prestige to your brand should be embraced. Whether you choose to throw a chic cocktail party, a lavish charity ball or even get in touch with casino equipment suppliers to help people game their way to charitable giving is up to you. But adding a touch of class will add to the sense of occasion and elevate your brand.
Build awareness and hype through your content marketing
With so many causes worthy of our attention it can be hard to get people to consider donating to your cause at the expense of all others. However, your content marketing allows you a valuable storytelling opportunity to help your cause better resonate with your following. Focus on the personal stories of the people you’re trying to help and focus on the good that people’s donations will do.
People are likely to be all the more generous when they know for sure that their donation will make a tangible difference.
Make donations easy and accessible
However you choose to hold your fundraiser, it’s imperative to make it easy for people to donate, whether they attend or not. As well as taking cash donations at the door, you should also make it easy to pay through Paypal or contactless payment via their credit card, debit card or mobile device.
Get it right, and you’ll be able to do some good for a worthy cause while also increasing your business’ ethical standing.
