The first principle of my blog is Creating Ecosystems of Success and a key focus is Career Discussions. Becoming an Event Planner can be a lucrative career choice. Event Planning is a world all its own with nuances and keys for success. There are several mistakes that novices make. Avoiding the mistakes can propel you far beyond your competition. The following contributed post is entitled, Mistakes Made By New Event Planners.
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If you have recently become an event planner or this is a career you are thinking about, learn from the mistakes that others have made by avoiding the errors we discuss below.
Not mastering the world of online marketing
There is only one place to begin, and this is with online marketing. All event planners need to have a good online presence today. If you do not have any knowledge or experience in this, or you do not have the time to dedicate to marketing your services, hire a SEO company. They will be able to help you with everything from building an effective website to producing quality content and ensuring you have a good presence on social media.
Using fresh flowers all of the time
Virtually all events require flowers. Without them, it can be difficult to adorn a venue beautifully, or create the right ambience. With that being said, read on to discover more about artificial blooms and why they are a must for your business.
As briefly touched upon, all occasions, be it a wedding or a birthday party, require flowers. This is a must-have decoration. It can help to make a venue look show stopping while also creating the right mood, from excitement to romance. But, why should you look for cheap artificial flowers in particular? There are many different reasons, but mainly it comes down to the fact that fresh blooms are too much of a hassle and risk.
When dealing with fresh flowers, you will need to get them delivered on the day of the event to make sure their appearance does not deteriorate and they do not lose their beauty. This can be very risky for any business. What if they do not get delivered on time? If you take the opposite approach, i.e. you buy fresh flowers in advance, you run the risk of not using them at an event, and thus you are going to make a loss. With artificial flowers, you don’t have to worry about any of this, you can order them in advance for minimal hassle and you can use them again and again to make sure you get your money’s worth. Not only this, but artificial blooms make sure you can cater to the demands of all of your clients, as you are never restricted to what is in season.
Putting all of your eggs in one basket
Last but not least, it can be a very big deal for any event planner when they manage to secure a big client. However, you need to be mindful and make sure you do not put all of your eggs in one basket. What would happen if this client then decide to take their work elsewhere?
