Give Back and Gain Loyalty: How to Get Your Small Business Involved in the Local Community

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One way to strengthen your business enterprise, is to strengthen its ties with the community. You can do this in numerous ways. The following contributed post is therefore entitled, Give Back and Gain Loyalty: How to Get Your Small Involved in the Local.

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It is common sense to all that small businesses are the economic backbone of our local communities. These small businesses from local accountants, florists, and coffee shops will create new jobs for the community, as well provide the services that the community needs. Many like to shop local to support, so there is still a need for these kinds of businesses. Small businesses play a large role in the country too, with it being reported that over half of citizens work for or own a small business. But as a small business owner, you can really make the most of the community where your business is placed; giving back can boost your business as you gain loyal fans and customers.

If you want to get your small business involved with the local community, then what are the best ways to do just that? Here are some ideas and tips to help. It is a practice that is definitely worth it.


• Local Expertise

If you are known in the community for your skills, whether that be an account or a hairdresser, then people will come to you with their questions (like tax advice or hairstyles). So being able to establish yourself as a local expert can really be a good idea. Get involved with local groups on, go to community events, write for local newspapers or media, and show your expertise in those ways.

• Support Charity

If there are some local charities that are doing great things or that are a cause close to your heart, then why not get involved and support them? It could be something as simple as donating a certain percentage of profits to the organization, or helping to arrange events or fundraisers for the charity. It gets your business name out there and show you’re doing good, as well as those local people within the charity knowing all that you do, and then being more likely to come for you when they need the services of your business.

• Sports Teams

From children’s soccer teams to high school football, sports in the local areas is what helps bring people together. If your business is able to be a part of that, then it can only be a good thing. Think about sponsorship for a sports team perhaps or donating things for where they play, such as display bricks from, for example. Getting involved in the best way that you see fit can help to expose your business to local people on a regular basis.

• Local Schools

No doubt there is some kind of school in your local community, whether that be a nursery school to a high school. They will always be looking for help with things, as well as donations to fundraisers. If you are a local builder or decorator, for example, you could help the school with a project to clear up the play area or painting the walls. Being seen out there doing good in their local community is such a great thing for a small business to be doing.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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